Comments on: They doth protest too much http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/ by Jeff Jarvis Fri, 09 Jan 2009 07:10:50 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Publishing 2.0 » Buying More Snow http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30799 Publishing 2.0 » Buying More Snow Tue, 28 Feb 2006 17:27:18 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30799 [...] The newspaper and magazine industries are trying to buy back some of their rapidly dwindly credibility with advertisers, with $50 million and $40 million ad campaigns respectively (via Jeff). [...] [...] The newspaper and magazine industries are trying to buy back some of their rapidly dwindly credibility with advertisers, with $50 million and $40 million ad campaigns respectively (via Jeff). [...]

]]> By: Todd Lokken http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30298 Todd Lokken Thu, 23 Feb 2006 18:36:41 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30298 Old newspaper guys still work in newspapers because they just don't get this new-media thing! So, until some young blood gets in there, they will have a ways to go before they catch up. Old newspaper guys still work in newspapers because they just don’t get this new-media thing! So, until some young blood gets in there, they will have a ways to go before they catch up.

]]> By: Jorge http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30206 Jorge Wed, 22 Feb 2006 20:11:31 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30206 Buying new saddles for a dead horse.....Hmmmmm. Buying new saddles for a dead horse…..Hmmmmm.

]]> By: Ivan Dylko http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30116 Ivan Dylko Wed, 22 Feb 2006 05:51:47 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30116 Jeff, knowing your perspective on the matter of advertisers' "nimbleness" - I thought you'd suggest that bloggers should unite and launch a campaign that aims at marketing blogosphere as a worthy investment for ad dollars... Jeff, knowing your perspective on the matter of advertisers’ “nimbleness” - I thought you’d suggest that bloggers should unite and launch a campaign that aims at marketing blogosphere as a worthy investment for ad dollars…

]]> By: Jason O http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30112 Jason O Wed, 22 Feb 2006 04:10:21 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30112 It does sound like more good money after bad. I am not against paying for a paper or a magazine, I don't feel like I need to turn to the Internet exclusively for my news. I kind of like reading the paper. The problem isn't even that I only get one side of the story, but that they try to pass themselves off as objective, or worse as experts. Just report the facts, be honest about your bias, and quit acting like the reader is an idiot. Those three little things would probably do a lot to boost sales. Media bias won't kill them. Media denial of bias probably will. It does sound like more good money after bad.

I am not against paying for a paper or a magazine, I don’t feel like I need to turn to the Internet exclusively for my news. I kind of like reading the paper. The problem isn’t even that I only get one side of the story, but that they try to pass themselves off as objective, or worse as experts.

Just report the facts, be honest about your bias, and quit acting like the reader is an idiot. Those three little things would probably do a lot to boost sales.

Media bias won’t kill them. Media denial of bias probably will.

]]> By: Patricia http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30107 Patricia Wed, 22 Feb 2006 03:36:08 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30107 Or maybe they could use the money to hire security guards so that they would feel free to publish "offensive" Muslim cartoons. Or maybe they could use the money to hire security guards so that they would feel free to publish “offensive” Muslim cartoons.

]]> By: Paul Parducci http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30096 Paul Parducci Wed, 22 Feb 2006 02:47:11 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30096 I have been a daily reader of newspapers for years and years. Because of my morning coffee and straight to the computer for all the latest and the greatest ritual,I finally dropped my daily subscription because frankly most of the time the "news" is stale and or changed by the time I get to the paper. And I Have to admit, I kept the Sunday edition because they included Fri and Sat for the same price. Heck I'm even doing more and more crossword puzzles online. I have been a daily reader of newspapers for years and years. Because of my morning coffee and straight to the computer for all the latest and the greatest ritual,I finally dropped my daily subscription because frankly most of the time the “news” is stale and or changed by the time I get to the paper.
And I Have to admit, I kept the Sunday edition because they included Fri and Sat for the same price. Heck I’m even doing more and more crossword puzzles online.

]]> By: CaptiousNut http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30064 CaptiousNut Tue, 21 Feb 2006 22:51:11 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30064 Ellen, You are only right about the "arrogance". Yeah, if only the publishers would promote their products more, we'll all coming running back to the jurassic newspapers. A little bit of self-promotion won't offset the daily juggernaut of self-demotion, aka the content. Ellen,

You are only right about the “arrogance”.

Yeah, if only the publishers would promote their products more, we’ll all coming running back to the jurassic newspapers.

A little bit of self-promotion won’t offset the daily juggernaut of self-demotion, aka the content.

