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	<title>Comments on: If he ruled the world&#8230;.</title>
	<atom:link href="http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Sun, 07 Sep 2008 15:54:15 +0000</pubDate>
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		<title>By: Dimitar Vesselinov</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-14085</link>
		<dc:creator>Dimitar Vesselinov</dc:creator>
		<pubDate>Thu, 24 Nov 2005 01:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-14085</guid>
		<description>Robert, I'd like to suggest you something interesting to meditate on:
 
VentureWeek #3 - Music Technology
http://www.ventureweek.com/2005/11/ventureweek-3-music-technology.html</description>
		<content:encoded><![CDATA[<p>Robert, I&#8217;d like to suggest you something interesting to meditate on:</p>
<p>VentureWeek #3 - Music Technology<br />
<a href="http://www.ventureweek.com/2005/11/ventureweek-3-music-technology.html" rel="nofollow">http://www.ventureweek.com/2005/11/ventureweek-3-music-technology.html</a></p>
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		<title>By: Robert</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-14069</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Wed, 23 Nov 2005 23:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-14069</guid>
		<description>You're right Dimitar. But I'm worried that the business models will be mainly for the big companies and the small people will get left out in the cold. 

Big companies and organisations are already taking advantage of the enthusiasm surrounding 'citizen journalism'. Even public service organisations such as the BBC, which insists on a royalty-free perpetual licence for any images it is  given. Why exactly? The BBC deals with licensing and royalties all the time -- for actors and professional media -- so what is the big problem with rewarding members of the public for images used? The answer is they don't because they can get the content for free and people will agree to these outrageous terms.   

I see many places where I can put my video content where it will get viewed for free and at least one where I can release it as Creative Commons with an ad on the end. But where are the pay-per-view video services that let me hold onto my copyright and get a small return? 

The experience of Rocketboom (which I do like BTW), illustrates the amount of time that goes into making video content. I think we won't see much quality video until there is a solid mechanism so the makers can earn something to cover the time they spend.  

Someone was saying Google has lost the plot... Why has Google Video stalled? And, incidentally, search for 'BBC' on Google Video and see what you find. I found entire music performances from BBC Top of the Pops (Robbie Williams) bits of Top Gear, classic drama and comedy. All of which must surely have been uploaded illegally? I thought content was vetted?</description>
		<content:encoded><![CDATA[<p>You&#8217;re right Dimitar. But I&#8217;m worried that the business models will be mainly for the big companies and the small people will get left out in the cold. </p>
<p>Big companies and organisations are already taking advantage of the enthusiasm surrounding &#8216;citizen journalism&#8217;. Even public service organisations such as the BBC, which insists on a royalty-free perpetual licence for any images it is  given. Why exactly? The BBC deals with licensing and royalties all the time &#8212; for actors and professional media &#8212; so what is the big problem with rewarding members of the public for images used? The answer is they don&#8217;t because they can get the content for free and people will agree to these outrageous terms.   </p>
<p>I see many places where I can put my video content where it will get viewed for free and at least one where I can release it as Creative Commons with an ad on the end. But where are the pay-per-view video services that let me hold onto my copyright and get a small return? </p>
<p>The experience of Rocketboom (which I do like BTW), illustrates the amount of time that goes into making video content. I think we won&#8217;t see much quality video until there is a solid mechanism so the makers can earn something to cover the time they spend.  </p>
<p>Someone was saying Google has lost the plot&#8230; Why has Google Video stalled? And, incidentally, search for &#8216;BBC&#8217; on Google Video and see what you find. I found entire music performances from BBC Top of the Pops (Robbie Williams) bits of Top Gear, classic drama and comedy. All of which must surely have been uploaded illegally? I thought content was vetted?</p>
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		<title>By: Dimitar Vesselinov</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-14023</link>
		<dc:creator>Dimitar Vesselinov</dc:creator>
		<pubDate>Wed, 23 Nov 2005 22:04:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-14023</guid>
		<description>Robert, I agree with you. We should build new business models for media, ASAP.

