Treonauts reports that BMW’s latest clever marketing move — after making movies — is releasing free audiobooks. It’s a very good and creative ad idea. However, since I consider BMW drivers probably the most obnoxious on the road, I hope the stories aren’t too distracting.
I used to be a BMW driver. I had the exact opposite experience. OTHER drivers are totally obnoxious when in close proximity to a BMW.
Every move on the part of the other guy seemed to be “F-you Beemer”!
Wow, I’m impressed! You cut me off in your minivan. You sure showed me!
Asshats.
I posted on the BMW audiobooks on my blog a few days ago. Here are a pair of comments from a reader of mine who listened in:
Doesn’t sound quite as good as those BMW Films, does it…
The movies were something (else) indeed–I’ve turned all my friends into fans, and teh movies into cult ones, respectively. However, the audio books sound very similar to Mercedes-Benz Text Tracks, that do have a tradition, at least–i.e. following in the steps of Mixed Tracks (music).