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	<title>Comments on: Google Base v. microformats</title>
	<atom:link href="http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Mon, 06 Oct 2008 23:14:16 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: Chat</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-326337</link>
		<dc:creator>Chat</dc:creator>
		<pubDate>Sun, 11 Feb 2007 13:47:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-326337</guid>
		<description>Iâ€™ve found an Open Source library for helping PHP developers to generate and upload through FTP Google Base valid data.? Thanks</description>
		<content:encoded><![CDATA[<p>Iâ€™ve found an Open Source library for helping PHP developers to generate and upload through FTP Google Base valid data.? Thanks</p>
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	<item>
		<title>By: Sohbet</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-326330</link>
		<dc:creator>Sohbet</dc:creator>
		<pubDate>Sun, 11 Feb 2007 13:46:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-326330</guid>
		<description>Since Safarriâ€™s interface is awesome, this makes browsing Safarri even better than browsing Base. This sends more people to Safarri. Thanks</description>
		<content:encoded><![CDATA[<p>Since Safarriâ€™s interface is awesome, this makes browsing Safarri even better than browsing Base. This sends more people to Safarri. Thanks</p>
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	<item>
		<title>By: Aubrey</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-163222</link>
		<dc:creator>Aubrey</dc:creator>
		<pubDate>Tue, 17 Oct 2006 04:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-163222</guid>
		<description>I am the single developer of an online classifieds site called Safarri. Instead of being afraid of Google Base, I work with it!

Whenever ads are submitted to Safarri, I host them then submit them to Oodle and Base.
This sends people browsing either site to Safarri.

When people are browsing Safarri, I fill in Base ads under the Safarri ads. They are not quite as relevant, but I have developed some algirithymns that make them pretty good.
Since Safarri's interface is awesome, this makes browsing Safarri even better than browsing Base. This sends more people to Safarri.

In my opinion, Base is a  a win/win situation!
(And if you don't believe me), check out &lt;a href="http://safarri.com" rel="nofollow"&gt;Safarri.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I am the single developer of an online classifieds site called Safarri. Instead of being afraid of Google Base, I work with it!</p>
<p>Whenever ads are submitted to Safarri, I host them then submit them to Oodle and Base.<br />
This sends people browsing either site to Safarri.</p>
<p>When people are browsing Safarri, I fill in Base ads under the Safarri ads. They are not quite as relevant, but I have developed some algirithymns that make them pretty good.<br />
Since Safarri&#8217;s interface is awesome, this makes browsing Safarri even better than browsing Base. This sends more people to Safarri.</p>
<p>In my opinion, Base is a  a win/win situation!<br />
(And if you don&#8217;t believe me), check out <a href="http://safarri.com" rel="nofollow">Safarri.com</a></p>
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	<item>
		<title>By: &#187; Blog Archive &#187; Onsite Advertiser i bura oko baze</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-24375</link>
		<dc:creator>&#187; Blog Archive &#187; Onsite Advertiser i bura oko baze</dc:creator>
		<pubDate>Wed, 11 Jan 2006 12:16:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-24375</guid>
		<description>[...] Obavezno pogledajte Å¡to o tome kaÅ¾u velike faceÂ  John Battelle i Jeff Jarvis, cijenjeni analitiÄari novih medija.Â  ProÄitajte i komentare ispod tih postova, svakako vrlo zanimljiva tema. [...]</description>
		<content:encoded><![CDATA[<p>[...] Obavezno pogledajte Å¡to o tome kaÅ¾u velike faceÂ  John Battelle i Jeff Jarvis, cijenjeni analitiÄari novih medija.Â  ProÄitajte i komentare ispod tih postova, svakako vrlo zanimljiva tema. [...]</p>
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	<item>
		<title>By: marc-o.net &#187; &#187; Google Base : bonne id&#233;e, mauvaise r&#233;alisation</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-21062</link>
		<dc:creator>marc-o.net &#187; &#187; Google Base : bonne id&#233;e, mauvaise r&#233;alisation</dc:creator>
		<pubDate>Thu, 29 Dec 2005 15:18:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-21062</guid>
		<description>[...] Update 19.11. : A lire &#233;galement le billet de Jeff Jarvis sur les microformats et Google Base [...]</description>
		<content:encoded><![CDATA[<p>[...] Update 19.11. : A lire &eacute;galement le billet de Jeff Jarvis sur les microformats et Google Base [...]</p>
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	<item>
		<title>By: PHP API for submitting to Google Base</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-16144</link>
		<dc:creator>PHP API for submitting to Google Base</dc:creator>
		<pubDate>Fri, 02 Dec 2005 16:45:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-16144</guid>
		<description>I've found an Open Source library for helping PHP developers to generate and upload through FTP Google Base valid data.

