Comments on: Independent journalist as brand http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/ by Jeff Jarvis Fri, 10 Feb 2012 13:40:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Vadim Lavrusik: How journalists can make use of Facebook Pages » Nieman Journalism Lab » Pushing to the Future of Journalism http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-449338 Vadim Lavrusik: How journalists can make use of Facebook Pages » Nieman Journalism Lab » Pushing to the Future of Journalism Thu, 12 May 2011 16:04:28 +0000 http://www.buzzmachine.com/?p=2103#comment-449338 [...] But the reality is that social media, and the social web in general, have created a shift from the institutional news brand to journalists’ personal brands. Prior to the web, the journalistic personal brand was mostly limited to columnists and the TV [...] [...] But the reality is that social media, and the social web in general, have created a shift from the institutional news brand to journalists’ personal brands. Prior to the web, the journalistic personal brand was mostly limited to columnists and the TV [...]

]]> By: 5 media trends to watch | Mediapunk http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-414433 5 media trends to watch | Mediapunk Tue, 18 May 2010 17:44:18 +0000 http://www.buzzmachine.com/?p=2103#comment-414433 [...] Jeff Jarvis has a good post introducing this concept: journalists and writers can themselves be brands independent of their newspapers/magazines/whatever. [...] [...] Jeff Jarvis has a good post introducing this concept: journalists and writers can themselves be brands independent of their newspapers/magazines/whatever. [...]

]]> By: Information architecture for news websites http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-411511 Information architecture for news websites Tue, 06 Apr 2010 11:02:17 +0000 http://www.buzzmachine.com/?p=2103#comment-411511 [...] are reinventing themselves. Entrepreneurs and media labs are trying to find the business models of the [...] [...] are reinventing themselves. Entrepreneurs and media labs are trying to find the business models of the [...]

]]> By: Nobby Latham http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-410817 Nobby Latham Thu, 25 Mar 2010 21:16:29 +0000 http://www.buzzmachine.com/?p=2103#comment-410817 In retrospect, this was all a load of rubbish, wasn't it? Waghorn didn't create a brand, and he didn't create a financially viable web presence. He just created a lot of spin, and lost money. In retrospect, this was all a load of rubbish, wasn’t it? Waghorn didn’t create a brand, and he didn’t create a financially viable web presence. He just created a lot of spin, and lost money.

]]> By: mobby http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-409047 mobby Thu, 18 Feb 2010 19:52:52 +0000 http://www.buzzmachine.com/?p=2103#comment-409047 Hi, Generate new revenues from your mobile site with MobPartner I would like to invite you to join MobPartner, the #1 Mobile Affiliate Platform. MobPartner will allow you to promote severals mobile CPA campaigns and generate lot of money. http://bit.ly/cBumcZ Hi,

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I would like to invite you to join MobPartner, the #1 Mobile Affiliate Platform.
MobPartner will allow you to promote severals mobile CPA campaigns and generate lot of money.

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]]> By: Britany Weismiller http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-409009 Britany Weismiller Thu, 18 Feb 2010 06:12:44 +0000 http://www.buzzmachine.com/?p=2103#comment-409009 Newsworthy, I appreciate your topic. Newsworthy, I appreciate your topic.

]]> By: Shorts thoughts: paywalls :: Barry Saunders http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-403890 Shorts thoughts: paywalls :: Barry Saunders Fri, 30 Oct 2009 19:33:34 +0000 http://www.buzzmachine.com/?p=2103#comment-403890 [...] with the rise of the journalist as brand will they work for journalists? Share and [...] [...] with the rise of the journalist as brand will they work for journalists? Share and [...]

