Comments on: A new kind of advertising http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/ by Jeff Jarvis Fri, 10 Feb 2012 12:21:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Van Leasing http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-392512 Van Leasing Sat, 04 Apr 2009 04:54:42 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-392512 hihihi!!!hJust let the potential advertisers see the Comments in the Mainelli piece here. But maybe you’d be satisfied by ads for condoms, Girls Gone Wild vids, and cheap beer. hihihi!!!hJust let the potential advertisers see the Comments in the Mainelli piece here. But maybe you’d be satisfied by ads for condoms, Girls Gone Wild vids, and cheap beer.

]]> By: FX http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-390341 FX Sun, 08 Feb 2009 00:12:03 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-390341 Great idea on how to generate new revenue as well as new visitors to your site. Webmasters are always ahead of the curve when it comes to creative thinking and this is just one example. Great idea on how to generate new revenue as well as new visitors to your site. Webmasters are always ahead of the curve when it comes to creative thinking and this is just one example.

]]> By: Internet Marketging IQ http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-389705 Internet Marketging IQ Thu, 22 Jan 2009 20:36:54 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-389705 I can see this type of arraingement offering huge benefits to both sides as long as the price is negotiated up front. This puts the burden of appropriate contentextual ads squarley on the advertiser while allowing them the freedom to change and test however they sit fit because they control the space. This is also a great relief to the blogger as they don't have to consistently look for a revenu model. I don't see this working until clear busines partnerships have been establised, so for most bloggers this type of arraingement isn't going to happen, but it is a great idea. I can see this type of arraingement offering huge benefits to both sides as long as the price is negotiated up front. This puts the burden of appropriate contentextual ads squarley on the advertiser while allowing them the freedom to change and test however they sit fit because they control the space. This is also a great relief to the blogger as they don’t have to consistently look for a revenu model. I don’t see this working until clear busines partnerships have been establised, so for most bloggers this type of arraingement isn’t going to happen, but it is a great idea.

]]> By: Tony Thompson http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-384179 Tony Thompson Tue, 14 Oct 2008 15:01:01 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-384179 Can you provide your goods and services into the educational sector in your area. if you can and you are willing to offer the schools a discount, you could find your business in front of all the educational establishments in the uk. you also get direct communication with headteachers to update them with your special offers etc Can you provide your goods and services into the educational sector in your area. if you can and you are willing to offer the schools a discount, you could find your business in front of all the educational establishments in the uk. you also get direct communication with headteachers to update them with your special offers etc

]]> By: nooked » Blog Archive » Feed Advertising http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-361847 nooked » Blog Archive » Feed Advertising Wed, 17 Oct 2007 14:28:35 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-361847 [...] good example is the feed-powered advertising model on Gabe Rivera’s popular news tracking site [...] [...] good example is the feed-powered advertising model on Gabe Rivera’s popular news tracking site [...]

]]> By: Kristy A Coghlan http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-155609 Kristy A Coghlan Fri, 06 Oct 2006 17:29:03 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-155609 Thank you for the track back link! Thank you for the track back link!

]]> By: archy http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-147649 archy Thu, 28 Sep 2006 09:32:09 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-147649 <a href="http://www.sign-on-advertising.buildtolearn.net/" rel="nofollow"> Continuous traffic</a> is the first step toward increasing sales and expanding your base of shoppers. You must advertise to keep pace with your competition. Advertising can generate hype traffic now and in the future.
Continuous traffic is the first step toward increasing sales and expanding
your base of shoppers. You must advertise to keep pace with your competition. Advertising can generate hype traffic now and in the future.

