Comments on: Paid popularity http://www.buzzmachine.com/2006/10/15/paid-popularity/ by Jeff Jarvis Tue, 07 Oct 2008 04:40:13 +0000 http://wordpress.org/?v=2.5.1 By: mathewingram.com/media » Should I be paid based on traffic? http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-295352 mathewingram.com/media » Should I be paid based on traffic? Wed, 17 Jan 2007 03:20:33 +0000 http://www.buzzmachine.com/?p=2111#comment-295352 [...] The same debate came up a few months ago, when Business 2.0 magazine editor Josh Quittner said he was asking all his writers to start blogging, and that they would receive bonuses based on traffic (I wrote about it here). A writer at The Huffington Post submitted a fairly long diatribe about the practice, saying it raised ethical issues, while Jeff Jarvis and others noted that journalists are already effectively compensated based on traffic. [...] [...] The same debate came up a few months ago, when Business 2.0 magazine editor Josh Quittner said he was asking all his writers to start blogging, and that they would receive bonuses based on traffic (I wrote about it here). A writer at The Huffington Post submitted a fairly long diatribe about the practice, saying it raised ethical issues, while Jeff Jarvis and others noted that journalists are already effectively compensated based on traffic. [...]

]]> By: Newspapers a caminho de serem blogpapers? « Atrium - Media e Cidadania http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-163451 Newspapers a caminho de serem blogpapers? « Atrium - Media e Cidadania Tue, 17 Oct 2006 12:05:24 +0000 http://www.buzzmachine.com/?p=2111#comment-163451 [...] Jeff Jarvis entrou na conversa - a ideia agradou-lhe: Is there danger in this? Of course. One can be corrupted by the siren call of popularity and, worse, money. But if one corrupts one’s product and credibility along the way, then you can bet that the audience will see through the manipulation, become disenchanted, and leave. That is true of newspapers, magazines, TV shows, and blogs. And in the case of the Business 2.0 bloggers, they can also lose their jobs. Haydn Shaughnessy avançou com a proposta de uma nova terminologia: blogpapers, em vez de newspapers. [...] [...] Jeff Jarvis entrou na conversa - a ideia agradou-lhe: Is there danger in this? Of course. One can be corrupted by the siren call of popularity and, worse, money. But if one corrupts one’s product and credibility along the way, then you can bet that the audience will see through the manipulation, become disenchanted, and leave. That is true of newspapers, magazines, TV shows, and blogs. And in the case of the Business 2.0 bloggers, they can also lose their jobs. Haydn Shaughnessy avançou com a proposta de uma nova terminologia: blogpapers, em vez de newspapers. [...]

]]> By: Mediangler » Blog Archive » Newspapers Become Blogpapers http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162972 Mediangler » Blog Archive » Newspapers Become Blogpapers Mon, 16 Oct 2006 20:24:24 +0000 http://www.buzzmachine.com/?p=2111#comment-162972 [...] The discussion over Business 2.0’s decision to ask all its journalists to set up blogs and pay a small per view fee distracted attention from what’s really happening. [...] [...] The discussion over Business 2.0’s decision to ask all its journalists to set up blogs and pay a small per view fee distracted attention from what’s really happening. [...]

]]> By: Martin Stabe » links for 2006-10-16 http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162779 Martin Stabe » links for 2006-10-16 Mon, 16 Oct 2006 16:27:33 +0000 http://www.buzzmachine.com/?p=2111#comment-162779 [...] BuzzMachine: Paid popularity Jeff Jarvis weighs in on the possible effects of the decision by Business 2.0 to pay its journalists a bonus based on the traffic generated by their personal blogs. (tags: blogging blogs Journalism magazines) [...] [...] BuzzMachine: Paid popularity Jeff Jarvis weighs in on the possible effects of the decision by Business 2.0 to pay its journalists a bonus based on the traffic generated by their personal blogs. (tags: blogging blogs Journalism magazines) [...]

