Comments on: Independent journalist as brand http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/ by Jeff Jarvis Tue, 14 Oct 2008 18:45:39 +0000 http://wordpress.org/?v=2.5.1 By:   Turning the tide…more lessons from the music industry by andydickinson.net http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-378838   Turning the tide…more lessons from the music industry by andydickinson.net Tue, 08 Jul 2008 22:01:15 +0000 http://www.buzzmachine.com/?p=2103#comment-378838 [...] at an industry level, despite warnings that lessons from the music industry give us, the media often resort to these Cnut tactics. The MSM’s use and threat of legal [...] [...] at an industry level, despite warnings that lessons from the music industry give us, the media often resort to these Cnut tactics. The MSM’s use and threat of legal [...]

]]> By: Independent Music Publishing Business http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-361236 Independent Music Publishing Business Fri, 05 Oct 2007 16:12:05 +0000 http://www.buzzmachine.com/?p=2103#comment-361236 Hi Moderator: Good content. Any info about independent music publishing business ? Hi Moderator: Good content. Any info about independent music publishing business ?

]]> By: Journalist as Brand « Janice on Cape Ann http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-205247 Journalist as Brand « Janice on Cape Ann Mon, 20 Nov 2006 14:17:26 +0000 http://www.buzzmachine.com/?p=2103#comment-205247 [...] Well, I can think of a few friends and associates. Jeff Jarvis on “Independent journalist as brand” — if you’re worried about your future, read this. Explore posts in the same categories: Uncategorized [...] [...] Well, I can think of a few friends and associates. Jeff Jarvis on “Independent journalist as brand” — if you’re worried about your future, read this. Explore posts in the same categories: Uncategorized [...]

]]> By: mathewingram.com/media » Reporter decides to go it alone http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-168078 mathewingram.com/media » Reporter decides to go it alone Sat, 21 Oct 2006 22:23:13 +0000 http://www.buzzmachine.com/?p=2103#comment-168078 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

]]> By: I’m Free « Janice on Cape Ann http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-162711 I’m Free « Janice on Cape Ann Mon, 16 Oct 2006 14:54:41 +0000 http://www.buzzmachine.com/?p=2103#comment-162711 [...] But thinking in new directions this time. See this Jeff Jarvis post on journalists building brands [ahem]. He wasn’t quite sure how this works for editors, but I think I know. Leastways, that’s where I’m thinking right now. And aside from 3AM panic attacks that involve Mortgage Monsters, this should prove more interesting. Explore posts in the same categories: Uncategorized [...] [...] But thinking in new directions this time. See this Jeff Jarvis post on journalists building brands [ahem]. He wasn’t quite sure how this works for editors, but I think I know. Leastways, that’s where I’m thinking right now. And aside from 3AM panic attacks that involve Mortgage Monsters, this should prove more interesting. Explore posts in the same categories: Uncategorized [...]

]]> By: links for 2006-10-16 « 卦Trigram http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-162322 links for 2006-10-16 « 卦Trigram Mon, 16 Oct 2006 06:24:35 +0000 http://www.buzzmachine.com/?p=2103#comment-162322 [...] BuzzMachine » Blog Archive » Independent journalist as brand (tags: marketing Business_Week blogging journalism brandU) [...] [...] BuzzMachine » Blog Archive » Independent journalist as brand (tags: marketing Business_Week blogging journalism brandU) [...]

]]> By: BuzzMachine » Blog Archive » Paid popularity http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161992 BuzzMachine » Blog Archive » Paid popularity Sun, 15 Oct 2006 18:27:53 +0000 http://www.buzzmachine.com/?p=2103#comment-161992 [...] As more of us become independent, and as we need to support our efforts with traffic and advertising, the more we will have to work diligently to protect our own credibility, our own brands, and cope with the issues of church and state ourselves: my left side is church, the right is state. [Hat tip to Andrew Tyndall for making me write this, in the comments here.] [...] [...] As more of us become independent, and as we need to support our efforts with traffic and advertising, the more we will have to work diligently to protect our own credibility, our own brands, and cope with the issues of church and state ourselves: my left side is church, the right is state. [Hat tip to Andrew Tyndall for making me write this, in the comments here.] [...]