The website is &lt;a href='http://www.phpbase.org' rel="nofollow"&gt;http://www.phpbase.org&lt;/a&gt;

It has a plug-in style for attributes and schemes. But currently only Housing scheme is defined.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve found an Open Source library for helping PHP developers to generate and upload through FTP Google Base valid data.</p>
<p>The website is <a href='http://www.phpbase.org' rel="nofollow">http://www.phpbase.org</a></p>
<p>It has a plug-in style for attributes and schemes. But currently only Housing scheme is defined.</p>
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	<item>
		<title>By: BuzzMachine &#187; Blog Archive &#187; Borgle</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13981</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Borgle</dc:creator>
		<pubDate>Wed, 23 Nov 2005 19:08:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13981</guid>
		<description>[...] My issue is: Why not open it up now? Why not publish the data format and API? Why not let us in on their intention? Instead, by playing the mysterious hard-to-get game, Google is mimicking Microsoft, the borg: You&#8217;ll do what we say because we say so. Once again, Google has succeeded thanks to the very openness of the internet. It should be open, in turn. [...]</description>
		<content:encoded><![CDATA[<p>[...] My issue is: Why not open it up now? Why not publish the data format and API? Why not let us in on their intention? Instead, by playing the mysterious hard-to-get game, Google is mimicking Microsoft, the borg: You&#8217;ll do what we say because we say so. Once again, Google has succeeded thanks to the very openness of the internet. It should be open, in turn. [...]</p>
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		<title>By: Mario Rizzuti</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13737</link>
		<dc:creator>Mario Rizzuti</dc:creator>
		<pubDate>Tue, 22 Nov 2005 06:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13737</guid>
		<description>Your thoughts about open vs closed are interesting.

I guess that the larger the database , the more you need to think about ranking. Also, the less relations between the items, the more difficult that has to be.

What about ranking items in an enormous ("world's") database where items have virtually no linking between them (ie. products, classifieds, images, etc)? 

I think that 2 simple aspects of digg (and other projects) are inspiring and worth exploration:

1.extracting ranking directly from traffic/users
2.owning traffic/users by taking manual submissions (as opposed to crawling/rss, etc).

A not-so-unrealistic scenario could be one in which the leader is not the one controlling the items-db, but the one controlling the largest users-feedback-db and extracting the most value from it. 

If that's at least partially true, the leader could be completely open about search results without sharing its real assets.

