Comments on: Sucked into the web http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/ by Jeff Jarvis Fri, 22 Aug 2008 02:06:45 +0000 http://wordpress.org/?v=2.5.1 By: mathewingram.com/media » Huffington Post takes on the media http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-218234 mathewingram.com/media » Huffington Post takes on the media Thu, 30 Nov 2006 15:39:13 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-218234 [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...] [...] with del.icio.us   |   Email this entry   |   TrackBack URI   |   Digg it   |   Track with co.mments   |     |   Cosmos Click here forcopyright permissions! Copyright 2006 Mathew Ingram [...]

]]> By: Huffington Post takes on the media » Mathew Ingram: mathewingram.com/work http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-218231 Huffington Post takes on the media » Mathew Ingram: mathewingram.com/work Thu, 30 Nov 2006 15:37:06 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-218231 [...] Digg it   |   Track with co.mments   |     |   Cosmos   |   Annotate this page Click here for copyright permissions! Copyright 2006 MathewIngram [...] [...] Digg it   |   Track with co.mments   |     |   Cosmos   |   Annotate this page Click here for copyright permissions! Copyright 2006 MathewIngram [...]

]]> By: BuzzMachine » Blog Archive » Reporting for HuffPo… http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-218007 BuzzMachine » Blog Archive » Reporting for HuffPo… Thu, 30 Nov 2006 11:31:19 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-218007 [...] The Huffington Post announces that it is hiring a political editor and will start reporting with all that brings: deadlines, expense accounts, and salaries. It’s the next step for HuffPo and the blogosphere, to add more original reporting as it becomes worthwhile to do so. And it’s the next step for more and more institutional journalists to venture into the future. The HuffPo editor, Melinda Henneberger, comes out of Newsweek and The New York Times. Note again Washington Post political editor John Harris and a colleague leaving for an online effort. All three quickly say that there’s nothing wrong with print — nothing, clearly, except that they don’t see a bright a future there. Note, too, that it will soon be more difficult to tell the difference between old and new, as blogs and reporting and reporters blog. It’s all news. [...] [...] The Huffington Post announces that it is hiring a political editor and will start reporting with all that brings: deadlines, expense accounts, and salaries. It’s the next step for HuffPo and the blogosphere, to add more original reporting as it becomes worthwhile to do so. And it’s the next step for more and more institutional journalists to venture into the future. The HuffPo editor, Melinda Henneberger, comes out of Newsweek and The New York Times. Note again Washington Post political editor John Harris and a colleague leaving for an online effort. All three quickly say that there’s nothing wrong with print — nothing, clearly, except that they don’t see a bright a future there. Note, too, that it will soon be more difficult to tell the difference between old and new, as blogs and reporting and reporters blog. It’s all news. [...]

]]> By: David Johnson http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-208014 David Johnson Wed, 22 Nov 2006 19:42:46 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-208014 True, Howard, but a lot of discussion around this print/online cash situation at the recent ONA CitJ Summit centered on that most local advertisers haven't caught up to the audience yet and are the farthest behind in this whole transition area. All these web startups with companion print pieces, e.g. yourhub.com, are cashing in with print because the local advertisers either aren't appreciating the value of online advertising or find it too cumbersome to get into and manage. They are comfortable seeing the print ad and have legacy experience that give them the good vibes when they hold it in their hands. The trick for the hyperlocal onliners, and newspapers online especially, is to manage the online campaigns for those advertisers and educate them to help them get over the hurdle. Mom and Pop are just as vulnerable to Internet challenge as traditional print, and the competing big box chains have big marketing divisions to help them out... which is why national ads cashed out of small market papers and went straight to inventory reseller programs like doubleclick and google long ago. While there is going to be some back and forth in these transitional years with web/print doubleteaming, the motion out of print is clear. Awareness and comfort will grow and the fittest will survive, those that ignoe it will simply see their sphere of influence continue to contract. True, Howard, but a lot of discussion around this print/online cash situation at the recent ONA CitJ Summit centered on that most local advertisers haven’t caught up to the audience yet and are the farthest behind in this whole transition area.

