How the hell do you spell sinergee?
From Ad Age tomorrow:
Memo from Sports Illustrated to America Online: We don’t need you anyway.After being rebuffed by its Time Warner sibling AOL on a proposal last year to build a major sports portal together, Sports Illustrated is nailing down a deal to expand its relationship with Yahoo, presenting a planned “My SI” desktop application to agencies and striving internally to improve its online video.
Time Warner is the most dysfunctional of families.
Tags: syngergy
July 30th, 2006 at 6:05 pm
SI should just deal with ESPN.
July 30th, 2006 at 6:33 pm
“How the hell do you spell sinergee?”
Not, aparently, A-O-L…
Man, you’d think some senior management at T-W would have shot this one… then again…
July 30th, 2006 at 10:56 pm
R O L A I D S
July 31st, 2006 at 5:16 am
[...] I don’t agree with those who say that YouTube is unpurchasable because of bandwidth costs and rights issues. Viacom got over the latter with iFilm and a million or two a month is nuttin to big companies. But more important: This is just too big to ignore. This is more than a new network. It’s a new TV, two-way TV, the TV run by the people on the other end of the rabbit ears. And some players in the old tv — yes, networks, but more likely cable companies that are quietly watching their hegemony over distribution disappear — or some would-be players in the new tv — see AOL’s announcement today — have to be talking about gulping and buying. Because Time Warner is in both worlds, it would make sense for them … but then, their own divisions, let alone worlds, can’t talk to each other, who who knows. Comcast is smart and strategic enough and big enough to do this; I think my money’s there… for now. I’ll be interested to see MySpace watcher Scott Karp’s take on this. [...]