Comments on: The attention surplus and relevance deficit http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/ by Jeff Jarvis Fri, 19 Mar 2010 13:09:14 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: hallac.com » I wish I was this eloquent http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-149313 hallac.com » I wish I was this eloquent Fri, 29 Sep 2006 16:17:59 +0000 http://www.buzzmachine.com/?p=1472#comment-149313 [...] Jeff Jarvis says it best. People’s capacity for information is so much greater today, but with so much noise that it is wasted. [...] [...] Jeff Jarvis says it best. People’s capacity for information is so much greater today, but with so much noise that it is wasted. [...]

]]> By: the.co.ils » Blog Archive » רשימת הנבחרים - 7 http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-51275 the.co.ils » Blog Archive » רשימת הנבחרים - 7 Sun, 21 May 2006 21:17:02 +0000 http://www.buzzmachine.com/?p=1472#comment-51275 [...] Jeff Jarvis מ- Buzz Machine דן באחת הבעיות המציקות היום ברשת, עודף תשומת הלב אותה אנו מקדישים ליותר מדי דברים לא רלוונטיים לנו. אחד הפתרונות שנעשה בו שימוש רב בלא מעט שירותים היום הוא נסיון ”לתפוש“ את חוכמת הקהל הרחב לצורך המלצות יותר רלוונטיות >> לנבחר [...] [...] Jeff Jarvis מ- Buzz Machine דן באחת הבעיות המציקות היום ברשת, עודף תשומת הלב אותה אנו מקדישים ליותר מדי דברים לא רלוונטיים לנו. אחד הפתרונות שנעשה בו שימוש רב בלא מעט שירותים היום הוא נסיון ”לתפוש“ את חוכמת הקהל הרחב לצורך המלצות יותר רלוונטיות >> לנבחר [...]

]]> By: Liz Strauss . com On Repackaging Content http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-51248 Liz Strauss . com On Repackaging Content Sun, 21 May 2006 19:17:51 +0000 http://www.buzzmachine.com/?p=1472#comment-51248 [...] Giving the readers what they want instead of what we think they need — there’s a concept worth exploring. Much of the existing content probably suits existing customer needs, if only we would structure it in way that our readers found it relevant and use it as they want to rather than as we think they should. [...] [...] Giving the readers what they want instead of what we think they need — there’s a concept worth exploring. Much of the existing content probably suits existing customer needs, if only we would structure it in way that our readers found it relevant and use it as they want to rather than as we think they should. [...]

]]> By: SoulCast http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-49338 SoulCast Thu, 18 May 2006 18:24:58 +0000 http://www.buzzmachine.com/?p=1472#comment-49338 Jeff, you bring up a very good point, though I never thought of it that way. We are trying to solve "relevance deficit" by creating a community that revolves around meaningful uncensored conversations of every subject matter... a place where you can go to have intelligent conversations about anything. Jeff, you bring up a very good point, though I never thought of it that way.

We are trying to solve “relevance deficit” by creating a community that revolves around meaningful uncensored conversations of every subject matter… a place where you can go to have intelligent conversations about anything.

]]> By: Greg Linden http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-49281 Greg Linden Thu, 18 May 2006 15:59:08 +0000 http://www.buzzmachine.com/?p=1472#comment-49281 Great point, Jeff. There is a relevance deficit. I like that you are looking toward "people we trust" as a filter, but I wonder if that leads to another problem, finding people we trust. For example, one solution that has been proposed to the relevance deficit might be to find interesting weblogs of people you trust, then sign up for their feeds in a feed reader. The problem with this is that it takes a lot of effort to seek out weblogs that might be interesting, read their content, decide if they are trustworthy and relevant, and then sign up. Social networking could help here. Perhaps I should be willing to at least partially trust anyone who is trusted by someone I trust. But social networks also requires explicitly listing people in a network and then building and maintaining that network over time. Again, a lot of work. Ultimately, I think we will have to look at automated solutions that require little effort. We will have to look to techniques like recommender systems that seek out similar users for us in the community and implicitly and anonymously share what others have found. Whatever solutions we find, they need to be easy and save people time. Great point, Jeff. There is a relevance deficit.

I like that you are looking toward “people we trust” as a filter, but I wonder if that leads to another problem, finding people we trust.

For example, one solution that has been proposed to the relevance deficit might be to find interesting weblogs of people you trust, then sign up for their feeds in a feed reader. The problem with this is that it takes a lot of effort to seek out weblogs that might be interesting, read their content, decide if they are trustworthy and relevant, and then sign up.

Social networking could help here. Perhaps I should be willing to at least partially trust anyone who is trusted by someone I trust. But social networks also requires explicitly listing people in a network and then building and maintaining that network over time. Again, a lot of work.

Ultimately, I think we will have to look at automated solutions that require little effort. We will have to look to techniques like recommender systems that seek out similar users for us in the community and implicitly and anonymously share what others have found.

Whatever solutions we find, they need to be easy and save people time.

