Comments on: Corrupting blogs

By: Consultoría artesana en red » Dinero para participar: bloggers y demás especies humanas

Tue, 02 Feb 2010 05:10:35 +0000

[...] [...]some bloggers tie their motivation to some guiding principles which were nicely summarized by a buzzmachine posting:1. No one can buy my editorial voice or opinion.2. No one can buy my editorial space; if it’s an [...]

By: December 17 links « Exploring The Impact of Social Media

December 17 links « Exploring The Impact of Social Media — Thu, 17 Sep 2009 15:42:29 +0000

[...] paid to post about products, seen in such new ventures like Pay Per Post. Some see such services as corrupting the very essence of blogging, specifically in those situations where there is no [...]

By: re:publica08 — Vortrag Ã¼ber Commonismus — keimform.de

re:publica08 — Vortrag Ã¼ber Commonismus — keimform.de — Fri, 04 Apr 2008 07:39:53 +0000

[...] Die Diskussion der überschaubaren Runde (ca. 15 schätze ich) war sehr rege und interessant. So habe ich glatt eine halbe Stunde (bis 21:30 Uhr!) überzogen, aber fast alle sind geblieben und haben sich das parallele Jeopardy geschenkt. Da es einen konkreten Anlass gab (Â»Darf man mit Blogs Geld verdienenÂ«), mein Vortrag insgesamt eher grundlegender Natur war, habe ich folgenden Vorschlag für eine Art Â»Blog-Codex zum Umgang mit WerbungÂ« angehängt (nach Buzzmachine): [...]

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By: mind new media » Buying their voices

mind new media » Buying their voices — Sun, 24 Jun 2007 14:23:56 +0000

[...] THE NEXT DAY: Jackie Danicki asks why I didnâ€™t write about this at the time. I did here. As I explain in the comments on Jackieâ€™s post, I didnâ€™t reveal the parties involved because [...]

By: BuzzMachine » Blog Archive » Buying their voices

BuzzMachine » Blog Archive » Buying their voices — Sun, 24 Jun 2007 11:18:40 +0000

[...] THE NEXT DAY: Jackie Danicki asks why I didn’t write about this at the time. I did here. As I explain in the comments on Jackie’s post, I didn’t reveal the parties involved [...]

By: » Reich werden mit PayPerPost?, Blogpiloten.de - Weblog Update Weekly

» Reich werden mit PayPerPost?, Blogpiloten.de - Weblog Update Weekly — Thu, 28 Dec 2006 10:49:57 +0000

[...] 52 Blackbox WWW 12:49 | Dez 28′06 Reich werden mit PayPerPost? [blogspot USA]: Eine kleine Firma in Orlando sorgt seit Oktober fÃ¼r kontroverse Diskussionen Ã¼ber ein neues Online-Marketing-Format: PayPerPost zahlt Bloggern Geld fÃ¼r jede ErwÃ¤hnung (egal ob Text, Sound oder Video) der von ihnen vertretenen Marken und Produkte. Get paid for Blogging macht Bloggern angeblich keinerlei inhaltliche Vorschriften fÃ¼r die VerÃ¶ffentlichung – so kÃ¶nnen die BeitrÃ¤ge auch kritisch und klar als bezahlter Inhalt markiert werden. Durch die obligatorische Verlinkung genÃ¼gt den Werbekunden offenbar schon der Aufstieg in den Google Search Rankings. Was fÃ¼r einige Blogger, wie Jeff Javis von BuzzMachine, reine Korruption der BlogospÃ¤re darstellt, sehen Kollegen wie Jason Calacanis durchaus als legitime Einnahmequelle, wenn sie hundertprozentig transparent und als Werbung gekennzeichnet ist. FÃ¼r PayPerPost sieht Calacanis diese Voraussetzungen offenbar nicht gegeben. Mehr zur Diskussion in seinem Blog womacht | Blogwelt | Kommentar verfassen [...]

By: Pay Per Post « PubADdict

Pay Per Post « PubADdict — Mon, 13 Nov 2006 22:10:36 +0000

[...] A controvÃ©rsia em torno do serviÃ§o Pay Per Cost continua a fluir e parece que dificilmente terÃ¡ fim nos prÃ³ximos tempos. Em resumo, o serviÃ§o permite a empresas contratar bloggers que por um dado valor escrevam posts acerca de produtos ou serviÃ§os dessa empresa com o intuito de elevar o buzz em seu redor. Tom Hespos levou a cabo uma entrevista com uma responsÃ¡vel da empresa que pode ser lida ou ouvida aqui e que serÃ¡ certamente Ãºtil para perceber qual a orientaÃ§Ã£o do serviÃ§o. JÃ¡ muita gente se pronunciou acerca do assunto, como sejam Jeff Jarvis ou Jason Calacanis, pelo que me limitarei a deixar aqui a minha opiniÃ£o. [...]

