Comments on: Spell the name right http://www.buzzmachine.com/2006/12/01/spell-the-name-right/ by Jeff Jarvis Thu, 04 Dec 2008 19:16:33 +0000 http://wordpress.org/?v=2.5.1 By: Jim Harris http://www.buzzmachine.com/2006/12/01/spell-the-name-right/#comment-220898 Jim Harris Sat, 02 Dec 2006 16:09:04 +0000 http://www.buzzmachine.com/index.php/2006/12/01/spell-the-name-right/#comment-220898 Film's name has ALWAYS been "Mel Gibson's Apocalypto." Prescient; should've been applied to the moment the blues-and-reds came on in his rear-view mirror. Film’s name has ALWAYS been “Mel Gibson’s Apocalypto.” Prescient; should’ve been applied to the moment the blues-and-reds came on in his rear-view mirror.

]]> By: Brooklyn Kitchen http://www.buzzmachine.com/2006/12/01/spell-the-name-right/#comment-220732 Brooklyn Kitchen Sat, 02 Dec 2006 13:23:12 +0000 http://www.buzzmachine.com/index.php/2006/12/01/spell-the-name-right/#comment-220732 Hopefully it will be Mel Gibson's <a href="http://www.brooklynkitchen.net/2006/12/one-can-dream-cant-they.html" rel="nofollow">HUGE FLOPPO</a>! Hopefully it will be Mel Gibson’s HUGE FLOPPO!

]]> By: Michael http://www.buzzmachine.com/2006/12/01/spell-the-name-right/#comment-220028 Michael Fri, 01 Dec 2006 22:01:12 +0000 http://www.buzzmachine.com/index.php/2006/12/01/spell-the-name-right/#comment-220028 Name-above-title is ALWAYS contractually stipulated. Disney couldn't take it down if they wanted to without Mel's consent. Name-above-title is ALWAYS contractually stipulated. Disney couldn’t take it down if they wanted to without Mel’s consent.

]]> By: Chris Thilk http://www.buzzmachine.com/2006/12/01/spell-the-name-right/#comment-219685 Chris Thilk Fri, 01 Dec 2006 16:46:57 +0000 http://www.buzzmachine.com/index.php/2006/12/01/spell-the-name-right/#comment-219685 I think there's also a certain amount of "Well there's no way we're going to avoid this so we might as well dive in with both feet" thinking behind this one. At this point there's really no way Disney could un-associate his name from the movie so better to just go for it and see what happens. Yeah, they're also hoping the controversy raises interest. But what else are they going to hook the movie's campaign on other than Gibson's name? There are no stars, the plot is about the rampaging of western invaders over a civilization and it's in Mayan. It's not like there's a lot of other choices for the campaign. All the press for the movie is going to mention Gibson so I think excluding him from the campaign materials would have been essentially useless. I think there’s also a certain amount of “Well there’s no way we’re going to avoid this so we might as well dive in with both feet” thinking behind this one. At this point there’s really no way Disney could un-associate his name from the movie so better to just go for it and see what happens. Yeah, they’re also hoping the controversy raises interest.

But what else are they going to hook the movie’s campaign on other than Gibson’s name? There are no stars, the plot is about the rampaging of western invaders over a civilization and it’s in Mayan. It’s not like there’s a lot of other choices for the campaign.

All the press for the movie is going to mention Gibson so I think excluding him from the campaign materials would have been essentially useless.

]]> By: PXLated http://www.buzzmachine.com/2006/12/01/spell-the-name-right/#comment-219678 PXLated Fri, 01 Dec 2006 16:41:39 +0000 http://www.buzzmachine.com/index.php/2006/12/01/spell-the-name-right/#comment-219678 Or, it could be just a contractual obligation. Or, it could be just a contractual obligation.

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