What happens if the old media dies too soon? The urgent need for solid online news media business models
http://www.siliconvalleywatcher.com/mt/archives/2005/11/what_happens_if.php</description>
		<content:encoded><![CDATA[<p>Robert, I agree with you. We should build new business models for media, ASAP.</p>
<p>What happens if the old media dies too soon? The urgent need for solid online news media business models<br />
<a href="http://www.siliconvalleywatcher.com/mt/archives/2005/11/what_happens_if.php" rel="nofollow">http://www.siliconvalleywatcher.com/mt/archives/2005/11/what_happens_if.php</a></p>
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		<title>By: Robert</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13995</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Wed, 23 Nov 2005 20:57:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13995</guid>
		<description>I suppose you're suggesting that a journalist should provide free content but then do lectures on the side to earn some income? Something like that? 

I am a specialist in a particular field. I used to write for magazines and I used to teach too. But no way would the money I made just from teaching cover my living expenses. In effect, what you are saying is that I should work full-time for half the money? 

Maybe a tiny number of people can command such a high fee that this model works for them. But I doubt it will for most people. There are already full-time journalists in the UK who earn Â£12,000 per year. That is about $20,000 and they do numerous hours of overtime unpaid. There is no time left to do anything else.</description>
		<content:encoded><![CDATA[<p>I suppose you&#8217;re suggesting that a journalist should provide free content but then do lectures on the side to earn some income? Something like that? </p>
<p>I am a specialist in a particular field. I used to write for magazines and I used to teach too. But no way would the money I made just from teaching cover my living expenses. In effect, what you are saying is that I should work full-time for half the money? </p>
<p>Maybe a tiny number of people can command such a high fee that this model works for them. But I doubt it will for most people. There are already full-time journalists in the UK who earn Â£12,000 per year. That is about $20,000 and they do numerous hours of overtime unpaid. There is no time left to do anything else.</p>
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		<title>By: Dimitar Vesselinov</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13988</link>
		<dc:creator>Dimitar Vesselinov</dc:creator>
		<pubDate>Wed, 23 Nov 2005 20:27:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13988</guid>
		<description>Robert, there are a lot of good bloggers, experts on something. Their content is free, but they get paid for the services they provide. Can you compete with them?

Examples:
ttp://eurotelcoblog.blogspot.com
http://mobhappy.typepad.com/russell_buckleys_mobhappy/
http://www.mobile-weblog.com
http://www.russellbeattie.com/notebook</description>
		<content:encoded><![CDATA[<p>Robert, there are a lot of good bloggers, experts on something. Their content is free, but they get paid for the services they provide. Can you compete with them?</p>
<p>Examples:<br />
ttp://eurotelcoblog.blogspot.com<br />
<a href="http://mobhappy.typepad.com/russell_buckleys_mobhappy/" rel="nofollow">http://mobhappy.typepad.com/russell_buckleys_mobhappy/</a><br />
<a href="http://www.mobile-weblog.com" rel="nofollow">http://www.mobile-weblog.com</a><br />
<a href="http://www.russellbeattie.com/notebook" rel="nofollow">http://www.russellbeattie.com/notebook</a></p>
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		<title>By: laurence haughton</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13978</link>
		<dc:creator>laurence haughton</dc:creator>
		<pubDate>Wed, 23 Nov 2005 18:56:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13978</guid>
		<description>Sounds like Ethan would go broke.  The business end of his plan looks like the one used by the &lt;a href="http://en.wikipedia.org/wiki/Underpants_Gnomes" rel="nofollow"&gt;Underpants Gnomes&lt;/a&gt; on South Park.</description>
		<content:encoded><![CDATA[<p>Sounds like Ethan would go broke.  The business end of his plan looks like the one used by the <a href="http://en.wikipedia.org/wiki/Underpants_Gnomes" rel="nofollow">Underpants Gnomes</a> on South Park.</p>
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		<title>By: KirkH</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13975</link>
		<dc:creator>KirkH</dc:creator>
		<pubDate>Wed, 23 Nov 2005 17:56:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13975</guid>
		<description>MSM Kate said "&lt;i&gt;What would coffee machines and Wifi add, exactly?&lt;/i&gt;"

