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	<title>Comments on: A new kind of advertising</title>
	<atom:link href="http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Sun, 06 Jul 2008 07:28:44 +0000</pubDate>
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		<title>By: nooked &#187; Blog Archive &#187; Feed Advertising</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-361847</link>
		<dc:creator>nooked &#187; Blog Archive &#187; Feed Advertising</dc:creator>
		<pubDate>Wed, 17 Oct 2007 14:28:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-361847</guid>
		<description>[...] good example is the feed-powered advertising model on Gabe Rivera&#8217;s popular news tracking site [...]</description>
		<content:encoded><![CDATA[<p>[...] good example is the feed-powered advertising model on Gabe Rivera&#8217;s popular news tracking site [...]</p>
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		<title>By: Kristy A Coghlan</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-155609</link>
		<dc:creator>Kristy A Coghlan</dc:creator>
		<pubDate>Fri, 06 Oct 2006 17:29:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-155609</guid>
		<description>Thank you for the track back link!</description>
		<content:encoded><![CDATA[<p>Thank you for the track back link!</p>
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		<title>By: archy</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-147649</link>
		<dc:creator>archy</dc:creator>
		<pubDate>Thu, 28 Sep 2006 09:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-147649</guid>
		<description>&lt;a href="http://www.sign-on-advertising.buildtolearn.net/" rel="nofollow"&gt;
Continuous traffic&lt;/a&gt; is the first step toward increasing sales and expanding 
your base of shoppers. You must advertise to keep pace with your competition. Advertising can generate hype traffic now and in the future.</description>
		<content:encoded><![CDATA[<p><a href="http://www.sign-on-advertising.buildtolearn.net/" rel="nofollow"><br />
Continuous traffic</a> is the first step toward increasing sales and expanding<br />
your base of shoppers. You must advertise to keep pace with your competition. Advertising can generate hype traffic now and in the future.</p>
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		<title>By: Dylan Hunter</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-146756</link>
		<dc:creator>Dylan Hunter</dc:creator>
		<pubDate>Wed, 27 Sep 2006 15:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-146756</guid>
		<description>&lt;strong&gt;TechMeme&#8217;s Excellent (&#38; Simple) New Blog Ads&lt;/strong&gt;

He takes feeds of the latest posts from sponsorsâ€™ blogs and puts that in an ad box on Techmeme. Thatâ€™s their ad. Itâ€™s brilliantly simple: dynamic advertising controlled by the advertisers, who will make their ads â€” their content â€” relevant to...</description>
		<content:encoded><![CDATA[<p><strong>TechMeme&#8217;s Excellent (&#38; Simple) New Blog Ads</strong></p>
<p>He takes feeds of the latest posts from sponsorsâ€™ blogs and puts that in an ad box on Techmeme. Thatâ€™s their ad. Itâ€™s brilliantly simple: dynamic advertising controlled by the advertisers, who will make their ads â€” their content â€” relevant to&#8230;</p>
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		<title>By: Techmeme Announces RSS Ads; Symantec Actually Does Them at ChasNote</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145902</link>
		<dc:creator>Techmeme Announces RSS Ads; Symantec Actually Does Them at ChasNote</dc:creator>
		<pubDate>Tue, 26 Sep 2006 23:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145902</guid>
		<description>[...] Yesterday I came across a few articles covering the new &#8220;Techmeme Sponsored Posts&#8221; &#8212; ads populated with content from the sponsor&#8217;s RSS feed. (Here&#8217;s coverage at the Business 2.0 Blog and here at BuzzMachine.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Yesterday I came across a few articles covering the new &#8220;Techmeme Sponsored Posts&#8221; &#8212; ads populated with content from the sponsor&#8217;s RSS feed. (Here&#8217;s coverage at the Business 2.0 Blog and here at BuzzMachine.) [...]</p>
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		<title>By: BlogWorks</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145730</link>
		<dc:creator>BlogWorks</dc:creator>
		<pubDate>Tue, 26 Sep 2006 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145730</guid>
		<description>&lt;strong&gt;Amanda Congdon meets Jeff Jarvis&lt;/strong&gt;

 

Amanda Congdon, former Rocketboom hostess has a new gig: traveling videoblogger.</description>
		<content:encoded><![CDATA[<p><strong>Amanda Congdon meets Jeff Jarvis</strong></p>
<p>Amanda Congdon, former Rocketboom hostess has a new gig: traveling videoblogger.</p>
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		<title>By: Dan Blank: Publishing, Innovation and the Web &#187; Blog Archive &#187; Online Advertising Shows Publishers Where the Money Is</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145352</link>
