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	<title>Comments on: Gatekeeper v. amateurs</title>
	<atom:link href="http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Sun, 07 Sep 2008 00:49:02 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
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		<title>By: The gate is open, but the gatekeepers aren&#8217;t gone. &#187; backward five &#187; Blog Archive</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-264119</link>
		<dc:creator>The gate is open, but the gatekeepers aren&#8217;t gone. &#187; backward five &#187; Blog Archive</dc:creator>
		<pubDate>Tue, 02 Jan 2007 04:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-264119</guid>
		<description>[...] The gatekeeper vs. amateurs topic has been a regular one for Jeff Jarvis over at Buzzmachine. He&#8217;s written a lot about print media&#8217;s challenges in this new world, and lately he&#8217;s had much to say about what he calls &#8220;exploding TV&#8221;. [...]</description>
		<content:encoded><![CDATA[<p>[...] The gatekeeper vs. amateurs topic has been a regular one for Jeff Jarvis over at Buzzmachine. He&#8217;s written a lot about print media&#8217;s challenges in this new world, and lately he&#8217;s had much to say about what he calls &#8220;exploding TV&#8221;. [...]</p>
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		<title>By: Jalwynâ€™s Journal &#187; Blog Archive &#187; On gatekeepers &#38; amateurs</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-34960</link>
		<dc:creator>Jalwynâ€™s Journal &#187; Blog Archive &#187; On gatekeepers &#38; amateurs</dc:creator>
		<pubDate>Fri, 31 Mar 2006 00:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-34960</guid>
		<description>[...] In &#8220;Gatekeepers v. Amateurs,&#8221; he writes: &#8220;The problem with professionalism is that itâ€™s all about separation from the public: a belief that you can manipulate them because they know less than you do. Thatâ€™s called spin. And so, I hope that the movement of amatuerism may be an antidote to professional gatekeeping. No, we bloggers donâ€™t have all the tools and access that the pros have. But we have the ability to ask questions and keep pressure on.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] In &#8220;Gatekeepers v. Amateurs,&#8221; he writes: &#8220;The problem with professionalism is that itâ€™s all about separation from the public: a belief that you can manipulate them because they know less than you do. Thatâ€™s called spin. And so, I hope that the movement of amatuerism may be an antidote to professional gatekeeping. No, we bloggers donâ€™t have all the tools and access that the pros have. But we have the ability to ask questions and keep pressure on.&#8221; [...]</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32581</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Thu, 16 Mar 2006 12:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32581</guid>
		<description>Sorry, Phil, my mistake. Thanks for your comment on our blog which I am reprinting here:

&lt;blockquote&gt;I, too, received your solicitation via email, Noel.

&lt;i&gt;It's unclear how Jeff et al were enlisted. Jeff, for example, freely discloses the apparently innocent purchase of danish pastries by Edelman's sister, but fails to disclose the content of the conversation that went along with these allegedly innocent breakfast treat(s) (bribe(s)?). What are we to make of it? Damning isn't the word I'd use for this highly suspicious restaurant rendezvous(s).&lt;/i&gt;

Oh, man... Welcome to the Tinfoil Hat Crowd.

Do you REALLY think that Jeff Jarvis can be bought off WITH A DANISH?

Dan Gillmor is probably one of the most resolutely ethical people I've ever met. If you knew anything about the man, you would not make such a charge.

Incredible...

philgomes &#124; Thursday, March 16th, 2006 @ 01:42 AM&lt;/blockquote&gt;

And my response:

&lt;blockquote&gt;Frankly, Phil, there is nothing lower than accepting a danish bribe. Crooked cops may take pay-offs from the mob, but NEVER do they accept a danish. The occasional cannoli maybe, but a danish? Please!

As for Dan Gillmor, what does 'resolutely ethical' mean?

