Comments on: So blogs will have overnight ratings and cumes http://www.buzzmachine.com/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/ by Jeff Jarvis Fri, 09 Jan 2009 06:46:59 +0000 http://wordpress.org/?v=2.7 hourly 1 By: BuzzMachine » Blog Archive » The value of the conversation http://www.buzzmachine.com/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25931 BuzzMachine » Blog Archive » The value of the conversation Thu, 19 Jan 2006 12:41:39 +0000 http://www.buzzmachine.com/index.php/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25931 [...] Now you’ll see why Intelliseek and Buzzmetrics sold: Here]’s a Hill & Knowlton PR exec using the tools of buzz and the methodologies of Steve Rubel and others to figure out how to listen to the conversation about products and industries. He even creates a neat little tool for companies to chart themselves. I also hope they don’t continue to see the public as numbers on charts, though. The real way to listen is not to chart but to read. [via Rex] (Full disclosure: H&K just asked me to speak to a confab of its execs.) [...] [...] Now you’ll see why Intelliseek and Buzzmetrics sold: Here]’s a Hill & Knowlton PR exec using the tools of buzz and the methodologies of Steve Rubel and others to figure out how to listen to the conversation about products and industries. He even creates a neat little tool for companies to chart themselves. I also hope they don’t continue to see the public as numbers on charts, though. The real way to listen is not to chart but to read. [via Rex] (Full disclosure: H&K just asked me to speak to a confab of its execs.) [...]

]]> By: Publishing 2.0 » New Media Should Distrust Nielsen http://www.buzzmachine.com/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25746 Publishing 2.0 » New Media Should Distrust Nielsen Wed, 18 Jan 2006 00:11:53 +0000 http://www.buzzmachine.com/index.php/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25746 [...] The blogosphere is understandably excited that they’re finally going to get “measured” and play in the big league — “Yes, we are ready for prime time,” Jeff Jarvis asserts, and I share his excitement. The blogosphere is finally big enough to drive big league M&A. Steve Rubel focuses on the M&A angle, bragging that the fast pace of consumer generated media has forced Nielsen to buy it rather than build it. He’s right, and it’s a huge leap forward. [...] [...] The blogosphere is understandably excited that they’re finally going to get “measured” and play in the big league — “Yes, we are ready for prime time,” Jeff Jarvis asserts, and I share his excitement. The blogosphere is finally big enough to drive big league M&A. Steve Rubel focuses on the M&A angle, bragging that the fast pace of consumer generated media has forced Nielsen to buy it rather than build it. He’s right, and it’s a huge leap forward. [...]

]]> By: ReveNews - Bill Flitter http://www.buzzmachine.com/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25682 ReveNews - Bill Flitter Tue, 17 Jan 2006 16:35:48 +0000 http://www.buzzmachine.com/index.php/2006/01/17/so-blogs-will-have-overnight-ratings-and-cumes/#comment-25682 <strong>The Fate of Print Media</strong> There has been some interesting discussion recently about the fate of print media, and both sides do have a very compelling argument. Jeff Jarvis dukes it out in Fast Company with John Griffin of National Geographic (registration required) about whethe... The Fate of Print Media

There has been some interesting discussion recently about the fate of print media, and both sides do have a very compelling argument. Jeff Jarvis dukes it out in Fast Company with John Griffin of National Geographic (registration required) about whethe…

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