		<dc:creator>Dan Blank: Publishing, Innovation and the Web &#187; Blog Archive &#187; Online Advertising Shows Publishers Where the Money Is</dc:creator>
		<pubDate>Tue, 26 Sep 2006 10:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145352</guid>
		<description>[...] Jeff Jarvis reviews Techmeme&#8217;s new ad system and concluded: [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis reviews Techmeme&#8217;s new ad system and concluded: [...]</p>
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		<title>By: TechCrunch en franÃ§ais &#187; TechMeme invente une nouvelle forme de publicitÃ©</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145278</link>
		<dc:creator>TechCrunch en franÃ§ais &#187; TechMeme invente une nouvelle forme de publicitÃ©</dc:creator>
		<pubDate>Tue, 26 Sep 2006 06:56:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145278</guid>
		<description>[...] Gabe explique son approche de maniÃ¨re plus dÃ©taillÃ©e sur son blog. Jeff Jarvis, un expert du sujet, donne une opinion trÃ¨s positive sur cette innovation. [...]</description>
		<content:encoded><![CDATA[<p>[...] Gabe explique son approche de maniÃ¨re plus dÃ©taillÃ©e sur son blog. Jeff Jarvis, un expert du sujet, donne une opinion trÃ¨s positive sur cette innovation. [...]</p>
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		<title>By: TechMeme Invents New Kind of Advertisment &#187; JenIT</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145266</link>
		<dc:creator>TechMeme Invents New Kind of Advertisment &#187; JenIT</dc:creator>
		<pubDate>Tue, 26 Sep 2006 06:39:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145266</guid>
		<description>[...] Gabe explains his new ad unit in more detail on his blog here. I also like to get Jeff Jarvis&#8217; opinion on new advertising models - it&#8217;s an area he&#8217;s become an expert in. His verdict? Thumbs up (and he wants them on his own site). [...]</description>
		<content:encoded><![CDATA[<p>[...] Gabe explains his new ad unit in more detail on his blog here. I also like to get Jeff Jarvis&#8217; opinion on new advertising models - it&#8217;s an area he&#8217;s become an expert in. His verdict? Thumbs up (and he wants them on his own site). [...]</p>
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		<title>By: webvapors &#187; TechMeme&#8217;s new ad model: will it work?</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145195</link>
		<dc:creator>webvapors &#187; TechMeme&#8217;s new ad model: will it work?</dc:creator>
		<pubDate>Tue, 26 Sep 2006 04:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145195</guid>
		<description>[...] Gabe introduced a sparkling new advertising model on TechMeme earlier today and, as expected, the blogosphere is buzzing about it. I absolutely love TechMeme for what it does and it is no surprise that Gabe is thinking out of the box, again, as he monetizes it. Jeff is calling this a new kind of advertising. [...]</description>
		<content:encoded><![CDATA[<p>[...] Gabe introduced a sparkling new advertising model on TechMeme earlier today and, as expected, the blogosphere is buzzing about it. I absolutely love TechMeme for what it does and it is no surprise that Gabe is thinking out of the box, again, as he monetizes it. Jeff is calling this a new kind of advertising. [...]</p>
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		<title>By: Techmeme Experiments with Feed/Content Advertising</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145176</link>
		<dc:creator>Techmeme Experiments with Feed/Content Advertising</dc:creator>
		<pubDate>Tue, 26 Sep 2006 03:04:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145176</guid>
		<description>[...] You can see the launch post of the new sponsorship model here and get more information on sponsorship here. The cost is between $3000 and $4500 per month (it depends upon which slot you buy). Jeff&#8217;s got the calculations on what it&#8217;ll bring in ($132,000 per year if it&#8217;s sold out for 12 months solid) and the CPM is around $5-$8. [...]</description>
		<content:encoded><![CDATA[<p>[...] You can see the launch post of the new sponsorship model here and get more information on sponsorship here. The cost is between $3000 and $4500 per month (it depends upon which slot you buy). Jeff&#8217;s got the calculations on what it&#8217;ll bring in ($132,000 per year if it&#8217;s sold out for 12 months solid) and the CPM is around $5-$8. [...]</p>
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		<title>By: TechMeme&#8217;s Not-So-New Ad Model at The Gong Show</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145075</link>
		<dc:creator>TechMeme&#8217;s Not-So-New Ad Model at The Gong Show</dc:creator>
		<pubDate>Mon, 25 Sep 2006 23:59:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145075</guid>
		<description>[...] There has been a lot of commotion on the web today over TechMeme&#8217;s new advertising. Michael Arrington&#8217;s headline goes so far as to say, &#8220;TechMeme Invents New Kind of Advertising&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] There has been a lot of commotion on the web today over TechMeme&#8217;s new advertising. Michael Arrington&#8217;s headline goes so far as to say, &#8220;TechMeme Invents New Kind of Advertising&#8221; [...]</p>
