Comments on: Podcasts get ratings http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/ by Jeff Jarvis Fri, 10 Feb 2012 13:27:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Top Podcast Categories and Stats « Work That Web http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-378504 Top Podcast Categories and Stats « Work That Web Fri, 04 Jul 2008 07:41:26 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-378504 [...] BuzzMachine - “Podcasts get ratings” (6% of US adults are podcast listeners) [...] [...] BuzzMachine – “Podcasts get ratings” (6% of US adults are podcast listeners) [...]

]]> By: David http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-196412 David Mon, 13 Nov 2006 22:06:13 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-196412 "Ed Rusch Says: July 20th, 2006 at 5:29 pm “60 percent said they always fast-forward past commercials.” Which, of course, is impossible when you’re listening on an iPod or on a computer with iTunes, as neither allow you to fast-forward through a file." What are talking about? I've been fastforwarding through iTunes content for years. just drag the playhead forward a few mm at a time. “Ed Rusch Says:
July 20th, 2006 at 5:29 pm
“60 percent said they always fast-forward past commercials.”

Which, of course, is impossible when you’re listening on an iPod or on a computer with iTunes, as neither allow you to fast-forward through a file.”

What are talking about? I’ve been fastforwarding through iTunes content for years. just drag the playhead forward a few mm at a time.

]]> By: rajAT http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-95749 rajAT Sun, 23 Jul 2006 10:48:50 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-95749 <b>But I’ll caution that you can’t measure the mass of niches that way you could measure the masses; a sample won’t get the — pardon me — long tail. </b> AC Neilson is so dead. Future is Attention Trust. But I’ll caution that you can’t measure the mass of niches that way you could measure the masses; a sample won’t get the — pardon me — long tail.

AC Neilson is so dead.
Future is Attention Trust.

]]> By: Chris Car » Podcast ratings for U.S. http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94791 Chris Car » Podcast ratings for U.S. Fri, 21 Jul 2006 17:46:38 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94791 [...] Link to blog post [...] [...] Link to blog post [...]

]]> By: Jeff Jarvis http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94734 Jeff Jarvis Fri, 21 Jul 2006 15:13:37 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94734 Ed, It's not as good as a tivo, yes, but it's at least as good as my old vcr, eh? i spent about 15 years fast-forwarding that way. Can you send us a link to that apple conference call? Ed,
It’s not as good as a tivo, yes, but it’s at least as good as my old vcr, eh? i spent about 15 years fast-forwarding that way.
Can you send us a link to that apple conference call?

]]> By: Ed Rusch http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94724 Ed Rusch Fri, 21 Jul 2006 14:56:38 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94724 "Uh, Ed, I know you like to disagree with everything I say but…. My iPod lets me move forward by any time increment." By time increment, not by the commercial. It's not like a TiVo where you can fast forward through a 30-second spot. You should know that, Jeff. The folks at Apple, by the way, are guffawing over this "study," as it doesn't come close to matching their usage numbers. It came up in a conference call this morning. “Uh, Ed, I know you like to disagree with everything I say but…. My iPod lets me move forward by any time increment.”

By time increment, not by the commercial. It’s not like a TiVo where you can fast forward through a 30-second spot. You should know that, Jeff.

The folks at Apple, by the way, are guffawing over this “study,” as it doesn’t come close to matching their usage numbers. It came up in a conference call this morning.

]]> By: vrypan|net|log » links for 2006-07-21 http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94682 vrypan|net|log » links for 2006-07-21 Fri, 21 Jul 2006 13:17:24 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94682 [...] Podcasts get ratings 6% of US adults listen to podcasts. read on, some ineteresting stuff here. (tags: podcasting nielsen ratings) About linksMy links -check them out! [...] [...] Podcasts get ratings 6% of US adults listen to podcasts. read on, some ineteresting stuff here. (tags: podcasting nielsen ratings) About linksMy links -check them out! [...]

]]> By: PaulG http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94610 PaulG Fri, 21 Jul 2006 09:31:36 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94610 One of the problems with the podcast figures is that many people, like me, enthusiastically subscribed to podcasts in a first flush of enthusiasm. And now, every time I open iTunes I automatically download half a dozen podcasts - none or one of which I ever listen to! One of the problems with the podcast figures is that many people, like me, enthusiastically subscribed to podcasts in a first flush of enthusiasm. And now, every time I open iTunes I automatically download half a dozen podcasts – none or one of which I ever listen to!

