Comments on: Blog brand repertoire

By: kenji mori

kenji mori — Wed, 22 Feb 2006 03:37:56 +0000

For your reference: Technorati’s new feature can accommodate up to 50 fovorite blogs in http://technorati.com/faves/

By: Brian Phipps

Brian Phipps — Sat, 18 Feb 2006 19:17:19 +0000

I think blogs are one of the factors that are irreversibly transforming brands from the bottom up. When brands controlled shelf space, they also controlled name space, and to a large degree, attention space. Today that space is infinitely larger, as Jeff points out, and brands are losing their grip. It’s not just in magazines, but all across the economy.

Brands must change, or die. They have no future as stylized sales stimulants that compete for attention in a controlled space. Their future is to compete on value delivered to customers, in the wide open spaces. Blogs and similar tools will be the means to create that value, much of it directly involving customers themselves.

By: BIG SWINGING

BIG SWINGING — Sat, 18 Feb 2006 12:05:36 +0000

“the distributed-to-the-edge internet”

Hey, that’s coinable!

By: loneranger

loneranger — Sat, 18 Feb 2006 02:20:27 +0000

I think people will increasingly come to rely on News Aggregators like News Bump where you have a large group deciding what's interesting. Just scanning all the normal mags and newspapers these days for the good bits takes forever. Better to let a like-minded group do the hard work for you.

By: Mack Collier

Mack Collier — Fri, 17 Feb 2006 23:59:44 +0000

What’s the cost of getting your average shampoo brand on the shelf at Wal-Mart, versus the cost of getting your average blog up and running? Much MUCH lower barriers to entry in the blogosphere means many more blogs to choose from.

By: Kenji Mori (Japanese)

Kenji Mori (Japanese) — Fri, 17 Feb 2006 23:53:39 +0000

Jeff,

I should have said “subscribe” instead of “name spontaneously.”(in case of shampoo, “name” and “buy” highly correlated, though). The reason I bet on 30 because I myself subscribe to 37 now. But I don’t think it can be as high as 5,000 on a subscription basis.

Bruno,

Thank you for rephrasing the question. Yes, blogs as a product more resemble music download than shampoo.

By: Andrew

Andrew — Fri, 17 Feb 2006 23:14:46 +0000

I’m the biggest blog reader out of anyone I know personaly (read: in real life), and I could only name 10 in the first 30 seconds, and I kinda cheated. Do we count it if I name my MySpace blog that only I an a few of my close friends read? Do I count Kenji Mori, of whose existence I found out about 45 seconds ago?

Well, as I was writing this I thought up a few more names, so I took a minute to try to see if there were any more I remembered. I got 5. So after about two minutes, I’ve got 15 blogs.

By: Bruno

Bruno — Fri, 17 Feb 2006 21:00:45 +0000

Blogs ARE brands, but not in the sense that Shampoos are brands. Blogs are more like artists. I’d rephrase the question:

How many rock can you name spontaneously? Or, how many do you buy and download? How big is your record collection?

Clearly there’s more than 10. Or 30 even. Some folks only listen to 5 bands. Some listen to 5,000. But I think that’s the better analogy. It’s still all media, right?

By: Joshua Herzig-Marx - Something clever here » How many cereals can you name, starting…

Fri, 17 Feb 2006 20:52:23 +0000

[...] He goes on to suggest that people can name more blogs, and that this suggests blogs are a different kind of product. But how many with a 7 year old pounding on you? (via Buzz Machine) This entry is filed under Computers & Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply [...]

By: g-WH!Z » “Too Many Magazines” - Jeff Jarvis

g-WH!Z » “Too Many Magazines” - Jeff Jarvis — Fri, 17 Feb 2006 20:45:52 +0000

[...] Yep. But, with publishers chasing agrowing (not shrinking) ad market… More magazines are coming to limited shelf space near you. Just check out Folio [magazine] and you’ll see it’s true! [...]