Comments on: The price of converstion is worth it http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/ by Jeff Jarvis Fri, 10 Feb 2012 15:30:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Banapana » Blog Archive » Corporate Media Wins The Game http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-335175 Banapana » Blog Archive » Corporate Media Wins The Game Sun, 18 Feb 2007 02:42:15 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-335175 [...] This is an update a post I wrote last year called “Corporate Media Gets the Game.” Long story short, Chevy embraced Web 2.0 and came out with a web site that allowed everyday folks to create their own Chevy ads. Of course, some people used that as an opportunity to criticize the company. And while many expected Chevy to realize its mistake and take the whole thing down, but they didn’t. Instead they realized that in new media, the conversation goes both ways. The firm gets to advertise to your consumers, and your consumers get to advertise about the firm. But then I did a Marshall McLuhan take on the whole thing, especially the criticism, and I realized, even though the critical ads are trying to take Chevy down, their trucks are still impossibly driving to the tops of mountains, aren’t they?–proving once again, to the critics chagrin, I’m sure, that the medium is the message.Welcome to the social ;)These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] This is an update a post I wrote last year called “Corporate Media Gets the Game.” Long story short, Chevy embraced Web 2.0 and came out with a web site that allowed everyday folks to create their own Chevy ads. Of course, some people used that as an opportunity to criticize the company. And while many expected Chevy to realize its mistake and take the whole thing down, but they didn’t. Instead they realized that in new media, the conversation goes both ways. The firm gets to advertise to your consumers, and your consumers get to advertise about the firm. But then I did a Marshall McLuhan take on the whole thing, especially the criticism, and I realized, even though the critical ads are trying to take Chevy down, their trucks are still impossibly driving to the tops of mountains, aren’t they?–proving once again, to the critics chagrin, I’m sure, that the medium is the message.Welcome to the social ;) These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Banapana » Blog Archive » Corporate Media Gets the Game http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-335161 Banapana » Blog Archive » Corporate Media Gets the Game Sun, 18 Feb 2007 02:16:16 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-335161 [...] Picked this story up from Buzz Machine. Chevy is the latest of the big corporations trying to get a piece of the Live Web (more affectionately known to the technorati as Web 2.0) The New York Times reports that Chevy has launched a site that allows web users to make their own ads. Splendid. User participation. Excellent. Of course, when you do that sort of thing people are always apt to use the opportunity to criticize. Strangely enough, despite the harsh words from some participants, Chevy’s media company is taking the whole thing in stride. “We anticipated that there would be critical submissions,” Ms. Tezanos said. “You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.”I second Buzz Machine in saying I’m impressed that they get it. Nice to see that the big guys do occasionally play nice.Welcome to the social ;)These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Picked this story up from Buzz Machine. Chevy is the latest of the big corporations trying to get a piece of the Live Web (more affectionately known to the technorati as Web 2.0) The New York Times reports that Chevy has launched a site that allows web users to make their own ads. Splendid. User participation. Excellent. Of course, when you do that sort of thing people are always apt to use the opportunity to criticize. Strangely enough, despite the harsh words from some participants, Chevy’s media company is taking the whole thing in stride. “We anticipated that there would be critical submissions,” Ms. Tezanos said. “You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.”I second Buzz Machine in saying I’m impressed that they get it. Nice to see that the big guys do occasionally play nice.Welcome to the social ;) These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Carson Fire http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35726 Carson Fire Wed, 05 Apr 2006 14:09:55 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35726 That's a bulshit alert for Jeff, btw. This is a clear case of Chevy suppressing political bullshit! Er, I mean, suppressing Democrat's bullshit politics. No, that is, bullshit as politics when used by... oh, never mind. That’s a bulshit alert for Jeff, btw. This is a clear case of Chevy suppressing political bullshit! Er, I mean, suppressing Democrat’s bullshit politics. No, that is, bullshit as politics when used by… oh, never mind.

]]> By: Carson Fire http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35725 Carson Fire Wed, 05 Apr 2006 14:03:53 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35725 Somebody on my blog says that a lot of the anti-SUV Tahoe ads seem to have been plotted on DemocraticUnderground, and they're angry that some of their ads were taken down; but that it turns out that some ads have been taken down not for being anti-SUV, but because the DemocraticUndergroundians couldn't resist *swearing* in their ads. Somebody on my blog says that a lot of the anti-SUV Tahoe ads seem to have been plotted on DemocraticUnderground, and they’re angry that some of their ads were taken down; but that it turns out that some ads have been taken down not for being anti-SUV, but because the DemocraticUndergroundians couldn’t resist *swearing* in their ads.

]]> By: Angelos http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35695 Angelos Wed, 05 Apr 2006 05:39:05 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35695 Um, the links I had bookmarked to the snarky ads don't work any more. Were they killed, or was it just a bandwidth crunch? I'll try again tomorrow, I've stared at a computer enough today. Um, the links I had bookmarked to the snarky ads don’t work any more.

Were they killed, or was it just a bandwidth crunch?

I’ll try again tomorrow, I’ve stared at a computer enough today.

]]> By: Winger Blog » Chevy gets it right http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35671 Winger Blog » Chevy gets it right Wed, 05 Apr 2006 01:42:08 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35671 [...] Jeff Jarvis is never more on target about the internet than when he talks about “the conversation”. He has a great example of a corporate entity getting it right: Chevy allowing people to make ads for their products on their websites, and then not taking down negative ads that people post. [...] [...] Jeff Jarvis is never more on target about the internet than when he talks about “the conversation”. He has a great example of a corporate entity getting it right: Chevy allowing people to make ads for their products on their websites, and then not taking down negative ads that people post. [...]

]]> By: Cityzen Jane http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35656 Cityzen Jane Tue, 04 Apr 2006 23:38:47 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35656 There's nothing 'silly' or 'insulting' (can a car be insulted?) about using Chevy's site to highlight GMs insistence on building and promoting an unsustainable and harmful product. Kudos indeed for not pulling the plug. However, they still make a god awful product. There’s nothing ’silly’ or ‘insulting’ (can a car be insulted?) about using Chevy’s site to highlight GMs insistence on building and promoting an unsustainable and harmful product.

Kudos indeed for not pulling the plug. However, they still make a god awful product.

]]> By: Clinton http://www.buzzmachine.com/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35627 Clinton Tue, 04 Apr 2006 18:42:06 +0000 http://www.buzzmachine.com/index.php/2006/04/04/the-price-of-converstion-is-worth-it/#comment-35627 Now thats the spirit of free speech. kudos Its gradeschool psychology that compels us to answer even the silly insults that are flung at us. Now thats the spirit of free speech. kudos

Its gradeschool psychology that compels us to answer even the silly insults that are flung at us.

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