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	<title>Comments on: Google officially enters the content business</title>
	<atom:link href="http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Sun, 23 Nov 2008 00:43:36 +0000</pubDate>
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		<title>By: Jim Dermitt</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33925</link>
		<dc:creator>Jim Dermitt</dc:creator>
		<pubDate>Fri, 24 Mar 2006 12:26:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33925</guid>
		<description>There are two kinds of content.  We have ad supported content and premium content which people will pay money for.  Real things tend to have value.  Google has done well with advertising.  Making money by making real things is more difficult.  Look at GM which is a big manufacturer or the steel industry.

Real people make real stuff in a real world.  Brands don't have a loyal following like they did in the past.  Google seems to destroy brands or at least the relationship between brands and consumers while it promotes its own brand.  As for Business Week, they seem to be competing with themselves.  If you have a print publication, having a blog is redundant.  I guess it's like having cash and using a credit card because it's just easier.  The credit card is ad supported but cash is premium.  Google is so big that you can't compete.  As a result Google has to compete with itself.  It is in it's own class and people want in and there will be a small group of insiders and a mass of outsiders trying to get in or figure it out or figure out how to get in.  GM is trying to figure out how to get insiders to be outsiders and the insiders are worried.  Designing a car is technical.  Making a profit on the final product is difficult, even with unlimited advertising or a million dollar ad budget.  Making 10% on a $15,000 car is difficult.  Google gives a great return on investment unless you are in the automobile business and then Google won't do much for your bottom line.  As a result local car dealers go out of business and people lose jobs.  Google is hiring.  Can you learn to make nothing and make a whole lot of it?</description>
		<content:encoded><![CDATA[<p>There are two kinds of content.  We have ad supported content and premium content which people will pay money for.  Real things tend to have value.  Google has done well with advertising.  Making money by making real things is more difficult.  Look at GM which is a big manufacturer or the steel industry.</p>
<p>Real people make real stuff in a real world.  Brands don&#8217;t have a loyal following like they did in the past.  Google seems to destroy brands or at least the relationship between brands and consumers while it promotes its own brand.  As for Business Week, they seem to be competing with themselves.  If you have a print publication, having a blog is redundant.  I guess it&#8217;s like having cash and using a credit card because it&#8217;s just easier.  The credit card is ad supported but cash is premium.  Google is so big that you can&#8217;t compete.  As a result Google has to compete with itself.  It is in it&#8217;s own class and people want in and there will be a small group of insiders and a mass of outsiders trying to get in or figure it out or figure out how to get in.  GM is trying to figure out how to get insiders to be outsiders and the insiders are worried.  Designing a car is technical.  Making a profit on the final product is difficult, even with unlimited advertising or a million dollar ad budget.  Making 10% on a $15,000 car is difficult.  Google gives a great return on investment unless you are in the automobile business and then Google won&#8217;t do much for your bottom line.  As a result local car dealers go out of business and people lose jobs.  Google is hiring.  Can you learn to make nothing and make a whole lot of it?</p>
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		<title>By: qcontent</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33815</link>
		<dc:creator>qcontent</dc:creator>
		<pubDate>Thu, 23 Mar 2006 22:44:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33815</guid>
		<description>Goggle, like Sears in their hayday and Walmart today, are so big and so obsessed with growth and momentum and profit that they are forced to try to be eveything to everyone, to try to have something for everyone; that they tend to branch out in every direction at once. It is in the nature of that type of beast, to do what they tend to do. We'll see what happens, and how well it works.</description>
		<content:encoded><![CDATA[<p>Goggle, like Sears in their hayday and Walmart today, are so big and so obsessed with growth and momentum and profit that they are forced to try to be eveything to everyone, to try to have something for everyone; that they tend to branch out in every direction at once. It is in the nature of that type of beast, to do what they tend to do. We&#8217;ll see what happens, and how well it works.</p>
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		<title>By: Ted</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33658</link>
		<dc:creator>Ted</dc:creator>
		<pubDate>Wed, 22 Mar 2006 19:28:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33658</guid>
		<description>Google will have a big problem on their hands if they try to directly compete with people in the content business, since so many of them use AdSense. Yahoo's content publishing ventures have been fairly innocuous, and people dont' fear them. But the size of Google and the amount of traffic they generate for content producers has them scared, and they will surely flow to Yahoo!s ad network or a 3rd, ads-only party.</description>
		<content:encoded><![CDATA[<p>Google will have a big problem on their hands if they try to directly compete with people in the content business, since so many of them use AdSense. Yahoo&#8217;s content publishing ventures have been fairly innocuous, and people dont&#8217; fear them. But the size of Google and the amount of traffic they generate for content producers has them scared, and they will surely flow to Yahoo!s ad network or a 3rd, ads-only party.</p>
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		<title>By: Joe Hogan</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33638</link>
		<dc:creator>Joe Hogan</dc:creator>
		<pubDate>Wed, 22 Mar 2006 17:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33638</guid>
		<description>It seems Google is now also up to something that is, in my judgement, a little more nefarious.  On the Google Homepage, buried among the linked headlines from the NY Times is an alleged "story" entitled, "Accounts Payable Clerk - Mentor 4, Inc. - Tacoma, Washington".  Certainly a strange sounding story for the Times.