]]> By: A WordPress Theme for Writers and Journalists | OpenABlog http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-398496 A WordPress Theme for Writers and Journalists | OpenABlog Sat, 25 Jul 2009 10:44:22 +0000 http://www.buzzmachine.com/?p=2103#comment-398496 [...] newspapers continue closing their doors as more journalists are striking out on their own to start blogs, news aggregators and hyperlocal community sites built on open-source platforms like [...] [...] newspapers continue closing their doors as more journalists are striking out on their own to start blogs, news aggregators and hyperlocal community sites built on open-source platforms like [...]

]]> By: Heading for the light http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-394789 Heading for the light Wed, 20 May 2009 14:03:38 +0000 http://www.buzzmachine.com/?p=2103#comment-394789 [...] “What happens when journalists become independent operators, when they become brands?” Buzz Machine [...] [...] “What happens when journalists become independent operators, when they become brands?” Buzz Machine [...]

]]> By: A WordPress Theme for Writers and Journalists | Darren Hoyt Dot Com http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-394744 A WordPress Theme for Writers and Journalists | Darren Hoyt Dot Com Wed, 20 May 2009 04:11:29 +0000 http://www.buzzmachine.com/?p=2103#comment-394744 [...] newspapers continue closing their doors as more journalists are striking out on their own to start blogs, news aggregators and hyperlocal community sites built on open-source platforms like [...] [...] newspapers continue closing their doors as more journalists are striking out on their own to start blogs, news aggregators and hyperlocal community sites built on open-source platforms like [...]

]]> By: McHurley, Hurley King, Hurleymas… « Elliehurley’s Blog http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-389475 McHurley, Hurley King, Hurleymas… « Elliehurley’s Blog Sat, 17 Jan 2009 18:01:52 +0000 http://www.buzzmachine.com/?p=2103#comment-389475 [...] You may wonder the reason for my foolishly whimsical titles, well they are my little dalliances with branding. “What happens when journalists become independent operators, when they become brands?” Buzz Machine [...] [...] You may wonder the reason for my foolishly whimsical titles, well they are my little dalliances with branding. “What happens when journalists become independent operators, when they become brands?” Buzz Machine [...]

]]> By: My New Job as CEO of Me Inc! (Urgh) « Rob Alderson http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-386302 My New Job as CEO of Me Inc! (Urgh) « Rob Alderson Sat, 29 Nov 2008 17:33:57 +0000 http://www.buzzmachine.com/?p=2103#comment-386302 [...] worst case scenario as I see it was mapped out in this post by online journalism guru Jeff Jarvis ( a post which interestingly starts with a discussion about Rick Waghorn). So what if the newsroom [...] [...] worst case scenario as I see it was mapped out in this post by online journalism guru Jeff Jarvis ( a post which interestingly starts with a discussion about Rick Waghorn). So what if the newsroom [...]

]]> By:   Turning the tide…more lessons from the music industry by andydickinson.net http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-378838   Turning the tide…more lessons from the music industry by andydickinson.net Tue, 08 Jul 2008 22:01:15 +0000 http://www.buzzmachine.com/?p=2103#comment-378838 [...] at an industry level, despite warnings that lessons from the music industry give us, the media often resort to these Cnut tactics. The MSM’s use and threat of legal [...] [...] at an industry level, despite warnings that lessons from the music industry give us, the media often resort to these Cnut tactics. The MSM’s use and threat of legal [...]

]]> By: Independent Music Publishing Business http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-361236 Independent Music Publishing Business Fri, 05 Oct 2007 16:12:05 +0000 http://www.buzzmachine.com/?p=2103#comment-361236 Hi Moderator: Good content. Any info about independent music publishing business ? Hi Moderator: Good content. Any info about independent music publishing business ?

]]> By: Journalist as Brand « Janice on Cape Ann http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-205247 Journalist as Brand « Janice on Cape Ann Mon, 20 Nov 2006 14:17:26 +0000 http://www.buzzmachine.com/?p=2103#comment-205247 [...] Well, I can think of a few friends and associates. Jeff Jarvis on “Independent journalist as brand” — if you’re worried about your future, read this. Explore posts in the same categories: Uncategorized [...] [...] Well, I can think of a few friends and associates. Jeff Jarvis on “Independent journalist as brand” — if you’re worried about your future, read this. Explore posts in the same categories: Uncategorized [...]