This quote completely sums up the MSM's detachment from reality.  My whole world would collapse around me without coffee and wifi.</description>
		<content:encoded><![CDATA[<p>MSM Kate said &#8220;<i>What would coffee machines and Wifi add, exactly?</i>&#8221;</p>
<p>This quote completely sums up the MSM&#8217;s detachment from reality.  My whole world would collapse around me without coffee and wifi.</p>
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		<title>By: Robert</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13967</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Wed, 23 Nov 2005 15:03:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13967</guid>
		<description>What you would end up with is the equivalent of a parish magazine/gossip sheet. Not a newspaper. 

I wrote for magazines for 13 years. I would spend a day or two on a 1000 word article: researching, interviewing people and writing and then rewriting. 

The idea that some unpaid member of the public could just pop into this cafe/newsroom for five minutes, look up some stuff on Google and then write an article of any quality and accuracy is ludicrous. 

Very nice for the journalists who get 'cut'. Are we all destined to become unpaid 'citizen journalists'? Or 'amateurs' as they used to be known. 

Sure there is a tiny number of good bloggers, who are effectively journalists and who, frankly, should be paid for what they do. 

So much of this is sheer pie in the sky. And don't get me started on video blogs and the myth that everyone will soon be making a daily magazine programme! Why isn't that happening, ask Amanda and Andrew from Rocketboom. Yet Andrew admits it takes more than 8 hours to make a three minute daily show. Which pretty much ties in with professional TV experience. 

Rocketboom - the best known video blog in the world. Featured on CBS and around the world. Running for a year and how much money does it make? Zero from what I've read. 

We are led to believe that Rocketboom has minimal costs. However they don't seem to include the cost of a person working 8 hours a day for a year with no income? Perhaps in the next interview they could ask Andrew how he has bought food and paid his bills for the last year? 

Seems pretty unsustainable to me. Though I guess this could end up with them making some money selling the 'brand'. A brand that has partly been built on the back of other people's copyright content btw (see their use of the British Forces 'Road To Armadillo' spoof video with the whole of a number one hit record on the soundtrack. Hardly 'fair use'!). But it's OK because right now Rocketboom is not commercial.  

Generally speaking, this is what most people are really doing - building a name to sell in the future, on the back of other people's content. Google does it, FireAnt does it, Rocketboom is probably doing it... 

