Comments on: How to make Bittorrent the new network http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/ by Jeff Jarvis Fri, 10 Feb 2012 15:30:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: bit torrent http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-43336 bit torrent Tue, 02 May 2006 01:11:37 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-43336 The latest beta of the Opera web browser has built in support for BitTorrent. The latest beta of the Opera web browser has built in support for BitTorrent.

]]> By: Matt http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41985 Matt Thu, 27 Apr 2006 16:19:44 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41985 What you are suggesting is already envisioned and benig done by Peer Impact who have Music and Games already for sale and next month will have video content from NBCU. www.peerimpact.com What you are suggesting is already envisioned and benig done by Peer Impact who have Music and Games already for sale and next month will have video content from NBCU.

http://www.peerimpact.com

]]> By: Aaron Suggs http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41518 Aaron Suggs Tue, 25 Apr 2006 19:45:34 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41518 Back in Nov 2004, CacheLogic reported the BitTorrent was 35% of all Internet traffic (<a href="http://in.tech.yahoo.com/041103/137/2ho4i.html" rel="nofollow">source</a>). I'd imagine that percentage is even higher today. I mention that b/c it seems odd to think of it "expoding" in the near future. It has already exploded in a lot of ways. Back in Nov 2004, CacheLogic reported the BitTorrent was 35% of all Internet traffic (source). I’d imagine that percentage is even higher today.

I mention that b/c it seems odd to think of it “expoding” in the near future. It has already exploded in a lot of ways.

]]> By: Sam http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41467 Sam Tue, 25 Apr 2006 15:59:43 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41467 Your suggestions are misplaced, you're looking at BitTorrent incorrectly. BitTorrent is a low level protocol for delivering bits to multiple people. By itself, it isn't a complete P2P file sharing system, as it doesn't offer search. A complete file sharing system needs a way to find things, and for BT, that is mostly provided by websites, many of which do use advertising already. Also, it is already very easy to track BT usage, as each torrent relies on a central server* (a "tracker") for clients to find each other. Some BT trackers monitor clients in order to punish deadbeats who only download and never upload bits. Because downloading through BT is split up into a number of pieces, it can feel a bit fragmented. There's no particular reason a unified P2P client couldn't be built using BT as the transport protocol, which could have advertisements running in the client supplied by a central server, and in effect, that's already happening with either BT or BT clones, see Valve Software's Steam game distribution platform for example. So for BT per se, its pointless to put ads down in the protocol, you'll want to focus on search portals, trackers, and lastly clients. User tracking is not only doable, its already being done. If you want to integrate it, this is more a matter of programming the search portal to feed back the information from the tracker to the ad serving system on the portal. * with the introduction of distributed tracking, its no longer true that BT is reliant on a central server, but its still mostly true (and many clients don't support distributed tracking) Your suggestions are misplaced, you’re looking at BitTorrent incorrectly. BitTorrent is a low level protocol for delivering bits to multiple people. By itself, it isn’t a complete P2P file sharing system, as it doesn’t offer search. A complete file sharing system needs a way to find things, and for BT, that is mostly provided by websites, many of which do use advertising already. Also, it is already very easy to track BT usage, as each torrent relies on a central server* (a “tracker”) for clients to find each other. Some BT trackers monitor clients in order to punish deadbeats who only download and never upload bits.

Because downloading through BT is split up into a number of pieces, it can feel a bit fragmented. There’s no particular reason a unified P2P client couldn’t be built using BT as the transport protocol, which could have advertisements running in the client supplied by a central server, and in effect, that’s already happening with either BT or BT clones, see Valve Software’s Steam game distribution platform for example.

So for BT per se, its pointless to put ads down in the protocol, you’ll want to focus on search portals, trackers, and lastly clients. User tracking is not only doable, its already being done. If you want to integrate it, this is more a matter of programming the search portal to feed back the information from the tracker to the ad serving system on the portal.