All these web startups with companion print pieces, e.g. yourhub.com, are cashing in with print because the local advertisers either aren’t appreciating the value of online advertising or find it too cumbersome to get into and manage. They are comfortable seeing the print ad and have legacy experience that give them the good vibes when they hold it in their hands.

The trick for the hyperlocal onliners, and newspapers online especially, is to manage the online campaigns for those advertisers and educate them to help them get over the hurdle. Mom and Pop are just as vulnerable to Internet challenge as traditional print, and the competing big box chains have big marketing divisions to help them out… which is why national ads cashed out of small market papers and went straight to inventory reseller programs like doubleclick and google long ago.

While there is going to be some back and forth in these transitional years with web/print doubleteaming, the motion out of print is clear. Awareness and comfort will grow and the fittest will survive, those that ignoe it will simply see their sphere of influence continue to contract.

]]> By: Media Blog http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-207401 Media Blog Wed, 22 Nov 2006 05:34:30 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-207401 Don't buy the hype ... this is a print start up with a Web site. Same old. From the NYT story: <blockquote>The Washington Post, which has long prided itself on the depth and breadth of its coverage of national politics, lost two of its top political reporters yesterday to a fledgling multiplatform news organization, albeit one with deep pockets. John Harris, The Post’s political editor, and Jim VandeHei, a national political reporter, said yesterday that they were leaving The Post to join Allbritton Communications to create an Internet-focused news organization, as yet unnamed, that will include a politics-only Web site. It will be affiliated with the company’s new newspaper in Washington, The Capitol Leader, which is to start print publication in January. </blockquote> Multiplatform ... print publication ... Sounds like an acknowledgement that online still can't make enough money to support quality journalism without print ... There's probably lots good reasons for this job change ... but don't tell me it's further evidence that print is dead. That's hardly the case (not that you are, but close, and other bloggers are) Don’t buy the hype … this is a print start up with a Web site. Same old.

From the NYT story:

The Washington Post, which has long prided itself on the depth and breadth of its coverage of national politics, lost two of its top political reporters yesterday to a fledgling multiplatform news organization, albeit one with deep pockets.

John Harris, The Post’s political editor, and Jim VandeHei, a national political reporter, said yesterday that they were leaving The Post to join Allbritton Communications to create an Internet-focused news organization, as yet unnamed, that will include a politics-only Web site. It will be affiliated with the company’s new newspaper in Washington, The Capitol Leader, which is to start print publication in January.

Multiplatform … print publication …

Sounds like an acknowledgement that online still can’t make enough money to support quality journalism without print …

There’s probably lots good reasons for this job change … but don’t tell me it’s further evidence that print is dead. That’s hardly the case (not that you are, but close, and other bloggers are)

]]> By: Roy http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-206863 Roy Tue, 21 Nov 2006 21:25:29 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-206863 Other than my wife's 78 year old Grandmother, I don't know anyone who reads print newspapers anymore. I can read my local paper, the NYT, and WSJ online. I only get newspapers when we have a new puppy. Other than my wife’s 78 year old Grandmother, I don’t know anyone who reads print newspapers anymore. I can read my local paper, the NYT, and WSJ online. I only get newspapers when we have a new puppy.

]]> By: robb Montgomery http://www.buzzmachine.com/2006/11/21/sucked-into-the-web/#comment-206590 robb Montgomery Tue, 21 Nov 2006 16:14:02 +0000 http://www.buzzmachine.com/index.php/2006/11/21/sucked-into-the-web/#comment-206590 Jeff, you have to admire reporters and editors that allow the word <a href="http://media.guardian.co.uk/presspublishing/story/0,,1953479,00.html?gusrc=rss&feed=4" rel="nofollow">"shitstorm"</a> to hit the fan. (As The Guardian does in it's report that moved at 6 p.m. yesterday - five hours ahead of the NYT. This is an interesting phenomenon to watch: former print journallsts becoming more fully-trained. Jeff, you have to admire reporters and editors that allow the word
“shitstorm” to hit the fan. (As The Guardian does in it’s report that moved at 6 p.m. yesterday - five hours ahead of the NYT.

This is an interesting phenomenon to watch: former print journallsts becoming more fully-trained.

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