Noel Guinane &#124; Thursday, March 16th, 2006 @ 08:03 AM&lt;/blockquote&gt;</description>
		<content:encoded><![CDATA[<p>Sorry, Phil, my mistake. Thanks for your comment on our blog which I am reprinting here:</p>
<blockquote><p>I, too, received your solicitation via email, Noel.</p>
<p><i>It&#8217;s unclear how Jeff et al were enlisted. Jeff, for example, freely discloses the apparently innocent purchase of danish pastries by Edelman&#8217;s sister, but fails to disclose the content of the conversation that went along with these allegedly innocent breakfast treat(s) (bribe(s)?). What are we to make of it? Damning isn&#8217;t the word I&#8217;d use for this highly suspicious restaurant rendezvous(s).</i></p>
<p>Oh, man&#8230; Welcome to the Tinfoil Hat Crowd.</p>
<p>Do you REALLY think that Jeff Jarvis can be bought off WITH A DANISH?</p>
<p>Dan Gillmor is probably one of the most resolutely ethical people I&#8217;ve ever met. If you knew anything about the man, you would not make such a charge.</p>
<p>Incredible&#8230;</p>
<p>philgomes | Thursday, March 16th, 2006 @ 01:42 AM</p></blockquote>
<p>And my response:</p>
<blockquote><p>Frankly, Phil, there is nothing lower than accepting a danish bribe. Crooked cops may take pay-offs from the mob, but NEVER do they accept a danish. The occasional cannoli maybe, but a danish? Please!</p>
<p>As for Dan Gillmor, what does &#8216;resolutely ethical&#8217; mean?</p>
<p>Noel Guinane | Thursday, March 16th, 2006 @ 08:03 AM</p></blockquote>
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		<title>By: Phil Gomes</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32491</link>
		<dc:creator>Phil Gomes</dc:creator>
		<pubDate>Thu, 16 Mar 2006 02:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32491</guid>
		<description>Noel Guinane Says:
&lt;blockquote&gt;
&lt;i&gt;dennis leeâ€™s link is http://none.

Another botched Edelman cut and paste?&lt;/i&gt;
&lt;/blockquote&gt;
Perhaps not unlike your botched cut-and-paste email to me (Disclosure: an Edelman employee) inviting me to comment on your blog? 
&lt;blockquote&gt;&lt;i&gt;From: Noel Guinane
Sent: Wednesday, March 15, 2006 11:18 AM
To: Phil Gomes
Subject: Blog Post on Edelman PR

I checked into the Successful Blog and read your post on the recent flak with Edelman PR and Walmart. We have put up a post on the same subject and would like to invite you to tell us what you think. The view on this blog reflects my opinion, but it may not be your opinion. Please feel free to comment.&lt;/i&gt;&lt;/blockquote&gt;
For the record, Noel, my blog is &lt;a href="http://philgomes.com/blog/" rel="nofollow"&gt;Phil's Blogservations&lt;/a&gt;, &lt;i&gt;not&lt;/i&gt; the &lt;a href="http://www.successful-blog.com/" rel="nofollow"&gt;Successful Blog&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Noel Guinane Says:</p>
<blockquote><p>
<i>dennis leeâ€™s link is <a href="http://none" rel="nofollow">http://none</a>.</p>
<p>Another botched Edelman cut and paste?</i>
</p></blockquote>
<p>Perhaps not unlike your botched cut-and-paste email to me (Disclosure: an Edelman employee) inviting me to comment on your blog? </p>
<blockquote><p><i>From: Noel Guinane<br />
Sent: Wednesday, March 15, 2006 11:18 AM<br />
To: Phil Gomes<br />
Subject: Blog Post on Edelman PR</p>
<p>I checked into the Successful Blog and read your post on the recent flak with Edelman PR and Walmart. We have put up a post on the same subject and would like to invite you to tell us what you think. The view on this blog reflects my opinion, but it may not be your opinion. Please feel free to comment.</i></p></blockquote>
<p>For the record, Noel, my blog is <a href="http://philgomes.com/blog/" rel="nofollow">Phil&#8217;s Blogservations</a>, <i>not</i> the <a href="http://www.successful-blog.com/" rel="nofollow">Successful Blog</a>.</p>
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		<title>By: Kami Huyse</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32453</link>
		<dc:creator>Kami Huyse</dc:creator>
		<pubDate>Wed, 15 Mar 2006 22:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32453</guid>
		<description>[...]  I think the role of public relations as a facilitator, making sure that access is granted to those that need it, which is much different that a gatekeeper role, â€œI decide what you will know.â€  We must be experts in knowing what the stakeholders of the companies we work for need and we must also be very close to the leadership and the employees of those companies to act as the stakeholders advocate at the decision-making table.

