Steve Baker talks to adman Rishad Tobaccowala of Denuo (Publicis):
He maintains that Google is out to become the eBay of advertising, but with one crucial difference: “eBay makes the market but doesn’t take sales,” he says. “Google is the seller and the market. Eventually, someone has to wake up and say, ‘This is [BS]‘.”
And we have to wake up and create the open marketplace that will compete with Google’s coming monopoly. We have only ourselves to blame.
It is not a novelty. There some attemps have been already taken, to make a system like google, but it has turned out to be not so easy.