I don't see Google Base as an innovator or even a bookmark. Probably, the only potential value it is showing right now is free exposure (and just because of the brand).</description>
		<content:encoded><![CDATA[<p>Your thoughts about open vs closed are interesting.</p>
<p>I guess that the larger the database , the more you need to think about ranking. Also, the less relations between the items, the more difficult that has to be.</p>
<p>What about ranking items in an enormous (&#8221;world&#8217;s&#8221;) database where items have virtually no linking between them (ie. products, classifieds, images, etc)? </p>
<p>I think that 2 simple aspects of digg (and other projects) are inspiring and worth exploration:</p>
<p>1.extracting ranking directly from traffic/users<br />
2.owning traffic/users by taking manual submissions (as opposed to crawling/rss, etc).</p>
<p>A not-so-unrealistic scenario could be one in which the leader is not the one controlling the items-db, but the one controlling the largest users-feedback-db and extracting the most value from it. </p>
<p>If that&#8217;s at least partially true, the leader could be completely open about search results without sharing its real assets.</p>
<p>I don&#8217;t see Google Base as an innovator or even a bookmark. Probably, the only potential value it is showing right now is free exposure (and just because of the brand).</p>
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		<title>By: Bronte Media &#187; To Centralize or Not To Centralize</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13617</link>
		<dc:creator>Bronte Media &#187; To Centralize or Not To Centralize</dc:creator>
		<pubDate>Mon, 21 Nov 2005 15:52:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13617</guid>
		<description>[...] His view, along with 2.0 tree-hugger Jeff Jarvis, is that content wants to be de-centralized. [...]</description>
		<content:encoded><![CDATA[<p>[...] His view, along with 2.0 tree-hugger Jeff Jarvis, is that content wants to be de-centralized. [...]</p>
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		<title>By: vrypan&#124;net&#124;log &#187; Google Base vs. microformats</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13595</link>
		<dc:creator>vrypan&#124;net&#124;log &#187; Google Base vs. microformats</dc:creator>
		<pubDate>Mon, 21 Nov 2005 14:34:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13595</guid>
		<description>[...] It was one of my first thoughts when I saw Google Base: why not endorse microformats? BuzzMachine has a more detailed article on the same subject Google Base v. microformats, and some interesting comments by readers. [...]</description>
		<content:encoded><![CDATA[<p>[...] It was one of my first thoughts when I saw Google Base: why not endorse microformats? BuzzMachine has a more detailed article on the same subject Google Base v. microformats, and some interesting comments by readers. [...]</p>
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		<title>By: Jan Egil Kristiansen</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13576</link>
		<dc:creator>Jan Egil Kristiansen</dc:creator>
		<pubDate>Mon, 21 Nov 2005 09:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13576</guid>
		<description>One glimmer of openness: You can submit your data to Google base via public RSS. If people choose that solution, rather than typing their data straight into Google, the data will be available to other robots. There is still an issue of Google namespaces and stuff, but I think Google will have to keep the format quite stable.

But we need a carrot to motivate webmasters to choose the RSS solution: Yahoo!, upcoming.org and the gang must be able to to something useful with these feeds asap. 

&lt;a href="http://base.google.com/base/atom_specs.html" rel="nofollow"&gt;Google Base - Atom 0.3 Specification&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>One glimmer of openness: You can submit your data to Google base via public RSS. If people choose that solution, rather than typing their data straight into Google, the data will be available to other robots. There is still an issue of Google namespaces and stuff, but I think Google will have to keep the format quite stable.</p>
<p>But we need a carrot to motivate webmasters to choose the RSS solution: Yahoo!, upcoming.org and the gang must be able to to something useful with these feeds asap. </p>
<p><a href="http://base.google.com/base/atom_specs.html" rel="nofollow">Google Base - Atom 0.3 Specification</a></p>
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		<title>By: Alex Barnett</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13412</link>
		<dc:creator>Alex Barnett</dc:creator>
		<pubDate>Sun, 20 Nov 2005 16:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13412</guid>
		<description>I agree with Danny. Why does this need to be an either / or conversation?