I once wrote that PR  can be  &lt;a href="http://overtonecomm.blogspot.com/2005/11/pr-as-ombudsman-bold-idea-most-pr.html" rel="nofollow"&gt;like the ombudsman&lt;/a&gt; for the stakeholders (customers, shareholders, etc.), connecting the concerns of the grassroots with the management.

Maybe a better term would be Relational Manger.  [...]</description>
		<content:encoded><![CDATA[<p>[...]  I think the role of public relations as a facilitator, making sure that access is granted to those that need it, which is much different that a gatekeeper role, â€œI decide what you will know.â€  We must be experts in knowing what the stakeholders of the companies we work for need and we must also be very close to the leadership and the employees of those companies to act as the stakeholders advocate at the decision-making table.</p>
<p>I once wrote that PR  can be  <a href="http://overtonecomm.blogspot.com/2005/11/pr-as-ombudsman-bold-idea-most-pr.html" rel="nofollow">like the ombudsman</a> for the stakeholders (customers, shareholders, etc.), connecting the concerns of the grassroots with the management.</p>
<p>Maybe a better term would be Relational Manger.  [...]</p>
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		<title>By: De nieuwe reporter &#187; Blog Archive &#187; PR-industrie bezorgd over toekomst</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32337</link>
		<dc:creator>De nieuwe reporter &#187; Blog Archive &#187; PR-industrie bezorgd over toekomst</dc:creator>
		<pubDate>Wed, 15 Mar 2006 08:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32337</guid>
		<description>[...] Meer weten over dit onderwerp? Lees ook het artikel Gatekeeper v amateurs van Jeff Jarvis.     Trackback [...]</description>
		<content:encoded><![CDATA[<p>[...] Meer weten over dit onderwerp? Lees ook het artikel Gatekeeper v amateurs van Jeff Jarvis.     Trackback [...]</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32212</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Tue, 14 Mar 2006 18:20:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32212</guid>
		<description>Instead of putting up a front, Tom, shouldn't we just be ourselves? Wouldn't that be more honest or isn't that important anymore?</description>
		<content:encoded><![CDATA[<p>Instead of putting up a front, Tom, shouldn&#8217;t we just be ourselves? Wouldn&#8217;t that be more honest or isn&#8217;t that important anymore?</p>
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		<title>By: Tom Foremski</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32193</link>
		<dc:creator>Tom Foremski</dc:creator>
		<pubDate>Tue, 14 Mar 2006 15:00:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32193</guid>
		<description>Jeff, fragmentation won't get rid of gatekeepers, because not everyone has equal access to top execs or stars. The PR people have to cherry pick just because there are so many media/blog outlets--they can't meet with them all.

The way to avoid such manipulation is by building a large enough brand that they will seek you out--and cannot play one publication against another. 

Also, control has got to go. We have no control over how others might Tag us, and we should instead focus on representing our best sides, as people and as companies, at all times.</description>
		<content:encoded><![CDATA[<p>Jeff, fragmentation won&#8217;t get rid of gatekeepers, because not everyone has equal access to top execs or stars. The PR people have to cherry pick just because there are so many media/blog outlets&#8211;they can&#8217;t meet with them all.</p>
<p>The way to avoid such manipulation is by building a large enough brand that they will seek you out&#8211;and cannot play one publication against another. </p>
<p>Also, control has got to go. We have no control over how others might Tag us, and we should instead focus on representing our best sides, as people and as companies, at all times.</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32089</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Mon, 13 Mar 2006 17:45:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32089</guid>
		<description>dennis lee's link is http://none. 

