Comments on: Killer local advertising http://www.buzzmachine.com/2006/09/25/2065/ by Jeff Jarvis Tue, 07 Oct 2008 13:04:20 +0000 http://wordpress.org/?v=2.5.1 By: Policlicks.Com LLC » Blog Archive » Web 2.0rg: Hyper-Local Advertising Enabled http://www.buzzmachine.com/2006/09/25/2065/#comment-181740 Policlicks.Com LLC » Blog Archive » Web 2.0rg: Hyper-Local Advertising Enabled Wed, 01 Nov 2006 21:07:28 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-181740 [...] To overcome this challenge, VFW WebCOM recognized the far-reaching and potent advertising potential of the VFW subordinate communities and developed a “Hyper-Local Advertising” strategy to turn the Departments’ Web outposts into a powerful network connecting advertisers with the highly targeted veterans demographic. [...] [...] To overcome this challenge, VFW WebCOM recognized the far-reaching and potent advertising potential of the VFW subordinate communities and developed a “Hyper-Local Advertising” strategy to turn the Departments’ Web outposts into a powerful network connecting advertisers with the highly targeted veterans demographic. [...]

]]> By: Policlicks.Com LLC » Blog Archive » Web 2.0rg: Hyper-Local Advertising Delivered http://www.buzzmachine.com/2006/09/25/2065/#comment-181282 Policlicks.Com LLC » Blog Archive » Web 2.0rg: Hyper-Local Advertising Delivered Wed, 01 Nov 2006 11:43:00 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-181282 [...] Policlicks manages the advertising networks in conjunction with and the oversight of the VFW WebCOM Network founding Departments of North Carolina, Missouri, Virginia, Delaware, and New Hampshire. Policlicks allows advertisers to target VFW members on any scale, from a blog at a single outpost, to a nationwide buy across all of the 9,000 plus Post VFW sites – a commanding target audience for political campaigns or any other marketer seeking to reach the vet demographic. A candidate running for mayor or city council can buy space on the VFW Post Web site in his or her precinct or district, a U.S. Senatorial candidate can buy ad space statewide, or a presidential candidate can buy advertising that reaches all 2.4 million VFW members – a voting block with a 90 percent voter participation rate. Policlicks will also sell ad space to businesses and campaigns targeted to veteran’s demographics such as pharmaceutical companies, Medicare and Medicaid and veteran’s services.To overcome this challenge, VFW WebCOM recognized the far-reaching and potent advertising potential of the VFW subordinate communities and developed a “Hyper-Local Advertising” strategy to turn the Departments’ Web outposts into a powerful network connecting advertisers with the highly targeted veterans demographic. [...] [...] Policlicks manages the advertising networks in conjunction with and the oversight of the VFW WebCOM Network founding Departments of North Carolina, Missouri, Virginia, Delaware, and New Hampshire. Policlicks allows advertisers to target VFW members on any scale, from a blog at a single outpost, to a nationwide buy across all of the 9,000 plus Post VFW sites – a commanding target audience for political campaigns or any other marketer seeking to reach the vet demographic. A candidate running for mayor or city council can buy space on the VFW Post Web site in his or her precinct or district, a U.S. Senatorial candidate can buy ad space statewide, or a presidential candidate can buy advertising that reaches all 2.4 million VFW members – a voting block with a 90 percent voter participation rate. Policlicks will also sell ad space to businesses and campaigns targeted to veteran’s demographics such as pharmaceutical companies, Medicare and Medicaid and veteran’s services.To overcome this challenge, VFW WebCOM recognized the far-reaching and potent advertising potential of the VFW subordinate communities and developed a “Hyper-Local Advertising” strategy to turn the Departments’ Web outposts into a powerful network connecting advertisers with the highly targeted veterans demographic. [...]