]]> By: mathewingram.com/media » Reporter decides to go it alone http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-168078 mathewingram.com/media » Reporter decides to go it alone Sat, 21 Oct 2006 22:23:13 +0000 http://www.buzzmachine.com/?p=2103#comment-168078 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

]]> By: I’m Free « Janice on Cape Ann http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-162711 I’m Free « Janice on Cape Ann Mon, 16 Oct 2006 14:54:41 +0000 http://www.buzzmachine.com/?p=2103#comment-162711 [...] But thinking in new directions this time. See this Jeff Jarvis post on journalists building brands [ahem]. He wasn’t quite sure how this works for editors, but I think I know. Leastways, that’s where I’m thinking right now. And aside from 3AM panic attacks that involve Mortgage Monsters, this should prove more interesting. Explore posts in the same categories: Uncategorized [...] [...] But thinking in new directions this time. See this Jeff Jarvis post on journalists building brands [ahem]. He wasn’t quite sure how this works for editors, but I think I know. Leastways, that’s where I’m thinking right now. And aside from 3AM panic attacks that involve Mortgage Monsters, this should prove more interesting. Explore posts in the same categories: Uncategorized [...]

]]> By: links for 2006-10-16 « 卦Trigram http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-162322 links for 2006-10-16 « 卦Trigram Mon, 16 Oct 2006 06:24:35 +0000 http://www.buzzmachine.com/?p=2103#comment-162322 [...] BuzzMachine » Blog Archive » Independent journalist as brand (tags: marketing Business_Week blogging journalism brandU) [...] [...] BuzzMachine » Blog Archive » Independent journalist as brand (tags: marketing Business_Week blogging journalism brandU) [...]

]]> By: BuzzMachine » Blog Archive » Paid popularity http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161992 BuzzMachine » Blog Archive » Paid popularity Sun, 15 Oct 2006 18:27:53 +0000 http://www.buzzmachine.com/?p=2103#comment-161992 [...] As more of us become independent, and as we need to support our efforts with traffic and advertising, the more we will have to work diligently to protect our own credibility, our own brands, and cope with the issues of church and state ourselves: my left side is church, the right is state. [Hat tip to Andrew Tyndall for making me write this, in the comments here.] [...] [...] As more of us become independent, and as we need to support our efforts with traffic and advertising, the more we will have to work diligently to protect our own credibility, our own brands, and cope with the issues of church and state ourselves: my left side is church, the right is state. [Hat tip to Andrew Tyndall for making me write this, in the comments here.] [...]

]]> By: Blogrolle.net : Jeder will ein Blogger sein http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161950 Blogrolle.net : Jeder will ein Blogger sein Sun, 15 Oct 2006 16:35:05 +0000 http://www.buzzmachine.com/?p=2103#comment-161950 [...] Journalisten könnten dann selbst zu Medienmarken werden. Why shouldn’t many of its columnists be on their own, building their own brand names (…). [...] [...] Journalisten könnten dann selbst zu Medienmarken werden. Why shouldn’t many of its columnists be on their own, building their own brand names (…). [...]

]]> By: Barry Saunders http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161683 Barry Saunders Sun, 15 Oct 2006 04:02:38 +0000 http://www.buzzmachine.com/?p=2103#comment-161683 <i>Two words: Spider Jerusalem. Warren Ellis saw this coming down the pipe ten years ago… </i> weeell, given that Spider Jerusalem is mostly Hunter S Thompson, I'd say Hunter should get the credit.... Two words: Spider Jerusalem.

Warren Ellis saw this coming down the pipe ten years ago…

weeell, given that Spider Jerusalem is mostly Hunter S Thompson, I’d say Hunter should get the credit….