Another botched Edelman cut and paste?</description>
		<content:encoded><![CDATA[<p>dennis lee&#8217;s link is <a href="http://none" rel="nofollow">http://none</a>. </p>
<p>Another botched Edelman cut and paste?</p>
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		<title>By: dennis lee</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32083</link>
		<dc:creator>dennis lee</dc:creator>
		<pubDate>Mon, 13 Mar 2006 15:36:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32083</guid>
		<description>great appearance on CNN  "Reliable Sources, " Jeff.  They could have given you more airtime, but it was well worth it.  I loved how you explained the "gatekeeper" concept.

I came here because of your mention on the show.  It's a great blog....</description>
		<content:encoded><![CDATA[<p>great appearance on CNN  &#8220;Reliable Sources, &#8221; Jeff.  They could have given you more airtime, but it was well worth it.  I loved how you explained the &#8220;gatekeeper&#8221; concept.</p>
<p>I came here because of your mention on the show.  It&#8217;s a great blog&#8230;.</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32080</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Mon, 13 Mar 2006 14:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32080</guid>
		<description>Aha! So if, as you &lt;i&gt;allege&lt;/i&gt;, nothing is happening, or about to happen at these feeding grounds, why bother disclosing a lunch? Surely you are a free burgher allowed to eat with whom you choose without having to broadcast it all over the Internet. ;)

Also, you have failed to disclose what is on the menu at these &lt;i&gt;allegedly&lt;/i&gt; innocent meal venues: oats, hay or a little Guinness to ensure that when you're at the starting line, you're in the mood to win that Edelman Cup ... even if you're &lt;i&gt;allegedly&lt;/i&gt; racing under your own colors.</description>
		<content:encoded><![CDATA[<p>Aha! So if, as you <i>allege</i>, nothing is happening, or about to happen at these feeding grounds, why bother disclosing a lunch? Surely you are a free burgher allowed to eat with whom you choose without having to broadcast it all over the Internet. <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Also, you have failed to disclose what is on the menu at these <i>allegedly</i> innocent meal venues: oats, hay or a little Guinness to ensure that when you&#8217;re at the starting line, you&#8217;re in the mood to win that Edelman Cup &#8230; even if you&#8217;re <i>allegedly</i> racing under your own colors.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32066</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Mon, 13 Mar 2006 11:34:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32066</guid>
		<description>No, Noel. I'll have lunch with them... and disclose it. But I'm not going into PR. No thanks. I would hate it. It's not what I do for a living. And I would be very bad at it; I'm no salesman.</description>
		<content:encoded><![CDATA[<p>No, Noel. I&#8217;ll have lunch with them&#8230; and disclose it. But I&#8217;m not going into PR. No thanks. I would hate it. It&#8217;s not what I do for a living. And I would be very bad at it; I&#8217;m no salesman.</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32051</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Mon, 13 Mar 2006 06:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32051</guid>
		<description>Jeff's hungry for Edelman's oats. Scott C is chomping at the bit for last year's hay, Jonathan wants bloggers properly 'trained' while Peter prefers we call flacks and spinners "forward-thinking industry statesmen." 

That stable aroma is pretty strong in this thread and I for one am not expecting Edelman to don his green wellies and muck it out.</description>
		<content:encoded><![CDATA[<p>Jeff&#8217;s hungry for Edelman&#8217;s oats. Scott C is chomping at the bit for last year&#8217;s hay, Jonathan wants bloggers properly &#8216;trained&#8217; while Peter prefers we call flacks and spinners &#8220;forward-thinking industry statesmen.&#8221; </p>
<p>That stable aroma is pretty strong in this thread and I for one am not expecting Edelman to don his green wellies and muck it out.</p>
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		<title>By: Scott Butki</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32047</link>
		<dc:creator>Scott Butki</dc:creator>
		<pubDate>Mon, 13 Mar 2006 05:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32047</guid>
		<description>Ok, Jeff, thanks for the clarification.</description>
		<content:encoded><![CDATA[<p>Ok, Jeff, thanks for the clarification.</p>
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		<title>By: Peter Himler</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32041</link>
		<dc:creator>Peter Himler</dc:creator>
		<pubDate>Mon, 13 Mar 2006 04:03:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32041</guid>
		<description>Jeff,