]]> By: ruth http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48909 ruth Wed, 17 May 2006 09:58:53 +0000 http://www.buzzmachine.com/?p=1472#comment-48909 Well, there's something left out here, I believe, and that is arbitrary time we need to take off from sheer inundation of our senses. It's lovely to visit sites and pick up wonderful data or human interchange, but it's tempting to do it constantly in lieu of taking time off to reflect. Critics help, as Jersey Exile says, rightly, but the Time Off aspect has to be an act of will. We have to make judgments of more than content, we need to make a judgment about the best use of our senses. Its just filler if we use the internet to collect without using the grey matter to sort. When we do the sorting, we are the ones we trust. Well, there’s something left out here, I believe, and that is arbitrary time we need to take off from sheer inundation of our senses. It’s lovely to visit sites and pick up wonderful data or human interchange, but it’s tempting to do it constantly in lieu of taking time off to reflect. Critics help, as Jersey Exile says, rightly, but the Time Off aspect has to be an act of will. We have to make judgments of more than content, we need to make a judgment about the best use of our senses. Its just filler if we use the internet to collect without using the grey matter to sort.

When we do the sorting, we are the ones we trust.

]]> By: Tom Gwynn http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48841 Tom Gwynn Wed, 17 May 2006 00:13:13 +0000 http://www.buzzmachine.com/?p=1472#comment-48841 > Only I say that there are new guides. > Only I say that there are new guides.

]]> By: Jeff Jarvis http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48837 Jeff Jarvis Tue, 16 May 2006 23:50:25 +0000 http://www.buzzmachine.com/?p=1472#comment-48837 Andrew, Andras needs no defense. I think our disagreement is slight. He's saying that there will be limited gallery space and I'm saying that gallery space doesn't matter. There's no scarcity of that. I do say we need guidance and you can argue that a gallery owner is the guide. Only I say that there are new guides. Andrew,
Andras needs no defense.
I think our disagreement is slight. He’s saying that there will be limited gallery space and I’m saying that gallery space doesn’t matter. There’s no scarcity of that. I do say we need guidance and you can argue that a gallery owner is the guide. Only I say that there are new guides.

]]> By: qcontent http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48807 qcontent Tue, 16 May 2006 21:52:25 +0000 http://www.buzzmachine.com/?p=1472#comment-48807 JEFF. . . IT'S ABOUT TIME-- . Over the course of time in the good ole' times time was on our side. . We all had time on our hands: free time, spare time, time off, pastimes, good times, the time of our lives. because we had time to kill. . Enter the Information Age a time of technology, times changed; time is not what it used to be. . Technology promised to save time, simplify our lives, empower us, and make things easier. A lie, too good to be true. . Instead, technology stole our time. Technology complicated our lives. Technology imprisoned us within its system. Technology made more demands on our time. . Time for sourcing technology Time for buying technology Time for training Time for faxes Time for voice mail Time for e-mail Time for surfing the Web Time for websites and search Time for processing Time for troubleshooting Time for more training seminars Time for technology updates Time for fixing technology Time for upgrading technology Time for re-buying technology Time for retraining. . Our ability to do more work faster, caused us to do more and more work, with less and less time to do it right. . In no time, times got tough. Lack of time, not enough time... to do all these extra things on time, and have them ready in time. Overtime. Out of time. All the time. . Timetables Time clocks Time management Time zones Time delays Wastes of time Pressed for time Stressed out by time Can't keep track of time Losing time... time and time again. . The sign of our times: Most people are, "TIME POOR". . It's about time... We simplify our lives. Keep technology in perspective. Take the time, to use our time more wisely. Make the time, to have the time. Discipline our time, to have more quality time. Be more aware of time. Enjoy our time. Go with the flow of time. Live life, one day at a time. . Time is the most important thing, that we have. Because without time, what does anything else really mean... if we do not have the time to enjoy it? . Treasure whatever time you have left, because time waits for no one. It's only a matter of time, before... time's up. . Copyright 1992-2006 QuContent. All rights reserved. JEFF. . . IT’S ABOUT TIME–

.

Over the course of time

in the good ole’ times

time was on our side.

.

We all had time on our hands:

free time,

spare time,

time off,

pastimes,

good times,

the time of our lives.

because we had time to kill.

.

Enter the Information Age

a time of technology,

times changed;

time is not what it used to be.

.

Technology promised to save time,

simplify our lives,

empower us,

and make things easier.

A lie, too good to be true.

.

Instead,

technology stole our time.

Technology complicated our lives.

Technology imprisoned us within its system.

Technology made more demands on our time.

.

Time for sourcing technology

Time for buying technology

Time for training

Time for faxes

Time for voice mail

Time for e-mail

Time for surfing the Web

Time for websites and search

Time for processing

Time for troubleshooting

Time for more training seminars

Time for technology updates

Time for fixing technology

Time for upgrading technology

Time for re-buying technology

Time for retraining.

.

Our ability to do more work faster,

caused us to do more

and more work,

with less and less time to do it right.

.

In no time,

times got tough.

Lack of time,

not enough time…

to do all these extra things on time,

and have them ready in time.