]]> By: Ellen Foley http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30056 Ellen Foley Tue, 21 Feb 2006 21:34:38 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30056 Some of us believe that the effort is a good sign. Publishers are renown for being hesitant to promote their products, another well accepted business practice that perhaps our arrogance impeded. Looking at it that way, this initiative is a step forward. Some of us believe that the effort is a good sign. Publishers are renown for being hesitant to promote their products, another well accepted business practice that perhaps our arrogance impeded. Looking at it that way, this initiative is a step forward.

]]> By: Wise One http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30044 Wise One Tue, 21 Feb 2006 19:07:49 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30044 Right on. Newspapers are too much into propaganda and axe grinding. Just tell us the local and regional news. Local and regional personalities too. Stop looking for Watergates. Work and innovate in the trenches. Encourage email to the editor. Print a lot of them. They are bloggish and interesting. Right on. Newspapers are too much into propaganda and axe grinding. Just tell us the local and regional news. Local and regional personalities too.

Stop looking for Watergates. Work and innovate in the trenches.

Encourage email to the editor. Print a lot of them. They are bloggish and interesting.

]]> By: laurence haughton http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30036 laurence haughton Tue, 21 Feb 2006 18:29:46 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30036 Oh I forgot to make this point. "They (the reporters) would need to ask the clients to tell them the straight story.... not academics or marketing gurus." Oh I forgot to make this point. “They (the reporters) would need to ask the clients to tell them the straight story…. not academics or marketing gurus.”

]]> By: laurence haughton http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30035 laurence haughton Tue, 21 Feb 2006 18:25:41 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30035 You are so right Jeff. Instead of spending millions of dollars telling clients that they don't suck if they instead paid their journalists to uncover why and where they have sucked... well imagine what they could learn. Of course they would have to be very good journalists to get to the roots of the story and not let any personal agendas color their reporting. And they'd have to tell the bosses some things they wouldn't like hearing. But I'll bet it would be possible and not all that expensive. You are so right Jeff. Instead of spending millions of dollars telling clients that they don’t suck if they instead paid their journalists to uncover why and where they have sucked… well imagine what they could learn.

Of course they would have to be very good journalists to get to the roots of the story and not let any personal agendas color their reporting. And they’d have to tell the bosses some things they wouldn’t like hearing. But I’ll bet it would be possible and not all that expensive.

]]> By: ashok http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30034 ashok Tue, 21 Feb 2006 18:22:35 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30034 $50 million to advertise to advertisers. Wow. How can I get in on this racket? All I do is work to provide my readership with quality content because I like the challenge of writing for an audience. It hasn't brought me a dime or even a relatively large audience yet... OK, you 've got me dreaming of $50 million dollars now... $50 million to advertise to advertisers. Wow.

How can I get in on this racket? All I do is work to provide my readership with quality content because I like the challenge of writing for an audience. It hasn’t brought me a dime or even a relatively large audience yet…

OK, you ‘ve got me dreaming of $50 million dollars now…

]]> By: Ravo http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30028 Ravo Tue, 21 Feb 2006 18:12:43 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30028 Just one glimpse at <a href="http://www.jewishworldreview.com/toons/ramirez/ramirez1.asp" rel="nofollow">this </a>says a thousand words about why the mainstream press has made itself totally irrelevant. It's simply no longer mainstream, representing instead a tiny rabid niche willing to hurt the nation in order to get the likes of a Clinton, Gore or Kerry into power. Just one glimpse at this says a thousand words about why the mainstream press has made itself totally irrelevant.

It’s simply no longer mainstream, representing instead a tiny rabid niche willing to hurt the nation in order to get the likes of a Clinton, Gore or Kerry into power.

]]> By: Michael Taricani http://www.buzzmachine.com/2006/02/21/they-doth-protest-too-much/#comment-30024 Michael Taricani Tue, 21 Feb 2006 17:44:15 +0000 http://www.buzzmachine.com/index.php/2006/02/21/they-doth-protest-too-much/#comment-30024 They do not want to acknowledge the fact that a measure of acceptance is basically who subscribes or uses the services. So if a paper subscription list or sales go down it means that people do not see value in it. Many criticize the "internet", "blogs", "Fox News", etc.....but if the ratings are going up and it is voluntary that people see "value". I agree that spending money to research causes for decline and developing new media opportunities and tactics will go much farther in gaining marketshare than advertising that "we are here". Mike They do not want to acknowledge the fact that a measure of acceptance is basically who subscribes or uses the services. So if a paper subscription list or sales go down it means that people do not see value in it. Many criticize the “internet”, “blogs”, “Fox News”, etc…..but if the ratings are going up and it is voluntary that people see “value”. I agree that spending money to research causes for decline and developing new media opportunities and tactics will go much farther in gaining marketshare than advertising that “we are here”.
Mike

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