New demographic discovered
I had to laugh at this quote from an entertainment exec in Saul Hansell’s NY Time’s story about Starz offering movies for download.
“We see a market out there of people who are saying, ‘I want to choose what I want to watch, control how I watch it and watch it wherever I am,’ ” said Robert Greene, a senior vice president at Starz…
Yes, that’s a new niche market called everybody.
January 3rd, 2006 at 11:52 am
Jeff,
This phenomenon is not limited to entertainment or the media. It will affect everything. I see it very clearly in own field - language training. The demand for choice/control will pulverize the audio-book industry, the language schools, even distance learning programs if they don’t adapt to the new reality. I’ve described something of an alternative here
http://www.suixuan.com/blog/2005/12/26/21/
I’d love to hear your thoughts on this.
Ken
January 3rd, 2006 at 1:05 pm
[...] Jeff Jarvis reports that a new demographic has been discovered: I had to laugh at this quote from an entertainment exec in Saul Hansell’s NY Times story about Starz offering movies for download. [...]
January 3rd, 2006 at 1:19 pm
“a new niche market called everybody.”
touche!
Keep writing your cable provider to demand ala carte service, keep canceling your dead tree papers! To the barricades!
January 3rd, 2006 at 6:33 pm
Jeff
isn’t one of the points about the brave new world: there’s no such thing as “everybody”?
January 5th, 2006 at 12:12 am
[...] Amen. [...]
May 9th, 2006 at 2:08 am
[...] New demographic discovered By Jeff Jarvis [...]