Comments on: Google Nichecasting Networks http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/ by Jeff Jarvis Fri, 29 Aug 2008 01:39:29 +0000 http://wordpress.org/?v=2.5.1 By: Update on Trends and Information » TECH TALK: The Rise of YouTube: Comments (Part 2) http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-163435 Update on Trends and Information » TECH TALK: The Rise of YouTube: Comments (Part 2) Tue, 17 Oct 2006 11:44:44 +0000 http://www.buzzmachine.com/?p=2098#comment-163435 [...] Jeff Jarvis wrote in a post entitled “Google’s Nichecasting Networks”: What YouTube brings to its deal with Google: people. Though Google depends on the wisdom of the crowd, it still respects us only in aggregate as a mass. YouTube made the new TV social. It enabled people to recommend the good - or at least amusing — stuff not just by their clicks and ratings but also by their actions: YouTube allowed us to put good videos up on our blogs. YouTube enabled us to become network programmers. … So then how does Google make money on those videos? How does it serve advertising? The same way it does now: Google does not make us come to it and its ads; Google takes its ads to where we already are. It serves ads on my own blog. [...] [...] Jeff Jarvis wrote in a post entitled “Google’s Nichecasting Networks”: What YouTube brings to its deal with Google: people. Though Google depends on the wisdom of the crowd, it still respects us only in aggregate as a mass. YouTube made the new TV social. It enabled people to recommend the good - or at least amusing — stuff not just by their clicks and ratings but also by their actions: YouTube allowed us to put good videos up on our blogs. YouTube enabled us to become network programmers. … So then how does Google make money on those videos? How does it serve advertising? The same way it does now: Google does not make us come to it and its ads; Google takes its ads to where we already are. It serves ads on my own blog. [...]

]]> By: Medialoper » The Daily Loper - October 14, 2006 http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-161670 Medialoper » The Daily Loper - October 14, 2006 Sun, 15 Oct 2006 03:12:57 +0000 http://www.buzzmachine.com/?p=2098#comment-161670 [...] Google Nichecasting NetworksJeff Jarvis writes and videos his take on the Google/YouTube merger. [...] [...] Google Nichecasting NetworksJeff Jarvis writes and videos his take on the Google/YouTube merger. [...]

]]> By: Ronald http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-160402 Ronald Fri, 13 Oct 2006 08:56:22 +0000 http://www.buzzmachine.com/?p=2098#comment-160402 Jeff, agree totally with your observations. But it still doesn't explain why they have to buy Youtube. Does Google own all the blogs on which they advertize? And do they need to? Don't think so... Jeff, agree totally with your observations. But it still doesn’t explain why they have to buy Youtube. Does Google own all the blogs on which they advertize? And do they need to? Don’t think so…

]]> By: Komunikacii » Google Tube http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159809 Komunikacii » Google Tube Thu, 12 Oct 2006 12:02:42 +0000 http://www.buzzmachine.com/?p=2098#comment-159809 [...] На оваа тема се одважи (мошне успешно) Jeff Jarvis на својот блог а за останатите реакции на блогерите „во светот и пошироко“ (патент-фраза на Атанас Костовски) на изборот на Slate. [...] [...] На оваа тема се одважи (мошне успешно) Jeff Jarvis на својот блог а за останатите реакции на блогерите „во светот и пошироко“ (патент-фраза на Атанас Костовски) на изборот на Slate. [...]

]]> By: Ally Barstow http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159734 Ally Barstow Thu, 12 Oct 2006 09:34:33 +0000 http://www.buzzmachine.com/?p=2098#comment-159734 To categorize the video, Content Pop has the ability to create an unlimited amount of communities based on anything that you can imagine. Within each community is the content links, ranked by the users, so the most popular is on top. <a href="http://www.contentpop.com" rel="nofollow">Web 2.0 - Content Pop Site</a> To categorize the video, Content Pop has the ability to create an unlimited amount of communities based on anything that you can imagine. Within each community is the content links, ranked by the users, so the most popular is on top. Web 2.0 - Content Pop Site

