Video explodes
A global study by Accenture — which I find only at Media Guardian — reports that nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web. “The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own.” Amen to that.
“But there is some good news for the future of television — people would still prefer to watch downloads of video footage on their TV rather than their computer,” says the Guardian. Well, I’d say that is actually good news for the TV set and not at all for TV networks and producers, for it means that we will be freed from their tyranny, able to watch whatever we want from wherever.
That is why Apple’s new device, linking the PC and thus the internet to the TV set via wifi, is so significant; ditto TiVo’s ability to download and deliver content not only from cable but also from online. This levels the playing field. It means that our stuff is available to watch on TV with the big guys’ stuff.
I enjoyed this tidbit, too:
The study of 10,000 consumers in nine countries - 1,600 of them from the UK - revealed major differences between countries.In China, a massive 82% want to create their own content, compared with just 20% in Germany.
If I can get my hands on the study, I’ll give you a link.
Tags: Exploding_TV, von
September 16th, 2006 at 2:44 pm
In China, a massive 82% want to create their own content, compared with just 20% in Germany.
Wonderful, my compatriots are the only people who prefer canned content to social media. Ouch. Germany, a nation of lazy couch potatoes… looks like I should just do what everybody is doing.
September 16th, 2006 at 6:06 pm
Jeff - I think you need to stay in more. Content on the web is better than content on the TV a lot of the time, if you look past the clip-swarm. And Apple’s initiative…. why bother. IPTV services give you better functionality.
September 17th, 2006 at 6:32 am
[...] Buzz Machine: Video explodes [...]
September 17th, 2006 at 2:11 pm
I spent two hours last night watching clips from video podcasts I subscribe to and it was so amazing. So much wonderful content is being created by the masses. I was blown away. It’s so cool the way the barriers to entry for media making and distribution are melting away.
September 17th, 2006 at 3:30 pm
[...] In het laatste college uitte Hester haar twijfels over het mediagedrag van de moderne mens. Tuurlijk, het internet is populair, zei ze, maar Jan Publiek ploft toch echt liever op de bank om de TV aan te zetten dan dat hij filmpjes gaat zoeken op het internet. Wel, hier wat cijfers van een nieuw onderzoek: bijna veertig procent van alle internetgebruikers kijkt video’s op internet. Meer dan de helft van alle jongeren wil eigen media creëren en delen via internet. Leuk detail: in China is dit percentage 82 procent… Nog wat cijfers: Youtube was in juni drie keer zo groot als in januari! [...]
September 17th, 2006 at 7:45 pm
[...] “40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web. “The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own. . Buzz MachineTechnorati Tags: video blogging, videoblogging Bookmark on del.icio.us [...]
September 17th, 2006 at 9:24 pm
[...] btw, in diesem Rahmen auch interessant: A Video Business Model Ready to Move Beyond Beta (NYTimes) Video explodes (Buzzmachine) via Micro Persuasion [...]
September 18th, 2006 at 2:17 am
[...] Jeff Jarvis has some nice video stats: nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web [...]
September 18th, 2006 at 5:15 am
Jeff
We obtained the report from a Royal Television Society conference in London last week. I think the report had been specially commissioned and, oddly, I have only seen it in printed format!
Steve
Editor
MediaGuardian.co.uk
September 18th, 2006 at 6:50 am
[...] On this note, Jeff Jarvis at BuzzMachine highlights new technology from Apple (iTV) that allows a PC to link to a television set via wifi. He also mentions TiVo, which provides a similar service. Both of these technologies basically mean that it will be possible to view online content on a tv set…essentially putting everyone in the role of TV channel programmer. [...]
September 18th, 2006 at 8:09 am
Let’s see: essentially 100% of the 105 million USA homes have television, which is viewed, on average, what, 6 hours a day?
So TV gets/creates 630 million “viewer hours” (hours of video viewed) per day. And that doesn’t count DVD “viewer hours”, etc.
YouTube now claims to get/create 100 million downloads per day. Let’s be generous and only minimally discount failed downloads and aborted viewings and the like, and say the average download is good for 2.5 viewer minutes (minutes of video viewed.)
So YouTube gets/creates 4.2 million “viewer hours” per day. And let’s again be very generous and assume YouTube is only 10% of web/IPTV/podcast/etc video viewing at this point, and so assume that web video gets/creates 42 million “viewer hours” per day — or only 6.7% the delivery of conventional TV (again not even including DVDs etc).
Exciting? Hell yeah. But an “exploding revolution”? Hmmm.
September 18th, 2006 at 10:44 am
[...] From Buzzmachine: A global study by Accenture — which I find only at Media Guardian — reports that nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web. “The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own.” Amen to that. [...]
September 19th, 2006 at 11:27 am
I don’t have any hard evidence to offer but at the latest computer show in Singapore, most people were buying LCD TVs - can you blame them? It’s about S$1299 for a 32″ LCD TV. This translates to less than US$1,000.
September 25th, 2006 at 12:20 am
[...] BuzzMachine » Blog Archive » Video explodes A global study by Accenture — which I find only at Media Guardian — reports that nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the (tags: Video internet statistics social) [...]