Overtime.

Out of time.

All the time.

.

Timetables

Time clocks

Time management

Time zones

Time delays

Wastes of time

Pressed for time

Stressed out by time

Can’t keep track of time

Losing time…

time and time again.

.

The sign of our times:

Most people are,

“TIME POOR”.

.

It’s about time…

We simplify our lives.

Keep technology in perspective.

Take the time,

to use our time more wisely.

Make the time,

to have the time.

Discipline our time,

to have more quality time.

Be more aware of time.

Enjoy our time.

Go with the flow of time.

Live life, one day at a time.

.

Time is the most important thing,

that we have.

Because without time,

what does anything else

really mean…

if we do not have the time to enjoy it?

.

Treasure whatever time you have left,

because time waits for no one.

It’s only a matter of time, before…

time’s up.

.

Copyright 1992-2006 QuContent. All rights reserved.

]]> By: Andrew Tyndall http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48773 Andrew Tyndall Tue, 16 May 2006 18:15:49 +0000 http://www.buzzmachine.com/?p=1472#comment-48773 Jarvis-- I have to stick up for my old friend Andras Szanto. Just a handful of posts ago you were disagreeing with him when he said: "When the smoke clears, we will be back to listening and trusting a finite number of voices." If there is a difference between that sentiment and the one you espouse here, I cannot see it. Please elucidate. Cheers -- Tyndall Jarvis–

I have to stick up for my old friend Andras Szanto. Just a handful of posts ago you were disagreeing with him when he said: “When the smoke clears, we will be back to listening and trusting a finite number of voices.”

If there is a difference between that sentiment and the one you espouse here, I cannot see it. Please elucidate.

Cheers — Tyndall

]]> By: Alan Kellogg http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48766 Alan Kellogg Tue, 16 May 2006 17:19:27 +0000 http://www.buzzmachine.com/?p=1472#comment-48766 Jeff, there is no irrelevant material, there is only material you're not interested in. Jeff, there is no irrelevant material, there is only material you’re not interested in.

]]> By: hallac.com » Blog Archive » I wish I was this eloquent http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48764 hallac.com » Blog Archive » I wish I was this eloquent Tue, 16 May 2006 17:14:59 +0000 http://www.buzzmachine.com/?p=1472#comment-48764 [...] Jeff Jarvis says it best. People’s capacity for information is so much greater today, but with so much noise that it is wasted. [...] [...] Jeff Jarvis says it best. People’s capacity for information is so much greater today, but with so much noise that it is wasted. [...]

]]> By: Jersey Exile http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48758 Jersey Exile Tue, 16 May 2006 16:52:30 +0000 http://www.buzzmachine.com/?p=1472#comment-48758 You know, not to drop the "c" word or anything, but critics are somewhat useful in helping us figure out what's worth our time and what isn't... You know, not to drop the “c” word or anything, but critics are somewhat useful in helping us figure out what’s worth our time and what isn’t…

]]> By: Catfish N. Cod http://www.buzzmachine.com/2006/05/16/the-attention-surplus-and-relevance-deficit/#comment-48755 Catfish N. Cod Tue, 16 May 2006 16:40:01 +0000 http://www.buzzmachine.com/?p=1472#comment-48755 Remember the Rule of 150, from Gladler's <em>The Tipping Point</em>? We have to pick our hundred and fifty carefully, so that we can interface smoothly and optimally with the rest of society. Since we have limited capacity for information intake, we have to compress the wisdom of larger crowds into easily supped materials. Enhancing relevance makes it possible to do more with the same bandwidth. Meanwhile, we have the explosion of social networking sites, all designed to make it possible to know our established social network better and to expand it more easily. Much of the Web, and especially Web 2.0, is evolving towards a system for interfacing with, serving, and expanding our social networking capacity beyond the wetware limit of 150. Most people outside the neurologically related fields (including biology, medicine, psych, socio, etc.) are unaware that much of our brainpower is devoted to social networking support. We have specialized brain centers for face recognition, voice analysis, production and analysis of body language and facial expression, relationship analysis... The history of communication is the history of enhancing social networks and the information flow they carry. Remember the Rule of 150, from Gladler’s The Tipping Point? We have to pick our hundred and fifty carefully, so that we can interface smoothly and optimally with the rest of society. Since we have limited capacity for information intake, we have to compress the wisdom of larger crowds into easily supped materials. Enhancing relevance makes it possible to do more with the same bandwidth. Meanwhile, we have the explosion of social networking sites, all designed to make it possible to know our established social network better and to expand it more easily.

Much of the Web, and especially Web 2.0, is evolving towards a system for interfacing with, serving, and expanding our social networking capacity beyond the wetware limit of 150.

Most people outside the neurologically related fields (including biology, medicine, psych, socio, etc.) are unaware that much of our brainpower is devoted to social networking support. We have specialized brain centers for face recognition, voice analysis, production and analysis of body language and facial expression, relationship analysis…

The history of communication is the history of enhancing social networks and the information flow they carry.

]]>