]]> By: links for 2006-10-11 at twopointouch: web 2.0, blogs and social media http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159396 links for 2006-10-11 at twopointouch: web 2.0, blogs and social media Wed, 11 Oct 2006 21:48:14 +0000 http://www.buzzmachine.com/?p=2098#comment-159396 [...] BuzzMachine » Blog Archive » Google Nichecasting Networks “And where do we find everything else in life these days? Google, of course. So Google’s acquisition of YouTube makes perfect sense. It can be the world’s biggest TV Guide.” (tags: youtube google web2.0) [...] [...] BuzzMachine » Blog Archive » Google Nichecasting Networks “And where do we find everything else in life these days? Google, of course. So Google’s acquisition of YouTube makes perfect sense. It can be the world’s biggest TV Guide.” (tags: youtube google web2.0) [...]

]]> By: KeithB http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159325 KeithB Wed, 11 Oct 2006 20:08:01 +0000 http://www.buzzmachine.com/?p=2098#comment-159325 Why not just an Mp3 audio file? I mean, I don't want to be disrespectful, but the talking head on an orange background with poor frame rate isn't a compelling visual. Just doing audio could mean a better mic and cleaner sound... ...am I missing something Why not just an Mp3 audio file? I mean, I don’t want to be disrespectful, but the talking head on an orange background with poor frame rate isn’t a compelling visual. Just doing audio could mean a better mic and cleaner sound…

…am I missing something

]]> By: Links of Interest (At Least to Me) 11/10/06 « Eoin Purcell’s Blog http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159235 Links of Interest (At Least to Me) 11/10/06 « Eoin Purcell’s Blog Wed, 11 Oct 2006 17:13:42 +0000 http://www.buzzmachine.com/?p=2098#comment-159235 [...] Jeff Jarvis posts some nice thoughts on the whole Google/YouTube thing. Here [...] [...] Jeff Jarvis posts some nice thoughts on the whole Google/YouTube thing. Here [...]

]]> By: Jules http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159224 Jules Wed, 11 Oct 2006 16:44:21 +0000 http://www.buzzmachine.com/?p=2098#comment-159224 In regards to the statement of how TV networks can't program the perfect network... I believe that the future of television begins with the broadband network (ie. MTV Networks' broadband channels in which people can select what they want to see and in what order) and will evolve from there. Once we're using one machine for television and internet, consumers will be able to personalize their programming beyond what exists now and beyond "networks" and networks won't matter- they will only be content providers. Just my two cents! In regards to the statement of how TV networks can’t program the perfect network…

I believe that the future of television begins with the broadband network (ie. MTV Networks’ broadband channels in which people can select what they want to see and in what order) and will evolve from there. Once we’re using one machine for television and internet, consumers will be able to personalize their programming beyond what exists now and beyond “networks” and networks won’t matter- they will only be content providers.

Just my two cents!

]]> By: one who knows copyright http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-159113 one who knows copyright Wed, 11 Oct 2006 12:48:18 +0000 http://www.buzzmachine.com/?p=2098#comment-159113 Jeff: Just as I said in a comment on one of your ealier rants "Deaf and Dumb" regarding Doug Morris at Universal Music... you seem to have forgotten - now that YouTube and other have cut deals with the Record Labels - and done it in a way that benefits all - you do not even make one mention of these intitiatives which was part of the Google YouTube story - in fact the opening line from Eric Schmidt on the conference call announcing the YouTube deal.... in case you forgot here is your quote "This is your audience you want to attack, fool" ......who's the fool now? http://www.buzzmachine.com/index.php/2006/09/14/deaf-and-dumb/#comments Jeff:

Just as I said in a comment on one of your ealier rants “Deaf and Dumb” regarding Doug Morris at Universal Music… you seem to have forgotten - now that YouTube and other have cut deals with the Record Labels - and done it in a way that benefits all - you do not even make one mention of these intitiatives which was part of the Google YouTube story - in fact the opening line from Eric Schmidt on the conference call announcing the YouTube deal…. in case you forgot here is your quote “This is your audience you want to attack, fool” ……who’s the fool now? http://www.buzzmachine.com/index.php/2006/09/14/deaf-and-dumb/#comments

]]> By: Damien Mulley » Blog Archive » Fluffy links October 11th 2006 http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158998 Damien Mulley » Blog Archive » Fluffy links October 11th 2006 Wed, 11 Oct 2006 08:43:27 +0000 http://www.buzzmachine.com/?p=2098#comment-158998 [...] Jeff Jarvis on YouTube and Google - Nichecasting Google does not make us come to it and its ads; Google takes its ads to where we already are. [...] [...] Jeff Jarvis on YouTube and Google - Nichecasting Google does not make us come to it and its ads; Google takes its ads to where we already are. [...]

