Comments on: Measure this http://www.buzzmachine.com/2005/10/27/measure-this/ by Jeff Jarvis Sat, 19 Jul 2008 19:12:16 +0000 http://wordpress.org/?v=2.5.1 By: telecharger musique http://www.buzzmachine.com/2005/10/27/measure-this/#comment-12097 telecharger musique Tue, 08 Nov 2005 15:31:11 +0000 http://www.buzzmachine.com/?p=680#comment-12097 I would like to send you some information in respect to what ARF is doing, and what you are writing about. If you notice this, please email me at cuatdashow@msn.com I would like to send you some information in respect to what ARF is doing, and what you are writing about. If you notice this, please email me at cuatdashow@msn.com

]]> By: theory.isthereason » Today’s Links: Losing our ownership of ideas http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11570 theory.isthereason » Today’s Links: Losing our ownership of ideas Thu, 03 Nov 2005 04:25:10 +0000 http://www.buzzmachine.com/?p=680#comment-11570 [...] How traditional media metrics NEVER works online Measurement used by advertisers for traditional media, namely newspaper, magazine, radio, TV, will never work online, esp. in the world of citizens and distributed media. Keywords: blogs, howto, marketing, metrics [...] [...] How traditional media metrics NEVER works online Measurement used by advertisers for traditional media, namely newspaper, magazine, radio, TV, will never work online, esp. in the world of citizens and distributed media. Keywords: blogs, howto, marketing, metrics [...]

]]> By: Metrics, successes, & flaming disasters in online marketing http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11338 Metrics, successes, & flaming disasters in online marketing Mon, 31 Oct 2005 00:32:11 +0000 http://www.buzzmachine.com/?p=680#comment-11338 [...] Check out Jeff Jarvis’s post on audience measurement, BuzzMeter. He makes the point that traditional panel-based and survey-based methods, which ain’t perfect even for mass media (see ChasNote 8/29/05), really fall apart when they attempt to count audiences at niche publications: To get apples-to-apples numbers for those other, older, major media, advertisers rely on allegedly representative samples. But you can never get a sample big enough to deal with the mass of niches…. Well, they’ll never get enough knitters to measure the knitting bloggers. They can measure a few of the biggest bloggers. But that’s not what this medium is all about. [...] [...] Check out Jeff Jarvis’s post on audience measurement, BuzzMeter. He makes the point that traditional panel-based and survey-based methods, which ain’t perfect even for mass media (see ChasNote 8/29/05), really fall apart when they attempt to count audiences at niche publications: To get apples-to-apples numbers for those other, older, major media, advertisers rely on allegedly representative samples. But you can never get a sample big enough to deal with the mass of niches…. Well, they’ll never get enough knitters to measure the knitting bloggers. They can measure a few of the biggest bloggers. But that’s not what this medium is all about. [...]

]]> By: Flemming Madsen http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11330 Flemming Madsen Sun, 30 Oct 2005 21:10:21 +0000 http://www.buzzmachine.com/?p=680#comment-11330 You may want to take a look at a White Paper I just released. It deals with objective measurement of influence on public debate. In the academic world citation indexes have long been the established way of objectively measuring the influence of journals, universities and researchers. The same methodology can be applied to information in the public arena (e.g. the Internet) A short summary of the paper can be found at the link below where the whole paper can also be downloaded in .pdf format. <a href="http://www.onalytica.com/measure_influence_white_paper.htm" rel="nofollow">http://www.onalytica.com/measure_influence_white_paper.htm</a> You may want to take a look at a White Paper I just released.

It deals with objective measurement of influence on public debate.

In the academic world citation indexes have long been the established way of objectively measuring the influence of journals, universities and researchers.

The same methodology can be applied to information in the public arena (e.g. the Internet)

A short summary of the paper can be found at the link below where the whole paper can also be downloaded in .pdf format.

http://www.onalytica.com/measure_influence_white_paper.htm

]]> By: Pat McCarthy http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11272 Pat McCarthy Sat, 29 Oct 2005 05:16:08 +0000 http://www.buzzmachine.com/?p=680#comment-11272 Very interesting Jeff, I am interested to hear more about the trade association you are thinking about for open-source measurement. Keep me posted. Very interesting Jeff, I am interested to hear more about the trade association you are thinking about for open-source measurement. Keep me posted.

]]> By: Andy Sernovitz http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11269 Andy Sernovitz Sat, 29 Oct 2005 04:57:56 +0000 http://www.buzzmachine.com/?p=680#comment-11269 WOMMA is a non-profit that has a large committee of major researchers working on standardardizing measurement terminology, with a strong focus on blogs. We've come a long way to building a framework around measuring concepts like influence, reputation, etc. Lots of background and free presentations at www.womma.org/research and www.womma.org/metrics WOMMA is a non-profit that has a large committee of major researchers working on standardardizing measurement terminology, with a strong focus on blogs. We’ve come a long way to building a framework around measuring concepts like influence, reputation, etc. Lots of background and free presentations at http://www.womma.org/research and http://www.womma.org/metrics

]]> By: Danny Kim http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11263 Danny Kim Sat, 29 Oct 2005 00:18:30 +0000 http://www.buzzmachine.com/?p=680#comment-11263 Matt Galloway at the basement blog (http://www.thebasement.com) has been writing amazing stuff on how to measure "influence" and its economic values among blogs. The methodology is mostly based on the word-of-mouth approach and is definitely worth taking a look at. Matt Galloway at the basement blog (http://www.thebasement.com) has been writing amazing stuff on how to measure “influence” and its economic values among blogs. The methodology is mostly based on the word-of-mouth approach and is definitely worth taking a look at.

