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	<title>Comments on: A tale of three tapes</title>
	<atom:link href="http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/</link>
	<description>by Jeff Jarvis</description>
	<pubDate>Thu, 20 Nov 2008 14:37:55 +0000</pubDate>
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		<title>By: Jarvis on pro-shoots vs. amateur video - Lost Remote TV Blog</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-242763</link>
		<dc:creator>Jarvis on pro-shoots vs. amateur video - Lost Remote TV Blog</dc:creator>
		<pubDate>Wed, 20 Dec 2006 13:24:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-242763</guid>
		<description>[...] Writes Jeff: &#8220;The difference between big TV and small. A demonstration of what I blogged about earlier here. This one involves shoots for big TV &#8212; ABC 20/20 and PBS Frontline &#8212; and smaller TV &#8212; CNBC.com &#8212; and the smallest TV, my own.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Writes Jeff: &#8220;The difference between big TV and small. A demonstration of what I blogged about earlier here. This one involves shoots for big TV &#8212; ABC 20/20 and PBS Frontline &#8212; and smaller TV &#8212; CNBC.com &#8212; and the smallest TV, my own.&#8221; [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; A tale of three tapes</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-241335</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; A tale of three tapes</dc:creator>
		<pubDate>Tue, 19 Dec 2006 12:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-241335</guid>
		<description>[...] A few weeks ago, I wrote about the infrastructure, effort, and expense of big TV v. small. Lately, I took along my video camera as I did a few things with ABC 20/20, Frontline, and CNBC.com and, as a demonstration, whipped together this little video. I tried to show the effort that goes into a simple interview in network news: four pros who spent hours setting up and taking down a shoot and who put great effort into getting it just right (and they were all nice enough to put up with me taping them). I wanted to make fun of the TV convention of B-roll, in which they get allegedly casual footage of you being yourself so they can use it in editing (and then I made two seconds of my own). And I was fascinated by CNBC.com&#8217;s smaller TV for the internet. My video quality is crap (something to do with getting video off my old camcorder, since replaced) and my editing is amateurish &#8212; but then, that&#8217;s the point. [...]</description>
		<content:encoded><![CDATA[<p>[...] A few weeks ago, I wrote about the infrastructure, effort, and expense of big TV v. small. Lately, I took along my video camera as I did a few things with ABC 20/20, Frontline, and CNBC.com and, as a demonstration, whipped together this little video. I tried to show the effort that goes into a simple interview in network news: four pros who spent hours setting up and taking down a shoot and who put great effort into getting it just right (and they were all nice enough to put up with me taping them). I wanted to make fun of the TV convention of B-roll, in which they get allegedly casual footage of you being yourself so they can use it in editing (and then I made two seconds of my own). And I was fascinated by CNBC.com&#8217;s smaller TV for the internet. My video quality is crap (something to do with getting video off my old camcorder, since replaced) and my editing is amateurish &#8212; but then, that&#8217;s the point. [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; So much for free speech</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-196276</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; So much for free speech</dc:creator>
		<pubDate>Mon, 13 Nov 2006 20:31:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-196276</guid>
		<description>[...] The CBS idea was doomed for a number of reasons. For one, they made much too much hooha about producing the segments; I wrote about that here, comparing the dozen or so people it took for them to produce this segment for the cutting-room floor vs. what it took for me to produce it in my den. For another reason, as Howie Kurtz reports, the rest of the CBS News structure was jealous of any seconds giving to outside voices. But most of all, it was controlling in the old media way. They had to approve what I was going to write about. They went back and forth on whether I could mention Rather. They were in control. That aint&#8217; free speech. [...]</description>
		<content:encoded><![CDATA[<p>[...] The CBS idea was doomed for a number of reasons. For one, they made much too much hooha about producing the segments; I wrote about that here, comparing the dozen or so people it took for them to produce this segment for the cutting-room floor vs. what it took for me to produce it in my den. For another reason, as Howie Kurtz reports, the rest of the CBS News structure was jealous of any seconds giving to outside voices. But most of all, it was controlling in the old media way. They had to approve what I was going to write about. They went back and forth on whether I could mention Rather. They were in control. That aint&#8217; free speech. [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; When TV news got a voice: Fox, et al</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-154994</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; When TV news got a voice: Fox, et al</dc:creator>
		<pubDate>Fri, 06 Oct 2006 02:20:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-154994</guid>
		<description>[...] I had a ding moment about FoxNews in 2003 when Jeff Greenfield interviewed me about bloggers. He came trailing a show producer, a field producer, a cameraman, and a soundman, plus unseen editors behind the scenes. I&#8217;d done such segments over the years and never thought anything of it &#8212; this is how the pros do it, this is how TV is made &#8212; until I came to contrast this with FoxNews, which didn&#8217;t have armies of field producers and produced pieces. [...]</description>
		<content:encoded><![CDATA[<p>[...] I had a ding moment about FoxNews in 2003 when Jeff Greenfield interviewed me about bloggers. He came trailing a show producer, a field producer, a cameraman, and a soundman, plus unseen editors behind the scenes. I&#8217;d done such segments over the years and never thought anything of it &#8212; this is how the pros do it, this is how TV is made &#8212; until I came to contrast this with FoxNews, which didn&#8217;t have armies of field producers and produced pieces. [...]</p>
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		<title>By: BuzzMachine &#187; Blog Archive &#187; Guardian column: Reinvented TV</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-152020</link>
		<dc:creator>BuzzMachine &#187; Blog Archive &#187; Guardian column: Reinvented TV</dc:creator>
		<pubDate>Mon, 02 Oct 2006 11:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-152020</guid>
		<description>[...] My Guardian column this week is an extension of this post last week about reinventing TV (nonregistration version here). Snippet: All the old definitions of TV are in shambles. Television need not be broadcast. It needn&#8217;t be produced by studios and networks. It no longer depends on big numbers and blockbusters. It doesn&#8217;t have to fit 30- and 60-minute moulds. It isn&#8217;t scheduled. It isn&#8217;t mass. The limits of television - of distribution, of tools, of economics, of scarcity - are gone. So now, at last, we can ask not what TV is, but what it can be. [...]</description>
		<content:encoded><![CDATA[<p>[...] My Guardian column this week is an extension of this post last week about reinventing TV (nonregistration version here). Snippet: All the old definitions of TV are in shambles. Television need not be broadcast. It needn&#8217;t be produced by studios and networks. It no longer depends on big numbers and blockbusters. It doesn&#8217;t have to fit 30- and 60-minute moulds. It isn&#8217;t scheduled. It isn&#8217;t mass. The limits of television - of distribution, of tools, of economics, of scarcity - are gone. So now, at last, we can ask not what TV is, but what it can be. [...]</p>
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		<title>By: penny</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-151634</link>
		<dc:creator>penny</dc:creator>
		<pubDate>Mon, 02 Oct 2006 02:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-151634</guid>
		<description>Katie Couric, the bimbo with the great gums, forgive me if her media ascension, her weathergirl depth isn't doing it for me.   She's really the terminal story of the MSM - dumb, vacuous and fossilized into the form over substance culture.  They really aren't getting it. But, that's fine, their financial burn rate is accelerating.  They'll be gone faster.