]]> By: Aaron http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94575 Aaron Fri, 21 Jul 2006 07:59:47 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94575 Peter, you've got me all wrong. on-demand media is great. but podcasts are a wasteful, interim technology. and both bloggers and big-media continually report the amount of podcasts downloaded as if it's in any way meaningful. when it's not. also - <i>And do you know how many people watched the Ford TV commercial last night? Or how many read the IBM ad in the New York Times? The Snickers radio commercial?</i> you really want to judge podcasts by the standards of big media? I'm surprised. Peter,

you’ve got me all wrong. on-demand media is great. but podcasts are a wasteful, interim technology. and both bloggers and big-media continually report the amount of podcasts downloaded as if it’s in any way meaningful. when it’s not.

also – And do you know how many people watched the Ford TV commercial last night? Or how many read the IBM ad in the New York Times? The Snickers radio commercial?

you really want to judge podcasts by the standards of big media? I’m surprised.

]]> By: Jeff Jarvis http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94386 Jeff Jarvis Thu, 20 Jul 2006 23:15:49 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94386 Uh, Ed, I know you like to disagree with everything I say but.... My iPod lets me move forward by any time increment. You might want to visit the Apple store to make sure yours is working. Uh, Ed, I know you like to disagree with everything I say but…. My iPod lets me move forward by any time increment. You might want to visit the Apple store to make sure yours is working.

]]> By: New Media Sense » First, new blogger stats, now new Podcast stats! http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94376 New Media Sense » First, new blogger stats, now new Podcast stats! Thu, 20 Jul 2006 22:33:59 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94376 [...] It a stat-a-riffic week, I suppose. BuzzMachine pointed out the new Neilsen Study relating to podcasts. BuzzMachine included some highlights, such as 9.2 million users have downloaded a podcast recently, along with 5.6 million downloading a video podcast. [...] [...] It a stat-a-riffic week, I suppose. BuzzMachine pointed out the new Neilsen Study relating to podcasts. BuzzMachine included some highlights, such as 9.2 million users have downloaded a podcast recently, along with 5.6 million downloading a video podcast. [...]

]]> By: Ed Rusch http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94374 Ed Rusch Thu, 20 Jul 2006 22:29:58 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94374 "60 percent said they always fast-forward past commercials." Which, of course, is impossible when you're listening on an iPod or on a computer with iTunes, as neither allow you to fast-forward through a file. Didn't that raise a red flag for you as well? That at least 60 percent of the people responding are not doing so with an iPod or iTunes? That does not seem credible. Seems to me this survey has some serious problems. “60 percent said they always fast-forward past commercials.”

Which, of course, is impossible when you’re listening on an iPod or on a computer with iTunes, as neither allow you to fast-forward through a file. Didn’t that raise a red flag for you as well? That at least 60 percent of the people responding are not doing so with an iPod or iTunes? That does not seem credible.

Seems to me this survey has some serious problems.

]]> By: peter http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94348 peter Thu, 20 Jul 2006 21:00:29 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94348 Aaron: Sure. And do you know how many people watched the Ford TV commercial last night? Or how many read the IBM ad in the New York Times? The Snickers radio commercial? If you want, you can pay Audible to track your Podcast stats. If not, hang in there -- others are working on this problem. In the meantime, I’ll take my FeedBurner stats and if I am a really great marketer, I'll put in a bit of direct marketing via an offer in my Podcast to track interest. Ja? I am sorry you think it’s all a waste. Even the web seemed a waste to most people in 1995. I even thought that Jeff Jarvis was off his rocker with his evangelism of Blogging four years ago. Hmmmmm. Peter Aaron:

Sure. And do you know how many people watched the Ford TV commercial last night? Or how many read the IBM ad in the New York Times? The Snickers radio commercial? If you want, you can pay Audible to track your Podcast stats. If not, hang in there — others are working on this problem. In the meantime, I’ll take my FeedBurner stats and if I am a really great marketer, I’ll put in a bit of direct marketing via an offer in my Podcast to track interest. Ja?

I am sorry you think it’s all a waste. Even the web seemed a waste to most people in 1995. I even thought that Jeff Jarvis was off his rocker with his evangelism of Blogging four years ago. Hmmmmm.

Peter

]]> By: Aaron http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/#comment-94335 Aaron Thu, 20 Jul 2006 20:06:42 +0000 http://www.buzzmachine.com/index.php/2006/07/20/podcasts-get-ratings/#comment-94335 I don't give a toss how many podcasts are downloaded - I want to know how many are listened to. Never before has so much bandwidth been wasted by so many. I don’t give a toss how many podcasts are downloaded – I want to know how many are listened to.

Never before has so much bandwidth been wasted by so many.

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