]]> By: Blogrolle.net : Jeder will ein Blogger sein http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161950 Blogrolle.net : Jeder will ein Blogger sein Sun, 15 Oct 2006 16:35:05 +0000 http://www.buzzmachine.com/?p=2103#comment-161950 [...] Journalisten könnten dann selbst zu Medienmarken werden. Why shouldn’t many of its columnists be on their own, building their own brand names (…). [...] [...] Journalisten könnten dann selbst zu Medienmarken werden. Why shouldn’t many of its columnists be on their own, building their own brand names (…). [...]

]]> By: Barry Saunders http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-161683 Barry Saunders Sun, 15 Oct 2006 04:02:38 +0000 http://www.buzzmachine.com/?p=2103#comment-161683 <i>Two words: Spider Jerusalem. Warren Ellis saw this coming down the pipe ten years ago… </i> weeell, given that Spider Jerusalem is mostly Hunter S Thompson, I'd say Hunter should get the credit.... Two words: Spider Jerusalem.

Warren Ellis saw this coming down the pipe ten years ago…

weeell, given that Spider Jerusalem is mostly Hunter S Thompson, I’d say Hunter should get the credit….

]]> By: Andrew Tyndall http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160835 Andrew Tyndall Fri, 13 Oct 2006 22:44:23 +0000 http://www.buzzmachine.com/?p=2103#comment-160835 The discussion of Business 2.0's conversion of its staff into paid-per-click bloggers at <a href="http://www.huffingtonpost.com/eat-the-press/2006/10/13/the-business-20-of-jou_e_31645.html" rel="nofollow">Eat the Press</a> seems germane. The discussion of Business 2.0’s conversion of its staff into paid-per-click bloggers at Eat the Press seems germane.

]]> By: Rick Waghorn http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160660 Rick Waghorn Fri, 13 Oct 2006 16:21:58 +0000 http://www.buzzmachine.com/?p=2103#comment-160660 Apologies if I confuse anyone with my football, your soccer but it's not all about brand - as helpful as that undoubtedly is. Because on days like today - Norwich City Football Club, my chosen specialist subject - have been in the midst of appointing a new manager and at that point being a 'stand-alone' operation is all about functionality, not brand. Donald Duck could be writing it, but as a big news story breaks and now - free from newspapers and print press slots - I follow the story in a rolling CNN, FoxSports style way and take it straight to my readers PCs, lap-tops and mobiles, so the value of the 'brand' diminishes. It's all about the delivery mechanism - ie one that trails events 45-60 minutes or whatever after, not a whole day later if you're still tied in to the newspaper 'brand'. Apologies if I confuse anyone with my football, your soccer but it’s not all about brand - as helpful as that undoubtedly is.

Because on days like today - Norwich City Football Club, my chosen specialist subject - have been in the midst of appointing a new manager and at that point being a ’stand-alone’ operation is all about functionality, not brand. Donald Duck could be writing it, but as a big news story breaks and now - free from newspapers and print press slots - I follow the story in a rolling CNN, FoxSports style way and take it straight to my readers PCs, lap-tops and mobiles, so the value of the ‘brand’ diminishes. It’s all about the delivery mechanism - ie one that trails events 45-60 minutes or whatever after, not a whole day later if you’re still tied in to the newspaper ‘brand’.

]]> By: Old Grouch http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160653 Old Grouch Fri, 13 Oct 2006 16:14:56 +0000 http://www.buzzmachine.com/?p=2103#comment-160653 Might be interesting to chart the hit count at <a href="http://www.lileks.com/bleats/" rel="nofollow">The Bleat</a> against the <a href="http://www.startribune.com/804" rel="nofollow">Star Tribune's</a> circulation. Might be interesting to chart the hit count at The Bleat against the Star Tribune’s circulation.

