Comments on: There goes the neighborhood: Google moves in http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/ by Jeff Jarvis Wed, 03 Dec 2008 07:01:54 +0000 http://wordpress.org/?v=2.5.1 By: PLAY STATION 2 CHEAT Information Site. http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-351344 PLAY STATION 2 CHEAT Information Site. Wed, 13 Jun 2007 15:45:49 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-351344 <strong>PLAY STATION 2 CHEAT Information Site...</strong> ... PLAY STATION 2 CHEAT Information Site…

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]]> By: latino communities http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-343003 latino communities Fri, 23 Feb 2007 13:48:04 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-343003 I think it´s Google who also implemented a click for a call where you can receive a call from a business you are interested in... Google susrpise me every day... I think it´s Google who also implemented a click for a call where you can receive a call from a business you are interested in… Google susrpise me every day…

]]> By: Ken Jarvis http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-187109 Ken Jarvis Mon, 06 Nov 2006 15:19:45 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-187109 Jeff: Do you know the name of the cities Google will do Co-op ad in? Thanks JARVIS Jeff:
Do you know the name of the cities Google will do Co-op ad in?

Thanks
JARVIS

]]> By: Alex http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-154282 Alex Thu, 05 Oct 2006 00:42:24 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-154282 Boy, this is techno talk all right, thank you very mach. Anybody here has local advertising experience? Understand that building sales through coupon schemes is a looser game. Coupons don’t give you a customer loyalty or brand differentiation; they are just "quickie" shortcuts to get someone to your doors. If maybe 20% of local businesses ever advertise, even less of them use coupons. And, oh yes, newspapers are loosing ground, but it has less to do with Google as with the fact that their time is up for changes. And I doubt very much Google or Yahoo will replace local TV, newspapers, magazines and Radio. Somebody will of course, but not them, they are too old:) Boy, this is techno talk all right, thank you very mach. Anybody here has local advertising experience? Understand that building sales through coupon schemes is a looser game. Coupons don’t give you a customer loyalty or brand differentiation; they are just “quickie” shortcuts to get someone to your doors. If maybe 20% of local businesses ever advertise, even less of them use coupons.

And, oh yes, newspapers are loosing ground, but it has less to do with Google as with the fact that their time is up for changes. And I doubt very much Google or Yahoo will replace local TV, newspapers, magazines and Radio. Somebody will of course, but not them, they are too old:)

]]> By: BuzzMachine » Blog Archive » Networked mapping http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-112307 BuzzMachine » Blog Archive » Networked mapping Thu, 17 Aug 2006 10:19:06 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-112307 [...] But why not make a networked map? Start with Google Maps to satellite view of Chorley from above (who needs cartographers when we have satellites?). Then use a social mapping application like Platial to have neighbors come in and fill in addresses and names; you don’t need everyone to do it, just that fabled 1 percent of nosy yet helpful neighbors. And they can add more than just names and addresses; they can review restaurants and warn you away from mean dogs. Or you can include dynamic information: report a pothole here. Google Maps will soon allow you find coupons for the local businesses. Then look at data applications like ChicagoCrime.org and layer on more information: arrests but also perhaps home prices. And, of course, because the UK has better mobile phones than we do, you’ll be able to see it all on your cell. By God, Chorley could end up with the best damned map on earth. [...] [...] But why not make a networked map? Start with Google Maps to satellite view of Chorley from above (who needs cartographers when we have satellites?). Then use a social mapping application like Platial to have neighbors come in and fill in addresses and names; you don’t need everyone to do it, just that fabled 1 percent of nosy yet helpful neighbors. And they can add more than just names and addresses; they can review restaurants and warn you away from mean dogs. Or you can include dynamic information: report a pothole here. Google Maps will soon allow you find coupons for the local businesses. Then look at data applications like ChicagoCrime.org and layer on more information: arrests but also perhaps home prices. And, of course, because the UK has better mobile phones than we do, you’ll be able to see it all on your cell. By God, Chorley could end up with the best damned map on earth. [...]

]]> By: Ben http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111927 Ben Wed, 16 Aug 2006 22:48:55 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111927 Local coupons are effective. ValPak which is owned by one of the premier media companies out there has long needed to find an online avenue more effective than thier prior failed attempt at a destination site with ValPak.com. Not only did no one ever go to Valpak.com, it was full of national coupons which are not as effective. By allowing its coupons onto Google, it has made them more effective for its merchants and taken the first step into taking one of the best sales channels out there for local advertising and connecting it with the local advertising on the internet solution. Valpak is hyper-local and its sales force (franchised) is probably best positioned to move online local inventory. Maybe even more so that the Yellow Pages since the ValPak business is more performance based and more direct and more transaparent that the YellowPages and therefore must more closely aligned to the way Local internet advertising works. We are a big believer in local coupons. We will have well over the 20K unique coupons that Google mentions in the ValPak release in the next month and we are just a few guys barely getting started. We have long believed if you can bring 1, 2, 5M local merchants online they will create content. Coupons is in the top 3 types of content we see them creating and the one they are most prolific about pushing far and wide. <a href="http://www.merchantcircle.com/corporate/blog/2006/08/coupons-coupons-coupons.html" title="" rel="nofollow"> Coupons are extremely valuable content. When there are 5M local coupons accessable via the web, it will pull even more user activity into local search and dramatically shift the local web experience for the consumer.</a> Local coupons are effective. ValPak which is owned by one of the premier media companies out there has long needed to find an online avenue more effective than thier prior failed attempt at a destination site with ValPak.com. Not only did no one ever go to Valpak.com, it was full of national coupons which are not as effective.