Anything is better than what we've got now with the MSM.</description>
		<content:encoded><![CDATA[<p>Katie Couric, the bimbo with the great gums, forgive me if her media ascension, her weathergirl depth isn&#8217;t doing it for me.   She&#8217;s really the terminal story of the MSM - dumb, vacuous and fossilized into the form over substance culture.  They really aren&#8217;t getting it. But, that&#8217;s fine, their financial burn rate is accelerating.  They&#8217;ll be gone faster.</p>
<p>Anything is better than what we&#8217;ve got now with the MSM.</p>
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		<title>By: jm</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-151418</link>
		<dc:creator>jm</dc:creator>
		<pubDate>Sun, 01 Oct 2006 18:50:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-151418</guid>
		<description>Loved this.  Especially liked the notion of "dancing graphics" and "flying Jarvises".  The following suggestion came to mind:  CBS and ABCNews.com: now might be a good time to wake up and (try and) hire Chuck Olsen.  And no, I've never met Chuck Olsen, but I have been admiring his work for the last week or so at AmandaAcrossAmerica. com.  It seems to me that as BigMedia trys to cash in on what is truly a grass- roots movement, they will end up just looking silly producing it in their Big(Old)Media way.  It won't look right and it won't produce the desired effect of capturing those viewers who like "that kind of thing".  Best not only get the right talking head, but make sure that talking head look right.</description>
		<content:encoded><![CDATA[<p>Loved this.  Especially liked the notion of &#8220;dancing graphics&#8221; and &#8220;flying Jarvises&#8221;.  The following suggestion came to mind:  CBS and ABCNews.com: now might be a good time to wake up and (try and) hire Chuck Olsen.  And no, I&#8217;ve never met Chuck Olsen, but I have been admiring his work for the last week or so at AmandaAcrossAmerica. com.  It seems to me that as BigMedia trys to cash in on what is truly a grass- roots movement, they will end up just looking silly producing it in their Big(Old)Media way.  It won&#8217;t look right and it won&#8217;t produce the desired effect of capturing those viewers who like &#8220;that kind of thing&#8221;.  Best not only get the right talking head, but make sure that talking head look right.</p>
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		<title>By: XCableGuy</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-151230</link>
		<dc:creator>XCableGuy</dc:creator>
		<pubDate>Sun, 01 Oct 2006 15:04:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-151230</guid>
		<description>As always Jeff, a great snapshot of the daily clash between "old" and "new" media values.  That said, I have to quibble a bit on the head counting.  Sure you were able to do the technical work of shooting yourself (not even engaging the quality level discussion here) but the majority of people you counted were in the editorial chain, and while you can argue the bloat factor on that side, it isn't likely that anyone is going to produce hours of daily content as a "one man band", is it?