Clicking on this link brings one to a help wanted ad on a site called Thingamajob.com.  This practice is certainly deceptive, if not outright fraudulent ,and probably ineffective as advertising.  The question is, who was paid to place the ad, Google, the Times, or both?

I provide the links on my blog, Hogan's Alley.</description>
		<content:encoded><![CDATA[<p>It seems Google is now also up to something that is, in my judgement, a little more nefarious.  On the Google Homepage, buried among the linked headlines from the NY Times is an alleged &#8220;story&#8221; entitled, &#8220;Accounts Payable Clerk - Mentor 4, Inc. - Tacoma, Washington&#8221;.  Certainly a strange sounding story for the Times.</p>
<p>Clicking on this link brings one to a help wanted ad on a site called Thingamajob.com.  This practice is certainly deceptive, if not outright fraudulent ,and probably ineffective as advertising.  The question is, who was paid to place the ad, Google, the Times, or both?</p>
<p>I provide the links on my blog, Hogan&#8217;s Alley.</p>
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		<title>By: Noneyo</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33635</link>
		<dc:creator>Noneyo</dc:creator>
		<pubDate>Wed, 22 Mar 2006 16:42:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33635</guid>
		<description>This is NOT Google's first licensing of content.  It may be the first time they PAID for content, but all sites who syndicate reviews on Google Local (such as InsiderPages.com) must sign license agreements and send Google a nicely formatted XML feed of their content.

Google's standard content licensing agreement requires publishers to continuously send Google content for 2 years, and publishers cannot cancel the contract... Let's say for example if the publisher is acquired by a Google competitor.

So if Yahoo buys the publisher, Yahoo's subsidiary must continue sending content to Google Local.</description>
		<content:encoded><![CDATA[<p>This is NOT Google&#8217;s first licensing of content.  It may be the first time they PAID for content, but all sites who syndicate reviews on Google Local (such as InsiderPages.com) must sign license agreements and send Google a nicely formatted XML feed of their content.</p>
<p>Google&#8217;s standard content licensing agreement requires publishers to continuously send Google content for 2 years, and publishers cannot cancel the contract&#8230; Let&#8217;s say for example if the publisher is acquired by a Google competitor.</p>
<p>So if Yahoo buys the publisher, Yahoo&#8217;s subsidiary must continue sending content to Google Local.</p>
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		<title>By: CaptiousNut</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33607</link>
		<dc:creator>CaptiousNut</dc:creator>
		<pubDate>Wed, 22 Mar 2006 13:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33607</guid>
		<description>Shumway,

"ranting opinions, misleading info, and all out stupidity."?

Big Media turned that into a multi-billion dollar business.