By allowing its coupons onto Google, it has made them more effective for its merchants and taken the first step into taking one of the best sales channels out there for local advertising and connecting it with the local advertising on the internet solution. Valpak is hyper-local and its sales force (franchised) is probably best positioned to move online local inventory. Maybe even more so that the Yellow Pages since the ValPak business is more performance based and more direct and more transaparent that the YellowPages and therefore must more closely aligned to the way Local internet advertising works.

We are a big believer in local coupons. We will have well over the 20K unique coupons that Google mentions in the ValPak release in the next month and we are just a few guys barely getting started. We have long believed if you can bring 1, 2, 5M local merchants online they will create content. Coupons is in the top 3 types of content we see them creating and the one they are most prolific about pushing far and wide. Coupons are extremely valuable content. When there are 5M local coupons accessable via the web, it will pull even more user activity into local search and dramatically shift the local web experience for the consumer.

]]> By: The Local Onliner » Getting Paranoid About Google’s Move Into Coupons http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111360 The Local Onliner » Getting Paranoid About Google’s Move Into Coupons Wed, 16 Aug 2006 00:27:17 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111360 [...] There’s a little summertime hysteria going on about Google’s progressive move to include local coupons into Google Maps. Jeff Jarvis goes so far as to say “this is a stake in the heart of local newspapers,” whose only hope has been to go hyperlocal via targeted promotions. Donna Bogatin says that “Google has officially launched its ecommerce payment service with a predatory pricing model to lock in its advertisers, increase advertiser spend with Google and attract new Google advertiser customers.” [...] [...] There’s a little summertime hysteria going on about Google’s progressive move to include local coupons into Google Maps. Jeff Jarvis goes so far as to say “this is a stake in the heart of local newspapers,” whose only hope has been to go hyperlocal via targeted promotions. Donna Bogatin says that “Google has officially launched its ecommerce payment service with a predatory pricing model to lock in its advertisers, increase advertiser spend with Google and attract new Google advertiser customers.” [...]

]]> By: Mike Hogan http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111350 Mike Hogan Tue, 15 Aug 2006 23:52:31 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111350 First Craigslist cut out the legs of printed classified ads. Then news syndication hollowed out the newspaper’s day old news. Now Google is looking to suck the air out coupon-based advertising to choke off newspapers. What can newspapers do to strategically address this situation? To respond to Google coupons, newspapers need the following: 1. Self-service online coupons for local advertisers, they need a lower cost structure for coupons. 2. Syndication of those coupons, to maximize the impact for local vendors…a one stop shop. 3. A mechanism for publishing those coupons locally, with reviews, ratings, tags, etc. 4. Local coupon content But how can the newspapers, and other sites for that matter, respond with these pieces of the puzzle in time to block the onslaught of Google on their coupon revenue? ZiXXo has all of this and more today. And the newspapers can even offer a branded version of ZiXXo in about 24-hours! The big question is whether they roll-over and play dead or that respond quickly and aggressively. First Craigslist cut out the legs of printed classified ads. Then news syndication hollowed out the newspaper’s day old news. Now Google is looking to suck the air out coupon-based advertising to choke off newspapers. What can newspapers do to strategically address this situation?

To respond to Google coupons, newspapers need the following:
1. Self-service online coupons for local advertisers, they need a lower cost structure for coupons.
2. Syndication of those coupons, to maximize the impact for local vendors…a one stop shop.
3. A mechanism for publishing those coupons locally, with reviews, ratings, tags, etc.
4. Local coupon content

But how can the newspapers, and other sites for that matter, respond with these pieces of the puzzle in time to block the onslaught of Google on their coupon revenue? ZiXXo has all of this and more today. And the newspapers can even offer a branded version of ZiXXo in about 24-hours! The big question is whether they roll-over and play dead or that respond quickly and aggressively.

]]> By: mirá! » Archivo » Cupones de descuento en Google Base http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111258 mirá! » Archivo » Cupones de descuento en Google Base Tue, 15 Aug 2006 20:10:14 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111258 [...] BUZZMACHINE (del periodista Jeff Jarvis) reporta que Google Base (avisos gratuitos) está ofreciendo a comerciantes locales la posibilidad de agregar cupones de descuento imprimibles en su lista de avisos. Estos avisos gratuitos más tarde podrán transformarse por Google en dinero a combinarlos con otros servicios publicitarios de la marca. Jarvis anticipa que Google “está preparando una bomba” con Valpak (un sitio que reune una base de datos de cupones de descuento de alcance nacional en Estados Unidos) y que los diarios pierden una nueva oportunidad de negocios. [...] [...] BUZZMACHINE (del periodista Jeff Jarvis) reporta que Google Base (avisos gratuitos) está ofreciendo a comerciantes locales la posibilidad de agregar cupones de descuento imprimibles en su lista de avisos. Estos avisos gratuitos más tarde podrán transformarse por Google en dinero a combinarlos con otros servicios publicitarios de la marca. Jarvis anticipa que Google “está preparando una bomba” con Valpak (un sitio que reune una base de datos de cupones de descuento de alcance nacional en Estados Unidos) y que los diarios pierden una nueva oportunidad de negocios. [...]

]]> By: BuzzMachine » Blog Archive » There goes the neighborhood: Google moves in http://www.buzzmachine.com/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111227 BuzzMachine » Blog Archive » There goes the neighborhood: Google moves in Tue, 15 Aug 2006 19:23:49 +0000 http://www.buzzmachine.com/index.php/2006/08/15/there-goes-the-neighborhood-google-moves-in/#comment-111227 [...] There goes the neighborhood: Google moves in Read More: Ad, hyperlocal, newspapers [...] [...] There goes the neighborhood: Google moves in Read More: Ad, hyperlocal, newspapers [...]

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