Don't jump on me too quickly here, I am as big a fan as anyone of the whole narrowcasting-podcasting-niche audience media revolution as anyone working in Media 0.1, but it would be a little more helpful if the comparison of one person media guerillas versus network megaplexes was more apples-to-apples when it comes to comparing overall scope.</description>
		<content:encoded><![CDATA[<p>As always Jeff, a great snapshot of the daily clash between &#8220;old&#8221; and &#8220;new&#8221; media values.  That said, I have to quibble a bit on the head counting.  Sure you were able to do the technical work of shooting yourself (not even engaging the quality level discussion here) but the majority of people you counted were in the editorial chain, and while you can argue the bloat factor on that side, it isn&#8217;t likely that anyone is going to produce hours of daily content as a &#8220;one man band&#8221;, is it?</p>
<p>Don&#8217;t jump on me too quickly here, I am as big a fan as anyone of the whole narrowcasting-podcasting-niche audience media revolution as anyone working in Media 0.1, but it would be a little more helpful if the comparison of one person media guerillas versus network megaplexes was more apples-to-apples when it comes to comparing overall scope.</p>
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		<title>By: Jim</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-151092</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Sun, 01 Oct 2006 11:19:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-151092</guid>
		<description>CBS wanted a tape for the "free speech" segment they show, but then you and they went "back and forth on the script". Sounds like semi-censored free speech to me. It is not surprising. What else would one expect from a network still wallowing in the sty? The old Tiffany Network sure has become tarnished and continues to shoot themselves in the foot.</description>
		<content:encoded><![CDATA[<p>CBS wanted a tape for the &#8220;free speech&#8221; segment they show, but then you and they went &#8220;back and forth on the script&#8221;. Sounds like semi-censored free speech to me. It is not surprising. What else would one expect from a network still wallowing in the sty? The old Tiffany Network sure has become tarnished and continues to shoot themselves in the foot.</p>
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		<title>By: Jonny Goldstein</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149776</link>
		<dc:creator>Jonny Goldstein</dc:creator>
		<pubDate>Sat, 30 Sep 2006 02:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149776</guid>
		<description>Just did a Steve Garfield inspired video to Katie Couric about her "free speech" segment. It's &lt;a href="http://www.jonnygoldstein.com/2006/09/29/katie_couric_are_you_listening_sayittokatiecom.php" rel="nofollow"&gt;here.&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Just did a Steve Garfield inspired video to Katie Couric about her &#8220;free speech&#8221; segment. It&#8217;s <a href="http://www.jonnygoldstein.com/2006/09/29/katie_couric_are_you_listening_sayittokatiecom.php" rel="nofollow">here.</a></p>
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		<title>By: Fwwank</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149723</link>
		<dc:creator>Fwwank</dc:creator>
		<pubDate>Sat, 30 Sep 2006 01:01:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149723</guid>
		<description>What did Amanda edit out at the end of your comments on vlogs?  Your mouth moves but there's no audio. Hmmmm.</description>
		<content:encoded><![CDATA[<p>What did Amanda edit out at the end of your comments on vlogs?  Your mouth moves but there&#8217;s no audio. Hmmmm.</p>
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		<title>By: Safran</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149668</link>
		<dc:creator>Safran</dc:creator>
		<pubDate>Fri, 29 Sep 2006 23:32:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149668</guid>
		<description>Ditto on the Snowball mic. We have a guy at NECN who edits on a Mac laptop and uses the snowball mic. Sounds better - better - than the "professional" mics.

