Comments on: The Google URL http://www.buzzmachine.com/2006/05/14/the-google-url/ by Jeff Jarvis Fri, 09 Jan 2009 05:11:51 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Gillespie Pontiac http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-162765 Gillespie Pontiac Mon, 16 Oct 2006 16:14:34 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-162765 We have benefited tremendously from that commercial. In Chicago, the commercials say google Pontiac Chicago. We are on the first page of google for those keywords so it has been huge for us. www.gillespiepontiac.com Chicago Pontiac Dealer: Gillespie Pontiac Chicago IL, New Car Prices, Pontiac Pre-Owned Used Cars, Auto Financing & Service We have benefited tremendously from that commercial. In Chicago, the commercials say google Pontiac Chicago. We are on the first page of google for those keywords so it has been huge for us. http://www.gillespiepontiac.com

Chicago Pontiac Dealer: Gillespie Pontiac Chicago IL, New Car Prices, Pontiac Pre-Owned Used Cars, Auto Financing & Service

]]> By: Bloe http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-150381 Bloe Sat, 30 Sep 2006 15:21:32 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-150381 Come to think of it, it’s a way to track their TV advertising, since you can tell who googles it, clicks on the ad word at the top or off the search. Not sure what they find out or hoped to find out when they did it, but they can have some tangible measurement of how many people paid attento to the add Come to think of it, it’s a way to track their TV advertising, since you can tell who googles it, clicks on the ad word at the top or off the search. Not sure what they find out or hoped to find out when they did it, but they can have some tangible measurement of how many people paid attento to the add

]]> By: MDensana http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-64450 MDensana Tue, 06 Jun 2006 02:41:51 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-64450 check this gallery: www.getpaidads.com/examples.html check this gallery:
http://www.getpaidads.com/examples.html

]]> By: Search Engines WEB http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-50949 Search Engines WEB Sun, 21 May 2006 02:53:52 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-50949 That Google - Pontiac strategy has been going on since January. One possibility is, since Google is branching into Media Advertising, this could have been a special advertising partnership between Google and Pontiac. That Google - Pontiac strategy has been going on since January.

One possibility is, since Google is branching into Media Advertising, this could have been a special advertising partnership between Google and Pontiac.

]]> By: Angelos http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48638 Angelos Tue, 16 May 2006 03:43:14 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48638 Mark F and PG - my first reaction too. So should I put "Pontiac" somewhere in the websites for my 2 businesses, and try to get some linkage? This could be really bad. I remember searching for parts and general info (to see if anyone else had the same problem) for my old RX-7, and there were dozens of ".ru" addresses (which I never click on, from past experience), and 100s of other useless ones. I guess if someone is smart enough to know what is garbage and what is not, they'll just type Pontiac.com anyway. But how many barely-computer-literate people will get curious, click somewhere else, and get hacked/botted? Great, that first blue link is Pontiac.com. But curiosity killed the cat, too. As crappy as AOL and Compuserve are/were, at least their Keywords were guranteed to take you to where the advertisement said. If this is Google's attempt to recreate that same experience, it won't end well. Mark F and PG - my first reaction too.

So should I put “Pontiac” somewhere in the websites for my 2 businesses, and try to get some linkage?

This could be really bad. I remember searching for parts and general info (to see if anyone else had the same problem) for my old RX-7, and there were dozens of “.ru” addresses (which I never click on, from past experience), and 100s of other useless ones.

I guess if someone is smart enough to know what is garbage and what is not, they’ll just type Pontiac.com anyway. But how many barely-computer-literate people will get curious, click somewhere else, and get hacked/botted? Great, that first blue link is Pontiac.com. But curiosity killed the cat, too.

As crappy as AOL and Compuserve are/were, at least their Keywords were guranteed to take you to where the advertisement said. If this is Google’s attempt to recreate that same experience, it won’t end well.

]]> By: adslfan http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48538 adslfan Mon, 15 May 2006 17:01:19 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48538 are you afraid Michael Dell will fight you in an alley and beat you up and take away your wireless internet. he can probably do that. hes powerful and rich and still worth billions. kinda like dr.evil in austin powers. he can also buy starbucks every day and it won't hurt him. are you afraid Michael Dell will fight you in an alley and beat you up and
take away your wireless internet.
he can probably do that. hes powerful and rich and still worth billions.
kinda like dr.evil in austin powers. he can also buy starbucks every day
and it won’t hurt him.

]]> By: Jason Kolb http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48532 Jason Kolb Mon, 15 May 2006 16:04:34 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48532 Pingback from <a href="http://jasonkolb.typepad.com/weblog/2006/05/is_google_selli.html" rel="nofollow">Is google selling search results?</a> Pingback from Is google selling search results?

]]> By: Marcelo Calbucci http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48524 Marcelo Calbucci Mon, 15 May 2006 15:15:09 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48524 The name of the company was RealNames, founded by Michael Arrington. The name of the company was RealNames, founded by Michael Arrington.

]]> By: Mark http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48523 Mark Mon, 15 May 2006 14:57:39 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48523 This is indeed true. I was watching my 15 yr. old the other day and this is EXACTLY what he does when he is jumping around to various web sites. I guess it helps to weed out typos and the ocassional moving about of content. This is indeed true. I was watching my 15 yr. old the other day and this is EXACTLY what he does when he is jumping around to various web sites.

I guess it helps to weed out typos and the ocassional moving about of content.