]]> By: Rick Waghorn http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160647 Rick Waghorn Fri, 13 Oct 2006 16:07:25 +0000 http://www.buzzmachine.com/?p=2103#comment-160647 Apologies if get my soccer and my football mixed up, but it's not all about being a brand - as helpful as that might be. Taking a newspaper - and above all its print press out of the loop entirely - gives me a huge head-start on my former newsprint-based employers in terms of straight functionality; today Norwich City Football Club - my chosen specialised subject are in midst of appointing a new manager; I follow that 'story' as a breaking news event as would CNN, FoxSports or whoever - only in written form. And my readers follow it - either via Web or WAP. That's not brand working - Donald Duck could write it; its functionality; it's not having to wait for a print press to roll.... Apologies if get my soccer and my football mixed up, but it’s not all about being a brand - as helpful as that might be.
Taking a newspaper - and above all its print press out of the loop entirely - gives me a huge head-start on my former newsprint-based employers in terms of straight functionality; today Norwich City Football Club - my chosen specialised subject are in midst of appointing a new manager; I follow that ’story’ as a breaking news event as would CNN, FoxSports or whoever - only in written form. And my readers follow it - either via Web or WAP. That’s not brand working - Donald Duck could write it; its functionality; it’s not having to wait for a print press to roll….

]]> By: Craig McGinty http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160628 Craig McGinty Fri, 13 Oct 2006 15:32:38 +0000 http://www.buzzmachine.com/?p=2103#comment-160628 I think it is important that freelancers look to other means of income as budgets are cut, and producing their own news/advice sites is a method they should be investigating. I wouldn't suggest diving straight in, but if they can find a few hours a week and cover a subject they already have a knowledge of, they will soon find out if it is a way forward for them. Although I think the US is still ahead of the UK with this method of self-publishing. I think it is important that freelancers look to other means of income as budgets are cut, and producing their own news/advice sites is a method they should be investigating.

I wouldn’t suggest diving straight in, but if they can find a few hours a week and cover a subject they already have a knowledge of, they will soon find out if it is a way forward for them.

Although I think the US is still ahead of the UK with this method of self-publishing.

]]> By: Rick Ellis http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160623 Rick Ellis Fri, 13 Oct 2006 15:22:12 +0000 http://www.buzzmachine.com/?p=2103#comment-160623 This is something I tried to do for myself about four years ago, but the business climate wasn't ready yet. While I managed to break some fairly weighty stories, it was the days before Blogads and Google Adsense, and the like. And it was tough to finally justify a couple of hundred hours worth to make the equivalent of ten cents an hour. It's a much different environment now, not just financially, but professionally. There are more opportunities and more chances for partnerships that provide some sort of base salary that makes it all feasible. This is something I tried to do for myself about four years ago, but the business climate wasn’t ready yet. While I managed to break some fairly weighty stories, it was the days before Blogads and Google Adsense, and the like. And it was tough to finally justify a couple of hundred hours worth to make the equivalent of ten cents an hour.

It’s a much different environment now, not just financially, but professionally. There are more opportunities and more chances for partnerships that provide some sort of base salary that makes it all feasible.

]]> By: Robert Feinman http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160589 Robert Feinman Fri, 13 Oct 2006 14:29:47 +0000 http://www.buzzmachine.com/?p=2103#comment-160589 I.F. Stone was the original model for this. He created his own (print) newsletter and did his own reporting. Transferring this to online is just the next logical step. Josh Marshall seems to be successful with this model at talkingpointsmeno which he has been running for several years now. He has even created some companion sites: TPMmuckraker and TPMcafe. I'm sure his prior work as a print journalist helped him get established online. I.F. Stone was the original model for this. He created his own (print) newsletter and did his own reporting. Transferring this to online is just the next logical step.

Josh Marshall seems to be successful with this model at talkingpointsmeno which he has been running for several years now. He has even created some companion sites: TPMmuckraker and TPMcafe. I’m sure his prior work as a print journalist helped him get established online.

]]> By: Jersey Exile http://www.buzzmachine.com/2006/10/13/independent-journalist-as-brand/#comment-160563 Jersey Exile Fri, 13 Oct 2006 13:49:22 +0000 http://www.buzzmachine.com/?p=2103#comment-160563 <em>What happens when journalists become independent operators, when they become brands?</em> Two words: Spider Jerusalem. Warren Ellis saw this coming down the pipe ten years ago... What happens when journalists become independent operators, when they become brands?

Two words: Spider Jerusalem.

Warren Ellis saw this coming down the pipe ten years ago…

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