Comments on: iAds

By: » Marketing in a Barrel » Rash Pixel

» Marketing in a Barrel » Rash Pixel — Wed, 16 Nov 2011 06:17:58 +0000

[...] of attack on our processes and problems, we can evaluate and fix them. And in fact, as Jeff Jarvis already said, this is where the people are — this new community — and it wouldn’t hurt to be [...]

By: Marketing in a Barrel – Fifth & Main

Marketing in a Barrel – Fifth & Main — Mon, 17 May 2010 03:07:48 +0000

[...] defensive of attack on our processes and problems, we can evaluate and fix them. And in fact, as Jeff Jarvis already said, this is where the people are — this new community — and it wouldn’t hurt to be [...]

By: » Blog Archive » FortsÃ¤ttning pÃ¥ trendspaning â€“ Apple banar vÃ¤gen

» Blog Archive » FortsÃ¤ttning pÃ¥ trendspaning â€“ Apple banar vÃ¤gen — Sun, 14 Jan 2007 16:21:02 +0000

[...] FÃ¶r att Ã¥terknyta till gÃ¥rdagens trendspaning om kommande omdaningar inom mediekonsumtion med fokus pÃ¥ TV sÃ¥ lÃ¤ste jag precis att Burger King tar fram reklamfilm speciellt riktad mot video iPod. I princip Ã¤r det en (mer eller mindre) vanlig reklamfilm men skillnaden Ã¤r att man gÃ¥r ut i pressen med att den Ã¤r Ã„R just reklamfilm fÃ¶r video iPod. Filmerna Ã¤r producerade av vanliga mÃ¤nniskor och ska vara tillgÃ¤ngliga via heavy.com (en site fÃ¶r nedladdning av video) men Ã¤r tydligt mÃ¤rkt med Burger Kings logga. [...]

By: evilutionary virtual log » Blog Archive » PO: Advertising in vlogs?

evilutionary virtual log » Blog Archive » PO: Advertising in vlogs? — Fri, 06 Jan 2006 14:36:02 +0000

[...] from that videoblogging group. it is a reply to a post where this was quoted. [...]

By: hugh macleod

hugh macleod — Mon, 07 Nov 2005 13:04:31 +0000

The issue is not how much TV the couch potatoes are watching, it’s how well the TV business model is working i.e. creating a mechanism that makes the TV audiences buy their advertisers’ product. If JBK can find me one decent shred of evidence to suggest the business model is working better than it has in the past, I’ll be most impressed.

As far as being rude online, well, that’s so very 1997.

By: Mack Collier

Mack Collier — Sun, 06 Nov 2005 20:02:49 +0000

Great point Jeff, seems like agencies are always careful to stay away from anything that they can’t measure. Ironic that we are discussing this on a blog, which is another form of media that many agencies are standoffish about!

By: laurence haughton

laurence haughton — Sun, 06 Nov 2005 19:27:18 +0000

Most advertising doesn’t work Richard… if you define “work” as meets the expectations of the client. That’s the elephant in the room, the unspoken root cause for the money problems of journalism and the MSM. (I for one would like to hear from some Burger King franchisees on the potential they see in this use of their money.)

But Jeff to your point on trading insults. I think that blogs have to look at this issue closely and do something. To me this constant insult trading limits participation to those who are comfortable with the illogic and the ignorance of attacking a person instead of an argument.

It’s a hygiene issue in my mind. Personal attacks are to discussion what unwashed tables and dirty floors are to restaurants… something that turns a lot of potential customers (readers, advertisers, commenters with something to add) off. If blogs want to get mass I think they have to address the blog’s hygiene.

Maybe for the sake of a completely unfettered first ammendment hosts could create a link where people who like to trade personal attacks can do so from all sides. I like insult humor and would probably click on it.

But I also realize a lot of people don’t like it. And it stifles participation which IMO is the real goal of the first ammendment.

By: Jeff Jarvis

Jeff Jarvis — Sun, 06 Nov 2005 19:20:41 +0000

I think certain old-media companies are indeed imploding.
Newspaper companies are having a bad time… see the post below.
NBC ain’t happy.
Time Warner stock isn’t moving for a reason (he said unhappily since he still owns the shit-on-a-certificate): cable will shrink v. the internet; magazines are stagnant; aol is hot again only compared to how deathly cold it was…
Some will be smart. Some will be stupid. Media as a whole will expand and explode and that doesn’t mean that the old players will or won’t be playing in the future.
Everything is up for grabs. And t hat’s why it’s so damned much fun to watch.

By: JBK

JBK — Sun, 06 Nov 2005 18:25:53 +0000

Rush Limbaugh taught me to speak that way, the name calling, the pettiness, it’s what that lardass does best (sorry if you’re a fan). Anyway, your choice of wording was very unclear then in your post, if indeed you meant TV is actually expanding – you frequently gloat about the supposed implosion of old-media. My point was that it, including, and perhaps especially, TV, is not dying quite as quick as you and your friends suppose.

By: Jeff Jarvis

Jeff Jarvis — Sun, 06 Nov 2005 18:01:53 +0000

JBK… Did your mother teach you to talk that way? Let’s actually discuss ideas and not get to insults.
TV is exploding means TV is expanding. There are all kinds of new opportunities to create and distribute and share TV programming… including for the TV programmers, if they can free themselves from their handcuffing deals.

By: JBK

JBK — Sun, 06 Nov 2005 17:45:31 +0000

TV is exploding? Say what?

“Nielsen reports US TV viewership at record high

US TV viewership climbed again last season to a record household average of eight hours, 11 minutes a day, Nielsen Media Research reported on Thursday, challenging perceptions that Americans are watching less than they once did.”

http://www.tv.com/story/story.html&story_id=1806

Does Mr. Jarvis ever get tired of being wrong or does he just like pulling facts out of his ass for his never-ending and now tiresome blog triumphalism? Inquiring minds want to know.

By: John

John — Sun, 06 Nov 2005 16:22:51 +0000

While the iPod does make video more mobile, the inhernet nature of video is that it demand your active attention both through sight and sound. The iPod, or any portable audio device, allows you to do other things — such as driving, cycling or walking down the street — while still listening to what’s playing. Do that with a video iPod, and your insurance rates are probably gonig up, along possibly with your legal fees.

That doesn’t mean it can’t have its uses, but with the small screen involved, it makes the device only marginally more useful at its size than the portable DVD players now on the market, if your home or office computer already has a DVD burner.

By: Robert Feinman

Robert Feinman — Sun, 06 Nov 2005 16:15:45 +0000

When does advertising just get to be too much?

The back of the cash register receipt at my local supermarket has ads printed on it. I have never looked at them, nor have I ever seen anyone else look. This just adds a few cents to the cost of the roll of paper, but raises the costs of the advertisers, so indirectly I pay.

I make it a point never to buy anything at a site where I have clicked through from a search page. If I want to deal with the vendor I will navigate there directly and not support all the middlemen getting fees for “referrals”.

The NY Times, today, has another article about Google finding another revenue stream by directing people to retail purchases. I know that some advertising must work, but there must be a point where people just zone out.