Comments on: Measuring us http://www.buzzmachine.com/2005/08/08/measuring-us/ by Jeff Jarvis Fri, 10 Feb 2012 09:43:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Viagra http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-10847 Viagra Mon, 24 Oct 2005 06:49:37 +0000 http://www.buzzmachine.com/?p=219#comment-10847 Love, like a river, will cut a new path whenever it meets an obstacle. -Jakob :) <a href="http://www.ngmeds.com" rel="nofollow">viagra</a> Love, like a river, will cut a new path
whenever it meets an obstacle.
-Jakob :)
viagra

]]> By: paperless boy http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-2727 paperless boy Mon, 22 Aug 2005 23:54:25 +0000 http://www.buzzmachine.com/?p=219#comment-2727 So basically what they are saying is that blog readers are more sophisticated, better educated, more discerning, probably have a larger wallet, and need information like a sponge needs water am I right? It certainly raises not negative points about the true blog consumer, however, it does about the rest of us. Maybe we all should strive to participate and read blogs from here on out! Take Care, Great Piece, B. So basically what they are saying is that blog readers are more sophisticated, better educated, more discerning, probably have a larger wallet, and need information like a sponge needs water am I right? It certainly raises not negative points about the true blog consumer, however, it does about the rest of us. Maybe we all should strive to participate and read blogs from here on out!
Take Care,
Great Piece,
B.

]]> By: Janette Toral http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1914 Janette Toral Sat, 13 Aug 2005 04:11:06 +0000 http://www.buzzmachine.com/?p=219#comment-1914 I got a copy of the said report and read the Technorati's State of Blogosphere as well. When reviewing both, it partly supported each other. Although in a group meeting last Thursday, there were some contention that the likes of typepad should not be listed along blogspot/blogger as they are more of platforms. Despite its imperfections, it is a good start and look forward in reading more reports in relation to it. I got a copy of the said report and read the Technorati’s State of Blogosphere as well. When reviewing both, it partly supported each other. Although in a group meeting last Thursday, there were some contention that the likes of typepad should not be listed along blogspot/blogger as they are more of platforms. Despite its imperfections, it is a good start and look forward in reading more reports in relation to it.

]]> By: Henry http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1811 Henry Fri, 12 Aug 2005 08:49:43 +0000 http://www.buzzmachine.com/?p=219#comment-1811 Jim Dermitt, you sound like the lead monologue in the movie Trainspotting "choose life, choose a car, choose a fucking big television, choose washing machines, cars, compact disc players...." Jim Dermitt, you sound like the lead monologue in the movie Trainspotting
“choose life, choose a car, choose a fucking big television, choose washing machines, cars, compact disc players….”

]]> By: The Lonewacko Blog http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1701 The Lonewacko Blog Thu, 11 Aug 2005 04:01:41 +0000 http://www.buzzmachine.com/?p=219#comment-1701 As a blogger and a FReeper, I assert that FR is not a blog. In fact, they have a ghetto just for posts from blogs (or for posts that criticize Bush). The chart - such as I could make out even after downsizing my monitor - has been helpful however. I never knew about crazyass13, which is truly the blog to end all blogs. Including the links to Adult Friend Finder, Casino Del Rio, and poker sites. At least it's better than Insty. As a blogger and a FReeper, I assert that FR is not a blog. In fact, they have a ghetto just for posts from blogs (or for posts that criticize Bush).

The chart – such as I could make out even after downsizing my monitor – has been helpful however. I never knew about crazyass13, which is truly the blog to end all blogs. Including the links to Adult Friend Finder, Casino Del Rio, and poker sites. At least it’s better than Insty.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1553 Jim Dermitt Tue, 09 Aug 2005 21:38:11 +0000 http://www.buzzmachine.com/?p=219#comment-1553 I think I'll go talk to my plant and give it some water. You folks keep measuring things here and remember this is going to change everything. It's the next BIG thing. Word up! I think I’ll go talk to my plant and give it some water. You folks keep measuring things here and remember this is going to change everything.
It’s the next BIG thing. Word up!

