Web 2.0: Exec bloggers
Tim O’Reilly asks Sun’s Jonathan Schwartz about being probably the highest ranking corporate blogger. Says Schwartz: “Transparency is a competitive weapon.” He says that competitors spend a fortune on marketing and spend time on one-on-one interviews with the press; he prefers the blog. O’Reilly asks whether Sun’s attorneys read the blog before he posts; he says they wish they did but they don’t. O’Reilly confesses that he sometimes worries when he blogs that he’ll be telling his competitors too much, so he meters himself.
: Neglected to put up a link to Schwartz’s blog; it’s atop the list of Sun bloggers here.
October 6th, 2005 at 3:32 pm
It’s nice to see a corporate chieftain blogging and some of Mr. Schwartz’ monologues are interesting, but I think it would be a lot more interesting if he allowed people to leave comments, maybe even join in occasionally in a conversation. Of course that would run the risk of letting us see what customers and investors really think about Sun.
Now that would be transparency.
October 7th, 2005 at 2:07 am
Could you put in a link to Jonathan Schwartz’s blog?
October 8th, 2005 at 3:18 pm
There’s a problem with the link you made to the directory of Sun bloggers.
– the URL is http://blogs.sun.com/roller/main.do
– Jonathan Schwartz’s blog: http://blogs.sun.com/jonathan
October 10th, 2005 at 9:55 pm
Thanks for that link Constantin