]]> By: Clint G http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158905 Clint G Wed, 11 Oct 2006 05:31:56 +0000 http://www.buzzmachine.com/?p=2098#comment-158905 +1 on the videopost. -1 on the orange background. +1 on the videopost. -1 on the orange background.

]]> By: Harry Forbes http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158788 Harry Forbes Wed, 11 Oct 2006 01:02:35 +0000 http://www.buzzmachine.com/?p=2098#comment-158788 Google sure paid a bundle, but they paid using a risky security that has substantial probability of rapid and severe devaluation. Google sure paid a bundle, but they paid using a risky security that has substantial probability of rapid and severe devaluation.

]]> By: robb Montgomery http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158738 robb Montgomery Tue, 10 Oct 2006 23:27:54 +0000 http://www.buzzmachine.com/?p=2098#comment-158738 Google bought the audience - they already have the advertising pool and infrastructure to monetize YouTube's Web pages. The YouTube audience is young, creative and has loads of spare time and ready cash. Google could have bought perhaps the New York Times with that wad of cash but that is not the online audience that their advertisisers want. They are smart to now leverage their ability to deliver a tightly-focused audience to people who want to pay to be in front of them. We are in a disruptive time for established mass media. Call it the rise of the niche verticals but developing niche expertise will be critical. From the experience I have gathered building social media (and 20 years in print developing niche and new news products) I can say that not many news execs are savvy yet as to the many ways these new media story assets can be produced, packaged and monetized. Google bought the audience - they already have the advertising pool and infrastructure to monetize YouTube’s Web pages.

The YouTube audience is young, creative and has loads of spare time and ready cash. Google could have bought perhaps the New York Times with that wad of cash but that is not the online audience that their advertisisers want.

They are smart to now leverage their ability to deliver a tightly-focused audience to people who want to pay to be in front of them.

We are in a disruptive time for established mass media. Call it the rise of the niche verticals but developing niche expertise will be critical.

From the experience I have gathered building social media (and 20 years in print developing niche and new news products) I can say that not many news execs are savvy yet as to the many ways these new media story assets can be produced, packaged and monetized.

]]> By: Kirk http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158735 Kirk Tue, 10 Oct 2006 23:22:44 +0000 http://www.buzzmachine.com/?p=2098#comment-158735 If search provides input that shapes tastes of producers then the input becomes the output. The question then is how to stay relevant without preaching to a shrinking, variety starved choir. You need a knowledge of personality type so that someone who likes chess isn't recommended a video about checkers. Instead they would be recommended a video about military strategy. If search provides input that shapes tastes of producers then the input becomes the output. The question then is how to stay relevant without preaching to a shrinking, variety starved choir.

You need a knowledge of personality type so that someone who likes chess isn’t recommended a video about checkers. Instead they would be recommended a video about military strategy.

]]> By: David Friend http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158676 David Friend Tue, 10 Oct 2006 22:01:38 +0000 http://www.buzzmachine.com/?p=2098#comment-158676 Brilliant way to illustrate the absurdity of the niche-casting frenzy. Brilliant way to illustrate the absurdity of the niche-casting frenzy.

]]> By: Beta Alfa 2.0 » Google blir världens största tv-guide http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158556 Beta Alfa 2.0 » Google blir världens största tv-guide Tue, 10 Oct 2006 18:31:56 +0000 http://www.buzzmachine.com/?p=2098#comment-158556 [...] BuzzMachine: Google Nichecasting Networks [...] [...] BuzzMachine: Google Nichecasting Networks [...]