]]> By: Moz Hussain http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1552 Moz Hussain Tue, 09 Aug 2005 21:32:46 +0000 http://www.buzzmachine.com/?p=219#comment-1552 Interesting report but I think misses the broader perspective and does the category a disservice. I blogged about it on my blog. Interesting report but I think misses the broader perspective and does the category a disservice. I blogged about it on my blog.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1550 Jim Dermitt Tue, 09 Aug 2005 21:19:21 +0000 http://www.buzzmachine.com/?p=219#comment-1550 Study botany. Plants are convenient organisms in which fundamental life processes (like cell division and protein synthesis for example) can be studied, without the ethical dilemmas of studying animals or humans. Plants are well organized without our help. They also provide an early warning system alerting us to important changes in our environment. Plants are more informative than most of the blogs out there. Update: Perhaps all of the blogs combined. Plants don't have brains, but they may be smarter than some blogs in the blogabyss. Study botany.

Plants are convenient organisms in which fundamental life processes (like cell division and protein synthesis for example) can be studied, without the ethical dilemmas of studying animals or humans.

Plants are well organized without our help. They also provide an early warning system alerting us to important changes in our environment. Plants are more informative than most of the blogs out there.

Update:
Perhaps all of the blogs combined.

Plants don’t have brains, but they may be smarter than some blogs in the blogabyss.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1549 Jim Dermitt Tue, 09 Aug 2005 21:12:07 +0000 http://www.buzzmachine.com/?p=219#comment-1549 Oh yea, there's webTV which never got really figured out. Now the buzz is blogcasting or blogvision. Remembering Napster, those were the days of our lives. Now it's the podcast and we are only another gadget away from eternal communication with Capt. Kirk. Ships log beam me up Scotty. This changes everthing. Yea right! I think we are living in a fantasy land, designed by Walt Disney or something. M-I-C...-...K-e-Y MOUSE. Now the news is the media and the media is whatever comes to mind second to second. The facts are all controlled by HAL and searchable with Google. It's 2001 and we are in deep space here controlling the horizontal while they control the content. You just can't measure morality. Oh yea, there’s webTV which never got really figured out. Now the buzz is blogcasting or blogvision. Remembering Napster, those were the days of our lives. Now it’s the podcast and we are only another gadget away from eternal communication with Capt. Kirk. Ships log beam me up Scotty. This changes everthing. Yea right! I think we are living in a fantasy land, designed by Walt Disney or something. M-I-C…-…K-e-Y MOUSE. Now the news is the media and the media is whatever comes to mind second to second. The facts are all controlled by HAL and searchable with Google. It’s 2001 and we are in deep space here controlling the horizontal while they control the content. You just can’t measure morality.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1546 Jim Dermitt Tue, 09 Aug 2005 20:54:29 +0000 http://www.buzzmachine.com/?p=219#comment-1546 Crunchette This is all the same as Angelfire or the other early publishing tools. Except email or "forums" were used then for the interactive bit. The academics tagged it blogging and the earth would spin in reverse or something. Jeffs idea will help generate more blog spam and some smart soul will quietly write a program to block it. This is a far more efficient way to waste time than Angelfire was. It's going to change TV seems to be the big idea recently. That was the big idea in the 1980's. TCI was going to build some sort of interactive TV system that was going to change TV. TV couldn't change TV. Now the TV people are trying to change the PC to make it more like the TV or change the TV to make it a PC. I have an old TV with an 82 channel dial, besides the regular VHF dial and it gets about 6 channels and 3 of them have static. The rest have, wel nothing. You need a box to get more channels. It's all Adelphias fault or something. What a circus! Crunchette
This is all the same as Angelfire or the other early publishing tools. Except email or “forums” were used then for the interactive bit. The academics tagged it blogging and the earth would spin in reverse or something. Jeffs idea will help generate more blog spam and some smart soul will quietly write a program to block it. This is a far more efficient way to waste time than Angelfire was. It’s going to change TV seems to be the big idea recently.
That was the big idea in the 1980’s. TCI was going to build some sort of interactive TV system that was going to change TV. TV couldn’t change TV. Now the TV people are trying to change the PC to make it more like the TV or change the TV to make it a PC. I have an old TV with an 82 channel dial, besides the regular VHF dial and it gets about 6 channels and 3 of them have static. The rest have, wel nothing. You need a box to get more channels. It’s all Adelphias fault or something. What a circus!

