Comments on: We take over the zoo http://www.buzzmachine.com/2005/10/12/we-take-over-the-zoo/ by Jeff Jarvis Sun, 14 Mar 2010 05:39:49 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tara 'Miss Rogue' Hunt http://www.buzzmachine.com/2005/10/12/we-take-over-the-zoo/#comment-9961 Tara 'Miss Rogue' Hunt Wed, 12 Oct 2005 17:30:34 +0000 http://www.buzzmachine.com/?p=623#comment-9961 I was having this discussion about how marketing is declaring the death of advertising, (so dead it's not fun to talk about anymore according to Hugh) ...then I thought about it. No way! Let them keep doing what they've been doing for decades. It pays for us to watch free programming and get free stuff online. Hell, if I have to leave the room or surf the web while commercials interupt my favourite show or ignore a few gawdawful flashing banners to read some very useful information, so be it. Let those rich schmucks keep paying for me to have access to information. I'm down with that. I don't want them joining the conversation (and Adam is right, exploitation is gross - it will screw up what we have created, which should be natural and untouched). I don't want them listening and getting 'smart'. They'll stop spending money to help others entertain me. Oh...and as a disclaimer, I have built my career in marketing...but online, so I'm TOTALLY guilty of that exploitation thing (although I like to think of myself as a consumer advocate in conjunction with a marketing professional...does that make it ok?). Here we are now...entertain us. I was having this discussion about how marketing is declaring the death of advertising, (so dead it’s not fun to talk about anymore according to Hugh) …then I thought about it.

No way! Let them keep doing what they’ve been doing for decades. It pays for us to watch free programming and get free stuff online. Hell, if I have to leave the room or surf the web while commercials interupt my favourite show or ignore a few gawdawful flashing banners to read some very useful information, so be it. Let those rich schmucks keep paying for me to have access to information. I’m down with that.

I don’t want them joining the conversation (and Adam is right, exploitation is gross – it will screw up what we have created, which should be natural and untouched). I don’t want them listening and getting ’smart’. They’ll stop spending money to help others entertain me.

Oh…and as a disclaimer, I have built my career in marketing…but online, so I’m TOTALLY guilty of that exploitation thing (although I like to think of myself as a consumer advocate in conjunction with a marketing professional…does that make it ok?).

Here we are now…entertain us.

]]> By: Adam Kalsey http://www.buzzmachine.com/2005/10/12/we-take-over-the-zoo/#comment-9949 Adam Kalsey Wed, 12 Oct 2005 15:58:36 +0000 http://www.buzzmachine.com/?p=623#comment-9949 Garfield does a great job of describing how consumers are changing how products are consumed. Then he screws it all up at the end and starts talking about how marketers should start "exploiting" it. If there's anything to be learned from the current consumer rebellion, it's that exploitation is not a viable strategy. Garfield does a great job of describing how consumers are changing how products are consumed. Then he screws it all up at the end and starts talking about how marketers should start “exploiting” it.

If there’s anything to be learned from the current consumer rebellion, it’s that exploitation is not a viable strategy.

]]> By: Robert Young http://www.buzzmachine.com/2005/10/12/we-take-over-the-zoo/#comment-9924 Robert Young Wed, 12 Oct 2005 12:34:53 +0000 http://www.buzzmachine.com/?p=623#comment-9924 Loved your quote about the #1 lesson of the internet ;-) Loved your quote about the #1 lesson of the internet ;-)

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