]]> By: Robert Feinman http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158553 Robert Feinman Tue, 10 Oct 2006 18:26:14 +0000 http://www.buzzmachine.com/?p=2098#comment-158553 Sometimes companies buy other firms just to prevent others from doing so. Microsoft has a long record of doing just this. After the purchase they either add the product to their own suite or just include it as a feature in their operating system. Google is probably near the point where its growth rate will start to taper off. This is inevitable because 10% of one million is easier to do than 10% of one billion. Wall St. looks at growth rate, not absolute size or profitability. A decline in growth rate will cause a sharp drop in Google's stock price which is selling at a huge P/E. Knowing this is coming can make business leaders do all sorts of strange things... Sometimes companies buy other firms just to prevent others from doing so. Microsoft has a long record of doing just this. After the purchase they either add the product to their own suite or just include it as a feature in their operating system.

Google is probably near the point where its growth rate will start to taper off. This is inevitable because 10% of one million is easier to do than 10% of one billion. Wall St. looks at growth rate, not absolute size or profitability. A decline in growth rate will cause a sharp drop in Google’s stock price which is selling at a huge P/E. Knowing this is coming can make business leaders do all sorts of strange things…

]]> By: chico haas http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158532 chico haas Tue, 10 Oct 2006 17:39:14 +0000 http://www.buzzmachine.com/?p=2098#comment-158532 67 employees, 1.6 billion....67 employees, 1.6 billion.... 67 employees, 1.6 billion….67 employees, 1.6 billion….

]]> By: Justin http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158528 Justin Tue, 10 Oct 2006 17:35:34 +0000 http://www.buzzmachine.com/?p=2098#comment-158528 Doesn't google already have a social community called Okrut or something? And isn't the only way to join is to have someone invite you? And isn't it completely unsucessful? Doesn’t google already have a social community called Okrut or something? And isn’t the only way to join is to have someone invite you? And isn’t it completely unsucessful?

]]> By: Eoin Purcell http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158516 Eoin Purcell Tue, 10 Oct 2006 17:16:32 +0000 http://www.buzzmachine.com/?p=2098#comment-158516 Great stuff Jeff, I really like the video too! Eoin Great stuff Jeff,

I really like the video too!
Eoin

]]> By: Brooklyn Kitchen http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158513 Brooklyn Kitchen Tue, 10 Oct 2006 17:10:35 +0000 http://www.buzzmachine.com/?p=2098#comment-158513 Of course Google bought YouTube because of the huge community of users. My guess is that they'll build it out as a rival to MySpace. Google is notoriously bad at building community, so they just paid out the nose for one. Now, they are casting about for other video properties. I think they'll go for Revver or Blip.tv, sites that host stronger, more compelling content. What do you think about that? Of course Google bought YouTube because of the huge community of users. My guess is that they’ll build it out as a rival to MySpace. Google is notoriously bad at building community, so they just paid out the nose for one. Now, they are casting about for other video properties. I think they’ll go for Revver or Blip.tv, sites that host stronger, more compelling content. What do you think about that?

]]> By: Bruce Barber http://www.buzzmachine.com/2006/10/10/google-nichecasting-networks/#comment-158497 Bruce Barber Tue, 10 Oct 2006 16:38:31 +0000 http://www.buzzmachine.com/?p=2098#comment-158497 Jeff, I'm trying to figure out if I like reading you more than I like watching you. I have decided that I enjoy both. That said, the couch potato in me was drawn to the more passive viewing experience! Which brings me to a bit of speculation... Don't Apple and Google seem cozy these days? And wouldn't it be nice to watch YouTube through... the recently announced iTV (which will let you stream music, video, and photos from your computer to your TV)? It also occurs to me that it might be nice to watch all of this (in addition to browsing the Web, listening to music, and managing your contacts and calendar) on your 3G iPhone! (See recent statements by the T-Mobile brass.) Just speculating... Jeff,

I’m trying to figure out if I like reading you more than I like watching you.

I have decided that I enjoy both.

That said, the couch potato in me was drawn to the more passive viewing experience!

Which brings me to a bit of speculation…

Don’t Apple and Google seem cozy these days?

And wouldn’t it be nice to watch YouTube through… the recently announced iTV (which will let you stream music, video, and photos from your computer to your TV)?

It also occurs to me that it might be nice to watch all of this (in addition to browsing the Web, listening to music, and managing your contacts and calendar) on your 3G iPhone!

(See recent statements by the T-Mobile brass.)

Just speculating…

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