]]> By: Dylan Hunter http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-146756 Dylan Hunter Wed, 27 Sep 2006 15:53:05 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-146756 <strong>TechMeme’s Excellent (& Simple) New Blog Ads</strong> He takes feeds of the latest posts from sponsors’ blogs and puts that in an ad box on Techmeme. That’s their ad. It’s brilliantly simple: dynamic advertising controlled by the advertisers, who will make their ads — their content — relevant to... TechMeme’s Excellent (& Simple) New Blog Ads

He takes feeds of the latest posts from sponsors’ blogs and puts that in an ad box on Techmeme. That’s their ad. It’s brilliantly simple: dynamic advertising controlled by the advertisers, who will make their ads — their content — relevant to…

]]> By: Techmeme Announces RSS Ads; Symantec Actually Does Them at ChasNote http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145902 Techmeme Announces RSS Ads; Symantec Actually Does Them at ChasNote Tue, 26 Sep 2006 23:13:42 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145902 [...] Yesterday I came across a few articles covering the new “Techmeme Sponsored Posts” — ads populated with content from the sponsor’s RSS feed. (Here’s coverage at the Business 2.0 Blog and here at BuzzMachine.) [...] [...] Yesterday I came across a few articles covering the new “Techmeme Sponsored Posts” — ads populated with content from the sponsor’s RSS feed. (Here’s coverage at the Business 2.0 Blog and here at BuzzMachine.) [...]

]]> By: BlogWorks http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145730 BlogWorks Tue, 26 Sep 2006 19:00:00 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145730 <strong>Amanda Congdon meets Jeff Jarvis</strong> Amanda Congdon, former Rocketboom hostess has a new gig: traveling videoblogger. Amanda Congdon meets Jeff Jarvis

Amanda Congdon, former Rocketboom hostess has a new gig: traveling videoblogger.

]]> By: Dan Blank: Publishing, Innovation and the Web » Blog Archive » Online Advertising Shows Publishers Where the Money Is http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145352 Dan Blank: Publishing, Innovation and the Web » Blog Archive » Online Advertising Shows Publishers Where the Money Is Tue, 26 Sep 2006 10:00:27 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145352 [...] Jeff Jarvis reviews Techmeme’s new ad system and concluded: [...] [...] Jeff Jarvis reviews Techmeme’s new ad system and concluded: [...]

]]> By: TechCrunch en français » TechMeme invente une nouvelle forme de publicité http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145278 TechCrunch en français » TechMeme invente une nouvelle forme de publicité Tue, 26 Sep 2006 06:56:16 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145278 [...] Gabe explique son approche de manière plus détaillée sur son blog. Jeff Jarvis, un expert du sujet, donne une opinion très positive sur cette innovation. [...] [...] Gabe explique son approche de manière plus détaillée sur son blog. Jeff Jarvis, un expert du sujet, donne une opinion très positive sur cette innovation. [...]

]]> By: TechMeme Invents New Kind of Advertisment » JenIT http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145266 TechMeme Invents New Kind of Advertisment » JenIT Tue, 26 Sep 2006 06:39:21 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145266 [...] Gabe explains his new ad unit in more detail on his blog here. I also like to get Jeff Jarvis’ opinion on new advertising models - it’s an area he’s become an expert in. His verdict? Thumbs up (and he wants them on his own site). [...] [...] Gabe explains his new ad unit in more detail on his blog here. I also like to get Jeff Jarvis’ opinion on new advertising models – it’s an area he’s become an expert in. His verdict? Thumbs up (and he wants them on his own site). [...]

]]> By: webvapors » TechMeme’s new ad model: will it work? http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145195 webvapors » TechMeme’s new ad model: will it work? Tue, 26 Sep 2006 04:02:25 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145195 [...] Gabe introduced a sparkling new advertising model on TechMeme earlier today and, as expected, the blogosphere is buzzing about it. I absolutely love TechMeme for what it does and it is no surprise that Gabe is thinking out of the box, again, as he monetizes it. Jeff is calling this a new kind of advertising. [...] [...] Gabe introduced a sparkling new advertising model on TechMeme earlier today and, as expected, the blogosphere is buzzing about it. I absolutely love TechMeme for what it does and it is no surprise that Gabe is thinking out of the box, again, as he monetizes it. Jeff is calling this a new kind of advertising. [...]