]]> By: Max Kalehoff http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1545 Max Kalehoff Tue, 09 Aug 2005 20:50:33 +0000 http://www.buzzmachine.com/?p=219#comment-1545 I think the comScore custom report based on their Media Metrix panel was a wonderful edition to our understanding of blog audiences. comscore is a reputable third-party audience ratings firm, and they did a great job. But one thing I don't think the report accounted for was consumption, interaction or engagement of blog/rss content via news readers. To be sure, news readers are still niche, so the vasat distribution of indivdual blog readers (people) would fall predominantly outside of them. In other words, most blog-reading people are probably reading blogs as unique visitors to the actual blog Web sites - they're not receiving feeds. However, it is possible that a HUGE concentration of blog reading, impressions and engagement fall within the people who use readers. For example, I use my reader to scan about 50 blogs and 50 mainstream news feeds and 50 technorati and bloglines searches everyday. I am a samplee of one, but I argue it is simply not feasible to visit each of those individual sites one by one. And today, I don't know of anyone who is collecting that data from an audience perspective. That's not so much a problem now, but if news/RSS readers become mainstream, that could be a huge issue...but not just for measuring blogs, but for measuring any media delivered via RSS. Undoubtedely, all of those feeds and media will become evermore fragmented, and less conducive to the traditional panel-based audience tracking approach. I could be wrong, but that's my hunch. Disclosure: I used to be the lead marketing guy for comScore Media Metrix, and I left to do my own consulting gig and other stuff. I still have the utmost respect for them, including Graham Mudd, who worked under me years ago and authored the blog report. Congrats on the report, Graham! And good luck in business school! Oh, congrats to Rick Bruner as well. I think the comScore custom report based on their Media Metrix panel was a wonderful edition to our understanding of blog audiences. comscore is a reputable third-party audience ratings firm, and they did a great job. But one thing I don’t think the report accounted for was consumption, interaction or engagement of blog/rss content via news readers. To be sure, news readers are still niche, so the vasat distribution of indivdual blog readers (people) would fall predominantly outside of them. In other words, most blog-reading people are probably reading blogs as unique visitors to the actual blog Web sites – they’re not receiving feeds.

However, it is possible that a HUGE concentration of blog reading, impressions and engagement fall within the people who use readers. For example, I use my reader to scan about 50 blogs and 50 mainstream news feeds and 50 technorati and bloglines searches everyday. I am a samplee of one, but I argue it is simply not feasible to visit each of those individual sites one by one.

And today, I don’t know of anyone who is collecting that data from an audience perspective. That’s not so much a problem now, but if news/RSS readers become mainstream, that could be a huge issue…but not just for measuring blogs, but for measuring any media delivered via RSS. Undoubtedely, all of those feeds and media will become evermore fragmented, and less conducive to the traditional panel-based audience tracking approach. I could be wrong, but that’s my hunch.

Disclosure: I used to be the lead marketing guy for comScore Media Metrix, and I left to do my own consulting gig and other stuff. I still have the utmost respect for them, including Graham Mudd, who worked under me years ago and authored the blog report. Congrats on the report, Graham! And good luck in business school! Oh, congrats to Rick Bruner as well.

]]> By: Karl http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1544 Karl Tue, 09 Aug 2005 20:42:16 +0000 http://www.buzzmachine.com/?p=219#comment-1544 Crunchette, you might be right that <em>people who start blogs have about the same success rate as people who diet. A lot of enthusiasm the first few weeks which wanes pretty quickly, especially when the results seem so modest.</em> But when someone succeeds at dieting it is a personal success. When someone succeeds at blogging (what ever that means...) it is something that can reach thousands, if not millions. That's not to put down dieting, but to show you that comparison doesn't make anysense whatsoever. Think about it. Crunchette, you might be right that people who start blogs have about the same success rate as people who diet. A lot of enthusiasm the first few weeks which wanes pretty quickly, especially when the results seem so modest.

But when someone succeeds at dieting it is a personal success. When someone succeeds at blogging (what ever that means…) it is something that can reach thousands, if not millions.

That’s not to put down dieting, but to show you that comparison doesn’t make anysense whatsoever.

Think about it.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1543 Jim Dermitt Tue, 09 Aug 2005 20:34:45 +0000 http://www.buzzmachine.com/?p=219#comment-1543 My computer chair is from a jet. Well built! If you can find one, get it. Your chair is the most important part of your setup. My computer chair is from a jet. Well built! If you can find one, get it. Your chair is the most important part of your setup.

