Comments on: The alleged ad scarcity http://www.buzzmachine.com/2005/11/18/the-alleged-ad-scarcity/ by Jeff Jarvis Fri, 12 Mar 2010 21:28:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Gary Stein http://www.buzzmachine.com/2005/11/18/the-alleged-ad-scarcity/#comment-13083 Gary Stein Fri, 18 Nov 2005 19:58:37 +0000 http://www.buzzmachine.com/?p=787#comment-13083 It's definitely a "kind of stupid", the kind called "irrationality". Certainly not the most solid basis of an economy, but definitely a real world driver. Thanks for the link. It’s definitely a “kind of stupid”, the kind called “irrationality”. Certainly not the most solid basis of an economy, but definitely a real world driver.

Thanks for the link.

]]> By: Mike G http://www.buzzmachine.com/2005/11/18/the-alleged-ad-scarcity/#comment-13054 Mike G Fri, 18 Nov 2005 15:01:29 +0000 http://www.buzzmachine.com/?p=787#comment-13054 His analysis is correct, but that doesn't mean sewing up a high-profile media placement like a Times Square billboard isn't kind of stupid. (I admit there are times when it has PR or other value-- I can see when it would be advantageous to dominate Sunset Boulevard with your newest singer's album, for instance. But that still just means that instead of buying into the stupid buzz, you're exploiting how other people stupidly buy into buzz.) There's a great big country out there (both in the real world and the virtual one) and it has a lot of money. If you're smart, let somebody else get in a bidding war for the few tiny Manhattans and Malibus of the online world, and focus on the other 98% which is still dirt cheap. Remember that most of the time, your competition in marketing is the kind of people who had NO idea there was a market for a Jesus movie to make $200 million in between JFK and LAX. His analysis is correct, but that doesn’t mean sewing up a high-profile media placement like a Times Square billboard isn’t kind of stupid. (I admit there are times when it has PR or other value– I can see when it would be advantageous to dominate Sunset Boulevard with your newest singer’s album, for instance. But that still just means that instead of buying into the stupid buzz, you’re exploiting how other people stupidly buy into buzz.)

There’s a great big country out there (both in the real world and the virtual one) and it has a lot of money. If you’re smart, let somebody else get in a bidding war for the few tiny Manhattans and Malibus of the online world, and focus on the other 98% which is still dirt cheap. Remember that most of the time, your competition in marketing is the kind of people who had NO idea there was a market for a Jesus movie to make $200 million in between JFK and LAX.

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