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		<title>By: Techmeme&#8217;s Sponsorship Blog Ads &#187; Conversion Rater</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144943</link>
		<dc:creator>Techmeme&#8217;s Sponsorship Blog Ads &#187; Conversion Rater</dc:creator>
		<pubDate>Mon, 25 Sep 2006 21:27:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144943</guid>
		<description>[...] Many influential blogs are hailing this as a whole new form of advertising, when really it&#8217;s a concept that was prevalent in the 90s with syndicated headlines being pushed to content sites. This is really just a new spin on that since it&#8217;s now company blogs with RSS feeds instead. [...]</description>
		<content:encoded><![CDATA[<p>[...] Many influential blogs are hailing this as a whole new form of advertising, when really it&#8217;s a concept that was prevalent in the 90s with syndicated headlines being pushed to content sites. This is really just a new spin on that since it&#8217;s now company blogs with RSS feeds instead. [...]</p>
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		<title>By: Adam Kalsey</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144799</link>
		<dc:creator>Adam Kalsey</dc:creator>
		<pubDate>Mon, 25 Sep 2006 18:42:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144799</guid>
		<description>Looks pretty much like Pheedo's PR Web system. PR Web provides feeds are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The "innovation" that Gabe has is that the ad feeds come from multiple sources.

Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want.

Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock.</description>
		<content:encoded><![CDATA[<p>Looks pretty much like Pheedo&#8217;s PR Web system. PR Web provides feeds are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The &#8220;innovation&#8221; that Gabe has is that the ad feeds come from multiple sources.</p>
<p>Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want.</p>
<p>Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock.</p>
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		<title>By: Web 2.0 Newspapers &#187; Belgian Court Doesn&#8217;t Waffle on Google, Plus Heads Up: Down Time For This Blog</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144783</link>
		<dc:creator>Web 2.0 Newspapers &#187; Belgian Court Doesn&#8217;t Waffle on Google, Plus Heads Up: Down Time For This Blog</dc:creator>
		<pubDate>Mon, 25 Sep 2006 18:27:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144783</guid>
		<description>[...] Meanwhile, in the newspaper advertising game, the NYTimes &#34;print revenue slides&#34; while &#34;online glides.&#34; (via Cyberjournalist) However, Gillmor mentions the new online ad model for blogs that has folks talking, including Jeff Jarvis, who explains: Gabe Rivera has created a new kind of advertising for TechMeme, which he explains here and here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Meanwhile, in the newspaper advertising game, the NYTimes &quot;print revenue slides&quot; while &quot;online glides.&quot; (via Cyberjournalist) However, Gillmor mentions the new online ad model for blogs that has folks talking, including Jeff Jarvis, who explains: Gabe Rivera has created a new kind of advertising for TechMeme, which he explains here and here. [...]</p>
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		<title>By: John Tokash&#8217;s Blog &#187; Techmeme polluting its own results?</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144772</link>
		<dc:creator>John Tokash&#8217;s Blog &#187; Techmeme polluting its own results?</dc:creator>
		<pubDate>Mon, 25 Sep 2006 18:06:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144772</guid>
		<description>[...] The &#8217;sphere is full of glowing approvals of techmeme&#8217;s new sponsorship model.Â  I agree that this new model (sponsors&#8217; latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I&#8217;m concerned about the problems it creates for readers. [...]</description>
		<content:encoded><![CDATA[<p>[...] The &#8217;sphere is full of glowing approvals of techmeme&#8217;s new sponsorship model.Â  I agree that this new model (sponsors&#8217; latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I&#8217;m concerned about the problems it creates for readers. [...]</p>
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		<title>By: Eoin Purcell</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144748</link>
		<dc:creator>Eoin Purcell</dc:creator>
		<pubDate>Mon, 25 Sep 2006 17:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144748</guid>
		<description>A very slick move from a slick site! Impressive stuff and so intelligent. The blogs will want to update pretty regularly though to make sure the value is there! Return visitors will quickly stop looking at the spots if they never change! Unless they think their blogs are compelling enough that everyone who reads will instantly grab their feed!