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1542 Jim Dermitt Tue, 09 Aug 2005 20:30:42 +0000 http://www.buzzmachine.com/?p=219#comment-1542 I just use blogs like this here and others. I don't have list of the ones I use or a blogroll. I really don't need a blog, so I don't keep one running. I have a notebook with notes. I'm still working with a ballpoint pen. I don't even have an ipod or mp3 player. I still spin old LP's. I'm pretty much working with all sorts of old semi-dead and dead media. Mixed media, I guess. I have an old spirit press, if you remember those. I was blogging before blogging went corporate and multimedia. I guess I'm still fairly analog. I like plugging into the digital signal, but digital is ones and zeros and Life isn't. Digital is kind of dead. It seems to be a massive transfer the wealth scheme. I still like paper money, paper securities and the old stuff. These new people with all this paperless eConomy stuff amaze me. Google is now defining who should write what, so that should be interesting. A new digital elite is emerging on the scene. Kind of the masters of censorship or the corporate thought police. I guess it's death to the news, long live the news. Here's to the new ruling class. The rules don't apply to certain people. Live free or die. I just use blogs like this here and others. I don’t have list of the ones I use or a blogroll. I really don’t need a blog, so I don’t keep one running. I have a notebook with notes. I’m still working with a ballpoint pen. I don’t even have an ipod or mp3 player. I still spin old LP’s. I’m pretty much working with all sorts of old semi-dead and dead media. Mixed media, I guess. I have an old spirit press, if you remember those. I was blogging before blogging went corporate and multimedia. I guess I’m still fairly analog. I like plugging into the digital signal, but digital is ones and zeros and Life isn’t. Digital is kind of dead. It seems to be a massive transfer the wealth scheme. I still like paper money, paper securities and the old stuff. These new people with all this paperless eConomy stuff amaze me. Google is now defining who should write what, so that should be interesting. A new digital elite is emerging on the scene. Kind of the masters of censorship or the corporate thought police. I guess it’s death to the news, long live the news. Here’s to the new ruling class. The rules don’t apply to certain people. Live free or die.

]]> By: Crunchette http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1540 Crunchette Tue, 09 Aug 2005 20:20:45 +0000 http://www.buzzmachine.com/?p=219#comment-1540 I have to agree with Jim on one front. I, too, don't believe we'll see a big shift to ad spending on blogs and if we do, I imagine it will likely be temporary. Here's the thing. How is a blog really any different from the publishing functionality that the masses had available when Web page hosting sites, like Angelfire, were all the rage 10 years ago? Blogs may look prettier and give users simpler tools for publishing, but the fundamental problem remains that blogs are work; they take time and energy. I expect people who start blogs have about the same success rate as people who diet. A lot of enthusiasm the first few weeks which wanes pretty quickly, especially when the results seem so modest. I have to agree with Jim on one front. I, too, don’t believe we’ll see a big shift to ad spending on blogs and if we do, I imagine it will likely be temporary. Here’s the thing. How is a blog really any different from the publishing functionality that the masses had available when Web page hosting sites, like Angelfire, were all the rage 10 years ago? Blogs may look prettier and give users simpler tools for publishing, but the fundamental problem remains that blogs are work; they take time and energy. I expect people who start blogs have about the same success rate as people who diet. A lot of enthusiasm the first few weeks which wanes pretty quickly, especially when the results seem so modest.

]]> By: Karl http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1536 Karl Tue, 09 Aug 2005 19:21:53 +0000 http://www.buzzmachine.com/?p=219#comment-1536 Jim - I have seen you on a few blogs commenting - question - where is *your* blog? Jim – I have seen you on a few blogs commenting – question – where is *your* blog?

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1530 Jim Dermitt Tue, 09 Aug 2005 18:32:09 +0000 http://www.buzzmachine.com/?p=219#comment-1530 I don't even know what Gawker is or what it does. I guess it is something for blogging. It must be all about buzz. Another day, another report another list that is more important than all the other lists. Everybody is becoming a propaganda machine with worthless lists and lists of lists or some new tagging gimmick. I hope Gawker helps the problem, whatever the problem is. It all sounds very academic. You can't measure morality. No matter what you spend trying it won't work. Good luck Gawker, whatever the hell you do, I hope it works out for you. I don’t even know what Gawker is or what it does.
I guess it is something for blogging. It must be all about buzz.
Another day, another report another list that is more important than all the other lists. Everybody is becoming a propaganda machine with worthless lists and lists of lists or some new tagging gimmick. I hope Gawker helps the problem, whatever the problem is. It all sounds very academic. You can’t measure morality. No matter what you spend trying it won’t work. Good luck Gawker, whatever the hell you do, I hope it works out for you.

