Exploding TV: Katie, wired
CBS announced that it will stream the evening news simultaneous to broadcast when Katie Couric takes over the, uh, chair (do they even sit anymore?). I agree with Staci at PaidContent that though this is a nice step, it won’t meet the real goal of getting new audience. To do that, you have to make it available for download both so people can put it on their iPods and watch at will and so people might even consider making the news viral by sharing. To accomplish the latter, they should actually put out every story and segment separately, so you can watch what you want — not just when you want — and so you can share the stories that resonate.
Tags: Exploding_TV
August 17th, 2006 at 12:49 pm
oh my god - did you hear that a pajamas media blogger dan drezner KILLED himself this morning?
August 17th, 2006 at 2:12 pm
heard? from where?
can you provide a link to that?
August 17th, 2006 at 3:31 pm
I wonder how long it’ll take google to integrate their video/news services.
*drool*
August 17th, 2006 at 4:47 pm
Wow now I can ignore her on the tv and their website.
August 17th, 2006 at 7:56 pm
They’d get better ratings if they put the webcam under the table to just show her legs.
August 18th, 2006 at 8:01 am
Hurm. Katie Couric is more the problem here. I can’t stand her on the TV set, why would I put up with her on my laptop or iPod? Even in bite-sized chunks she’d still be annoying.
August 18th, 2006 at 9:02 am
Hi Jeff,
Thanks for sharing your insight on CBS’ decision to stream Katie Couric’s newscast. Interesting comment on putting the story segment separately in order for “making the news viral”.
Cheers,
Kempton
————–
My favourite CBC upcoming show is Dragons’ Den
http://www.insidethedragonsden.com/
where some of the Potential Pitcher Profiles are listed.
August 21st, 2006 at 3:39 pm
As a relative newcomer to the US, the hype surrounding Katie Couric is difficult to understand. Isn’t she just a newsreader? Could someone please explain to me what I have missed. Why does she command so many column inches, blog entries and even news coverage. Why has a newsreader become the news????