Why couldn't I do / use both (and others)?</description>
		<content:encoded><![CDATA[<p>I agree with Danny. Why does this need to be an either / or conversation?</p>
<p>Why couldn&#8217;t I do / use both (and others)?</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Riff raff</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13395</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Riff raff</dc:creator>
		<pubDate>Sun, 20 Nov 2005 12:58:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13395</guid>
		<description>[...] If I were a VC, I&#8217;d be investing in a company that tries to use tags and microformats and social interaction to link together the topics and opinions and information people care about on that distributed web. For that&#8217;s the company that won&#8217;t waste effort and expense trying to get people to change their behavior and reverse the natural flow of the web out to the edges &#8212; &#8216;come to us and give us your good stuff&#8217; &#8212; but instead takes advantage of the essence of the web and leaves control out at those edges by saying: &#8216;We know you have good stuff and we&#8217;re going to help people find it.&#8217; The consumer proposition is then clear: This is how you find the good stuff. This will be the real successor to and competitor against Google. Oh, Google could do it, too, but judging by Base, they&#8217;re not doing that. They&#8217;re taking control rather than giving it. [...]</description>
		<content:encoded><![CDATA[<p>[...] If I were a VC, I&#8217;d be investing in a company that tries to use tags and microformats and social interaction to link together the topics and opinions and information people care about on that distributed web. For that&#8217;s the company that won&#8217;t waste effort and expense trying to get people to change their behavior and reverse the natural flow of the web out to the edges &#8212; &#8216;come to us and give us your good stuff&#8217; &#8212; but instead takes advantage of the essence of the web and leaves control out at those edges by saying: &#8216;We know you have good stuff and we&#8217;re going to help people find it.&#8217; The consumer proposition is then clear: This is how you find the good stuff. This will be the real successor to and competitor against Google. Oh, Google could do it, too, but judging by Base, they&#8217;re not doing that. They&#8217;re taking control rather than giving it. [...]</p>
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		<title>By: Pedro Beltrao</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13379</link>
		<dc:creator>Pedro Beltrao</dc:creator>
		<pubDate>Sun, 20 Nov 2005 10:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13379</guid>
		<description>I am not sure if this is of interest but there is a lot you can do already with the URL in Google Base. It is not really an API but you can make structured queries. Very much like get all &lt;i&gt;jobs&lt;/i&gt; where &lt;i&gt;job type&lt;/i&gt; equals &lt;i&gt;permanent&lt;/i&gt; for example. I found a way to make AND statements but not OR yet.</description>
		<content:encoded><![CDATA[<p>I am not sure if this is of interest but there is a lot you can do already with the URL in Google Base. It is not really an API but you can make structured queries. Very much like get all <i>jobs</i> where <i>job type</i> equals <i>permanent</i> for example. I found a way to make AND statements but not OR yet.</p>
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		<title>By: CrunchNotes &#187; Open APIs, Microformats, Centralized Data</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13375</link>
		<dc:creator>CrunchNotes &#187; Open APIs, Microformats, Centralized Data</dc:creator>
		<pubDate>Sun, 20 Nov 2005 10:22:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13375</guid>
		<description>[...] I just read Jeff Jarvis&#8217; post on Google Base and he makes some excellent points. [...]</description>
		<content:encoded><![CDATA[<p>[...] I just read Jeff Jarvis&#8217; post on Google Base and he makes some excellent points. [...]</p>
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		<title>By: Jon Tan</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13372</link>
		<dc:creator>Jon Tan</dc:creator>
		<pubDate>Sun, 20 Nov 2005 09:40:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13372</guid>
		<description>The final question for &lt;strike&gt;companies&lt;/strike&gt; humans concerns me. If I understand correctly, this closed information capture system as a pre-requisite to pseudo-syndication or inclusion in the Google aggregate is yet another profit layer between humans and information from source. It's a web within the Web with profits being shaved off with "applicable ads". This is fast becoming an issue of collective ownership versus Google ownership. There are serious issues here for me around access to the human information matrix and its sustainability through distributed, open channels. From what I read, and my own scepticism this smacks of the creation of a false data interface as a profit farm.

