I had to laugh at this quote from an entertainment exec in Saul Hansell’s NY Time’s story about Starz offering movies for download.
“We see a market out there of people who are saying, ‘I want to choose what I want to watch, control how I watch it and watch it wherever I am,’ ” said Robert Greene, a senior vice president at Starz…
Yes, that’s a new niche market called everybody.
Jeff,
This phenomenon is not limited to entertainment or the media. It will affect everything. I see it very clearly in own field – language training. The demand for choice/control will pulverize the audio-book industry, the language schools, even distance learning programs if they don’t adapt to the new reality. I’ve described something of an alternative here
http://www.suixuan.com/blog/2005/12/26/21/
I’d love to hear your thoughts on this.
Ken
[...] Jeff Jarvis reports that a new demographic has been discovered: I had to laugh at this quote from an entertainment exec in Saul Hansell’s NY Times story about Starz offering movies for download. [...]
“a new niche market called everybody.”
touche!
Keep writing your cable provider to demand ala carte service, keep canceling your dead tree papers! To the barricades!
Jeff
isn’t one of the points about the brave new world: there’s no such thing as “everybody”?
[...] Amen. [...]
[...] New demographic discovered By Jeff Jarvis [...]