Comments on: Google this, Google http://www.buzzmachine.com/2006/08/13/google-this-google/ by Jeff Jarvis Fri, 10 Feb 2012 12:21:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: It’s a Sad Day When the Lawyers Take Over « Only Once – Matt Blumberg http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-421006 It’s a Sad Day When the Lawyers Take Over « Only Once – Matt Blumberg Fri, 06 Aug 2010 18:18:24 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-421006 [...] Someone, get Marketing on Line 1 — and make it snappy.  Steve Rubel wrote about it, as did Jeff Jarvis, and the source material is [...] [...] Someone, get Marketing on Line 1 — and make it snappy.  Steve Rubel wrote about it, as did Jeff Jarvis, and the source material is [...]

]]> By: R. Anderson http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-130665 R. Anderson Tue, 12 Sep 2006 01:01:59 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-130665 Whether Google likes it or not, the movement has begun, and "googling" will become yet another verb on the street. Accepting this and not trying to monopolize it will keep people on the side of Google, rather than estranging them through outrageous nitpicking. Whether Google likes it or not, the movement has begun, and “googling” will become yet another verb on the street. Accepting this and not trying to monopolize it will keep people on the side of Google, rather than estranging them through outrageous nitpicking.

]]> By: Google, Yahoo, MSN to PPC advertisers: keep raising bids, grow -- Centplus Tech http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-111128 Google, Yahoo, MSN to PPC advertisers: keep raising bids, grow -- Centplus Tech Tue, 15 Aug 2006 06:00:18 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-111128 [...] Google this, GoogleGoogle s lawyers are trying to crackdown on people using Google as a verb. Yes, that s what lawyers do. But what makes it especially absurd is that every new internet company dreams of becoming a verb. [...] [...] Google this, GoogleGoogle s lawyers are trying to crackdown on people using Google as a verb. Yes, that s what lawyers do. But what makes it especially absurd is that every new internet company dreams of becoming a verb. [...]

]]> By: nawaki http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-110744 nawaki Mon, 14 Aug 2006 18:46:33 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-110744 They have a lot product these day..maybe they want to monopoly all aspect on the internet.. They have a lot product these day..maybe they want to monopoly all aspect on the internet..

]]> By: Starked SF, Unforgiving Valley News » Blog Archive » Talk of the Town: Monday, August 14 http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-110580 Starked SF, Unforgiving Valley News » Blog Archive » Talk of the Town: Monday, August 14 Mon, 14 Aug 2006 14:52:20 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-110580 [...] Googles lawayers don’t want you to use “Google” as a verb–well scroogle them! [...] [...] Googles lawayers don’t want you to use “Google” as a verb–well scroogle them! [...]

]]> By: Ross M Karchner http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-110106 Ross M Karchner Mon, 14 Aug 2006 02:13:08 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-110106 T: It's gonna happen. People will eventually say "google" and mean "web search". "Photoshopping" evolved the same way. At one time, people used it "specifically referring to the act of launching Adobe Photoshop and using that specific application to alter an image", now it just means "alter an image". Not saying that's good or bad, just inevitable. T: It’s gonna happen. People will eventually say “google” and mean “web search”.

“Photoshopping” evolved the same way. At one time, people used it “specifically referring to the act of launching Adobe Photoshop and using that specific application to alter an image”, now it just means “alter an image”.

Not saying that’s good or bad, just inevitable.

]]> By: T. http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-110014 T. Sun, 13 Aug 2006 23:28:53 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-110014 The reason why I think this is stupid is that when people say they're going to "google" something, they are specifically referring to the act of logging onto Google and using that specific site to do a search. People don't use Yahoo! or Ask.com search when they say they're going to google something, they use Google in particular. It's great buzzbuilding and word-of-mouth advertising. It's different than people using "Xerox" as a generic term for all forms of copying or people using "hoover" to describe all types of vacuuming. The use of Google as a verb strengthens the brand, the others are examples of the weakening of the brand. The reason why I think this is stupid is that when people say they’re going to “google” something, they are specifically referring to the act of logging onto Google and using that specific site to do a search. People don’t use Yahoo! or Ask.com search when they say they’re going to google something, they use Google in particular. It’s great buzzbuilding and word-of-mouth advertising.

