Comments on: Not getting it http://www.buzzmachine.com/2006/03/02/not-getting-it-2/ by Jeff Jarvis Mon, 01 Dec 2008 19:13:53 +0000 http://wordpress.org/?v=2.5.1 By: Eric http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-351568 Eric Mon, 18 Jun 2007 02:22:29 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-351568 This is exactly what I expected to find out after reading the title Not getting it. Thanks for informative article This is exactly what I expected to find out after reading the title Not getting it. Thanks for informative article

]]> By: Medialoper » The Daily Loper - March 6, 2006 http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31532 Medialoper » The Daily Loper - March 6, 2006 Tue, 07 Mar 2006 03:28:18 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31532 [...] BuzzMachine: Not getting itOn the other hand, there are news organizations doing the "if a tree falls in the forest…" line of reasoning. Buzz Machine asks the obvious question: where will today’s newspapers be without Google (or the Google of the future)? [...] [...] BuzzMachine: Not getting itOn the other hand, there are news organizations doing the "if a tree falls in the forest…" line of reasoning. Buzz Machine asks the obvious question: where will today’s newspapers be without Google (or the Google of the future)? [...]

]]> By: BizzyBlog.com » Bizzy’s AM Coffee Biz-Econ Links (030606) http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31467 BizzyBlog.com » Bizzy’s AM Coffee Biz-Econ Links (030606) Mon, 06 Mar 2006 15:06:08 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31467 [...] Following up on this February 10 post (”You Might Be Surprised at What Some in the Mainstream Media Call ‘Theft’”), newspapers continue to contend that Google is “infringing on their audience and revenues,” and should pay for the privilege (HT Techdirt) of listing their articles in Google News results. Jeff Jarvis at BuzzMachine says, fine — “If you want to boycott search and links, then you will die on paper.” [...] [...] Following up on this February 10 post (”You Might Be Surprised at What Some in the Mainstream Media Call ‘Theft’”), newspapers continue to contend that Google is “infringing on their audience and revenues,” and should pay for the privilege (HT Techdirt) of listing their articles in Google News results. Jeff Jarvis at BuzzMachine says, fine — “If you want to boycott search and links, then you will die on paper.” [...]

]]> By: Robert Feinman http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31144 Robert Feinman Thu, 02 Mar 2006 19:00:18 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31144 Jeff: Sounds like you are channelling the ideas in my little essay on the dangers of monopoly control by search engines: <a href="http://robertdfeinman.com/society/google_monopoly.html" rel="nofollow">Google Monopoly</a> Not only does a site effectively not exist if the search engines chose not to index it, but it also is invisible if they index it incorrectly. This is in addition to the government sponsored actions of deliberately blocking access to search results. Jeff:
Sounds like you are channelling the ideas in my little essay on the dangers of monopoly control by search engines:

Google Monopoly

Not only does a site effectively not exist if the search engines chose not to index it, but it also is invisible if they index it incorrectly. This is in addition to the government sponsored actions of deliberately blocking access to search results.

]]> By: Kirsten http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31123 Kirsten Thu, 02 Mar 2006 14:18:28 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31123 This probably qualifies as but a minor sub-category of this topic, but some months ago I decided to "just say no" to registration-required online newspaper content. I currently have a list of over 30 user name/password combinations that I have to keep handy in order to get through my day without getting locked out of something I need. It's ridiculous, and I now refuse to add any more if I can possibly help it. I understand that newspapers want to leverage my visits in order to build mailing lists and/or understand the demographics of their online audience, but forcing registration is an annoyance that this reader, at least, will no longer tolerate. After all, most news stories are carried by multiple sources, so if I can't access it one place, I just move to the next . . . This probably qualifies as but a minor sub-category of this topic, but some months ago I decided to “just say no” to registration-required online newspaper content.

I currently have a list of over 30 user name/password combinations that I have to keep handy in order to get through my day without getting locked out of something I need. It’s ridiculous, and I now refuse to add any more if I can possibly help it.

I understand that newspapers want to leverage my visits in order to build mailing lists and/or understand the demographics of their online audience, but forcing registration is an annoyance that this reader, at least, will no longer tolerate. After all, most news stories are carried by multiple sources, so if I can’t access it one place, I just move to the next . . .