Microformats indeed needs more pixels to offer a decentralised, empowering version. I will continue to evangelise about &lt;acronym title="Microformats"&gt;MF&lt;/acronym&gt; as a component of what I call &lt;acronym title="Semantic Information Design Ethics"&gt;SIDE&lt;/acronym&gt; but if a client comes to me and starts asking about Google Base submission, I'm going to balk. IMHO, we (meaning all of us "2.0-ers") have a duty of care towards the information we sheppard and we should get our collective arses in gear to develop robust open standards so access to the more meaningful, aggregated and categorised lexicon of all human thought and knowledge doesn't one day get become synonymous with Google.</description>
		<content:encoded><![CDATA[<p>The final question for <strike>companies</strike> humans concerns me. If I understand correctly, this closed information capture system as a pre-requisite to pseudo-syndication or inclusion in the Google aggregate is yet another profit layer between humans and information from source. It&#8217;s a web within the Web with profits being shaved off with &#8220;applicable ads&#8221;. This is fast becoming an issue of collective ownership versus Google ownership. There are serious issues here for me around access to the human information matrix and its sustainability through distributed, open channels. From what I read, and my own scepticism this smacks of the creation of a false data interface as a profit farm.</p>
<p>Microformats indeed needs more pixels to offer a decentralised, empowering version. I will continue to evangelise about <acronym title="Microformats">MF</acronym> as a component of what I call <acronym title="Semantic Information Design Ethics">SIDE</acronym> but if a client comes to me and starts asking about Google Base submission, I&#8217;m going to balk. IMHO, we (meaning all of us &#8220;2.0-ers&#8221;) have a duty of care towards the information we sheppard and we should get our collective arses in gear to develop robust open standards so access to the more meaningful, aggregated and categorised lexicon of all human thought and knowledge doesn&#8217;t one day get become synonymous with Google.</p>
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		<title>By: Robert Young</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13283</link>
		<dc:creator>Robert Young</dc:creator>
		<pubDate>Sat, 19 Nov 2005 22:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13283</guid>
		<description>Here's my 2 cents:

1st penny-- GOOG is launching carefully to test their semantic tagging scheme... which is structured at the high level and unstructured at lower levels.  In order to validate their scheme, they first need critical mass of meta-data.

2nd penny-- assuming the test works, they'll open up APIs for the rest of web to mashup (e.g. a la GoogleMaps).  However, it'll be critical for them to tie the API to a GoogleWallet to share transaction revenues.  *But*, the transaction dollars will be ad dollars, not consumer purchases... this is the reason why I believe Eric Schmit has been saying that GoogleWallet will not be a direct competitor to PayPal.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s my 2 cents:</p>
<p>1st penny&#8211; GOOG is launching carefully to test their semantic tagging scheme&#8230; which is structured at the high level and unstructured at lower levels.  In order to validate their scheme, they first need critical mass of meta-data.</p>
<p>2nd penny&#8211; assuming the test works, they&#8217;ll open up APIs for the rest of web to mashup (e.g. a la GoogleMaps).  However, it&#8217;ll be critical for them to tie the API to a GoogleWallet to share transaction revenues.  *But*, the transaction dollars will be ad dollars, not consumer purchases&#8230; this is the reason why I believe Eric Schmit has been saying that GoogleWallet will not be a direct competitor to PayPal.</p>
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		<title>By: Danny</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13281</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Sat, 19 Nov 2005 20:30:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13281</guid>
		<description>Ok, so let's say you've prepared this bunch of data about your site, all neatly encoded in one of their format options. So you give it to Google. So why not give it to the rest of the Web as well? 

More at: http://dannyayers.com/archives/2005/11/17/google-base-more-semweb-bootstrapping/</description>
		<content:encoded><![CDATA[<p>Ok, so let&#8217;s say you&#8217;ve prepared this bunch of data about your site, all neatly encoded in one of their format options. So you give it to Google. So why not give it to the rest of the Web as well? </p>
<p>More at: <a href="http://dannyayers.com/archives/2005/11/17/google-base-more-semweb-bootstrapping/" rel="nofollow">http://dannyayers.com/archives/2005/11/17/google-base-more-semweb-bootstrapping/</a></p>
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		<title>By: Joshua Porter</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13280</link>
		<dc:creator>Joshua Porter</dc:creator>
		<pubDate>Sat, 19 Nov 2005 20:26:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13280</guid>
		<description>Hi Jeff,

You're asking the right kind of questions. 

I wanted to direct your attention to a slightly broader topic, that of semantic markup. I wrote an article on Digital Web Magazine about it:  http://digital-web.com/articles/writing_semantic_markup/

In this article I mention microformats as well as structured blogging (similar to ROR) and RSS. All of these technologies are doing the same thing: providing a semantic structure for markup. Microformats, though they have a lot of press, aren't necessarily the best way to solve this problem. I'm not sure what is, but there are definitely alternatives...

Also, thanks for the comparison with Google Base, it's a very interesting one. My optimistic side hopes that they simply rewrite their templates to spit out more structured code...