Your use of the words "spin" and "flack" are pejoratives in the public relations business.  Perhaps your long tenure working the mainstream media's "back of the book" left a bad taste in your mouth from that side of the PR profession.  It should be noted that Richard Edelman, Harold Burson, and so many other industry statesmen have long advocated for an honest and transparent exchange between the media (the true public gatekeepers) and the clients they represent.  Your generalization of the profession as flacks who spin is not only disrespectful (and condascending), but it no longer applies to the more forward-thinking of those who practice PR today.

PH</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>Your use of the words &#8220;spin&#8221; and &#8220;flack&#8221; are pejoratives in the public relations business.  Perhaps your long tenure working the mainstream media&#8217;s &#8220;back of the book&#8221; left a bad taste in your mouth from that side of the PR profession.  It should be noted that Richard Edelman, Harold Burson, and so many other industry statesmen have long advocated for an honest and transparent exchange between the media (the true public gatekeepers) and the clients they represent.  Your generalization of the profession as flacks who spin is not only disrespectful (and condascending), but it no longer applies to the more forward-thinking of those who practice PR today.</p>
<p>PH</p>
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		<title>By: Dan</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32039</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Mon, 13 Mar 2006 03:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32039</guid>
		<description>"Gatekeepers"
This would be a cool â€œModern Musicalâ€ to write about and add stuff about the war in Iraq and the ERON / Walmart money suckers. 
The plot will be how bloggers took over the US Government, Corporate America and the World. 
Then bloggers created piece on Earth...  

Danism</description>
		<content:encoded><![CDATA[<p>&#8220;Gatekeepers&#8221;<br />
This would be a cool â€œModern Musicalâ€ to write about and add stuff about the war in Iraq and the ERON / Walmart money suckers.<br />
The plot will be how bloggers took over the US Government, Corporate America and the World.<br />
Then bloggers created piece on Earth&#8230;  </p>
<p>Danism</p>
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		<title>By: Jonathan Trenn</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32038</link>
		<dc:creator>Jonathan Trenn</dc:creator>
		<pubDate>Mon, 13 Mar 2006 03:29:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32038</guid>
		<description>We have to train bloggers?

Well, if you're going to run a PR campaign and enlist the support of bloggers and your're going to give them information/talking points, then hell, yes, the bloggers should be 'trained' on who to blog.

This doesn't go against transparency.  This should enhance it.

The essence of any grassroots campaign is honest and personal contributions from individuals who feel passionate about an issue, cause, or candidate.  When enlisting supporters to make some sort of testament, it's necessary to "clue him in about revealing such things".

The use of bloggers in PR is becoming a 'practice' with right ways and wrong ways.  If a firm is looking to enlist bloggers, it must 'train' them on those rights and wrongs.</description>
		<content:encoded><![CDATA[<p>We have to train bloggers?</p>
<p>Well, if you&#8217;re going to run a PR campaign and enlist the support of bloggers and your&#8217;re going to give them information/talking points, then hell, yes, the bloggers should be &#8216;trained&#8217; on who to blog.</p>
<p>This doesn&#8217;t go against transparency.  This should enhance it.</p>
<p>The essence of any grassroots campaign is honest and personal contributions from individuals who feel passionate about an issue, cause, or candidate.  When enlisting supporters to make some sort of testament, it&#8217;s necessary to &#8220;clue him in about revealing such things&#8221;.</p>
<p>The use of bloggers in PR is becoming a &#8216;practice&#8217; with right ways and wrong ways.  If a firm is looking to enlist bloggers, it must &#8216;train&#8217; them on those rights and wrongs.</p>
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		<title>By: Scott Chaffin</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32019</link>
		<dc:creator>Scott Chaffin</dc:creator>
		<pubDate>Sun, 12 Mar 2006 22:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32019</guid>
		<description>Jeff: My bad on not connecting the dots all the way through.  This conversation crap is hard.

