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	<title>Comments on: A microscope for every company</title>
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	<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/</link>
	<description>by Jeff Jarvis</description>
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		<title>By: Marc Snyder</title>
		<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/#comment-3024</link>
		<dc:creator>Marc Snyder</dc:creator>
		<pubDate>Fri, 26 Aug 2005 13:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/08/25/a-microscope-for-every-company/#comment-3024</guid>
		<description>&lt;i&gt;Iâ€™d be glad to have a person â€” rather than an analyst â€” giving me new perspective.&lt;/i&gt;

Yes and no. Personally, what I really want is a neutral point of view. How do I know that this person is neutral. Maybe he/she got fired and has a grudge against the company that I don&#039;t know about. Just because it&#039;s an individual doesn&#039;t &lt;b&gt;automatically&lt;/b&gt; make him/her a good ressource for unbiased information. 

MS</description>
		<content:encoded><![CDATA[<p><i>Iâ€™d be glad to have a person â€” rather than an analyst â€” giving me new perspective.</i></p>
<p>Yes and no. Personally, what I really want is a neutral point of view. How do I know that this person is neutral. Maybe he/she got fired and has a grudge against the company that I don&#8217;t know about. Just because it&#8217;s an individual doesn&#8217;t <b>automatically</b> make him/her a good ressource for unbiased information. </p>
<p>MS</p>
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		<title>By: Matt Galloway</title>
		<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/#comment-3011</link>
		<dc:creator>Matt Galloway</dc:creator>
		<pubDate>Fri, 26 Aug 2005 04:33:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/08/25/a-microscope-for-every-company/#comment-3011</guid>
		<description>Jeff, you crack me up.

The most interesting &quot;corporate sheppard&quot; blog I&#039;ve seen lately was for McDonalds called The McChronicles.  It&#039;s a wonderful, if not odd, blog.  It can be found here:

http://mcchronicles.blogspot.com/

-Matt</description>
		<content:encoded><![CDATA[<p>Jeff, you crack me up.</p>
<p>The most interesting &#8220;corporate sheppard&#8221; blog I&#8217;ve seen lately was for McDonalds called The McChronicles.  It&#8217;s a wonderful, if not odd, blog.  It can be found here:</p>
<p><a href="http://mcchronicles.blogspot.com/" rel="nofollow">http://mcchronicles.blogspot.com/</a></p>
<p>-Matt</p>
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		<title>By: Kevin Brancato</title>
		<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/#comment-2997</link>
		<dc:creator>Kevin Brancato</dc:creator>
		<pubDate>Thu, 25 Aug 2005 21:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/08/25/a-microscope-for-every-company/#comment-2997</guid>
		<description>When I started my &lt;a HREF=&quot;http://www.alwayslowprices.net&quot; rel=&quot;nofollow&quot;&gt;Wal-Mart blog&lt;/a&gt; over a year ago, many people asked me how I could ever find enough to write about, but it turns out that even small companies will have more action than one blog can cover, and large companies could support a platoon of dedicated blogs.</description>
		<content:encoded><![CDATA[<p>When I started my <a HREF="http://www.alwayslowprices.net" rel="nofollow">Wal-Mart blog</a> over a year ago, many people asked me how I could ever find enough to write about, but it turns out that even small companies will have more action than one blog can cover, and large companies could support a platoon of dedicated blogs.</p>
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		<title>By: Rob</title>
		<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/#comment-2976</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 25 Aug 2005 17:47:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/08/25/a-microscope-for-every-company/#comment-2976</guid>
		<description>Hmmm... If your message was getting through properly, the first comment here would have been from a Dell person cheering you on and offering to help you secure the &quot;DellWatch.com&quot; URL.

It&#039;s amazing to me that this stuff can be so obvious, so easy to understand and so potentially profitable for companies and yet the companies still don&#039;t get it.

Are you going to have to go bang each one over the head with a rock?</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230; If your message was getting through properly, the first comment here would have been from a Dell person cheering you on and offering to help you secure the &#8220;DellWatch.com&#8221; URL.</p>
<p>It&#8217;s amazing to me that this stuff can be so obvious, so easy to understand and so potentially profitable for companies and yet the companies still don&#8217;t get it.</p>
<p>Are you going to have to go bang each one over the head with a rock?</p>
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		<title>By: Eric Jaffa</title>
		<link>http://www.buzzmachine.com/2005/08/25/a-microscope-for-every-company/#comment-2973</link>
		<dc:creator>Eric Jaffa</dc:creator>
		<pubDate>Thu, 25 Aug 2005 17:29:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/08/25/a-microscope-for-every-company/#comment-2973</guid>
		<description>Spelling: Trader Joe&#039;s.</description>
		<content:encoded><![CDATA[<p>Spelling: Trader Joe&#8217;s.</p>
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