-Josh</description>
		<content:encoded><![CDATA[<p>Hi Jeff,</p>
<p>You&#8217;re asking the right kind of questions. </p>
<p>I wanted to direct your attention to a slightly broader topic, that of semantic markup. I wrote an article on Digital Web Magazine about it:  <a href="http://digital-web.com/articles/writing_semantic_markup/" rel="nofollow">http://digital-web.com/articles/writing_semantic_markup/</a></p>
<p>In this article I mention microformats as well as structured blogging (similar to ROR) and RSS. All of these technologies are doing the same thing: providing a semantic structure for markup. Microformats, though they have a lot of press, aren&#8217;t necessarily the best way to solve this problem. I&#8217;m not sure what is, but there are definitely alternatives&#8230;</p>
<p>Also, thanks for the comparison with Google Base, it&#8217;s a very interesting one. My optimistic side hopes that they simply rewrite their templates to spit out more structured code&#8230;</p>
<p>-Josh</p>
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	<item>
		<title>By: Dave McClure</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13244</link>
		<dc:creator>Dave McClure</dc:creator>
		<pubDate>Sat, 19 Nov 2005 17:28:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13244</guid>
		<description>hi Jeff -

the angle on microformats vs GoogleBase is right on target: those are 2 distinct alternatives to consider for the future.  one is a centrally-hosted option (which has benefits, but significant downside if not searchable by anyone but Google), and the other is a distributed option, but "centrally-searchable".  

in other words, in a microformat world i post my data (job listing, classified ad, restaurant review, etc) on my site or blog, and using tags &#38; microformats, that data is discoverable by anyone who knows to look for those tags &#38; can recognize the data structure defined by the microformat.  this is what i call &lt;b&gt;"open access"&lt;/b&gt;.

in a GoogleBase (or Craigslist or eBay) world, i upload my data to a hosted DB, specify the structure as i post the listing there, and then the data is discoverable by anyone who uses the associated portal -- and, if that data is searchable by other engines &#38; crawlers, then it can be discovered by anyone using other meta-search or vertical search services.  but if it is *not* open to search by others, then i'd say it's more of a &lt;b&gt;"walled garden"&lt;/b&gt;.

what is interesting about these 2 alternatives is that at first glance they look somewhat similar -- they both allow anyone to post data that could be discovered &#38; searched by a large audience.  however, in the 2nd case, unless the data is searchable by other services, the size of that audience is limited by the hosting portal.  

furthermore, depending on the web services offering that host portal provides, there could be a limited ability to build application workflow on top of that portal.  from one perspective, if the web services offering is very rich, perhaps that could be an advantage you'd trade off for a more limited audience size.  however i think &lt;a href="http://battellemedia.com/archives/002021.php" rel="nofollow"&gt;as vertical search engines and vertical applications develop&lt;/a&gt;, assuming a one size fits all stratey will work is unlikely.

ultimately, i believe the tradeoff is whether you trust a centrally-hosted data service to provide access to data for others to use and enrich further, or whether you'll buy into a potential 'walled garden' due to other benefits (ease of use, richness of web services, audience size, etc).

however, as the variety of other services grow, and data becomes available / searchable / remixable, and other web services offerings debut, it becomes increasingly unlikely that any one portal will offer a rich enough platform to offset the downside of the 'walled garden' -- unless they choose to be truly open.  

as &lt;a href="http://blog.simplyhired.com/archives/2005/10/gbase_all_your.php" rel="nofollow"&gt;powerful as Google is&lt;/a&gt; (or Yahoo or Microsoft), i don't believe &lt;a href="http://blog.simplyhired.com/archives/2005/10/google_there_ca_1.php" rel="nofollow"&gt;there can be only one&lt;/a&gt;.

