Comments on: Exploding TV: Commercial auction http://www.buzzmachine.com/2006/08/04/exploding-tv-commercial-auction/ by Jeff Jarvis Wed, 03 Dec 2008 07:11:33 +0000 http://wordpress.org/?v=2.5.1 By: Duneview http://www.buzzmachine.com/2006/08/04/exploding-tv-commercial-auction/#comment-103302 Duneview Fri, 04 Aug 2006 15:00:07 +0000 http://www.buzzmachine.com/index.php/2006/08/04/exploding-tv-commercial-auction/#comment-103302 Prices are always controlled by demand, not availablility, therefore the market has always set the the price. The reason rates went up as audiences shrank is because demand for those diminished audiences grew at a faster pace and advertisers continued to place more value on them than other media. I agree with you that the distributed future will alter advertising irrevocably, but the annual "this is the end of the Upfront" talk is once again, for the umpteenth time, premature. Prices are always controlled by demand, not availablility, therefore the market has always set the the price.

The reason rates went up as audiences shrank is because demand for those diminished audiences grew at a faster pace and advertisers continued to place more value on them than other media.

I agree with you that the distributed future will alter advertising irrevocably, but the annual “this is the end of the Upfront” talk is once again, for the umpteenth time, premature.

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