]]> By: Techmeme Experiments with Feed/Content Advertising http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145176 Techmeme Experiments with Feed/Content Advertising Tue, 26 Sep 2006 03:04:43 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145176 [...] You can see the launch post of the new sponsorship model here and get more information on sponsorship here. The cost is between $3000 and $4500 per month (it depends upon which slot you buy). Jeff’s got the calculations on what it’ll bring in ($132,000 per year if it’s sold out for 12 months solid) and the CPM is around $5-$8. [...] [...] You can see the launch post of the new sponsorship model here and get more information on sponsorship here. The cost is between $3000 and $4500 per month (it depends upon which slot you buy). Jeff’s got the calculations on what it’ll bring in ($132,000 per year if it’s sold out for 12 months solid) and the CPM is around $5-$8. [...]

]]> By: TechMeme’s Not-So-New Ad Model at The Gong Show http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-145075 TechMeme’s Not-So-New Ad Model at The Gong Show Mon, 25 Sep 2006 23:59:11 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-145075 [...] There has been a lot of commotion on the web today over TechMeme’s new advertising. Michael Arrington’s headline goes so far as to say, “TechMeme Invents New Kind of Advertising” [...] [...] There has been a lot of commotion on the web today over TechMeme’s new advertising. Michael Arrington’s headline goes so far as to say, “TechMeme Invents New Kind of Advertising” [...]

]]> By: Techmeme’s Sponsorship Blog Ads » Conversion Rater http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144943 Techmeme’s Sponsorship Blog Ads » Conversion Rater Mon, 25 Sep 2006 21:27:26 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144943 [...] Many influential blogs are hailing this as a whole new form of advertising, when really it’s a concept that was prevalent in the 90s with syndicated headlines being pushed to content sites. This is really just a new spin on that since it’s now company blogs with RSS feeds instead. [...] [...] Many influential blogs are hailing this as a whole new form of advertising, when really it’s a concept that was prevalent in the 90s with syndicated headlines being pushed to content sites. This is really just a new spin on that since it’s now company blogs with RSS feeds instead. [...]

]]> By: Adam Kalsey http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144799 Adam Kalsey Mon, 25 Sep 2006 18:42:46 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144799 Looks pretty much like Pheedo's PR Web system. PR Web provides feeds are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The "innovation" that Gabe has is that the ad feeds come from multiple sources. Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want. Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock. Looks pretty much like Pheedo’s PR Web system. PR Web provides feeds are converted to ads that Pheedo publishers can use on their sites and in their own feeds. The “innovation” that Gabe has is that the ad feeds come from multiple sources.

Pheedo also has the reverse of this. In addition to the standard Javascript and other ad delivery options, publishers can get an RSS feed of ads and then integrate those ads however they want.

Disclosure: I was a founder of Pheedo and although I no longer am with the company, I still own stock.

]]> By: Web 2.0 Newspapers » Belgian Court Doesn’t Waffle on Google, Plus Heads Up: Down Time For This Blog http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144783 Web 2.0 Newspapers » Belgian Court Doesn’t Waffle on Google, Plus Heads Up: Down Time For This Blog Mon, 25 Sep 2006 18:27:20 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144783 [...] Meanwhile, in the newspaper advertising game, the NYTimes "print revenue slides" while "online glides." (via Cyberjournalist) However, Gillmor mentions the new online ad model for blogs that has folks talking, including Jeff Jarvis, who explains: Gabe Rivera has created a new kind of advertising for TechMeme, which he explains here and here. [...] [...] Meanwhile, in the newspaper advertising game, the NYTimes "print revenue slides" while "online glides." (via Cyberjournalist) However, Gillmor mentions the new online ad model for blogs that has folks talking, including Jeff Jarvis, who explains: Gabe Rivera has created a new kind of advertising for TechMeme, which he explains here and here. [...]

]]> By: John Tokash’s Blog » Techmeme polluting its own results? http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144772 John Tokash’s Blog » Techmeme polluting its own results? Mon, 25 Sep 2006 18:06:50 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144772 [...] The ’sphere is full of glowing approvals of techmeme’s new sponsorship model.  I agree that this new model (sponsors’ latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I’m concerned about the problems it creates for readers. [...] [...] The ’sphere is full of glowing approvals of techmeme’s new sponsorship model.  I agree that this new model (sponsors’ latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I’m concerned about the problems it creates for readers. [...]