Eoin</description>
		<content:encoded><![CDATA[<p>A very slick move from a slick site! Impressive stuff and so intelligent. The blogs will want to update pretty regularly though to make sure the value is there! Return visitors will quickly stop looking at the spots if they never change! Unless they think their blogs are compelling enough that everyone who reads will instantly grab their feed!<br />
Eoin</p>
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		<title>By: TechCrunch Japanese ã‚¢ãƒ¼ã‚«ã‚¤ãƒ– &#187; TechMemeã€æ–°ã—ã„åºƒå‘Šæ‰‹æ³•ã‚’ç™ºæ˜Ž</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144718</link>
		<dc:creator>TechCrunch Japanese ã‚¢ãƒ¼ã‚«ã‚¤ãƒ– &#187; TechMemeã€æ–°ã—ã„åºƒå‘Šæ‰‹æ³•ã‚’ç™ºæ˜Ž</dc:creator>
		<pubDate>Mon, 25 Sep 2006 16:57:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144718</guid>
		<description>[...] åºƒå‘Šä¸»ã¯RSSã§åºƒå‘Šå†…å®¹ã‚’Techmemeã«é€ã‚‹ã€‚(åºƒå‘Šä¸»ã®å¤šãã¯ãƒ–ãƒ­ã‚°ã ãŒã€ãã‚Œã«ã¯é™ã‚‰ã‚Œãªã„)ã€‚åºƒå‘Šä¸»ãŒåºƒå‘Šã®å†…å®¹ã‚’å¤‰ãˆãŸã„å ´åˆã€RSSã®ä¸­èº«ã‚’å¤‰ãˆã‚Œã°ã‚ˆã„ã€‚ Gabeã¯ã“ã®æ–°ã—ã„åºƒå‘Šæ–¹å¼ã«ã¤ã„ã¦è‡ªåˆ†ã®ãƒ–ãƒ­ã‚°è¨˜äº‹ã§èª¬æ˜Žã—ã¦ã„ã‚‹ã€‚æ–°ã—ã„åºƒå‘Šãƒ¢ãƒ‡ãƒ«ã«ã¤ã„ã¦Jeff Jarvisã‚‚æ„è¦‹ã‚’è¿°ã¹ã¦ã„ã‚‹ã€‚ã“ã®åˆ†é‡Žã§ã¯å½¼ã¯ã‚¨ã‚­ã‚¹ãƒ‘ãƒ¼ãƒˆã«ãªã£ã¦ããŸã€‚Jeffã®çµè«–ï¼Ÿå¤§ã„ã«è©•ä¾¡ã—ã¦ã„ã‚‹ã€‚ (å½¼ã¯è‡ªåˆ†ã®ã‚µã‚¤ãƒˆã«ã‚‚ã“ã†ã„ã†ã‚¹ãƒšãƒ¼ã‚¹ã‚’è¨­ã‘ãŸã„ã¨è¨€ã£ã¦ã„ã‚‹)ã€‚ [...]</description>
