Comments on: Getting personal http://www.buzzmachine.com/2005/11/14/getting-personal/ by Jeff Jarvis Fri, 10 Feb 2012 09:21:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: BuzzMachine » Blog Archive » unPR http://www.buzzmachine.com/2005/11/14/getting-personal/#comment-13053 BuzzMachine » Blog Archive » unPR Fri, 18 Nov 2005 14:05:55 +0000 http://www.buzzmachine.com/?p=764#comment-13053 [...] As the kerfluffle over Audible’s podcast offering went on, I was wondering what Audible’s PR people must have been thinking, Cal Bruckner speculates that it was a form of new-age viral marketing. Mitch Ratcliffe says no but doesn’t back away from the stove and throws some more fuel on it. I still wonder what the PR people are thinking. There has to be a middle ground between disingenous flackery and flaming, just as there is a middle ground between messaging and listening. I’d like to see a Steve Rubel case study of this one. [...] [...] As the kerfluffle over Audible’s podcast offering went on, I was wondering what Audible’s PR people must have been thinking, Cal Bruckner speculates that it was a form of new-age viral marketing. Mitch Ratcliffe says no but doesn’t back away from the stove and throws some more fuel on it. I still wonder what the PR people are thinking. There has to be a middle ground between disingenous flackery and flaming, just as there is a middle ground between messaging and listening. I’d like to see a Steve Rubel case study of this one. [...]

]]> By: Chris Heuer http://www.buzzmachine.com/2005/11/14/getting-personal/#comment-12835 Chris Heuer Thu, 17 Nov 2005 00:52:39 +0000 http://www.buzzmachine.com/?p=764#comment-12835 First let me say that I agree with you in regards to the personal nature of the debate - people really need to learn how to debate/argue their points on the merit of the points rather than resorting to personal attacks. But this is a bigger problem that we will just need to address by calling it when we see it and making people realize that it is wrong - we should all know better by now. Still, I do take exception with your characterization of <i>"the marketplace is telling them they’re on the wrong road"</i> and that Audible should listen. The market has yet to really respond, as of now I can only hear the most loudly amplified voices. As we have previously discussed, the point is people - let's see what people decide about this as we do with most things. That is not to say that we should not criticize or express our points of view, but we should definitely not characterize a handful of thought leaders as speaking for the entirety of the market either. Personally I understand what they are trying to accomplish, and it is a tough problem, one that the MP3 format was not designed to handle. I am more interested in the outcome of the experiment and the big bet/risk that Audible is placing here once a broader selection of podcasters, marketers and listeners respond with their wallets. I am not an audible customer, shareholder nor do I have any stake in the outcome here other than to point out that the discussion insofar as I have seen it is more of an attack and defend on vaguely related points and sub-points rather than being a serious discussion of the facts. A while back I wrote the first part of a 2 parter (still to come) that talks about the <a href="http://chrisheuer.blogspot.com/2005/09/consumer-generated-media-revolution-in.html" rel="nofollow">role of marketing in emerging social media</a> from a more historical angle and how it was necessary for advertisers to play a role due to the enormous burden in costs of distribution. I believe there will be a place for free and open MP3 based podcasting and other advertising supported ones (isn't this what Adam Curry is working on?), so I am just glad to see the conversation is going on, and I hope everyone can realize that one person with a different point of view is not stupid nor worthy of mass scotn for holding a different opinion. More importantly, I hope we can all just learn to get along because ultimately (at least with regards to the players involved insofar as I have come to know them) everyone really wants what is best, they just disagree on the what and how of it all. Which is the point of "Markets as conversations" isn't it? Would love your feedback on my earlier post in light of this conversation. First let me say that I agree with you in regards to the personal nature of the debate – people really need to learn how to debate/argue their points on the merit of the points rather than resorting to personal attacks. But this is a bigger problem that we will just need to address by calling it when we see it and making people realize that it is wrong – we should all know better by now.

Still, I do take exception with your characterization of “the marketplace is telling them they’re on the wrong road” and that Audible should listen. The market has yet to really respond, as of now I can only hear the most loudly amplified voices. As we have previously discussed, the point is people – let’s see what people decide about this as we do with most things. That is not to say that we should not criticize or express our points of view, but we should definitely not characterize a handful of thought leaders as speaking for the entirety of the market either.

Personally I understand what they are trying to accomplish, and it is a tough problem, one that the MP3 format was not designed to handle. I am more interested in the outcome of the experiment and the big bet/risk that Audible is placing here once a broader selection of podcasters, marketers and listeners respond with their wallets. I am not an audible customer, shareholder nor do I have any stake in the outcome here other than to point out that the discussion insofar as I have seen it is more of an attack and defend on vaguely related points and sub-points rather than being a serious discussion of the facts.

A while back I wrote the first part of a 2 parter (still to come) that talks about the role of marketing in emerging social media from a more historical angle and how it was necessary for advertisers to play a role due to the enormous burden in costs of distribution. I believe there will be a place for free and open MP3 based podcasting and other advertising supported ones (isn’t this what Adam Curry is working on?), so I am just glad to see the conversation is going on, and I hope everyone can realize that one person with a different point of view is not stupid nor worthy of mass scotn for holding a different opinion. More importantly, I hope we can all just learn to get along because ultimately (at least with regards to the players involved insofar as I have come to know them) everyone really wants what is best, they just disagree on the what and how of it all. Which is the point of “Markets as conversations” isn’t it?

Would love your feedback on my earlier post in light of this conversation.

]]> By: Fruitcast Blog » Portable Media Expo Recap http://www.buzzmachine.com/2005/11/14/getting-personal/#comment-12765 Fruitcast Blog » Portable Media Expo Recap Wed, 16 Nov 2005 17:06:24 +0000 http://www.buzzmachine.com/?p=764#comment-12765 [...] * Scripting News: Audible announces… * CrunchNotes: Audible’s Clusterfudge * BuzzMachine: Getting personal * Om Malik: Audible’s unPodcast effort? [...] [...] * Scripting News: Audible announces… * CrunchNotes: Audible’s Clusterfudge * BuzzMachine: Getting personal * Om Malik: Audible’s unPodcast effort? [...]

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