]]> By: Jason http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1523 Jason Tue, 09 Aug 2005 17:22:50 +0000 http://www.buzzmachine.com/?p=219#comment-1523 Some thoughts on the report--which Gawker paid for--here: http://calacanis.weblogsinc.com/entry/1234000800053746/ Some thoughts on the report–which Gawker paid for–here:
http://calacanis.weblogsinc.com/entry/1234000800053746/

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1511 Jim Dermitt Tue, 09 Aug 2005 15:48:34 +0000 http://www.buzzmachine.com/?p=219#comment-1511 from the clueless dept. Ross Perot campaigned in 16 states and spent an estimated $65.4 million of his own money. What a waste of time that turned out to be. The Reform Party has a website out of Ft. Worth, TX. No sign of a blog yet! from the clueless dept.
Ross Perot campaigned in 16 states and spent an estimated $65.4 million of his own money. What a waste of time that turned out to be. The Reform Party has a website out of Ft. Worth, TX. No sign of a blog yet!

]]> By: Howard Owens http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1510 Howard Owens Tue, 09 Aug 2005 15:45:25 +0000 http://www.buzzmachine.com/?p=219#comment-1510 FreeRepublic? Drudge? Slashdot? Blogs? When did these become blogs? FreeRepublic? Drudge? Slashdot? Blogs? When did these become blogs?

]]> By: Jim Dermitt http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1509 Jim Dermitt Tue, 09 Aug 2005 15:37:27 +0000 http://www.buzzmachine.com/?p=219#comment-1509 I'm working on a list of lists myself. When it is done, I guess I'll need to make a chart of the list. The chart gives it that Ross Perot political vibe. Mr. Perot seemed to use pie charts, for pie in the sky. Maybe this would be better if it were a pie chart. I’m working on a list of lists myself. When it is done, I guess I’ll need to make a chart of the list. The chart gives it that Ross Perot political vibe.
Mr. Perot seemed to use pie charts, for pie in the sky. Maybe this would be better if it were a pie chart.

]]> By: Constant http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1501 Constant Tue, 09 Aug 2005 14:16:40 +0000 http://www.buzzmachine.com/?p=219#comment-1501 The same graphic (comscoreuniques.gif) is shown twice. Is this intentional? The same graphic (comscoreuniques.gif) is shown twice. Is this intentional?

]]> By: Karl http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1491 Karl Tue, 09 Aug 2005 10:37:08 +0000 http://www.buzzmachine.com/?p=219#comment-1491 There are no lists there is only your list. Sorry. Had to rib ya. No, really, it is great to see this compiled to compare to the other research being done out here, and this, in particular, will raise some eyebrows at media corporations. There are no lists there is only your list.

Sorry. Had to rib ya.

No, really, it is great to see this compiled to compare to the other research being done out here, and this, in particular, will raise some eyebrows at media corporations.

]]> By: Ripclawe http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1486 Ripclawe Tue, 09 Aug 2005 04:25:04 +0000 http://www.buzzmachine.com/?p=219#comment-1486 freerepublic being number one is going to make some section of the internet audience go nuts. freerepublic being number one is going to make some section of the internet audience go nuts.

]]> By: Jim http://www.buzzmachine.com/2005/08/08/measuring-us/#comment-1485 Jim Tue, 09 Aug 2005 03:36:37 +0000 http://www.buzzmachine.com/?p=219#comment-1485 Right now there is some rehabbed alcoholic right wing nut job on the radio talking about nothing. This is all because of advertising. Cheap advertising just alters content, warps reality and messes with your head. Viral marketing was some kind of idea to make the advertising seem to blend into the background and make the fake real. Really good advertising is really expensive which is why there is so little of it. How do we do ads that don't insult the entire network of users? If's not the easiest thing to do. Anybody can slap banner ads or word code up. It just turns into ad blindness. That's how ad words are now. None of it seems very original. Right now there is some rehabbed alcoholic right wing nut job on the radio talking about nothing. This is all because of advertising. Cheap advertising just alters content, warps reality and messes with your head. Viral marketing was some kind of idea to make the advertising seem to blend into the background and make the fake real. Really good advertising is really expensive which is why there is so little of it. How do we do ads that don’t insult the entire network of users? If’s not the easiest thing to do. Anybody can slap banner ads or word code up. It just turns into ad blindness. That’s how ad words are now. None of it seems very original.

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