Personally, I think people who insist on "broadcast quality" are aiming too low...</description>
		<content:encoded><![CDATA[<p>Ditto on the Snowball mic. We have a guy at NECN who edits on a Mac laptop and uses the snowball mic. Sounds better - better - than the &#8220;professional&#8221; mics.</p>
<p>Personally, I think people who insist on &#8220;broadcast quality&#8221; are aiming too low&#8230;</p>
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		<title>By: Karl</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149566</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Fri, 29 Sep 2006 21:05:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149566</guid>
		<description>Take a bow, nice work :)</description>
		<content:encoded><![CDATA[<p>Take a bow, nice work <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: David Murrow</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149542</link>
		<dc:creator>David Murrow</dc:creator>
		<pubDate>Fri, 29 Sep 2006 20:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149542</guid>
		<description>Jeff - fine post, and another solid example for smart companies to shoot their own video for less. But distribution to news outlets? That's where we come in at The NewsMarket - offering clients' media assets to a worldwide base of journalists for broadcast and online news use.</description>
		<content:encoded><![CDATA[<p>Jeff - fine post, and another solid example for smart companies to shoot their own video for less. But distribution to news outlets? That&#8217;s where we come in at The NewsMarket - offering clients&#8217; media assets to a worldwide base of journalists for broadcast and online news use.</p>
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		<title>By: steve garfield</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149424</link>
		<dc:creator>steve garfield</dc:creator>
		<pubDate>Fri, 29 Sep 2006 18:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149424</guid>
		<description>Microphone Suggestions:

1.  &lt;a href="http://www.macintouch.com/samsonc01u.html" rel="nofollow"&gt;Samson C01U USB Mic&lt;/a&gt;

2. &lt;a href="http://www.bluemic.com/modules.php?op=modload&#38;name=Products&#38;file=index&#38;prod_id=18" rel="nofollow"&gt;Snowball&lt;/a&gt;

i tried the samson at CES and it worked great from my PowerBook.  Daniel McVicar uses the Snowball.</description>
		<content:encoded><![CDATA[<p>Microphone Suggestions:</p>
<p>1.  <a href="http://www.macintouch.com/samsonc01u.html" rel="nofollow">Samson C01U USB Mic</a></p>
<p>2. <a href="http://www.bluemic.com/modules.php?op=modload&amp;name=Products&amp;file=index&amp;prod_id=18" rel="nofollow">Snowball</a></p>
<p>i tried the samson at CES and it worked great from my PowerBook.  Daniel McVicar uses the Snowball.</p>
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		<title>By: Grayson</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149418</link>
		<dc:creator>Grayson</dc:creator>
		<pubDate>Fri, 29 Sep 2006 18:21:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149418</guid>
		<description>Just watched the ABC essay, which was great. But maybe you DO need a union audio dude! That audio was a little, uh, rough. 