		<content:encoded><![CDATA[<p>[...] åºƒå‘Šä¸»ã¯RSSã§åºƒå‘Šå†…å®¹ã‚’Techmemeã«é€ã‚‹ã€‚(åºƒå‘Šä¸»ã®å¤šãã¯ãƒ–ãƒ­ã‚°ã ãŒã€ãã‚Œã«ã¯é™ã‚‰ã‚Œãªã„)ã€‚åºƒå‘Šä¸»ãŒåºƒå‘Šã®å†…å®¹ã‚’å¤‰ãˆãŸã„å ´åˆã€RSSã®ä¸­èº«ã‚’å¤‰ãˆã‚Œã°ã‚ˆã„ã€‚ Gabeã¯ã“ã®æ–°ã—ã„åºƒå‘Šæ–¹å¼ã«ã¤ã„ã¦è‡ªåˆ†ã®ãƒ–ãƒ­ã‚°è¨˜äº‹ã§èª¬æ˜Žã—ã¦ã„ã‚‹ã€‚æ–°ã—ã„åºƒå‘Šãƒ¢ãƒ‡ãƒ«ã«ã¤ã„ã¦Jeff Jarvisã‚‚æ„è¦‹ã‚’è¿°ã¹ã¦ã„ã‚‹ã€‚ã“ã®åˆ†é‡Žã§ã¯å½¼ã¯ã‚¨ã‚­ã‚¹ãƒ‘ãƒ¼ãƒˆã«ãªã£ã¦ããŸã€‚Jeffã®çµè«–ï¼Ÿå¤§ã„ã«è©•ä¾¡ã—ã¦ã„ã‚‹ã€‚ (å½¼ã¯è‡ªåˆ†ã®ã‚µã‚¤ãƒˆã«ã‚‚ã“ã†ã„ã†ã‚¹ãƒšãƒ¼ã‚¹ã‚’è¨­ã‘ãŸã„ã¨è¨€ã£ã¦ã„ã‚‹)ã€‚ [...]</p>
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		<title>By: BuzzMachine Â» Blog Archive Â» A new kind of advertising at blackrimglasses.com</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144706</link>
		<dc:creator>BuzzMachine Â» Blog Archive Â» A new kind of advertising at blackrimglasses.com</dc:creator>
		<pubDate>Mon, 25 Sep 2006 16:50:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144706</guid>
		<description>[...] BuzzMachine Â» Blog Archive Â» A new kind of advertising: TechMeme now has ads. Very very smart on Gabe&#8217;s part. [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine Â» Blog Archive Â» A new kind of advertising: TechMeme now has ads. Very very smart on Gabe&#8217;s part. [...]</p>
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		<title>By: steve</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144679</link>
		<dc:creator>steve</dc:creator>
		<pubDate>Mon, 25 Sep 2006 16:22:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144679</guid>
		<description>that CPM is "good"? compared to what?

seriously, jeff, what CPM rates are typical these days, and for what?