PS I'll take all of last year's hay anyone wants to throw at me.</description>
		<content:encoded><![CDATA[<p>Jeff: My bad on not connecting the dots all the way through.  This conversation crap is hard.</p>
<p>PS I&#8217;ll take all of last year&#8217;s hay anyone wants to throw at me.</p>
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		<title>By: Successful Blog - Edelman Aces PR, NT Times Fails Research</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32016</link>
		<dc:creator>Successful Blog - Edelman Aces PR, NT Times Fails Research</dc:creator>
		<pubDate>Sun, 12 Mar 2006 22:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32016</guid>
		<description>[...] Related articles:  Gate Keepers v Amateurs by Jeff Jarvis  Mr. Glocer Don&#8217;t Spin Stories to My Fiends Technorati Tags: bloggers David Starling Jeff Jarvis Marshall Kirkpatrick New York Times Rich Edelman Stevel Rubel Walmart [...]</description>
		<content:encoded><![CDATA[<p>[...] Related articles:  Gate Keepers v Amateurs by Jeff Jarvis  Mr. Glocer Don&#8217;t Spin Stories to My Fiends Technorati Tags: bloggers David Starling Jeff Jarvis Marshall Kirkpatrick New York Times Rich Edelman Stevel Rubel Walmart [...]</p>
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		<title>By: Noel Guinane</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32013</link>
		<dc:creator>Noel Guinane</dc:creator>
		<pubDate>Sun, 12 Mar 2006 21:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32013</guid>
		<description>Hope you have the same freedom you've enjoyed when you're rugged up and nose-bagged in the Edelman stable. Make sure he gives you the good oats and doesn't try to pawn off last year's hay.</description>
		<content:encoded><![CDATA[<p>Hope you have the same freedom you&#8217;ve enjoyed when you&#8217;re rugged up and nose-bagged in the Edelman stable. Make sure he gives you the good oats and doesn&#8217;t try to pawn off last year&#8217;s hay.</p>
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		<title>By: Andrew Tyndall</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32012</link>
		<dc:creator>Andrew Tyndall</dc:creator>
		<pubDate>Sun, 12 Mar 2006 20:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32012</guid>
		<description>There is an important difference between the way politicans use the press and the way public relations firms use it.

The relationship between journalist and politician can be reciprocal and independent. In other words, politicians may exploit the news media to deliver talking points and spin policy positions -- but they do not have to rely on journalists for that activity, which is the point of Jay Rosen's excellent argument about Rollback over at PressThink. Therefore, there is no sense in which discredited news media are automatically a threat to any politician's ability to communicate.

Not so for public relations firms. If readers and viewers do not trust and believe the news media, the entire enterprise of placing stories, publicity and corporate spin with journalists becomes futile. Instead of reciprocal and independent, public relations firms are parasitic and dependent.

Funnily enough, this means that it is against the interest of public relations firms to be too successful in message manipulation.

Here's why. If the totality of what we read and see in the news were PR spin, those firms would have killed the goose that lays the golden egg of free and credible publicity. PR content has to be surrounded by enough stuff that does not have a hidden agenda or an ax to grind or special pleading for its partial intervention on behalf of the client to get traction.