Union Dude would: show-up around 10am, sit in the crew van for 2 hours, set-up for about 2 hours, record you for half an hour, then go have lunch at Hooters for the rest of the day. Oh yeah, then send a bill, through some big-a network of course, for at least $1,200. worth of his priceless service.</description>
		<content:encoded><![CDATA[<p>Just watched the ABC essay, which was great. But maybe you DO need a union audio dude! That audio was a little, uh, rough. </p>
<p>Union Dude would: show-up around 10am, sit in the crew van for 2 hours, set-up for about 2 hours, record you for half an hour, then go have lunch at Hooters for the rest of the day. Oh yeah, then send a bill, through some big-a network of course, for at least $1,200. worth of his priceless service.</p>
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		<title>By: Grayson</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149402</link>
		<dc:creator>Grayson</dc:creator>
		<pubDate>Fri, 29 Sep 2006 18:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149402</guid>
		<description>And all twelve of the CBS folk were union, too. Except for management involved. Don't expect 'em to respond with great enthusiam to your homegrown product. They'll say it smells of amateurism, and other excuses like that they'll keep tossing out to keep them from mucking it up in the blogospere. But congrats on getting on that segment! That's progress in itself. Did they ask you to join NABET? The Writers' Guild? Would you?</description>
		<content:encoded><![CDATA[<p>And all twelve of the CBS folk were union, too. Except for management involved. Don&#8217;t expect &#8216;em to respond with great enthusiam to your homegrown product. They&#8217;ll say it smells of amateurism, and other excuses like that they&#8217;ll keep tossing out to keep them from mucking it up in the blogospere. But congrats on getting on that segment! That&#8217;s progress in itself. Did they ask you to join NABET? The Writers&#8217; Guild? Would you?</p>
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		<title>By: Fleet Street 2.0 &#187; Blog Archive &#187; Additional links for Friday</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149368</link>
		<dc:creator>Fleet Street 2.0 &#187; Blog Archive &#187; Additional links for Friday</dc:creator>
		<pubDate>Fri, 29 Sep 2006 17:19:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149368</guid>
		<description>[...] Jeff Jarvis asks why it took &#8220;seven producers, camera people, sound people, teleprompter people â€” plus God know how many more producers and editors who took it then&#8221; to record an a segment he contributed to CBS television, particularly when he shot something similar alone with in his den with consumer technology and when ex-Rocketboomer Amanda Congdon can shoot HD video very professionally with three people and just $2,000 worth of equipment. &#8220;Networks will collapse from their bloat&#8221;, he writes. [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeff Jarvis asks why it took &#8220;seven producers, camera people, sound people, teleprompter people â€” plus God know how many more producers and editors who took it then&#8221; to record an a segment he contributed to CBS television, particularly when he shot something similar alone with in his den with consumer technology and when ex-Rocketboomer Amanda Congdon can shoot HD video very professionally with three people and just $2,000 worth of equipment. &#8220;Networks will collapse from their bloat&#8221;, he writes. [...]</p>
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		<title>By: Jonny Goldstein</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149326</link>
		<dc:creator>Jonny Goldstein</dc:creator>
		<pubDate>Fri, 29 Sep 2006 16:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149326</guid>
		<description>Jeff,

Great  post. I'm glad to see you making your own video. Keep doing it. I'll check around on how to record good sound directly into your mac....I know it's possible.</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>Great  post. I&#8217;m glad to see you making your own video. Keep doing it. I&#8217;ll check around on how to record good sound directly into your mac&#8230;.I know it&#8217;s possible.</p>
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		<title>By: John Wagner</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149264</link>
		<dc:creator>John Wagner</dc:creator>
		<pubDate>Fri, 29 Sep 2006 15:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149264</guid>
		<description>Jeff:

There is a different level of audience expectation at play here.