]]> By: Howard Owens http://www.buzzmachine.com/2006/09/25/2065/#comment-148818 Howard Owens Fri, 29 Sep 2006 07:20:27 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-148818 Here's why Google AdWords isn't a big threat: Most small business are techophobes, too busy to learn, too satisfied with what they're doing to switch, and AdWords may be simple, but it ain't easy enough for the average small business owner/manager. There will always be exceptions, which is all this anecdote proves. The facts, the data, proves local advertisers are not terribly interested in Google text ads. Here’s why Google AdWords isn’t a big threat: Most small business are techophobes, too busy to learn, too satisfied with what they’re doing to switch, and AdWords may be simple, but it ain’t easy enough for the average small business owner/manager.

There will always be exceptions, which is all this anecdote proves. The facts, the data, proves local advertisers are not terribly interested in Google text ads.

]]> By: Framtider.net » Blog Archive » links for 2006-09-25 http://www.buzzmachine.com/2006/09/25/2065/#comment-144925 Framtider.net » Blog Archive » links for 2006-09-25 Mon, 25 Sep 2006 21:17:26 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-144925 [...] BuzzMachine: Killer local advertising “Increasingly people turn to the Internet instead of phone books or newspapers to find restaurants, office-supply vendors or any kind of service.” Vad kan tidningar göra för att ta del av den här trafiken? (tags: sökmotorer sök buzzmachine) [...] [...] BuzzMachine: Killer local advertising “Increasingly people turn to the Internet instead of phone books or newspapers to find restaurants, office-supply vendors or any kind of service.” Vad kan tidningar göra för att ta del av den här trafiken? (tags: sökmotorer sök buzzmachine) [...]

]]> By: brooklynite http://www.buzzmachine.com/2006/09/25/2065/#comment-144717 brooklynite Mon, 25 Sep 2006 16:56:17 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-144717 duhh duhh

]]> By: BTC Technologies - Collaborate | Communicate » WSJ on small business blogging http://www.buzzmachine.com/2006/09/25/2065/#comment-144434 BTC Technologies - Collaborate | Communicate » WSJ on small business blogging Mon, 25 Sep 2006 12:25:37 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-144434 [...] Via BuzzMachine, this Wall Street Journal article discusses the many sides of business blogging and other ways to find customers. From the article: [...] [...] Via BuzzMachine, this Wall Street Journal article discusses the many sides of business blogging and other ways to find customers. From the article: [...]

]]> By: Ken http://www.buzzmachine.com/2006/09/25/2065/#comment-144409 Ken Mon, 25 Sep 2006 12:01:17 +0000 http://www.buzzmachine.com/index.php/2006/09/25/2065/#comment-144409 Jeff, This seems slightly implausible to me from a business perspective. Growing to 3 dozen taxis on the basis of 200 bucks a month ad spend sounds like a stretch. And if it is actually true, it probably won't last. Google is useful, but it is no silver bullet, because what's good for the goose is good for the gander: Kormendy should have kept these insights to himself! If his competitors (the big ones he talked about) read this they'll surely go in an outbid him for the keywords (sounds like there's quite a margin there). It doesn't take long to do. If they do, he'll soon be sent back to obscurity, or real life, whichever you prefer. Google is awesome, but I wouldn't give the impression that it's a magic bullet. And don't forget about the click fraud article that appeared in Businessweek recently. Jeff,

This seems slightly implausible to me from a business perspective. Growing to 3 dozen taxis on the basis of 200 bucks a month ad spend sounds like a stretch.

And if it is actually true, it probably won’t last. Google is useful, but it is no silver bullet, because what’s good for the goose is good for the gander: Kormendy should have kept these insights to himself! If his competitors (the big ones he talked about) read this they’ll surely go in an outbid him for the keywords (sounds like there’s quite a margin there). It doesn’t take long to do. If they do, he’ll soon be sent back to obscurity, or real life, whichever you prefer.

Google is awesome, but I wouldn’t give the impression that it’s a magic bullet. And don’t forget about the click fraud article that appeared in Businessweek recently.

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