So please no more surprise that more people aren't coming up with wonderful TV on a daily basis! And don't pretent that bloggers are ever going replace professional paid journalist unless they do get paid for their work.</description>
		<content:encoded><![CDATA[<p>What you would end up with is the equivalent of a parish magazine/gossip sheet. Not a newspaper. </p>
<p>I wrote for magazines for 13 years. I would spend a day or two on a 1000 word article: researching, interviewing people and writing and then rewriting. </p>
<p>The idea that some unpaid member of the public could just pop into this cafe/newsroom for five minutes, look up some stuff on Google and then write an article of any quality and accuracy is ludicrous. </p>
<p>Very nice for the journalists who get &#8216;cut&#8217;. Are we all destined to become unpaid &#8216;citizen journalists&#8217;? Or &#8216;amateurs&#8217; as they used to be known. </p>
<p>Sure there is a tiny number of good bloggers, who are effectively journalists and who, frankly, should be paid for what they do. </p>
<p>So much of this is sheer pie in the sky. And don&#8217;t get me started on video blogs and the myth that everyone will soon be making a daily magazine programme! Why isn&#8217;t that happening, ask Amanda and Andrew from Rocketboom. Yet Andrew admits it takes more than 8 hours to make a three minute daily show. Which pretty much ties in with professional TV experience. </p>
<p>Rocketboom - the best known video blog in the world. Featured on CBS and around the world. Running for a year and how much money does it make? Zero from what I&#8217;ve read. </p>
<p>We are led to believe that Rocketboom has minimal costs. However they don&#8217;t seem to include the cost of a person working 8 hours a day for a year with no income? Perhaps in the next interview they could ask Andrew how he has bought food and paid his bills for the last year? </p>
<p>Seems pretty unsustainable to me. Though I guess this could end up with them making some money selling the &#8216;brand&#8217;. A brand that has partly been built on the back of other people&#8217;s copyright content btw (see their use of the British Forces &#8216;Road To Armadillo&#8217; spoof video with the whole of a number one hit record on the soundtrack. Hardly &#8216;fair use&#8217;!). But it&#8217;s OK because right now Rocketboom is not commercial.  </p>
<p>Generally speaking, this is what most people are really doing - building a name to sell in the future, on the back of other people&#8217;s content. Google does it, FireAnt does it, Rocketboom is probably doing it&#8230; </p>
<p>So please no more surprise that more people aren&#8217;t coming up with wonderful TV on a daily basis! And don&#8217;t pretent that bloggers are ever going replace professional paid journalist unless they do get paid for their work.</p>
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		<title>By: BTD Venkat</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13958</link>
		<dc:creator>BTD Venkat</dc:creator>
		<pubDate>Wed, 23 Nov 2005 09:04:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13958</guid>
		<description>The use of the word "leverage" tends to make one want to discount his suggestions.</description>
		<content:encoded><![CDATA[<p>The use of the word &#8220;leverage&#8221; tends to make one want to discount his suggestions.</p>
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		<title>By: Kate</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13956</link>
		<dc:creator>Kate</dc:creator>
		<pubDate>Wed, 23 Nov 2005 08:29:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13956</guid>
		<description>Some cute ideas but as Ethan himself admits, it's mostly impractical. As a journalist in the MSM I think things really do need to change dramatically (and inevitably will) but a lot of this stuff is loopy. The whole thing would get taken over by the crazies who email journalists to sound off about their obsessive interests, usually without even reading the story. The kind of people who should stick to blogging (if they can even work out how to do it). Not to mention PR people, who would be just about fighting each other in the hallways to get near the journalists. Ew. On the same note, the idea of putting marketing people in with journalists is just wrong in so many ways.

And as Rick's comment points out, how would you actually gather the news? We already have internet terminals. What would coffee machines and Wifi add, exactly? 

I much prefer &lt;a href="http://www.buzzmachine.com/index.php/2005/11/21/who-wants-to-buy-a-newspaper/" rel="nofollow"&gt;Jeff's own ideas&lt;/a&gt; posted a couple of days back.</description>
		<content:encoded><![CDATA[<p>Some cute ideas but as Ethan himself admits, it&#8217;s mostly impractical. As a journalist in the MSM I think things really do need to change dramatically (and inevitably will) but a lot of this stuff is loopy. The whole thing would get taken over by the crazies who email journalists to sound off about their obsessive interests, usually without even reading the story. The kind of people who should stick to blogging (if they can even work out how to do it). Not to mention PR people, who would be just about fighting each other in the hallways to get near the journalists. Ew. On the same note, the idea of putting marketing people in with journalists is just wrong in so many ways.</p>
<p>And as Rick&#8217;s comment points out, how would you actually gather the news? We already have internet terminals. What would coffee machines and Wifi add, exactly? </p>
<p>I much prefer <a href="http://www.buzzmachine.com/index.php/2005/11/21/who-wants-to-buy-a-newspaper/" rel="nofollow">Jeff&#8217;s own ideas</a> posted a couple of days back.</p>
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		<title>By: Rick</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13952</link>
		<dc:creator>Rick</dc:creator>
		<pubDate>Wed, 23 Nov 2005 06:16:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13952</guid>
		<description>Uh, who would actually do the on-the-ground newsgathering? The investigation of official lies? You need to steal somebody's original work to have a conversation, and it seems the Web 2.0 hypesters overlook that a little to conveniently</description>
		<content:encoded><![CDATA[<p>Uh, who would actually do the on-the-ground newsgathering? The investigation of official lies? You need to steal somebody&#8217;s original work to have a conversation, and it seems the Web 2.0 hypesters overlook that a little to conveniently</p>
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		<title>By: The Vancouverite : Daily Hyper-Caffeinated Snarky News and Opinion</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13930</link>
		<dc:creator>The Vancouverite : Daily Hyper-Caffeinated Snarky News and Opinion</dc:creator>
		<pubDate>Wed, 23 Nov 2005 03:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13930</guid>
		<description>&lt;strong&gt;No. In our World Three's mean Threesomes&lt;/strong&gt;