No one expects a homemade video on YouTube to look and sound decent.  They expect it to be crappy.

Nobody who watches CBS expects to see crappy production values.  They expect -- and get -- the best possible video and audio and editing and makeup and what have you.

It's like comparing McDonald's with a fancy steak restaurant.  Both have their place -- it depends on what you want to eat for that particular meal.

In my business, I deal with people all the time who say "I can write" or "Joe over there has graphics software on his computer so he can do the layout" or "Sally in HR has a camera and she can take the pictures."  And typically, they get what they "pay" for ... mediocre writing and design and horrible photography.

Sometimes, that's all they need.  But when they need something better, they ought to use professionals who know what they are doing.</description>
		<content:encoded><![CDATA[<p>Jeff:</p>
<p>There is a different level of audience expectation at play here.</p>
<p>No one expects a homemade video on YouTube to look and sound decent.  They expect it to be crappy.</p>
<p>Nobody who watches CBS expects to see crappy production values.  They expect &#8212; and get &#8212; the best possible video and audio and editing and makeup and what have you.</p>
<p>It&#8217;s like comparing McDonald&#8217;s with a fancy steak restaurant.  Both have their place &#8212; it depends on what you want to eat for that particular meal.</p>
<p>In my business, I deal with people all the time who say &#8220;I can write&#8221; or &#8220;Joe over there has graphics software on his computer so he can do the layout&#8221; or &#8220;Sally in HR has a camera and she can take the pictures.&#8221;  And typically, they get what they &#8220;pay&#8221; for &#8230; mediocre writing and design and horrible photography.</p>
<p>Sometimes, that&#8217;s all they need.  But when they need something better, they ought to use professionals who know what they are doing.</p>
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		<title>By: ZF</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149234</link>
		<dc:creator>ZF</dc:creator>
		<pubDate>Fri, 29 Sep 2006 15:10:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149234</guid>
		<description>"...seven producers, camera people, sound people, teleprompter people â€” plus God know how many more..."

You're repeating a very famous observation by Margaret Thatcher, after the BBC came to interview her at 10 Downing Street. A quarter of a century ahead of her time, as usual.</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;seven producers, camera people, sound people, teleprompter people â€” plus God know how many more&#8230;&#8221;</p>
<p>You&#8217;re repeating a very famous observation by Margaret Thatcher, after the BBC came to interview her at 10 Downing Street. A quarter of a century ahead of her time, as usual.</p>
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		<title>By: Arnie</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149233</link>
		<dc:creator>Arnie</dc:creator>
		<pubDate>Fri, 29 Sep 2006 15:09:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149233</guid>
		<description>And the band played on....

Read and article where Mark Cuban said "anyone who invests in YouTube is an Idiot" -- that kinda sums up the attitude of BIG verse small.  There is a place for everything - including user generated content - blogs are not newspapers or magazines; vlogs are not TV programs or movies; but that does not diminish their impact or importance.

The example of technology implemented for video production is exactly the same for most other businesses - the barriers to entry (from a monetary standpoint) are being taken down - once that happens, then it become about the quality of "content" or customer service or some other aspect of a business.</description>
		<content:encoded><![CDATA[<p>And the band played on&#8230;.</p>
<p>Read and article where Mark Cuban said &#8220;anyone who invests in YouTube is an Idiot&#8221; &#8212; that kinda sums up the attitude of BIG verse small.  There is a place for everything - including user generated content - blogs are not newspapers or magazines; vlogs are not TV programs or movies; but that does not diminish their impact or importance.</p>
<p>The example of technology implemented for video production is exactly the same for most other businesses - the barriers to entry (from a monetary standpoint) are being taken down - once that happens, then it become about the quality of &#8220;content&#8221; or customer service or some other aspect of a business.</p>
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		<title>By: steve garfield</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149217</link>
		<dc:creator>steve garfield</dc:creator>
		<pubDate>Fri, 29 Sep 2006 14:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149217</guid>
		<description>Hi Jeff,
Nice post.