It’s different than people using “Xerox” as a generic term for all forms of copying or people using “hoover” to describe all types of vacuuming. The use of Google as a verb strengthens the brand, the others are examples of the weakening of the brand.

]]> By: Chad Pensiero http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109954 Chad Pensiero Sun, 13 Aug 2006 20:59:02 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109954 Then why in the hell are they asking everyone to "Google Pontiac" in their commercial? Isn't that a joint advertisment between the two brands? Then why in the hell are they asking everyone to “Google Pontiac” in their commercial?

Isn’t that a joint advertisment between the two brands?

]]> By: Glyn http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109951 Glyn Sun, 13 Aug 2006 20:56:49 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109951 Here in the UK people regularly use 'to hoover' to mean 'to use a vacuum cleaner' and the firm's copyright lawyers crack down on it whenever they see it in a newspaper or book. Another example over here is 'sellotape' instead of 'sticky tape'. Perhaps these terms spring up whenever a new industry arises. I would guess the Guardian paper styleguide (and other style guides) would have a paragraph about that, and you can probably google other examples as well. Sounds very stupid though - I think they're fighting a losing cause. Here in the UK people regularly use ‘to hoover’ to mean ‘to use a vacuum cleaner’ and the firm’s copyright lawyers crack down on it whenever they see it in a newspaper or book. Another example over here is ’sellotape’ instead of ’sticky tape’. Perhaps these terms spring up whenever a new industry arises.

I would guess the Guardian paper styleguide (and other style guides) would have a paragraph about that, and you can probably google other examples as well.

Sounds very stupid though – I think they’re fighting a losing cause.

]]> By: Sterling http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109949 Sterling Sun, 13 Aug 2006 20:52:46 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109949 I'm an adjective, which is excellent. I’m an adjective, which is excellent.

]]> By: Shawn Levasseur http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109929 Shawn Levasseur Sun, 13 Aug 2006 19:56:02 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109929 Hey, at least the verb "google" matches what you do with the noun "Google" Just ask the Hormel meat packing company how well their trademark "Spam" has grown as a verb. Hey, at least the verb “google” matches what you do with the noun “Google”

Just ask the Hormel meat packing company how well their trademark “Spam” has grown as a verb.

]]> By: AC http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109927 AC Sun, 13 Aug 2006 19:51:25 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109927 They are at real risk of loosing trademark protection for the name Google unless they demonstrate that they have made commercially reasonable efforts to protect it. If "google" enters Webster's as a generic term for internet searching, Google will have to send Webster's a pro forma letter every year protesting their misuse of the Kimberly Clark does not have trademark protection on the name "Kleenex" but does have trademark protection on the distinctive script in which it is written. See here http://ecommercelaw.typepad.com/ecommerce_law/2006/07/avoiding_tradem.html http://www.allbusiness.com/periodicals/article/993921-1.html and http://en.wikipedia.org/wiki/Genericized_trademark They are at real risk of loosing trademark protection for the name Google unless they demonstrate that they have made commercially reasonable efforts to protect it. If “google” enters Webster’s as a generic term for internet searching, Google will have to send Webster’s a pro forma letter every year protesting their misuse of the

Kimberly Clark does not have trademark protection on the name “Kleenex” but does have trademark protection on the distinctive script in which it is written.

See here http://ecommercelaw.typepad.com/ecommerce_law/2006/07/avoiding_tradem.html
http://www.allbusiness.com/periodicals/article/993921-1.html
and
http://en.wikipedia.org/wiki/Genericized_trademark

]]> By: Brett Rogers http://www.buzzmachine.com/2006/08/13/google-this-google/#comment-109881 Brett Rogers Sun, 13 Aug 2006 18:29:17 +0000 http://www.buzzmachine.com/index.php/2006/08/13/google-this-google/#comment-109881 Hmm... well, when I buy Kleenex, I prefer Puffs. Hmm… well, when I buy Kleenex, I prefer Puffs.

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