There are good blogs out there and they will be discovered.</description>
		<content:encoded><![CDATA[<p>Shumway,</p>
<p>&#8220;ranting opinions, misleading info, and all out stupidity.&#8221;?</p>
<p>Big Media turned that into a multi-billion dollar business.</p>
<p>There are good blogs out there and they will be discovered.</p>
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	<item>
		<title>By: Shumway</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33493</link>
		<dc:creator>Shumway</dc:creator>
		<pubDate>Wed, 22 Mar 2006 01:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33493</guid>
		<description>I just wonder about having blogs beside real financial info.  Sure, some blogs will have great info, but others will be filled with ranting opinions, misleading info, and all out stupidity.</description>
		<content:encoded><![CDATA[<p>I just wonder about having blogs beside real financial info.  Sure, some blogs will have great info, but others will be filled with ranting opinions, misleading info, and all out stupidity.</p>
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		<title>By: Jimmy</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33484</link>
		<dc:creator>Jimmy</dc:creator>
		<pubDate>Wed, 22 Mar 2006 00:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33484</guid>
		<description>I know Google Finance is in beta and maybe it's because I a major Google hater, but I think Yahoo Finance wipes the floor with them.  People get so excited when Google adds something "new" to their website (more often just a copy of what someone else offers), but it's such a jumbled mess.  Why do people love this company so much?</description>
		<content:encoded><![CDATA[<p>I know Google Finance is in beta and maybe it&#8217;s because I a major Google hater, but I think Yahoo Finance wipes the floor with them.  People get so excited when Google adds something &#8220;new&#8221; to their website (more often just a copy of what someone else offers), but it&#8217;s such a jumbled mess.  Why do people love this company so much?</p>
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	<item>
		<title>By: New Media Crossroads &#187; Blog Archive &#187; Google Makes A Big Move</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33474</link>
		<dc:creator>New Media Crossroads &#187; Blog Archive &#187; Google Makes A Big Move</dc:creator>
		<pubDate>Tue, 21 Mar 2006 23:10:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33474</guid>
		<description>[...] It&#8217;s not getting a lot of press, but I agree with Jeff Jarvis that it is a &#8220;momentous move&#8221;&#8211;Google has gone into the content business. Their first step is Google Finance, an elegant and in-depth interface for tracking financial data and businesses. In fact, it looks a lot like what you would expect Yahoo to come up with if it adapted more AJAX and Flash into their Yahoo Finance site. [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s not getting a lot of press, but I agree with Jeff Jarvis that it is a &#8220;momentous move&#8221;&#8211;Google has gone into the content business. Their first step is Google Finance, an elegant and in-depth interface for tracking financial data and businesses. In fact, it looks a lot like what you would expect Yahoo to come up with if it adapted more AJAX and Flash into their Yahoo Finance site. [...]</p>
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	<item>
		<title>By: New Media Crossroads &#187; Blog Archive &#187; Google Makes A Big Move</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33475</link>
		<dc:creator>New Media Crossroads &#187; Blog Archive &#187; Google Makes A Big Move</dc:creator>
		<pubDate>Tue, 21 Mar 2006 23:10:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33475</guid>
		<description>[...] It&#8217;s not getting a lot of press, but I agree with Jeff Jarvis that it is a &#8220;momentous move&#8221;&#8211;Google has gone into the content business. Their first step is Google Finance, an elegant and in-depth interface for tracking financial data and businesses. In fact, it looks a lot like what you would expect Yahoo to come up with if it adapted more AJAX and Flash into their Yahoo Finance site. [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s not getting a lot of press, but I agree with Jeff Jarvis that it is a &#8220;momentous move&#8221;&#8211;Google has gone into the content business. Their first step is Google Finance, an elegant and in-depth interface for tracking financial data and businesses. In fact, it looks a lot like what you would expect Yahoo to come up with if it adapted more AJAX and Flash into their Yahoo Finance site. [...]</p>
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		<title>By: bob denmore</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33468</link>
		<dc:creator>bob denmore</dc:creator>
		<pubDate>Tue, 21 Mar 2006 22:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33468</guid>
		<description>Wake me up when Google starts employing actual journalists.</description>
		<content:encoded><![CDATA[<p>Wake me up when Google starts employing actual journalists.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CaptiousNut</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33458</link>
		<dc:creator>CaptiousNut</dc:creator>
		<pubDate>Tue, 21 Mar 2006 20:51:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33458</guid>
		<description>Who cares whether Google creates, aggregates, licenses, or distributes content.  All that matters is whether or not google improves my life which it has done in spades.

Google hosts my blog for free.  I find its maps preferable to other websites.  The search engine is obviously very useful.

In fact it is easier to find a specific restaurant through google than it is through citysearch.</description>
		<content:encoded><![CDATA[<p>Who cares whether Google creates, aggregates, licenses, or distributes content.  All that matters is whether or not google improves my life which it has done in spades.</p>
<p>Google hosts my blog for free.  I find its maps preferable to other websites.  The search engine is obviously very useful.</p>
<p>In fact it is easier to find a specific restaurant through google than it is through citysearch.</p>
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		<title>By: Henrik Torstensson</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33457</link>
		<dc:creator>Henrik Torstensson</dc:creator>
		<pubDate>Tue, 21 Mar 2006 20:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33457</guid>
		<description>Hasn't Google always licensed data (a.k.a. content) for its Maps and Earth applications?</description>
		<content:encoded><![CDATA[<p>Hasn&#8217;t Google always licensed data (a.k.a. content) for its Maps and Earth applications?</p>
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		<title>By: Robert Feinman</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33453</link>
		<dc:creator>Robert Feinman</dc:creator>
		<pubDate>Tue, 21 Mar 2006 19:49:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33453</guid>
		<description>&lt;blockquote&gt;
Robert,
      I donâ€™t think they create content but they create a new content product using content, if that makes sense.
&lt;/blockquote&gt;