]]> By: Dan Blank http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162501 Dan Blank Mon, 16 Oct 2006 09:56:02 +0000 http://www.buzzmachine.com/?p=2111#comment-162501 Jeff: There is something about this that reminds me of a struggling .com I used to work at. At one point, they sent us all out on the streets to, one by one, tell people about our product. When you force someone to do a job they may be unfamiliar and uncomfortable with, such as how Business 2.0 may be going about this - I wonder about their strategy and support structure. Is this a move out of desperation? Is this a groundbreaking approach that will be followed by every news organization in the world? Time will tell, but I wish we would move past the concept that anything with the word "blog" is good, and anything "traditional" is bad. Jeff: There is something about this that reminds me of a struggling .com I used to work at. At one point, they sent us all out on the streets to, one by one, tell people about our product.

When you force someone to do a job they may be unfamiliar and uncomfortable with, such as how Business 2.0 may be going about this - I wonder about their strategy and support structure.

Is this a move out of desperation? Is this a groundbreaking approach that will be followed by every news organization in the world? Time will tell, but I wish we would move past the concept that anything with the word “blog” is good, and anything “traditional” is bad.

]]> By: Filter for 16/10 2006 - Felt http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162342 Filter for 16/10 2006 - Felt Mon, 16 Oct 2006 06:41:26 +0000 http://www.buzzmachine.com/?p=2111#comment-162342 [...] I Want Media: ‘Everybody Wants to Be a Blogger’ All journalists at Business 2.0 is asked to create a blog. They will be paid based on their traffic. via [...] [...] I Want Media: ‘Everybody Wants to Be a Blogger’ All journalists at Business 2.0 is asked to create a blog. They will be paid based on their traffic. via [...]

]]> By: milo http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162276 milo Mon, 16 Oct 2006 05:01:17 +0000 http://www.buzzmachine.com/?p=2111#comment-162276 "One can be corrupted by the siren call of popularity and, worse, money. " This can happen to almost every public work on net, ain't? “One can be corrupted by the siren call of popularity and, worse, money. ”
This can happen to almost every public work on net, ain’t?

]]> By: Rhetorical Question at odd time signatures http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162245 Rhetorical Question at odd time signatures Mon, 16 Oct 2006 03:46:57 +0000 http://www.buzzmachine.com/?p=2111#comment-162245 [...] Update: Also see Jeff Jarvis’ post today about Business 2.0 paying bloggers on the basis of popularity. [...] [...] Update: Also see Jeff Jarvis’ post today about Business 2.0 paying bloggers on the basis of popularity. [...]

]]> By: Click here so I can get paid » Mathew Ingram: mathewingram.com/work http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162208 Click here so I can get paid » Mathew Ingram: mathewingram.com/work Mon, 16 Oct 2006 02:35:41 +0000 http://www.buzzmachine.com/?p=2111#comment-162208 [...] I’m a little late to this particular party, but I wanted to wade into the debate over whether compensating journalists based on how many hits they get is a good thing to do or not, which Business 2.0 editor Josh Quittner started. Being a journalist and a blogger, this is something I’ve thought a little bit about — in fact, I remember when we first got a really good page-view tracking tool at globeandmail.com, and I was joking with my editor about getting paid on a pay-per-click model. [...] [...] I’m a little late to this particular party, but I wanted to wade into the debate over whether compensating journalists based on how many hits they get is a good thing to do or not, which Business 2.0 editor Josh Quittner started. Being a journalist and a blogger, this is something I’ve thought a little bit about — in fact, I remember when we first got a really good page-view tracking tool at globeandmail.com, and I was joking with my editor about getting paid on a pay-per-click model. [...]

]]> By: Socialtwister 2.0 » Blog Archive » Natural Selection in the Blogosphere http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162110 Socialtwister 2.0 » Blog Archive » Natural Selection in the Blogosphere Sun, 15 Oct 2006 23:08:29 +0000 http://www.buzzmachine.com/?p=2111#comment-162110 [...] BuzzMachine » Blog Archive » Paid popularity [...] [...] BuzzMachine » Blog Archive » Paid popularity [...]

]]> By: Mediangler » Blog Archive » Friday’s Media Pulse Finally in The News http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162098 Mediangler » Blog Archive » Friday’s Media Pulse Finally in The News Sun, 15 Oct 2006 22:25:12 +0000 http://www.buzzmachine.com/?p=2111#comment-162098 [...] And the latest news is…. Buzzmachine caught up with this story today arguing it may influence journalists to whore themselves for clicks. [...] [...] And the latest news is…. Buzzmachine caught up with this story today arguing it may influence journalists to whore themselves for clicks. [...]

