Comments on: Exploding advertising http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/ by Jeff Jarvis Fri, 05 Sep 2008 20:59:23 +0000 http://wordpress.org/?v=2.5.1 By: BuzzMachine » Blog Archive » Googlash http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/#comment-30422 BuzzMachine » Blog Archive » Googlash Sat, 25 Feb 2006 03:23:50 +0000 http://www.buzzmachine.com/?p=1172#comment-30422 [...] Steve Baker talks to adman Rishad Tobaccowala of Denuo (Publicis): He maintains that Google is out to become the eBay of advertising, but with one crucial difference: “eBay makes the market but doesn’t take sales,” he says. “Google is the seller and the market. Eventually, someone has to wake up and say, ‘This is [BS]’.” [...] [...] Steve Baker talks to adman Rishad Tobaccowala of Denuo (Publicis): He maintains that Google is out to become the eBay of advertising, but with one crucial difference: “eBay makes the market but doesn’t take sales,” he says. “Google is the seller and the market. Eventually, someone has to wake up and say, ‘This is [BS]’.” [...]

]]> By: peter http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/#comment-30395 peter Fri, 24 Feb 2006 20:55:30 +0000 http://www.buzzmachine.com/?p=1172#comment-30395 The audience is shifting. Do you know an 18-25 year old male that watches more TV than he uses his XBox, IM or MySpace? I don't. Don't most of your friends have a TIVO like system? Mine do. Did your new car come with satellite radio? Mine did. The dollars will follow. But note, most of the guys with the purse strings (and jobs at dinosaur agencies) are scared and scared people don't act fast enough. They are the deer in the headlights right now. But, the good news is that Denuo (now, how do you pronounce that?) will find takers. Some, but not all. The audience is shifting. Do you know an 18-25 year old male that watches more TV than he uses his XBox, IM or MySpace? I don’t. Don’t most of your friends have a TIVO like system? Mine do. Did your new car come with satellite radio? Mine did.

The dollars will follow. But note, most of the guys with the purse strings (and jobs at dinosaur agencies) are scared and scared people don’t act fast enough. They are the deer in the headlights right now.

But, the good news is that Denuo (now, how do you pronounce that?) will find takers. Some, but not all.

]]> By: Jorge http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/#comment-30205 Jorge Wed, 22 Feb 2006 20:07:00 +0000 http://www.buzzmachine.com/?p=1172#comment-30205 Mores of yester harrows Banging credence meritiously O ye of little faith Dream a little dream A new lie is as good As an old one Mores of yester harrows
Banging credence meritiously

O ye of little faith
Dream a little dream

A new lie is as good
As an old one

]]> By: Chas. Porter http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/#comment-30194 Chas. Porter Wed, 22 Feb 2006 18:41:14 +0000 http://www.buzzmachine.com/?p=1172#comment-30194 Advertising has already exploded, it's just that most major ad agencies are still in denial more than a decade after the Internet bomb was dropped. But who can blame them for wanting to go back to the good old days when life was simple, when conusmers watched TV, listened to the radio, read the newspaper, or flipped through a magazine, and that was the whole media/attention game. Back then, it was possible to make serious money on little more than a promise and a handshake. But those days are over. Accountability reigns. As an ad executive who saw the Internet in 1994 and immediately jumped the soon-to-be-sinking ship, it's amazing to watch a media industry that claims to be all about new ideas, resist the biggest new media idea to come down the pike in sixty years. In their unwillingness to change, the big ad agencies have revealed they are little more than sales reps for the broadcasting and publishing industries. Still, new ideas are out there. Watch for innovation in advertising in the same place you always find innovation: out on the edge. Don't look for it in the center of the industry, in big agencies with public ownership and lots to protect; look for it in little agencies hungry for opportunity, agencies who are intent on creating little ideas that can become huge, thanks to the dynamics of the new network: the Internet. Advertising has already exploded, it’s just that most major ad agencies are still in denial more than a decade after the Internet bomb was dropped. But who can blame them for wanting to go back to the good old days when life was simple, when conusmers watched TV, listened to the radio, read the newspaper, or flipped through a magazine, and that was the whole media/attention game. Back then, it was possible to make serious money on little more than a promise and a handshake. But those days are over. Accountability reigns. As an ad executive who saw the Internet in 1994 and immediately jumped the soon-to-be-sinking ship, it’s amazing to watch a media industry that claims to be all about new ideas, resist the biggest new media idea to come down the pike in sixty years. In their unwillingness to change, the big ad agencies have revealed they are little more than sales reps for the broadcasting and publishing industries. Still, new ideas are out there. Watch for innovation in advertising in the same place you always find innovation: out on the edge. Don’t look for it in the center of the industry, in big agencies with public ownership and lots to protect; look for it in little agencies hungry for opportunity, agencies who are intent on creating little ideas that can become huge, thanks to the dynamics of the new network: the Internet.

]]> By: Leo B http://www.buzzmachine.com/2006/02/22/exploding-advertising-2/#comment-30190 Leo B Wed, 22 Feb 2006 17:30:44 +0000 http://www.buzzmachine.com/?p=1172#comment-30190 I'll believe that Leo Burontosaurus-- oh, sorry, Publicis-- has really moved Rishad's way when they finally retire all those old 30-second spot queens that still clutter up the top of the org chart. Does no one remember the destruction of Chemistri or other similar fiascos any time any new medium seemed to threaten the precious 30 second spot there or the bigshots who made their names on it? I’ll believe that Leo Burontosaurus– oh, sorry, Publicis– has really moved Rishad’s way when they finally retire all those old 30-second spot queens that still clutter up the top of the org chart. Does no one remember the destruction of Chemistri or other similar fiascos any time any new medium seemed to threaten the precious 30 second spot there or the bigshots who made their names on it?

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