]]> By: Eoin Purcell http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144748 Eoin Purcell Mon, 25 Sep 2006 17:26:02 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144748 A very slick move from a slick site! Impressive stuff and so intelligent. The blogs will want to update pretty regularly though to make sure the value is there! Return visitors will quickly stop looking at the spots if they never change! Unless they think their blogs are compelling enough that everyone who reads will instantly grab their feed! Eoin A very slick move from a slick site! Impressive stuff and so intelligent. The blogs will want to update pretty regularly though to make sure the value is there! Return visitors will quickly stop looking at the spots if they never change! Unless they think their blogs are compelling enough that everyone who reads will instantly grab their feed!
Eoin

]]> By: TechCrunch Japanese アーカイブ » TechMeme、新しい広告手法を発明 http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144718 TechCrunch Japanese アーカイブ » TechMeme、新しい広告手法を発明 Mon, 25 Sep 2006 16:57:35 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144718 [...] 広告主はRSSで広告内容をTechmemeに送る。(広告主の多くはブログだが、それには限られない)。広告主が広告の内容を変えたい場合、RSSの中身を変えればよい。 Gabeはこの新しい広告方式について自分のブログ記事で説明している。新しい広告モデルについてJeff Jarvisも意見を述べている。この分野では彼はエキスパートになってきた。Jeffの結論？大いに評価している。 (彼は自分のサイトにもこういうスペースを設けたいと言っている)。 [...] [...] 広告主はRSSで広告内容をTechmemeに送る。(広告主の多くはブログだが、それには限られない)。広告主が広告の内容を変えたい場合、RSSの中身を変えればよい。 Gabeはこの新しい広告方式について自分のブログ記事で説明している。新しい広告モデルについてJeff Jarvisも意見を述べている。この分野では彼はエキスパートになってきた。Jeffの結論？大いに評価している。 (彼は自分のサイトにもこういうスペースを設けたいと言っている)。 [...]

]]> By: BuzzMachine » Blog Archive » A new kind of advertising at blackrimglasses.com http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144706 BuzzMachine » Blog Archive » A new kind of advertising at blackrimglasses.com Mon, 25 Sep 2006 16:50:19 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144706 [...] BuzzMachine » Blog Archive » A new kind of advertising: TechMeme now has ads. Very very smart on Gabe’s part. [...] [...] BuzzMachine » Blog Archive » A new kind of advertising: TechMeme now has ads. Very very smart on Gabe’s part. [...]

]]> By: steve http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144679 steve Mon, 25 Sep 2006 16:22:26 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144679 that CPM is "good"? compared to what? seriously, jeff, what CPM rates are typical these days, and for what? i was under the impression $1-$2 CPM was pretty steep also, are we still using the fallacious CPM comparison which so inflated Bubble 1.0 -- the comparison of web CPM (cost per thousand PAGE VIEWS) to print and TV CPMs (cost per thousand readers/viewers)? that CPM is “good”? compared to what?

seriously, jeff, what CPM rates are typical these days, and for what?
i was under the impression $1-$2 CPM was pretty steep

also, are we still using the fallacious CPM comparison which so inflated Bubble 1.0 — the comparison of web CPM (cost per thousand PAGE VIEWS) to print and TV CPMs (cost per thousand readers/viewers)?

]]> By: Beta Alfa 2.0 » Bloggannonser pÃ¥ nytt sätt http://www.buzzmachine.com/2006/09/25/a-new-kind-of-advertising/#comment-144675 Beta Alfa 2.0 » Bloggannonser pÃ¥ nytt sätt Mon, 25 Sep 2006 16:14:48 +0000 http://www.buzzmachine.com/index.php/2006/09/25/a-new-kind-of-advertising/#comment-144675 [...] BuzzMachine: A new kind of advertising [...] [...] BuzzMachine: A new kind of advertising [...]

]]>