i was under the impression $1-$2 CPM was pretty steep

also, are we still using the fallacious CPM comparison which so inflated Bubble 1.0 -- the comparison of web CPM (cost per thousand PAGE VIEWS) to print and TV CPMs (cost per thousand readers/viewers)?</description>
		<content:encoded><![CDATA[<p>that CPM is &#8220;good&#8221;? compared to what?</p>
<p>seriously, jeff, what CPM rates are typical these days, and for what?<br />
i was under the impression $1-$2 CPM was pretty steep</p>
<p>also, are we still using the fallacious CPM comparison which so inflated Bubble 1.0 &#8212; the comparison of web CPM (cost per thousand PAGE VIEWS) to print and TV CPMs (cost per thousand readers/viewers)?</p>
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		<title>By: Beta Alfa 2.0 &#187; Bloggannonser pÃ¥ nytt sÃ¤tt</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144675</link>
		<dc:creator>Beta Alfa 2.0 &#187; Bloggannonser pÃ¥ nytt sÃ¤tt</dc:creator>
		<pubDate>Mon, 25 Sep 2006 16:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144675</guid>
		<description>[...] BuzzMachine: A new kind of advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] BuzzMachine: A new kind of advertising [...]</p>
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		<title>By: Michael Arrington Invents a New Kind of Hype at GeekFun</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144650</link>
		<dc:creator>Michael Arrington Invents a New Kind of Hype at GeekFun</dc:creator>
		<pubDate>Mon, 25 Sep 2006 15:46:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144650</guid>
		<description>[...] Jeff Jarvis, over on Buzz Machine, chooses a similar headline, calling it A New Kind of Advertising.Â  He suggests that what&#8217;s unique about this is that: [It&#8217;s] dynamic advertising controlled by the advertisers, who will make their ads â€” their content â€” relevant to the readers who see their feeds on Techmeme Again, how is this unique?Â  You think that the companies that were paying news.com, etc thousands of dollars for &#8220;distribution&#8221; weren&#8217;t carefully targeting the headlines they syndicated? [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis, over on Buzz Machine, chooses a similar headline, calling it A New Kind of Advertising.Â  He suggests that what&#8217;s unique about this is that: [It&#8217;s] dynamic advertising controlled by the advertisers, who will make their ads â€” their content â€” relevant to the readers who see their feeds on Techmeme Again, how is this unique?Â  You think that the companies that were paying news.com, etc thousands of dollars for &#8220;distribution&#8221; weren&#8217;t carefully targeting the headlines they syndicated? [...]</p>
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		<title>By: Slimme advertenties op Techmeme &#183; BlueAce</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144621</link>
		<dc:creator>Slimme advertenties op Techmeme &#183; BlueAce</dc:creator>
		<pubDate>Mon, 25 Sep 2006 15:09:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144621</guid>
		<description>[...] Het slimme zit hem erin dat het feitelijk geen advertenties zijn, maar blogposts van de weblogs van deze adverteerders. Die op deze wijze - met een bedrijfslogo ernaast natuurlijk - op een opvallende maar verder geheel natuurlijke wijze onder de aandacht komen. Techmeme leest feitelijk de laatste weblogposts uit de betreffende RSS-feed uit en toont die in de sidebar. [...]</description>
		<content:encoded><![CDATA[<p>[...] Het slimme zit hem erin dat het feitelijk geen advertenties zijn, maar blogposts van de weblogs van deze adverteerders. Die op deze wijze - met een bedrijfslogo ernaast natuurlijk - op een opvallende maar verder geheel natuurlijke wijze onder de aandacht komen. Techmeme leest feitelijk de laatste weblogposts uit de betreffende RSS-feed uit en toont die in de sidebar. [...]</p>
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		<title>By: Make You Go Hmm: &#187; Again Techmeme Gabe shows he is smarter than the ad-verage bear</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144576</link>
		<dc:creator>Make You Go Hmm: &#187; Again Techmeme Gabe shows he is smarter than the ad-verage bear</dc:creator>
		<pubDate>Mon, 25 Sep 2006 14:40:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144576</guid>
		<description>[...] Others are writing Cynthia from IP Democracy shares the ad details: &#8220;These slots donâ€™t come all that cheaply, either, but thatâ€™s the way it should be. Gabe is selling the first, second, and third slots for $4,500, $3,500, and $3,000 per month respectively.&#8221; Techblog: &#8220;This is a brilliant move on the part of Techmeme creator Gabe Rivera, as it opens the door to an entirely different kind of advertising model. Companies have the ability to provide a much deeper level of information using sponsored posts, and get immediate feedback. Blog-savvy businesses should be falling all over themselves to get into this space.&#8221; Not even fellow Web pooh point oh squasher Squash will bash the idea: &#8220;I like the way Gabe has kept the integrity of the site, by linking to blog posts rather than to corporate websites or other such commsspeak.