From Ad Age tomorrow:
Memo from Sports Illustrated to America Online: We don’t need you anyway.After being rebuffed by its Time Warner sibling AOL on a proposal last year to build a major sports portal together, Sports Illustrated is nailing down a deal to expand its relationship with Yahoo, presenting a planned “My SI” desktop application to agencies and striving internally to improve its online video.
Time Warner is the most dysfunctional of families.
SI should just deal with ESPN.
“How the hell do you spell sinergee?”
Not, aparently, A-O-L…
Man, you’d think some senior management at T-W would have shot this one… then again…
R O L A I D S
[...] I don’t agree with those who say that YouTube is unpurchasable because of bandwidth costs and rights issues. Viacom got over the latter with iFilm and a million or two a month is nuttin to big companies. But more important: This is just too big to ignore. This is more than a new network. It’s a new TV, two-way TV, the TV run by the people on the other end of the rabbit ears. And some players in the old tv — yes, networks, but more likely cable companies that are quietly watching their hegemony over distribution disappear — or some would-be players in the new tv — see AOL’s announcement today — have to be talking about gulping and buying. Because Time Warner is in both worlds, it would make sense for them … but then, their own divisions, let alone worlds, can’t talk to each other, who who knows. Comcast is smart and strategic enough and big enough to do this; I think my money’s there… for now. I’ll be interested to see MySpace watcher Scott Karp’s take on this. [...]