]]> By: Bond http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48504 Bond Mon, 15 May 2006 13:41:21 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48504 have a look at http://idlest.com have a look at http://idlest.com

]]> By: CaptiousNut http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48316 CaptiousNut Mon, 15 May 2006 02:53:53 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48316 I think Jeff is reading more into this than there is. It's an add for two products, Google and Pontiac. They likely split the costs of the add in some way. Pontiac gets part of the ad subsidized and Google perhaps reaches some new customers. Not a very large percentage of the population uses Google. They don't advertise hardly at all - just like Jeff's favorite company Dell back in the 90s. This ad is probably just a toe in the water for Google and an attempt to reach some of the older TV watching luddites. If there's an iota of economics in the subject, Jeff will bungle it nine out of ten times. I think Jeff is reading more into this than there is.

It’s an add for two products, Google and Pontiac. They likely split the costs of the add in some way. Pontiac gets part of the ad subsidized and Google perhaps reaches some new customers.

Not a very large percentage of the population uses Google. They don’t advertise hardly at all - just like Jeff’s favorite company Dell back in the 90s. This ad is probably just a toe in the water for Google and an attempt to reach some of the older TV watching luddites.

If there’s an iota of economics in the subject, Jeff will bungle it nine out of ten times.

]]> By: PG http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48244 PG Mon, 15 May 2006 00:53:17 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48244 Mark - indeed. See how mazda bought the "Pontiac" and "Pontiac solstice" keywords http://www.usatoday.com/tech/news/2006-01-30-google-gm-mazda_x.htm Mark -
indeed. See how mazda bought the “Pontiac” and “Pontiac solstice” keywords

http://www.usatoday.com/tech/news/2006-01-30-google-gm-mazda_x.htm

]]> By: cab http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48132 cab Sun, 14 May 2006 21:44:11 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48132 By 51%-43%, those polled disapprove of the program, disclosed Thursday in USA TODAY. The National Security Agency has been collecting phone records from three of the nation's four largest telecommunication companies since soon after the Sept. 11 attacks. The first poll was done a few hours after the news broke. Pure propaganda for use by right wing pundits, "see the public likes being spied on" Wake the F up already. By 51%-43%, those polled disapprove of the program, disclosed Thursday in USA TODAY. The National Security Agency has been collecting phone records from three of the nation’s four largest telecommunication companies since soon after the Sept. 11 attacks.

The first poll was done a few hours after the news broke. Pure propaganda for use by right wing pundits, “see the public likes being spied on” Wake the F up already.

]]> By: Mark Fletcher http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48102 Mark Fletcher Sun, 14 May 2006 20:57:19 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48102 The risk for Pontiac is AdWords. Wannabees are attaching themselves to searches for successful branbds by basic yet clever use of AdWords. By telling consumers to Google Pon tiac they are inviting people to look at the rest. Pontiac is their brand and so Pontiac is all the should promote. The risk for Pontiac is AdWords. Wannabees are attaching themselves to searches for successful branbds by basic yet clever use of AdWords. By telling consumers to Google Pon tiac they are inviting people to look at the rest. Pontiac is their brand and so Pontiac is all the should promote.

]]> By: Tom B http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48075 Tom B Sun, 14 May 2006 19:51:59 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48075 Come to think of it, it's a way to track their TV advertising, since you can tell who googles it, clicks on the ad word at the top or off the search. Not sure what they find out or hoped to find out when they did it, but they can have some tangible measurement of how many people paid attento to the add. Come to think of it, it’s a way to track their TV advertising, since you can tell who googles it, clicks on the ad word at the top or off the search. Not sure what they find out or hoped to find out when they did it, but they can have some tangible measurement of how many people paid attento to the add.

]]> By: Max Kalehoff http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48059 Max Kalehoff Sun, 14 May 2006 18:58:06 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48059 Ahhhh. Finally moving up North. I noticed this back in January, down in Florida. I wrote a piece about it in my monthly Search column in MediaPost here: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=38876 Pontiac's taking advantage of this with Google, because Google exposes a lot of positive discussion about its brand - mostly in fan forums and shopper/research boards. Also compare that to the Google paid results, specifically Pontiac's partnership with one of the most robust online auto communities: www.kbb.com. Ahhhh. Finally moving up North. I noticed this back in January, down in Florida. I wrote a piece about it in my monthly Search column in MediaPost here: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=38876

Pontiac’s taking advantage of this with Google, because Google exposes a lot of positive discussion about its brand - mostly in fan forums and shopper/research boards. Also compare that to the Google paid results, specifically Pontiac’s partnership with one of the most robust online auto communities: http://www.kbb.com.

]]> By: Leon http://www.buzzmachine.com/2006/05/14/the-google-url/#comment-48058 Leon Sun, 14 May 2006 18:49:32 +0000 http://www.buzzmachine.com/index.php/2006/05/14/the-google-url/#comment-48058 Google's goal, I think, is to create the sensibility amongst web surfers that there are two Internets - one which is too large, too unamanagable, too dangerous (for children, for example) and one which is socially friendly, and with the website that yiu are likely searching for. Hence a hermetically sealed Google Internet which advertisers will be more than willing to support. Google’s goal, I think, is to create the sensibility amongst web surfers that there are two Internets - one which is too large, too unamanagable, too dangerous (for children, for example) and one which is socially friendly, and with the website that yiu are likely searching for. Hence a hermetically sealed Google Internet which advertisers will be more than willing to support.

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