You can now submit the video you made for freeSpeech from home at &lt;a href="http://sayittokatie.com/" rel="nofollow"&gt;SayItToKatie.com&lt;/a&gt;.

I took your suggestion from the Video on the Net conference and set up a page to show people how they can submit their own free speech to Katie.  Even though CBS News has no mechanism for allowing people to submit their free speech, we can do it ourselves.

We can even take it one step further because all the submissions are public, allowing for a conversation to take place based on the free speech submissions.

It's a whole new world and this is just one small example of a way to open up the conversation.
--Steve</description>
		<content:encoded><![CDATA[<p>Hi Jeff,<br />
Nice post.</p>
<p>You can now submit the video you made for freeSpeech from home at <a href="http://sayittokatie.com/" rel="nofollow">SayItToKatie.com</a>.</p>
<p>I took your suggestion from the Video on the Net conference and set up a page to show people how they can submit their own free speech to Katie.  Even though CBS News has no mechanism for allowing people to submit their free speech, we can do it ourselves.</p>
<p>We can even take it one step further because all the submissions are public, allowing for a conversation to take place based on the free speech submissions.</p>
<p>It&#8217;s a whole new world and this is just one small example of a way to open up the conversation.<br />
&#8211;Steve</p>
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		<title>By: ann michael</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149188</link>
		<dc:creator>ann michael</dc:creator>
		<pubDate>Fri, 29 Sep 2006 14:24:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149188</guid>
		<description>First - your haircut wasn't all that bad. :-)

I'm not sold on the idea of using the "TV" label to point to Amanda's products.  Could she (and others) grab the label and redefine it - Perhaps.  Could it cause confusion or somehow make what she does seem less appealing to some (especially the younger audience) - YES.

Changing the definition is probably something that has to be done gradually - TV still means "traditional" content, creation, and distribution mechanisms to most people.  I suppose she could start with something like "Video blogging, the evolution of TV" or "customized TV" or "what TV could be".  But then you have to wonder, what is really the benefit, to her and the medium, of calling her product TV?  

Ironically, the rivalry you mention is bidirectional!  No one wants their shiny new cool thing called by an old "stodgy" name - and there may be some good reasons for that!</description>
		<content:encoded><![CDATA[<p>First - your haircut wasn&#8217;t all that bad. <img src='http://www.buzzmachine.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I&#8217;m not sold on the idea of using the &#8220;TV&#8221; label to point to Amanda&#8217;s products.  Could she (and others) grab the label and redefine it - Perhaps.  Could it cause confusion or somehow make what she does seem less appealing to some (especially the younger audience) - YES.</p>
<p>Changing the definition is probably something that has to be done gradually - TV still means &#8220;traditional&#8221; content, creation, and distribution mechanisms to most people.  I suppose she could start with something like &#8220;Video blogging, the evolution of TV&#8221; or &#8220;customized TV&#8221; or &#8220;what TV could be&#8221;.  But then you have to wonder, what is really the benefit, to her and the medium, of calling her product TV?  </p>
<p>Ironically, the rivalry you mention is bidirectional!  No one wants their shiny new cool thing called by an old &#8220;stodgy&#8221; name - and there may be some good reasons for that!</p>
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		<title>By: Jeff Jarvis</title>
		<link>http://www.buzzmachine.com/2006/09/29/a-tale-of-three-tapes/#comment-149162</link>
		<dc:creator>Jeff Jarvis</dc:creator>
		<pubDate>Fri, 29 Sep 2006 14:11:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.buzzmachine.com/?p=2072#comment-149162</guid>
		<description>Mumblix: I bought the Shure mic they sell at Apple and it sounded no better and perhaps worse than the iSight. Recommendations?
Rich: Hold on that until and unless the CBS segment airs. We'll see...
James, tnx</description>
		<content:encoded><![CDATA[<p>Mumblix: I bought the Shure mic they sell at Apple and it sounded no better and perhaps worse than the iSight. Recommendations?<br />
Rich: Hold on that until and unless the CBS segment airs. We&#8217;ll see&#8230;<br />
James, tnx</p>
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