Comments on: Media wars http://www.buzzmachine.com/2006/11/28/media-wars/ by Jeff Jarvis Thu, 04 Dec 2008 20:49:24 +0000 http://wordpress.org/?v=2.5.1 By: Yamato-Soft Blog » Blog Archive » Why multimedia? It forces your competitors to credit you http://www.buzzmachine.com/2006/11/28/media-wars/#comment-295703 Yamato-Soft Blog » Blog Archive » Why multimedia? It forces your competitors to credit you Wed, 17 Jan 2007 05:41:59 +0000 http://www.buzzmachine.com/?p=2243#comment-295703 [...] [Keyword: journalism, online journalism]. Jeff Jarvis has been speaking to Ed Roussel, head of online for the Telegraph, “about the paper-site’s scoop last night on the hiring of BBC Chairman Michael Grade by struggling ITV”, providing an insight into the workings of the newly integrated newspaper: “Roussel said the Grade story was a model for how it should work on a newplatform that can cut across all media and tools: The story went online at 9:50p.m. and in no time, they put up audio and video and more content, forcing thosecompetitors listed above to attribute the news to the Telegraph. Roussel saidthere is no more debate about putting stories online first. “ [...] [...] [Keyword: journalism, online journalism]. Jeff Jarvis has been speaking to Ed Roussel, head of online for the Telegraph, “about the paper-site’s scoop last night on the hiring of BBC Chairman Michael Grade by struggling ITV”, providing an insight into the workings of the newly integrated newspaper: “Roussel said the Grade story was a model for how it should work on a newplatform that can cut across all media and tools: The story went online at 9:50p.m. and in no time, they put up audio and video and more content, forcing thosecompetitors listed above to attribute the news to the Telegraph. Roussel saidthere is no more debate about putting stories online first. “ [...]

]]> By: Edward Roussel http://www.buzzmachine.com/2006/11/28/media-wars/#comment-221497 Edward Roussel Sun, 03 Dec 2006 00:36:23 +0000 http://www.buzzmachine.com/?p=2243#comment-221497 The issue of timing on Telegraph.co.uk's Michael Grade scoop seems to have become a minor polemic on this blog and on the Guardian's Organ Grinder, so allow me to elaborate on a couple of points: 1. We worked flat out to create a package of stories in time for the 10 pm deadline that we set ourselves. So, it's plain wrong to infer that we sat on the story. Randall's scoop, was published along with a comment piece and audio at 9:50 pm (with a video interview with Randall about 40 mins later); all four pieces of content were prepared in tandem. 2. It's also important to understand the wider impact of having a scoop picked up by all the major national TV and radio stations, all citing the correct source: the Telegraph. Hence the fact that we were keen to ensure the news was out before the widely watched 10pm TV news broadcasts. About 12 million people heard the Telegraph being cited as the source for this story on national TV and radio. The benefit in PR terms is obvious. We had record UK audience figures on the website last month. Coincidence? Who knows. One additional thought: Yes, this was a victory for old-fashioned journalism - up to a point. But the reality is that there aren't many people around like Jeff Randall around who are equally talented on video and audio as well as with the written word. So Jeff's talents combined with the the breadth of coverage that the Telegraph received meant that it was, in effect, impossible for the competition to get the same resonance with their versions of our scoop. Edward The issue of timing on Telegraph.co.uk’s Michael Grade scoop seems to have become a minor polemic on this blog and on the Guardian’s Organ Grinder, so allow me to elaborate on a couple of points:

1. We worked flat out to create a package of stories in time for the 10 pm deadline that we set ourselves. So, it’s plain wrong to infer that we sat on the story. Randall’s scoop, was published along with a comment piece and audio at 9:50 pm (with a video interview with Randall about 40 mins later); all four pieces of content were prepared in tandem.

2. It’s also important to understand the wider impact of having a scoop picked up by all the major national TV and radio stations, all citing the correct source: the Telegraph. Hence the fact that we were keen to ensure the news was out before the widely watched 10pm TV news broadcasts. About 12 million people heard the Telegraph being cited as the source for this story on national TV and radio. The benefit in PR terms is obvious. We had record UK audience figures on the website last month. Coincidence? Who knows.

One additional thought: Yes, this was a victory for old-fashioned journalism - up to a point. But the reality is that there aren’t many people around like Jeff Randall around who are equally talented on video and audio as well as with the written word. So Jeff’s talents combined with the the breadth of coverage that the Telegraph received meant that it was, in effect, impossible for the competition to get the same resonance with their versions of our scoop.

