The value of the conversation
Now you’ll see why Intelliseek and Buzzmetrics sold: Here]’s a Hill & Knowlton PR exec using the tools of buzz and the methodologies of Steve Rubel and others to figure out how to listen to the conversation about products and industries. He even creates a neat little tool for companies to chart themselves. I also hope they don’t continue to see the public as numbers on charts, though. The real way to listen is not to chart but to read. [via Rex] (Full disclosure: H&K just asked me to speak to a confab of its execs.)
Tags: measurement, Weblogs
January 20th, 2006 at 3:04 pm
And I’ll be one of those execs at the confab, Jeff, eager to listen to what you have to say.
I certainly don’t just see this as numbers on charts. As I say in the article, listening is about searching, analysing and synthesising. You can’t do that from charts, but it can help companies understand why they ought to give a damn.