…and Jeff “BuzzMachine” Jarvis (who understands new media better than just about anyone) explains why TV Guide’s decision to drop local listings is “an important moment in the history of TV, pop culture, and publishing.”
The CNET piece says, “Yahoo’s new service will differ from Google in that it will add human editorial judgment to the selection of ads for content pages.” Now there is a good idea. Actual people calling the shots. It beats plastering the entire Web with ads generated by a computer program. The ads seem to keep getting worse. Somebody tell the computer.
For once I’m rooting for Yahoo! over Google. Google’s a great search engine, but I’ve been disappointed in the ads. The ads seem to be relevant at first, but then get stuck repeating incredibly un-relevant junk over and over. And I’m hearing from too many people who’ve run the ads on their sites, then got deepsixed at payout time.
A great alternative that already exists with editorial content is AdBrite. If Yahoo! does something like that, they should do well.
It’s very interesting news that Yahoo is getting involved, as they represent a fundamentally different schema for organizing knowledge on the Web from what we’re accustomed to with keyword searches (Google) and self-administered tags (Del.icio.us). Not only is there a human editorial element involved in “cataloging” internet resourcesat Yahoo, but the terms themselves are more formalized. It’s like the difference between the Library of Congress and Dewey Decimal systems — whereas LC was a descriptive system which grew and became more complex as did Congress’ library holdings, the DD’s superstructure was thought out in advance as a kind of theory of organizing the world’s knowledge.
Both methods of cataloging have their own strengths and weaknesses. LC is more adept at dealing with altogether new topics, while DD enables ease of access for the casual user (which is why it is still the schema of choice for school libraries and many public libraries and LC is principally found in colleges and universities). Yahoo should make sorting through the morass of free-form subject headings currently enabled by such innovations as tags much easier than it is today, although it runs the risk of oversimplifying the blogosphere as it does so. At any rate, it will be a different way of slicing the Web’s newest medium, and as Jeff said that can’t be a bad thing no matter how you look at it.
Jeff Here is another mention of you and Buzzflash
…and Jeff “BuzzMachine” Jarvis (who understands new media better than just about anyone) explains why TV Guide’s decision to drop local listings is “an important moment in the history of TV, pop culture, and publishing.”
This one is from
http://www.artsjournal.com/aboutlastnight/
That should read “BuzzMachine”
Chancy
The CNET piece says, “Yahoo’s new service will differ from Google in that it will add human editorial judgment to the selection of ads for content pages.” Now there is a good idea. Actual people calling the shots. It beats plastering the entire Web with ads generated by a computer program. The ads seem to keep getting worse. Somebody tell the computer.
More choice. I know nothing about them. They had a nice site though.
http://www.belointeractive.com/programs.html
HAHAMANCOW
For once I’m rooting for Yahoo! over Google. Google’s a great search engine, but I’ve been disappointed in the ads. The ads seem to be relevant at first, but then get stuck repeating incredibly un-relevant junk over and over. And I’m hearing from too many people who’ve run the ads on their sites, then got deepsixed at payout time.
A great alternative that already exists with editorial content is AdBrite. If Yahoo! does something like that, they should do well.
Finally it’s here. and we are going to see blogs full of ads soon. 3 google ads and 3 yahoo ads on a page?
Well according to WSJ, Microsoft and Ask Jeeves are getting ready too
Google has hard times ahead.
It’s very interesting news that Yahoo is getting involved, as they represent a fundamentally different schema for organizing knowledge on the Web from what we’re accustomed to with keyword searches (Google) and self-administered tags (Del.icio.us). Not only is there a human editorial element involved in “cataloging” internet resourcesat Yahoo, but the terms themselves are more formalized. It’s like the difference between the Library of Congress and Dewey Decimal systems — whereas LC was a descriptive system which grew and became more complex as did Congress’ library holdings, the DD’s superstructure was thought out in advance as a kind of theory of organizing the world’s knowledge.
Both methods of cataloging have their own strengths and weaknesses. LC is more adept at dealing with altogether new topics, while DD enables ease of access for the casual user (which is why it is still the schema of choice for school libraries and many public libraries and LC is principally found in colleges and universities). Yahoo should make sorting through the morass of free-form subject headings currently enabled by such innovations as tags much easier than it is today, although it runs the risk of oversimplifying the blogosphere as it does so. At any rate, it will be a different way of slicing the Web’s newest medium, and as Jeff said that can’t be a bad thing no matter how you look at it.