Harper Collins is touting the fact that it put up Bruce Judson’s new biz book for free online with ad support (not tons of ad support, though: Yahoo text ads). Says the Harper press release:
Each page of the book’s text will be indexed for search engines and accompanied by contextual ads served by major search companies. Additionally, the site will include a link to an online bookseller where consumers can buy a copy of the book.
The permalinks within the book are the more important part of this, as far as I’m concerned. More on that later.
Where’s the book link? Currently it points to Jake and Windows Defender for some reason
oops. sorry fixed.
Thanks, appreciate that
So Harper-Collins is doing commercially when others have been doing privately for years. About damn time.
[...] The Buzz Machine also talks about how Harper Collins has put the entire text of Bruce Judson’s new business book online for free, supported by Yahoo! ads. Throughout the chapters, there are links to retailers where you can buy the actual book. This is the first instance I’ve seen where an entire book is available, and searchable, online. It’s also organized according to each page, so it’s not just one enormous page of cascading text. [...]