Otherwise the client might just as well have paid for it and called it advertising.</description>
		<content:encoded><![CDATA[<p>There is an important difference between the way politicans use the press and the way public relations firms use it.</p>
<p>The relationship between journalist and politician can be reciprocal and independent. In other words, politicians may exploit the news media to deliver talking points and spin policy positions &#8212; but they do not have to rely on journalists for that activity, which is the point of Jay Rosen&#8217;s excellent argument about Rollback over at PressThink. Therefore, there is no sense in which discredited news media are automatically a threat to any politician&#8217;s ability to communicate.</p>
<p>Not so for public relations firms. If readers and viewers do not trust and believe the news media, the entire enterprise of placing stories, publicity and corporate spin with journalists becomes futile. Instead of reciprocal and independent, public relations firms are parasitic and dependent.</p>
<p>Funnily enough, this means that it is against the interest of public relations firms to be too successful in message manipulation.</p>
<p>Here&#8217;s why. If the totality of what we read and see in the news were PR spin, those firms would have killed the goose that lays the golden egg of free and credible publicity. PR content has to be surrounded by enough stuff that does not have a hidden agenda or an ax to grind or special pleading for its partial intervention on behalf of the client to get traction.</p>
<p>Otherwise the client might just as well have paid for it and called it advertising.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32008</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Sun, 12 Mar 2006 19:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32008</guid>
		<description>Scott: See the above comment. To answer your question directly: I don't approve of that kind of lifting from press releases, whether done by a blogger or a pro.</description>
		<content:encoded><![CDATA[<p>Scott: See the above comment. To answer your question directly: I don&#8217;t approve of that kind of lifting from press releases, whether done by a blogger or a pro.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32007</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Sun, 12 Mar 2006 19:18:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32007</guid>
		<description>Scott: Please click the links to my earlier posts and see that that is exactly what I have been saying: The pros are not transparent about how the suck up the spin from flacks and they have much farther to go to become transparent about that. That was the entire point of m y first post on the Times' nonstory.</description>
		<content:encoded><![CDATA[<p>Scott: Please click the links to my earlier posts and see that that is exactly what I have been saying: The pros are not transparent about how the suck up the spin from flacks and they have much farther to go to become transparent about that. That was the entire point of m y first post on the Times&#8217; nonstory.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32006</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Sun, 12 Mar 2006 19:00:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32006</guid>
		<description>OK, OK, I hereby abjectly apologize and throw myself on my sword for using the phrase "train bloggers." 
What I was trying to say is that rather than acting in a game of gotcha, which is what the NY Times story was, it's better to clue in folks about the best way to deal with flacks. As I did say on the show, the Times story was a sucker punch: They found one blogger who didin't know better, who quoted a press release without attribution. Of course, I think that's wrong. But I doubt this guy had bad intent. Somebody should clue  him in. That's what I meant when I said "train."</description>
		<content:encoded><![CDATA[<p>OK, OK, I hereby abjectly apologize and throw myself on my sword for using the phrase &#8220;train bloggers.&#8221;<br />
What I was trying to say is that rather than acting in a game of gotcha, which is what the NY Times story was, it&#8217;s better to clue in folks about the best way to deal with flacks. As I did say on the show, the Times story was a sucker punch: They found one blogger who didin&#8217;t know better, who quoted a press release without attribution. Of course, I think that&#8217;s wrong. But I doubt this guy had bad intent. Somebody should clue  him in. That&#8217;s what I meant when I said &#8220;train.&#8221;</p>
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		<title>By: afsvfan</title>
		<link>http://www.buzzmachine.com/2006/03/12/gatekeeper-v-amateurs/#comment-32003</link>
		<dc:creator>afsvfan</dc:creator>
		<pubDate>Sun, 12 Mar 2006 18:35:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=1242#comment-32003</guid>
		<description>if people can't trust the fun happy corporation of walmart than who can we trust .

walmart needs to give employees all blogs on the walmart site ..

forget the whole ecommerce thing . let million people blog. thats more fun.

Howard is a boring host. replace him .  you can take over with a bunch of bloggers. 
like a whole hour if you bashing big media.</description>
		<content:encoded><![CDATA[<p>if people can&#8217;t trust the fun happy corporation of walmart than who can we trust .</p>
<p>walmart needs to give employees all blogs on the walmart site ..</p>
<p>forget the whole ecommerce thing . let million people blog. thats more fun.</p>
<p>Howard is a boring host. replace him .  you can take over with a bunch of bloggers.<br />
like a whole hour if you bashing big media.</p>
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