Comments on: Follow the money? No, lead http://www.buzzmachine.com/2006/11/27/follow-the-money-no-lead/ by Jeff Jarvis Thu, 04 Dec 2008 19:27:29 +0000 http://wordpress.org/?v=2.5.1 By: Stelios http://www.buzzmachine.com/2006/11/27/follow-the-money-no-lead/#comment-214728 Stelios Tue, 28 Nov 2006 04:22:02 +0000 http://www.buzzmachine.com/index.php/2006/11/27/follow-the-money-no-lead/#comment-214728 Alexander Litvinenko was killed by Boris Berekovsky -the Russian Mafia guy - whose house he lived in and for whom Litvinenko worked for. Berekovsky is the main beneficiary of the murder because 3 wekks ago the Russian police applied for Boris Berekovsky to be extradited to stand trial for fraud. Now Boris Berekovsky looks immune from extradition. Also traces of polonium ghave been found at Boris Berekovsky's offices. Alexander Litvinenko was killed by Boris Berekovsky -the Russian Mafia guy - whose house he lived in and for whom Litvinenko worked for. Berekovsky is the main beneficiary of the murder because 3 wekks ago the Russian police applied for Boris Berekovsky to be extradited to stand trial for fraud. Now Boris Berekovsky looks immune from extradition.
Also traces of polonium ghave been found at Boris Berekovsky’s offices.

]]> By: Ethan http://www.buzzmachine.com/2006/11/27/follow-the-money-no-lead/#comment-214321 Ethan Mon, 27 Nov 2006 21:00:32 +0000 http://www.buzzmachine.com/index.php/2006/11/27/follow-the-money-no-lead/#comment-214321 Hey Jeff, Remember Iraq? You used to blog about that. Maybe if you addressed the issue, rather than shirked from the war you argued so vehemently for, people would read your blog again. Thanks! Hey Jeff,
Remember Iraq? You used to blog about that. Maybe if you addressed the issue, rather than shirked from the war you argued so vehemently for, people would read your blog again.
Thanks!

]]> By: Steve Yelvington http://www.buzzmachine.com/2006/11/27/follow-the-money-no-lead/#comment-214176 Steve Yelvington Mon, 27 Nov 2006 16:32:57 +0000 http://www.buzzmachine.com/index.php/2006/11/27/follow-the-money-no-lead/#comment-214176 I wouldn't draw too many conclusions from conferences -- there's too much segregation between business and content, and your sample isn't broad enough. If anything, the annual NAA and E&P conferences are overly focused on revenue and don't spend much time on journalism. Connections in particular has been tightly attached to the general newspaper marketing conference for the last couple of years. As Borrell's reseach has shown, there are no U.S. typical newspapers, but rather clusters of high and low online performers. The low performers are overly focused on selling print. The high performers are the ones that are scoring 30-50 percent compound revenue growth rates online, and if you look closely you'll often find online strong incentive/penalty packages for sales managers and salespeople. To me, sales seems an easier nut to crack than journalism; generally you get the performance you incent. Maybe we should be docking the pay of journalists who measurably pretend it's 1986 and supercompensating the ones have learned to use the Internet to listen. But on the journalism side we tend to resist management by measurement. I wouldn’t draw too many conclusions from conferences — there’s too much segregation between business and content, and your sample isn’t broad enough. If anything, the annual NAA and E&P conferences are overly focused on revenue and don’t spend much time on journalism. Connections in particular has been tightly attached to the general newspaper marketing conference for the last couple of years.

As Borrell’s reseach has shown, there are no U.S. typical newspapers, but rather clusters of high and low online performers. The low performers are overly focused on selling print. The high performers are the ones that are scoring 30-50 percent compound revenue growth rates online, and if you look closely you’ll often find online strong incentive/penalty packages for sales managers and salespeople.

To me, sales seems an easier nut to crack than journalism; generally you get the performance you incent. Maybe we should be docking the pay of journalists who measurably pretend it’s 1986 and supercompensating the ones have learned to use the Internet to listen. But on the journalism side we tend to resist management by measurement.

]]>