Long ago, I tried to argue that we shouldn’t call big media “mainstream media” because that would be conceding that blogs aren’t mainstream. I got nowhere but then I’m not Kos, who says — after getting past a traffic ego fit and an obligatory ideological slap:
That’s why I call old-school media the “traditional media”. It’s political neutral, it has no negative connotations. It doesn’t put old media on a pedestal, as though it was more “legitimate” than new interactive media. It doesn’t imply that we are tiny niches while they speak to the mainstream and the masses.It’s time to proudly take our place in the mainstream. But to do that, we first need to stop implying that we’re not with that stupid “MSM” monicker.
Agreed. [via Kurtz]
How about ‘legacy media’ ?
“Traffic ego fit”? Meeow.
Purrrrrrrr.
I can’t believe I agree with Kos. I prefer the term “dominant media” which captures the position they CONTINUE to hold in our society in spite of the worthy efforts of bloggers.
MammothMedia. Because they will become extinct.
Note: Google and Yahoo are MM too.
They just don’t know it yet.
If a label fits, why remake it? If it’s meaning is understood perfectly well by all who encounter it, why change?