Next week, Rocketboom is going to auction off its advertising on eBay and force the winning advertisers to let Rocketboom make the ads. 99.999 percent of media buyers won’t get this. But somebody will be cool enough to try.
This entry was posted on Saturday, January 28th, 2006 at 7:28 am and was tagged Ad, vlogs.
[...] Auctioning off advertising isn’t new but it is rare for a title to go directly to the market and ask, “What’ll you give us?” Jeff Jarvis wrote: 99.999 percent of media buyers won’t get this. But somebody will be cool enough to try. [...]
Their auction is off to a great start. Letting Amanda do the ads will make a lot of businesses squeemish, but I’m sure whoever wins will likely be very satisfied with what Amanda does to them.
[...] Auctioning off advertising isn’t new but it is rare for a title to go directly to the market and ask, “What’ll you give us?” Jeff Jarvis wrote: 99.999 percent of media buyers won’t get this. But somebody will be cool enough to try. [...]
Their auction is off to a great start. Letting Amanda do the ads will make a lot of businesses squeemish, but I’m sure whoever wins will likely be very satisfied with what Amanda does to them.