Jeff Cole of USC Annenberg just gave a compelling presentation at OPA of his five-year study of the impact of the internet on media and more. Rather than random bits, I’ll get a copy and share some of the fascinating findings later. The lead to the story: Newspaper doom (except, oddly, Sunday papers).
Professor Cole gave a similar presentation at an event we (Mindshare Interactive Campaigns) hosted last month. Click here for details: http://www.mindshare.net/news/2006/02/13/digital_future/.
“The lead to the story: Newspaper doom”
Prediction: It will get dark.
If not tonight, when the sun burns out.