- Dave McClure
  &lt;a href="http://www.SimplyHired.com" rel="nofollow"&gt;SimplyHired.com&lt;/a&gt; &#124; &lt;a href="http://www.SimplyFired.com" rel="nofollow"&gt;SimplyFIRED.com&lt;/a&gt;
  &lt;a href="http://500hats.typepad.com" rel="nofollow"&gt;Master of 500 Hats&lt;/a&gt;

  




 my general take is that</description>
		<content:encoded><![CDATA[<p>hi Jeff -</p>
<p>the angle on microformats vs GoogleBase is right on target: those are 2 distinct alternatives to consider for the future.  one is a centrally-hosted option (which has benefits, but significant downside if not searchable by anyone but Google), and the other is a distributed option, but &#8220;centrally-searchable&#8221;.  </p>
<p>in other words, in a microformat world i post my data (job listing, classified ad, restaurant review, etc) on my site or blog, and using tags &amp; microformats, that data is discoverable by anyone who knows to look for those tags &amp; can recognize the data structure defined by the microformat.  this is what i call <b>&#8220;open access&#8221;</b>.</p>
<p>in a GoogleBase (or Craigslist or eBay) world, i upload my data to a hosted DB, specify the structure as i post the listing there, and then the data is discoverable by anyone who uses the associated portal &#8212; and, if that data is searchable by other engines &amp; crawlers, then it can be discovered by anyone using other meta-search or vertical search services.  but if it is *not* open to search by others, then i&#8217;d say it&#8217;s more of a <b>&#8220;walled garden&#8221;</b>.</p>
<p>what is interesting about these 2 alternatives is that at first glance they look somewhat similar &#8212; they both allow anyone to post data that could be discovered &amp; searched by a large audience.  however, in the 2nd case, unless the data is searchable by other services, the size of that audience is limited by the hosting portal.  </p>
<p>furthermore, depending on the web services offering that host portal provides, there could be a limited ability to build application workflow on top of that portal.  from one perspective, if the web services offering is very rich, perhaps that could be an advantage you&#8217;d trade off for a more limited audience size.  however i think <a href="http://battellemedia.com/archives/002021.php" rel="nofollow">as vertical search engines and vertical applications develop</a>, assuming a one size fits all stratey will work is unlikely.</p>
<p>ultimately, i believe the tradeoff is whether you trust a centrally-hosted data service to provide access to data for others to use and enrich further, or whether you&#8217;ll buy into a potential &#8216;walled garden&#8217; due to other benefits (ease of use, richness of web services, audience size, etc).</p>
<p>however, as the variety of other services grow, and data becomes available / searchable / remixable, and other web services offerings debut, it becomes increasingly unlikely that any one portal will offer a rich enough platform to offset the downside of the &#8216;walled garden&#8217; &#8212; unless they choose to be truly open.  </p>
<p>as <a href="http://blog.simplyhired.com/archives/2005/10/gbase_all_your.php" rel="nofollow">powerful as Google is</a> (or Yahoo or Microsoft), i don&#8217;t believe <a href="http://blog.simplyhired.com/archives/2005/10/google_there_ca_1.php" rel="nofollow">there can be only one</a>.</p>
<p>- Dave McClure<br />
  <a href="http://www.SimplyHired.com" rel="nofollow">SimplyHired.com</a> | <a href="http://www.SimplyFired.com" rel="nofollow">SimplyFIRED.com</a><br />
  <a href="http://500hats.typepad.com" rel="nofollow">Master of 500 Hats</a></p>
<p> my general take is that</p>
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		<title>By: ROR</title>
		<link>http://www.buzzmachine.com/2005/11/19/google-base-v-microformats/#comment-13241</link>
		<dc:creator>ROR</dc:creator>
		<pubDate>Sat, 19 Nov 2005 17:23:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/19/google-base-v-microformats/#comment-13241</guid>
		<description>ROR is exactly that, an XML format for describing content on webites (products, reviews, articles, [your object here], etc). 

In fact we are shoked to see how Google Base is similar to ROR, except fot the openness issue.

The ROR guys</description>
		<content:encoded><![CDATA[<p>ROR is exactly that, an XML format for describing content on webites (products, reviews, articles, [your object here], etc). </p>
<p>In fact we are shoked to see how Google Base is similar to ROR, except fot the openness issue.</p>
<p>The ROR guys</p>
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