]]> By: Andrew Tyndall http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160835 Andrew Tyndall Fri, 13 Oct 2006 22:44:23 +0000 http://www.buzzmachine.com/?p=2103#comment-160835 The discussion of Business 2.0's conversion of its staff into paid-per-click bloggers at <a href="http://www.huffingtonpost.com/eat-the-press/2006/10/13/the-business-20-of-jou_e_31645.html" rel="nofollow">Eat the Press</a> seems germane. The discussion of Business 2.0’s conversion of its staff into paid-per-click bloggers at Eat the Press seems germane.

]]> By: Rick Waghorn http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160660 Rick Waghorn Fri, 13 Oct 2006 16:21:58 +0000 http://www.buzzmachine.com/?p=2103#comment-160660 Apologies if I confuse anyone with my football, your soccer but it's not all about brand - as helpful as that undoubtedly is. Because on days like today - Norwich City Football Club, my chosen specialist subject - have been in the midst of appointing a new manager and at that point being a 'stand-alone' operation is all about functionality, not brand. Donald Duck could be writing it, but as a big news story breaks and now - free from newspapers and print press slots - I follow the story in a rolling CNN, FoxSports style way and take it straight to my readers PCs, lap-tops and mobiles, so the value of the 'brand' diminishes. It's all about the delivery mechanism - ie one that trails events 45-60 minutes or whatever after, not a whole day later if you're still tied in to the newspaper 'brand'. Apologies if I confuse anyone with my football, your soccer but it’s not all about brand – as helpful as that undoubtedly is.

Because on days like today – Norwich City Football Club, my chosen specialist subject – have been in the midst of appointing a new manager and at that point being a ’stand-alone’ operation is all about functionality, not brand. Donald Duck could be writing it, but as a big news story breaks and now – free from newspapers and print press slots – I follow the story in a rolling CNN, FoxSports style way and take it straight to my readers PCs, lap-tops and mobiles, so the value of the ‘brand’ diminishes. It’s all about the delivery mechanism – ie one that trails events 45-60 minutes or whatever after, not a whole day later if you’re still tied in to the newspaper ‘brand’.

]]> By: Old Grouch http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160653 Old Grouch Fri, 13 Oct 2006 16:14:56 +0000 http://www.buzzmachine.com/?p=2103#comment-160653 Might be interesting to chart the hit count at <a href="http://www.lileks.com/bleats/" rel="nofollow">The Bleat</a> against the <a href="http://www.startribune.com/804" rel="nofollow">Star Tribune's</a> circulation. Might be interesting to chart the hit count at The Bleat against the Star Tribune’s circulation.

]]> By: Rick Waghorn http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160647 Rick Waghorn Fri, 13 Oct 2006 16:07:25 +0000 http://www.buzzmachine.com/?p=2103#comment-160647 Apologies if get my soccer and my football mixed up, but it's not all about being a brand - as helpful as that might be. Taking a newspaper - and above all its print press out of the loop entirely - gives me a huge head-start on my former newsprint-based employers in terms of straight functionality; today Norwich City Football Club - my chosen specialised subject are in midst of appointing a new manager; I follow that 'story' as a breaking news event as would CNN, FoxSports or whoever - only in written form. And my readers follow it - either via Web or WAP. That's not brand working - Donald Duck could write it; its functionality; it's not having to wait for a print press to roll.... Apologies if get my soccer and my football mixed up, but it’s not all about being a brand – as helpful as that might be.
Taking a newspaper – and above all its print press out of the loop entirely – gives me a huge head-start on my former newsprint-based employers in terms of straight functionality; today Norwich City Football Club – my chosen specialised subject are in midst of appointing a new manager; I follow that ’story’ as a breaking news event as would CNN, FoxSports or whoever – only in written form. And my readers follow it – either via Web or WAP. That’s not brand working – Donald Duck could write it; its functionality; it’s not having to wait for a print press to roll….

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