 Our post from last night about the impending Blog War over Vancouver has generated a nice little debate. (Note to staff: graphics featuring nuclear bomb blasts are a winner.) Our friends over at Metroblogging have a good post recognizing...</description>
		<content:encoded><![CDATA[<p><strong>No. In our World Three&#8217;s mean Threesomes</strong></p>
<p> Our post from last night about the impending Blog War over Vancouver has generated a nice little debate. (Note to staff: graphics featuring nuclear bomb blasts are a winner.) Our friends over at Metroblogging have a good post recognizing&#8230;</p>
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		<title>By: Ethan</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13893</link>
		<dc:creator>Ethan</dc:creator>
		<pubDate>Wed, 23 Nov 2005 01:33:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13893</guid>
		<description>OCR already did that at the Orange County Fair in 1997. Sorry!</description>
		<content:encoded><![CDATA[<p>OCR already did that at the Orange County Fair in 1997. Sorry!</p>
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		<title>By: Jim Treacher</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13884</link>
		<dc:creator>Jim Treacher</dc:creator>
		<pubDate>Wed, 23 Nov 2005 00:51:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13884</guid>
		<description>The only thing missing from Ethan's plan is free pony rides.</description>
		<content:encoded><![CDATA[<p>The only thing missing from Ethan&#8217;s plan is free pony rides.</p>
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		<title>By: Dimitar Vesselinov</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13852</link>
		<dc:creator>Dimitar Vesselinov</dc:creator>
		<pubDate>Tue, 22 Nov 2005 23:11:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13852</guid>
		<description>Craig Newmark is up to something like that...In three months we'll see the result...</description>
		<content:encoded><![CDATA[<p>Craig Newmark is up to something like that&#8230;In three months we&#8217;ll see the result&#8230;</p>
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		<title>By: KirkH</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13843</link>
		<dc:creator>KirkH</dc:creator>
		<pubDate>Tue, 22 Nov 2005 22:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13843</guid>
		<description>Yeah, I was thinking the same thing.  I'd happily bail the Fortune 500 gig to work for Ramen Noodles and an internet connection.  Seriously :)</description>
		<content:encoded><![CDATA[<p>Yeah, I was thinking the same thing.  I&#8217;d happily bail the Fortune 500 gig to work for Ramen Noodles and an internet connection.  Seriously <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Scott Ferguson</title>
		<link>http://www.buzzmachine.com/2005/11/22/if-he-ruled-the-world/#comment-13818</link>
		<dc:creator>Scott Ferguson</dc:creator>
		<pubDate>Tue, 22 Nov 2005 21:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2005/11/22/if-he-ruled-the-world/#comment-13818</guid>
		<description>If the financial backers of Pajamas Media ever (God forbid) decide to step in to protect their assets, I think Jeff Jarvis would be the logical choice to run their business, don't you think? Experience, a track record, a vision... :)</description>
		<content:encoded><![CDATA[<p>If the financial backers of Pajamas Media ever (God forbid) decide to step in to protect their assets, I think Jeff Jarvis would be the logical choice to run their business, don&#8217;t you think? Experience, a track record, a vision&#8230; <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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