Edward

]]> By: Andrew Grant-Adamson http://www.buzzmachine.com/2006/11/28/media-wars/#comment-218442 Andrew Grant-Adamson Thu, 30 Nov 2006 19:50:29 +0000 http://www.buzzmachine.com/?p=2243#comment-218442 A very interesting and informative post, but for the life of me I cannot see how audio, video and more content "forced" the BBC, ITV, Sky and the Guardian to attribute the story to the Telegraph. The two terrestrial TV news services have a good record of acknowleding the source of stories as does the Guardian (on an inside page in this case). The national newspapers, in general, followed their usual rather churlish refusal to admit that they had been scooped. I also wonder at what time the Telegraph had a substantiated story that could have been put on the website. A very interesting and informative post, but for the life of me I cannot see how audio, video and more content “forced” the BBC, ITV, Sky and the Guardian to attribute the story to the Telegraph. The two terrestrial TV news services have a good record of acknowleding the source of stories as does the Guardian (on an inside page in this case). The national newspapers, in general, followed their usual rather churlish refusal to admit that they had been scooped. I also wonder at what time the Telegraph had a substantiated story that could have been put on the website.

]]> By: Steve Busfield http://www.buzzmachine.com/2006/11/28/media-wars/#comment-218042 Steve Busfield Thu, 30 Nov 2006 12:10:10 +0000 http://www.buzzmachine.com/?p=2243#comment-218042 Within 40 minutes of the story breaking MediaGuardian had as many stories on its website as the Daily Telegraph. I think I would have to differ with Roussel's analysis: I think this was a triumph for good, old fashioned journalism - Jeff Randall's top quality contacts book and a story that was essentially manipulated to the benefit of the print version of the Telegraph output (I'm pretty certain that the Telegraph website doesn't get that many visitors at 9.50pm). Interestingly, on the blog we wrote about Roussel's claims (http://blogs.guardian.co.uk/organgrinder/2006/11/a_crossplatform_victory_for_je.html#more), one of our readers pointed out that Randall's agent just happens to be Michael Grade's sister. Within 40 minutes of the story breaking MediaGuardian had as many stories on its website as the Daily Telegraph.
I think I would have to differ with Roussel’s analysis: I think this was a triumph for good, old fashioned journalism - Jeff Randall’s top quality contacts book and a story that was essentially manipulated to the benefit of the print version of the Telegraph output (I’m pretty certain that the Telegraph website doesn’t get that many visitors at 9.50pm).
Interestingly, on the blog we wrote about Roussel’s claims (http://blogs.guardian.co.uk/organgrinder/2006/11/a_crossplatform_victory_for_je.html#more), one of our readers pointed out that Randall’s agent just happens to be Michael Grade’s sister.

]]> By: sonitus.org » Blog Archive » Media wars http://www.buzzmachine.com/2006/11/28/media-wars/#comment-216511 sonitus.org » Blog Archive » Media wars Wed, 29 Nov 2006 12:44:05 +0000 http://www.buzzmachine.com/?p=2243#comment-216511 [...] BuzzMachine [...] [...] BuzzMachine [...]

]]> By: Martin Stabe » The Telegraph’s multimedia scoop http://www.buzzmachine.com/2006/11/28/media-wars/#comment-216414 Martin Stabe » The Telegraph’s multimedia scoop Wed, 29 Nov 2006 10:53:01 +0000 http://www.buzzmachine.com/?p=2243#comment-216414 [...] Telegraph online editorial director Ed Roussel would beg to differ, judging by his conversation with Jeff Jarvis. The Telegraph had broken the story online at 9:50, before Paxman went on air at 10:30 and long before the printed splash appeared on the “tomorrow’s headlines” segment at the end of the programme. [...] [...] Telegraph online editorial director Ed Roussel would beg to differ, judging by his conversation with Jeff Jarvis. The Telegraph had broken the story online at 9:50, before Paxman went on air at 10:30 and long before the printed splash appeared on the “tomorrow’s headlines” segment at the end of the programme. [...]

]]> By: Michael Kerr http://www.buzzmachine.com/2006/11/28/media-wars/#comment-215750 Michael Kerr Tue, 28 Nov 2006 22:01:56 +0000 http://www.buzzmachine.com/?p=2243#comment-215750 I see Daylife is hiring. I hope you weren't introducing Edward Roussel with a view to enticing him away from the Telegraph. I see Daylife is hiring. I hope you weren’t introducing Edward Roussel with a view to enticing him away from the Telegraph.

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