&#8221; Podtech owner John Furrier sees other ways Gabe could monetize Techmeme, and while he doesn&#8217;t share any of them publically (tease alert!), he opines: &#8220;It will be a matter of time before someone develops something similar so Techmeme needs to keep thinking of new ways to create a better user experience.&#8221; Nik likes it: &#8220;I think the solution that you see now is both very elegant and effective. It is non-intrusive for the reader and brings a good audience and credibility to the sponsor.&#8221; Jeff Jarvis gives it the nod too: &#8220;I talked with Gabe about this at a conference months ago; he has put a lot of careful thought into the idea. I like it. Itâ€™s relevant; itâ€™s human and not automated; itâ€™s appropriate to the form. And it pays.&#8221; TechCrunch labels this an invention: &#8220;Tonight Gabe Rivera, the founder of TechMeme, just invented something else - advertisements delivered via RSS. NOT advertisements embedded withing RSS feeds, but actually using RSS as the delivery mechanism.&#8221; Mark Evans asks some good questions: &#8220;So how many corporate blogs fall into this category? Does this limit the number of potential TechMeme sponsors? Another issue is how much these sponsorships cost and their ROI. How many technology companies with high-quality blogs are willing to advertise on TechMeme.&#8221; And what does one of the advertisers, Wink, who desperately needs to change their default Wordpress theme (at least change the colors, folks), say? &#8220;Wink and Techmeme work well together. Use Techmeme to find the latest technews and buzz, then use Wink to rate, save, and search the sites you find interesting.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Others are writing Cynthia from IP Democracy shares the ad details: &#8220;These slots donâ€™t come all that cheaply, either, but thatâ€™s the way it should be. Gabe is selling the first, second, and third slots for $4,500, $3,500, and $3,000 per month respectively.&#8221; Techblog: &#8220;This is a brilliant move on the part of Techmeme creator Gabe Rivera, as it opens the door to an entirely different kind of advertising model. Companies have the ability to provide a much deeper level of information using sponsored posts, and get immediate feedback. Blog-savvy businesses should be falling all over themselves to get into this space.&#8221; Not even fellow Web pooh point oh squasher Squash will bash the idea: &#8220;I like the way Gabe has kept the integrity of the site, by linking to blog posts rather than to corporate websites or other such commsspeak.&#8221; Podtech owner John Furrier sees other ways Gabe could monetize Techmeme, and while he doesn&#8217;t share any of them publically (tease alert!), he opines: &#8220;It will be a matter of time before someone develops something similar so Techmeme needs to keep thinking of new ways to create a better user experience.&#8221; Nik likes it: &#8220;I think the solution that you see now is both very elegant and effective. It is non-intrusive for the reader and brings a good audience and credibility to the sponsor.&#8221; Jeff Jarvis gives it the nod too: &#8220;I talked with Gabe about this at a conference months ago; he has put a lot of careful thought into the idea. I like it. Itâ€™s relevant; itâ€™s human and not automated; itâ€™s appropriate to the form. And it pays.&#8221; TechCrunch labels this an invention: &#8220;Tonight Gabe Rivera, the founder of TechMeme, just invented something else - advertisements delivered via RSS. NOT advertisements embedded withing RSS feeds, but actually using RSS as the delivery mechanism.&#8221; Mark Evans asks some good questions: &#8220;So how many corporate blogs fall into this category? Does this limit the number of potential TechMeme sponsors? Another issue is how much these sponsorships cost and their ROI. How many technology companies with high-quality blogs are willing to advertise on TechMeme.&#8221; And what does one of the advertisers, Wink, who desperately needs to change their default Wordpress theme (at least change the colors, folks), say? &#8220;Wink and Techmeme work well together. Use Techmeme to find the latest technews and buzz, then use Wink to rate, save, and search the sites you find interesting.&#8221; [...]</p>
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		<title>By: Mike Cane</title>
		<link>http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144555</link>
		<dc:creator>Mike Cane</dc:creator>
		<pubDate>Mon, 25 Sep 2006 14:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144555</guid>
		<description>Just let the potential advertisers see the Comments in the Mainelli piece here.  But maybe you'd be satisfied by ads for condoms, Girls Gone Wild vids, and cheap beer.</description>
		<content:encoded><![CDATA[<p>Just let the potential advertisers see the Comments in the Mainelli piece here.  But maybe you&#8217;d be satisfied by ads for condoms, Girls Gone Wild vids, and cheap beer.</p>
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