By: PayPerPost: virus e zolfo « mastroblog

PayPerPost: virus e zolfo « mastroblog — Mon, 30 Oct 2006 14:42:51 +0000

[...] Che dire? Mi viene in mente un recente post (intitolato significativamente: Corrupting blog) di Jeff Jarvis dove si propone una forma di disclosure un po’ meno infernale: [...]

By: Bourland.com » Are Jason & Jeff really jerks? Or is Loren a jerk? I say they’re both right even if they disagree.

Sat, 28 Oct 2006 00:32:25 +0000

[...] On the other end of the link was the video you see above: a rant against Jason and Jeff about the stands they’ve taken regarding the new service known as PayPerPost, which pays bloggers to mention particular products on their blogs. [...]

By: Mi otro blog… » Blog Archive » Consejos para (futuros) bloggers (II)

Fri, 27 Oct 2006 17:17:54 +0000

[...] Finalmente se han publicado varios artÃculos que recomiendan ser Ã©tico al escribir en un blog, como es el caso de MarketingPilgrim a travÃ©s del cual lleguÃ© al juramento de honor del blog (si te adhieres puedes poner su “honor badge” en tu blog) y el de BuzzMachine, que presenta un juramento a sus lectore con un contenido similar al anterior. [...]

By: BuzzMachine » Blog Archive » Your advice, please

BuzzMachine » Blog Archive » Your advice, please — Fri, 27 Oct 2006 13:42:29 +0000

[...] Give me your word of mouth, please. The Word of Mouth Marketing Association just emailed me to come to a confab they are having in December to question Richard Edelman about his firm’s Wal-Mart blogging fiasco and more. No holds barred, they say. I’m not sure I want to do it. I don’t much like the fact that there is a Word of Mouth Marketing Association; I don’t want them buying our mouths and thinking that they can rent buzz and our opinions with it, corrupting the space. I have avoided the organization in the past. I also don’t want to be seen as a soft-ball pitcher. Nor do I want to be the convenient snarker. Then again, it is a chance to get warn and scold. I told them that I would ask your advice. With one exception (he/she knows who she/he is), I want to hear from many, not only with advice on whether I should do this but if I do, what my goals should be. [...]

By: Jeff Jarvis

Jeff Jarvis — Fri, 27 Oct 2006 02:26:31 +0000

Well, Dan, what else do you invest in: Enron? So NOW you admit that you invested in PayPerPost. So transparent of you. You are making no frigging sense. Did someone pay you to post that? They should demand a refund. How come you don’t have your own disclosure page? How come you didn’t talk about your investment in your first comment? How come you don’t list PPP in your investment page alongside such sterling efforts as a company that “automates support, proactively ensuring high performance and availability for enterprise desktops â€“ without human intervention.” Is that a Web 1.0 parody?

By: VC Dan

VC Dan — Fri, 27 Oct 2006 00:33:49 +0000

Awesome Jeff — as a PayPerPost investor I am constantly monitoring best practices that balance blogger freedoms and transparency. I’m glad to hear you will be transparent about your policy, not just affiliations. I am working on the same for my blog and look forward to seeing what you create.

Along with those bullets you might include how you promise to disclose (About page, in each post, sidebar etc.) and how audience determines “clearly be an ad” (bullet #2), and how you determine what is a “relevant” disclosure (bullet #4)? For example, is only cash comp relevant, what about exclusive press releases that are worth thousands in monetized traffic, or free passes, or free product etc. What about ownership/contracts with competing entities (e.g. the way Federated Media competes for blog monetization/advertisers with PPP)? I’m not trying to give you a hard time; I am honestly interested in how you march to Calacanis’ drum.

Only you know the right answers to this list, but you are in a great position to influence best practices.

I also appreciate you being up front that you decided your disclosure policy, not some third party. Who owns the blog/audience/policy is a pivotal point in the blogger/CGM transparency discussion. What can start as an ‘appropriate transparency’ debate can easily turn to ‘appropriate content’ — going against the diverse, multi-cultural, free-expression roots of web logs. For me, that all leads back to recognizing balanced interests, best practices and ongoing education/dialogue…

Thanks again for humoring my questions, I value how you solve this for yourself.

By: Jeff Jarvis

Jeff Jarvis — Thu, 26 Oct 2006 23:22:29 +0000

Well, Dan, the link to my disclosures page is on my home page. i can add these bullets there. I see no need to have more than one page. Whenever relevant, I also link to the disclosures page from posts; see some today (10/26). I made clear the origin of my list in the post above.