]]> By: Tim Hanlon http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11179 Tim Hanlon Fri, 28 Oct 2005 01:54:59 +0000 http://www.buzzmachine.com/?p=680#comment-11179 Amen brother! Nielsen can't keep up with the today of television (hundreds of digital channels - including every single HD channel out there, on-demand, time-shifted DVR, interactive screens), let alone the tomorrow (broadband-enabled video that "crosses the transom" into TV environments, etc.). Arbitron still uses *paper diaries* to measure listening *recall* for radio. And that's supposed to also keep up with HD multicasts, satellite radio, mobile/wireless audio, etc.?? We're already way behind on how people consume traditional media; the shift to more census-oriented measurement for those and future vehicles of communication can't happen soon enough. Media companies and ad agency professionals who continue to hide behind the blunt/dull media measurement instruments of yesteryear do so at their own peril in a world that will fast become far more transparent and data-centric. Amen brother!

Nielsen can’t keep up with the today of television (hundreds of digital channels - including every single HD channel out there, on-demand, time-shifted DVR, interactive screens), let alone the tomorrow (broadband-enabled video that “crosses the transom” into TV environments, etc.).

Arbitron still uses *paper diaries* to measure listening *recall* for radio. And that’s supposed to also keep up with HD multicasts, satellite radio, mobile/wireless audio, etc.??

We’re already way behind on how people consume traditional media; the shift to more census-oriented measurement for those and future vehicles of communication can’t happen soon enough.

Media companies and ad agency professionals who continue to hide behind the blunt/dull media measurement instruments of yesteryear do so at their own peril in a world that will fast become far more transparent and data-centric.

]]> By: Tom Hespos http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11162 Tom Hespos Thu, 27 Oct 2005 20:39:32 +0000 http://www.buzzmachine.com/?p=680#comment-11162 Jarvis & Jarvis. Great combination! Can I help? -TFH Jarvis & Jarvis. Great combination!

Can I help?

-TFH

]]> By: Gary Stein http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11147 Gary Stein Thu, 27 Oct 2005 18:45:58 +0000 http://www.buzzmachine.com/?p=680#comment-11147 As this medium gets measurement better defined (and it is certainly deeply in the works), there is a fantastic opportunity for it to move upstream and help provide some grounding for other numbers. That is part of the real promise of blog/consumer-voice measurement, and why we see a lot of development and investment in this space. In particular, the notion of engagement (as you mentioned) could prove the single most interesting measurement point. Good post. Thanks. As this medium gets measurement better defined (and it is certainly deeply in the works), there is a fantastic opportunity for it to move upstream and help provide some grounding for other numbers. That is part of the real promise of blog/consumer-voice measurement, and why we see a lot of development and investment in this space.

In particular, the notion of engagement (as you mentioned) could prove the single most interesting measurement point.

Good post. Thanks.

]]> By: laurence haughton http://www.buzzmachine.com/2005/10/27/measure-this/#comment-11128 laurence haughton Thu, 27 Oct 2005 15:19:51 +0000 http://www.buzzmachine.com/?p=680#comment-11128 If you are looking for a new measurement system you might want to look at the one that caused advertisers to invest $52 billion of their ad budgets in 2004. That's more money than broadcast TV got, more than newspapers, 4 times more than glossy magazines. The medium is direct mail (a subset of direct marketing) and the measurement system is "accountable results." It's a tough yardstick... when you don't measure up you have to change and quickly improve your product and your methods. And the only way it works is if you stay very, very close to the customer and the front lines in business. But it's the measurement system that advertisers (the folks who sign the checks) want. Ask them... they'll tell you. I'm not in the direct marketing industry but I've been amazed at how they have been able to go from virtually nothing in the 70s to such a huge share of the advertising spend today. I think part of their secret is in their measurement system. If you are looking for a new measurement system you might want to look at the one that caused advertisers to invest $52 billion of their ad budgets in 2004. That’s more money than broadcast TV got, more than newspapers, 4 times more than glossy magazines.

The medium is direct mail (a subset of direct marketing) and the measurement system is “accountable results.” It’s a tough yardstick… when you don’t measure up you have to change and quickly improve your product and your methods. And the only way it works is if you stay very, very close to the customer and the front lines in business.

But it’s the measurement system that advertisers (the folks who sign the checks) want. Ask them… they’ll tell you.

I’m not in the direct marketing industry but I’ve been amazed at how they have been able to go from virtually nothing in the 70s to such a huge share of the advertising spend today. I think part of their secret is in their measurement system.

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