]]> By: Blogging and money, again « Control Engineering http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162051 Blogging and money, again « Control Engineering Sun, 15 Oct 2006 20:48:37 +0000 http://www.buzzmachine.com/?p=2111#comment-162051 [...] BuzzMachine » Blog Archive » Paid popularity [...] [...] BuzzMachine » Blog Archive » Paid popularity [...]

]]> By: Andrew Tyndall http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162046 Andrew Tyndall Sun, 15 Oct 2006 20:30:48 +0000 http://www.buzzmachine.com/?p=2111#comment-162046 Jeff -- I appreciate the courtesy. Your point about this issue being no different for bloggers than for the old MSM is well taken. In television journalism, for example, there is the continual short-term-vs-long-term push and pull for ratings. In the short term, sensationalism, pandering and hyperbole can drive up ratings -- but only at the risk of damaging long-term credibility for a sense of proportion, moderation and honesty. News, unlike other forms of television such as dramas, sitcoms and reality shows, is in business for the long haul, seeking to build a reputation that will endure for decades, not just a season-or-two. It is no surprise that the most prized attributes in an anchor (what is often labeled misleadingly as "gravitas") are the ability to remain calm in a crisis and the caution to separate speculation from fact, both attributes that are inimical to boosting ratings in the short term. Jeff –

I appreciate the courtesy. Your point about this issue being no different for bloggers than for the old MSM is well taken.

In television journalism, for example, there is the continual short-term-vs-long-term push and pull for ratings. In the short term, sensationalism, pandering and hyperbole can drive up ratings — but only at the risk of damaging long-term credibility for a sense of proportion, moderation and honesty.

News, unlike other forms of television such as dramas, sitcoms and reality shows, is in business for the long haul, seeking to build a reputation that will endure for decades, not just a season-or-two.

It is no surprise that the most prized attributes in an anchor (what is often labeled misleadingly as “gravitas”) are the ability to remain calm in a crisis and the caution to separate speculation from fact, both attributes that are inimical to boosting ratings in the short term.

]]> By: Blogging for cash « Kocchi Kade http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162044 Blogging for cash « Kocchi Kade Sun, 15 Oct 2006 20:25:43 +0000 http://www.buzzmachine.com/?p=2111#comment-162044 [...] Should bloggers accept cash for posting on other sites? Jeff Jarvis thinks so. His argument is pretty convincing - As ‘online’ journalist become increasingly independent, accepting money to cover topics for others is simply an extension of their job. As long as the journalistic credibility is maintained there shouldn’t be a problem. I tend to agree with him on the whole. Though, the reality leaves me feeling more cynical. [...] [...] Should bloggers accept cash for posting on other sites? Jeff Jarvis thinks so. His argument is pretty convincing - As ‘online’ journalist become increasingly independent, accepting money to cover topics for others is simply an extension of their job. As long as the journalistic credibility is maintained there shouldn’t be a problem. I tend to agree with him on the whole. Though, the reality leaves me feeling more cynical. [...]

]]> By: Nilhan Jayasinghe http://www.buzzmachine.com/2006/10/15/paid-popularity/#comment-162033 Nilhan Jayasinghe Sun, 15 Oct 2006 20:06:31 +0000 http://www.buzzmachine.com/?p=2111#comment-162033 Great summation of a recent hot topic in our office. I largely agree with you about the new independant journalist who like traditional journalist will accept payment all beit from different publishers from one day to the next. But, there is a more sinister side to this. There're many blog sites out there willing to pay bloggers simply to generate content, solely for the purpose of attracting visitors in order to sell advertising. Great summation of a recent hot topic in our office. I largely agree with you about the new independant journalist who like traditional journalist will accept payment all beit from different publishers from one day to the next. But, there is a more sinister side to this. There’re many blog sites out there willing to pay bloggers simply to generate content, solely for the purpose of attracting visitors in order to sell advertising.

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