By: VC Dan

VC Dan — Thu, 26 Oct 2006 17:27:54 +0000

Jeff — any thoughts on my prior question about your disclosure policy? The silence is deafening

By: goudaille » Blog Archive » links for 2006-10-21

goudaille » Blog Archive » links for 2006-10-21 — Mon, 23 Oct 2006 19:42:12 +0000

[...] Â» Blog Archive Â» Corrupting blogs Jeff Jarvis sur les blogueurs rÃ©munÃ©rÃ©s pour faire la promotion d’un produit. (tags: mediacitoyen media blogue) par Olivier Niquet, le 20 / 10 /Mots-clés: liens quotidiens document.write(”); 0 [...]

By: CaNN :: We started it.

CaNN :: We started it. — Mon, 23 Oct 2006 17:11:35 +0000

[...] BUZZMACHINE: “Bloggersâ€™ detractors love to measure us by our lowest common denominator: if one snarks, all snark; if one sells out, all sell out” …. (buzzmachine) [...]

By: Jeff Jarvis and Jason Calacanis on PayPerPost | The Last Podcast

Jeff Jarvis and Jason Calacanis on PayPerPost | The Last Podcast — Sun, 22 Oct 2006 21:09:17 +0000

[...] I keep getting back to PayPerPost, but I hadn’t noticed that Jason Calacanis and Jeff Jarvis had picked up the meme again a few days back. Of course, I couldn’t agree with their positions more. [...]

By: Capitalist Credibility at MediaRhythm

Capitalist Credibility at MediaRhythm — Sun, 22 Oct 2006 19:30:27 +0000

[...] Jeff Jarvis makes some great points on the PayPerPost debacle: They donâ€™t understand that buzz, too, is earned. And they donâ€™t understand that once a blogger â€” or journalist or publication or friend, for that matter â€” is bought and paid for, the credibility and value of their voice is reduced or ruined. [...]

By: Franz

Franz — Sun, 22 Oct 2006 15:17:50 +0000

You mention at least twice that someone approached you, but you don’t want to disclose them, since you want to “spare them embarrassment”. That’s LAME, don’t call for transparency, if you don’t out them yourself!
And quite obviously you’ve arrived at the point: I’ll get paid, take gifts, disclose it on my blog – and that’s it (see Sprint phone), and take on yet another gig. What’s the point of disclosing here?

By: thoughtsignals » Should bloggers follow rules?

thoughtsignals » Should bloggers follow rules? — Sun, 22 Oct 2006 13:37:35 +0000

[...] I think Anton’s got it right: Blogging by itself is a form of expression. Use it for journalism and maybe you should follow something like a journalist’s code of ethics. Or maybe you could adopt some basic principles, as Jeff Jarvis has. [...]

By: BuzzMachine » Blog Archive » And nothing but

BuzzMachine » Blog Archive » And nothing but — Sat, 21 Oct 2006 17:11:36 +0000

[...] Edelman PR is throwing water on its own PR fire following the fakey Wal-Mart blog. Richard Edelman outlines a series of steps they’re taking. I’d say it’s really quite simple and can be boiled down to this: Tell the truth, the whole truth, and nothing but the truth. Lie, hide, fake, fool, or buy people and you lose. And I’m not being smart-assed. It really is that simple. And the more complicated you make the rules, the more loopholes you end up building in. It’s just like Mom used to say: Tell the truth and everything will be fine. [...]

By: thoughtsignals » How to ensure your credibility as a blogger

thoughtsignals » How to ensure your credibility as a blogger — Sat, 21 Oct 2006 11:01:54 +0000

[...] Link. [...]

By: VC Dan

VC Dan — Sat, 21 Oct 2006 05:02:33 +0000

Hey Jeff,

I really liked the clear commitment to your readers at the start of this post.

Could you place a visible link on every blog page (template) to “Disclosure Policy”, linking to a page with those bullets (and others you might find relevant upon further reflection such as exactly how/where you will disclose conflicts: about, per-blog, per-post, very top of every post as Calacanis demands)?

This post will roll off the page and new readers will visit that don’t know your policies, so a clear “Disclosure Policy” link would deliver full transparency. Note, this is different from your About/Disclosures section because it focuses on your policy/social contract, rather than your specific affiliations (although affiliations may be a subset of a comprehensive Disclosure Policy).

In fact, when you do so I’d love to get the URL.

I’m also curious where your Pledge/Disclosure Policy came from. Did you decide its content or was it dictated to you by another entity?