Why the hell is CBS making us register to watch its stream of the Evening News? Isn’t the idea to get more people and different people — i.e., those under the age of 68 — to watch? So why put up the speed bump? Why force us away? The network doesn’t know our name and zip code when we watch on TV? Why ask us for this online? If they had any sense, they’d just put it up on YouTube and pray. Nutso.
Redstone is smarter cause hes a billionaire. don’t question billionaires.
cuz they want to collect demographic data and place a cookie on your browser so they can sell your precious ads
Why do you want to watch the CBS Evening News? I thought you were, like, all about new media and stuff?
Come on.
Broadcast television is ad-supported. Newspapers would cost a heck of a lot more without ads. And I see this blog has ads as well.
So why would you expect CBS not to be able to sell ads for its
Come on. Get real.
Broadcast television is ad-supported. Newspapers would cost a heck of a lot more without ads. And I see this blog has ads as well.
So why would you expect CBS not to be able to sell ads for its online Evening News? And demographic info helps sell those ads, and will help migrate more TV onto the Internet.
Well, hello Katie!
Katie Couric’s CBS Evening News debut was the show’s biggest rating for seven years….
CBS is dumb, that’s why.
Actually, I think it’s because of another revenue reason — the CBS-owned or -affiliated stations across the country may not have aired the newscast yet, so there’s a (wholly unfounded and misplaced, IMO) fear that they’ll “scoop themselves,” or that advertisers will not want to place ads on TV for a rerun.
There is a double standard when it comes to media on the web. Generally the thinking behind registration is to get info on their users so they can sell an “audience” to their advertisers. For whatever reason business types think this is a fair thing to do on the web.
I sat in a newspaper meeting once where we discussed adding registration to our site for this very purpose. I asked how they find out their “audience” for the print version. They said, “Oh, we just do a readership study”. Besides, Amazon has proven you can find out enough about users just by looking at IP addresses (those many people from [insert place here] liked this).
This is a real annoying way for old media to keep the web in its place.
Katie Couric’s CBS Evening News debut was the show’s biggest rating for seven years….
Well, maybe, maybe not…….for God’s sake, it’s still a dismally small percentage of Americans that watch CBS. In fact, after you factor in the hype, she did pretty poorly.
Who needs another perky vacuous bimbo on the airwaves. The content still sucks….Tom Cruz’s baby as a pimetime serious new piece?…..don’t insult my intelligence.
But, it’s fun to watch the CBS idiots keep moving the deck chairs around their Titanic.
I don’t understand why after all these years, companies still think the info they get from registration is anywhere near accurate or useful. I mean, everytime I’m asked to register, I just make up stuff and the email is always a free account I use only for registration purposes (to get password, key, etc.). And most, if not all, of my friends and colleagues do the same!
I know CBS is new to the game, so they’re naive to the stupidity of registration. But what about all these other companies with long presence on the web not only requiring registration but some even make you take a survey before allowing you to view a page? Do Jeff, or anyone, have an answer?
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