* with the introduction of distributed tracking, its no longer true that BT is reliant on a central server, but its still mostly true (and many clients don’t support distributed tracking)

]]> By: Gutenberg http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41449 Gutenberg Tue, 25 Apr 2006 14:19:33 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41449 BitTorrent will gain more traction, but not as much as people think for one simple reason. Most daytime internet access happens across corporate networks and most IT managers will rightly restrict BitTorrent usage or block those ports altogether. I would be highly surprised if more than a handful of Global 2000 companies would willingly permit this (although these peer-to-peer applications, like IM, can be crafty in order to get around such impediments). Before Jarvis wails about the irresistable force of such movements, the purpose of corporate IT isn't to allow the coolest, neatest applications to be deployed or allow people to check the news during the day, it's to get business done (y'know, boring things like processing words, checking e-mail, creating spreadsheets, etc.). Among commercial web sites, there are already load balancing, clustering, and content network techniques that provide similar throughput, so it's just providing the "amateurs" better tools to distribute multimedia. BitTorrent will gain more traction, but not as much as people think for one simple reason. Most daytime internet access happens across corporate networks and most IT managers will rightly restrict BitTorrent usage or block those ports altogether. I would be highly surprised if more than a handful of Global 2000 companies would willingly permit this (although these peer-to-peer applications, like IM, can be crafty in order to get around such impediments). Before Jarvis wails about the irresistable force of such movements, the purpose of corporate IT isn’t to allow the coolest, neatest applications to be deployed or allow people to check the news during the day, it’s to get business done (y’know, boring things like processing words, checking e-mail, creating spreadsheets, etc.). Among commercial web sites, there are already load balancing, clustering, and content network techniques that provide similar throughput, so it’s just providing the “amateurs” better tools to distribute multimedia.

]]> By: KC http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41440 KC Tue, 25 Apr 2006 13:45:13 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41440 I think you are really onto something here. BitTorrent makes sense for multimedia distribution. But as I am finding out as we try to find sponsors for our online news video and podcasts, advertisers need measurement or they won't invest. A measurement mechanism would be the tipping point that would make BitTorrent the standard. Keep preaching on this topic and hopefully someone will find a way to do this. I think you are really onto something here. BitTorrent makes sense for multimedia distribution. But as I am finding out as we try to find sponsors for our online news video and podcasts, advertisers need measurement or they won’t invest. A measurement mechanism would be the tipping point that would make BitTorrent the standard.

Keep preaching on this topic and hopefully someone will find a way to do this.

]]> By: Dave Winer http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41433 Dave Winer Tue, 25 Apr 2006 13:18:02 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41433 Jeff, surprise -- I don't disagree with you -- but I don't agree with you either. BitTorrent is a transport mechanism, imho it can't count the number of times something has been watched or listened to. The player would have to do that. Jeff, surprise — I don’t disagree with you — but I don’t agree with you either.

BitTorrent is a transport mechanism, imho it can’t count the number of times something has been watched or listened to. The player would have to do that.

]]> By: Chris http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41432 Chris Tue, 25 Apr 2006 13:15:56 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41432 My internet provider in Toronto (Rogers) throttles torrents. In other words, they choke my torrent connections, making them very slow. Torrents are almost dead to me. My internet provider in Toronto (Rogers) throttles torrents. In other words, they choke my torrent connections, making them very slow. Torrents are almost dead to me.

]]> By: Jackie Danicki http://www.buzzmachine.com/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41415 Jackie Danicki Tue, 25 Apr 2006 12:12:19 +0000 http://www.buzzmachine.com/index.php/2006/04/25/how-to-make-bittorrent-the-new-network/#comment-41415 What they can't control, they are obsessed with measuring. I suspect the introduction of measurement would just further entrench such types in their command and control mentality of media, which is no good thing. What they can’t control, they are obsessed with measuring. I suspect the introduction of measurement would just further entrench such types in their command and control mentality of media, which is no good thing.

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