Sure, it is what all phone books and indexes do, it is even copyrightable, but for Google I think this is just a stepping stone. If they just present the same financial data as other sites the only thing they have going for them is arrangement and presentation. We read your blog because of what you (and others) have to say, not primarily to follow the citations. Novel content, I think, is what will make for successful web destinations.</description>
		<content:encoded><![CDATA[<blockquote><p>
Robert,<br />
      I donâ€™t think they create content but they create a new content product using content, if that makes sense.
</p></blockquote>
<p>Sure, it is what all phone books and indexes do, it is even copyrightable, but for Google I think this is just a stepping stone. If they just present the same financial data as other sites the only thing they have going for them is arrangement and presentation. We read your blog because of what you (and others) have to say, not primarily to follow the citations. Novel content, I think, is what will make for successful web destinations.</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33450</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Tue, 21 Mar 2006 19:33:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33450</guid>
		<description>Heather,
I think you're right but I saw the video deals as a necessity of rights and distribution and this as a step into creating a content product. 
Robert,
I don't think they create content but they create a new content product using content, if that makes sense.</description>
		<content:encoded><![CDATA[<p>Heather,<br />
I think you&#8217;re right but I saw the video deals as a necessity of rights and distribution and this as a step into creating a content product.<br />
Robert,<br />
I don&#8217;t think they create content but they create a new content product using content, if that makes sense.</p>
]]></content:encoded>
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	<item>
		<title>By: Tim</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33441</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Tue, 21 Mar 2006 18:16:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33441</guid>
		<description>Google seriously needs to figure out a good way to integrate all of its offerings and make it easy to navigate between them.  I really like the new Ask.com site -- they try it in an interesting way.  Right now Google has great stuff, but it's a big mess.</description>
		<content:encoded><![CDATA[<p>Google seriously needs to figure out a good way to integrate all of its offerings and make it easy to navigate between them.  I really like the new Ask.com site &#8212; they try it in an interesting way.  Right now Google has great stuff, but it&#8217;s a big mess.</p>
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		<title>By: Robert Feinman</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33438</link>
		<dc:creator>Robert Feinman</dc:creator>
		<pubDate>Tue, 21 Mar 2006 18:02:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33438</guid>
		<description>Jeff:
Perhaps you should make a distinction between redistributing content and creating content. So far it seems Google (and Yahoo) are just redistributing other's work.

Blogs create content, for example - even when the springboard is an existing news story.</description>
		<content:encoded><![CDATA[<p>Jeff:<br />
Perhaps you should make a distinction between redistributing content and creating content. So far it seems Google (and Yahoo) are just redistributing other&#8217;s work.</p>
<p>Blogs create content, for example - even when the springboard is an existing news story.</p>
]]></content:encoded>
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		<title>By: Heather Green</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33434</link>
		<dc:creator>Heather Green</dc:creator>
		<pubDate>Tue, 21 Mar 2006 17:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33434</guid>
		<description>Hey Jeff, 

It's a great point. I wonder, though, whether they already starting moving towards this direction with Google Video, where they have done deals with CBS etc and clearly have their eyes on getting more content out of Time Warner via the AOL deal.  What do you think?</description>
		<content:encoded><![CDATA[<p>Hey Jeff, </p>
<p>It&#8217;s a great point. I wonder, though, whether they already starting moving towards this direction with Google Video, where they have done deals with CBS etc and clearly have their eyes on getting more content out of Time Warner via the AOL deal.  What do you think?</p>
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		<title>By: Ruth</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33431</link>
		<dc:creator>Ruth</dc:creator>
		<pubDate>Tue, 21 Mar 2006 17:26:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33431</guid>
		<description>blogs get a lot of content from media, blogs aren't better but different. 

Seems your reasoning is that Jeff is not condemning Google [altho not rahrah-ing] so that means he's on the take?  Does that apply to anything else positive he says?  negative?

I get paid so much for my opinions, but I go on having and expressing them anyway.</description>
		<content:encoded><![CDATA[<p>blogs get a lot of content from media, blogs aren&#8217;t better but different. </p>
<p>Seems your reasoning is that Jeff is not condemning Google [altho not rahrah-ing] so that means he&#8217;s on the take?  Does that apply to anything else positive he says?  negative?</p>
<p>I get paid so much for my opinions, but I go on having and expressing them anyway.</p>
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	<item>
		<title>By: afsvfan</title>
		<link>http://www.buzzmachine.com/2006/03/21/google-officially-enters-the-content-business/#comment-33429</link>
		<dc:creator>afsvfan</dc:creator>
		<pubDate>Tue, 21 Mar 2006 17:15:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/03/21/google-officially-enters-the-content-business/#comment-33429</guid>
		<description>who needs AP/reuters when there are millions of blogs.

aren't blogs better than them ? 

you probably got a super secret deal...google will pay you millions to
use buzzmachine content on googles front page.

screw old media .</description>
		<content:encoded><![CDATA[<p>who needs AP/reuters when there are millions of blogs.</p>
<p>aren&#8217;t blogs better than them ? </p>
<p>you probably got a super secret deal&#8230;google will pay you millions to<br />
use buzzmachine content on googles front page.</p>
<p>screw old media .</p>
]]></content:encoded>
	</item>
</channel>
</rss>