]]> By: Pete Shield http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31118 Pete Shield Thu, 02 Mar 2006 13:44:29 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31118 The key question is not how to stop google but how to make money from traffic generated from google- if, like us, you publish free access news there is no way round the fact that people are going to access that news..err for free. If however you pay for that free news with related advertising, or can use an exchange of free information for demographics to enrich the old database, or surround the article with with money generating added value to the reader then you are quids (or dollar or yen) in. Coz the simple fact is that Google News is free advertising for publishers not a threat. Where we are threatened by google is the fact that in a google world of perfect information then branding and marks (well apart from Google's own of course) doesn't have value. It is the branding elments of advertising than generate the majority of revenue for publishers, if everything is just based on cost per click, cost per enquiry, cost per call then in effect the direct marketeers have risen up from below the line to dam the flow of content. However certainly in the online business to business publishing sector where I am we have opportunities to take the idea of search orientated users and provide services way in excess of Google's one size fits all B2C approach- by adding much more targetted content and advertising round very precise technical content and search we can give much higher value to the reader than Google would ever do. For example take a site like - www.nutraingredients.com-(disclosure we publish this), an industry buyer looking for products around antioxidants can see all the latest news at http://www.nutraingredients.com/news-by-product/indexbycategory.asp?idCat=1 or use the search engine and see http://www.nutraingredients.com/search/search.asp?KEYWORDS=antioxidants&period=all&DISPLAY_TYPE=SEARCH_TRANS&inner=1 in either case we exchange the free content(Free to the user not to us) for highy targetted banners and text adverts ONLY around the highly specific category. A similar google search tries to sell me mangosteen juice- not very helpful to a business user. So my answer to WAN think more for yourselves about how to improve your services- in the long run its cheaper than legal action and franckly more profitable The key question is not how to stop google but how to make money from traffic generated from google- if, like us, you publish free access news there is no way round the fact that people are going to access that news..err for free. If however you pay for that free news with related advertising, or can use an exchange of free information for demographics to enrich the old database, or surround the article with with money generating added value to the reader then you are quids (or dollar or yen) in. Coz the simple fact is that Google News is free advertising for publishers not a threat. Where we are threatened by google is the fact that in a google world of perfect information then branding and marks (well apart from Google’s own of course) doesn’t have value. It is the branding elments of advertising than generate the majority of revenue for publishers, if everything is just based on cost per click, cost per enquiry, cost per call then in effect the direct marketeers have risen up from below the line to dam the flow of content.
However certainly in the online business to business publishing sector where I am we have opportunities to take the idea of search orientated users and provide services way in excess of Google’s one size fits all B2C approach- by adding much more targetted content and advertising round very precise technical content and search we can give much higher value to the reader than Google would ever do.
For example take a site like - http://www.nutraingredients.com-(disclosure we publish this), an industry buyer looking for products around antioxidants can see all the latest news at http://www.nutraingredients.com/news-by-product/indexbycategory.asp?idCat=1 or use the search engine and see http://www.nutraingredients.com/search/search.asp?KEYWORDS=antioxidants&period=all&DISPLAY_TYPE=SEARCH_TRANS&inner=1 in either case we exchange the free content(Free to the user not to us) for highy targetted banners and text adverts ONLY around the highly specific category.
A similar google search tries to sell me mangosteen juice- not very helpful to a business user.
So my answer to WAN think more for yourselves about how to improve your services- in the long run its cheaper than legal action and franckly more profitable

]]> By: Robin Good' Sharewood Tidings http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31083 Robin Good' Sharewood Tidings Thu, 02 Mar 2006 10:49:31 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31083 <strong>RSS Monetization? The Game Has Changed; Same Rules May Not Apply</strong> Jeff Jarvis reports about the hot issue of RSS "monetization" and business potential sparked off by last Thursday live online event at RSS Weekly. Photo credit: Constanten Schneider (22) Kyiv, Ukraine I must thank Jeff, and probably the other special... RSS Monetization? The Game Has Changed; Same Rules May Not Apply

Jeff Jarvis reports about the hot issue of RSS “monetization” and business potential sparked off by last Thursday live online event at RSS Weekly. Photo credit: Constanten Schneider (22) Kyiv, Ukraine I must thank Jeff, and probably the other special…

]]> By: Guardian Unlimited: Organ Grinder http://www.buzzmachine.com/2006/03/02/not-getting-it-2/#comment-31081 Guardian Unlimited: Organ Grinder Thu, 02 Mar 2006 10:45:57 +0000 http://www.buzzmachine.com/index.php/2006/03/02/not-getting-it-2/#comment-31081 <strong>OPA conference</strong> So i'm here at the Online Publishers Association conference at London's Landmark hotel. It's basically a bunch of media types scratching our heads and wondering if the net makes us dinosaurs heading for extinction.... OPA conference

So i’m here at the Online Publishers Association conference at London’s Landmark hotel. It’s basically a bunch of media types scratching our heads and wondering if the net makes us dinosaurs heading for extinction….

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